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The rapid development of the digital era has led to a significant increase in cases of online fraud. BCA, as a trusted bank, acknowledges its concern regarding the increasing issue of fraud which threatens customer security and comfort. Therefore, through the advertising campaign “Don't Know? Kasih No! On YouTube” which contains the dangers and threats of online fraud. The aim of this research is to reveal the meaning of messages and understand the construction of social reality using Ferdinand De Saussure's semiotics. The theory used in this research is the theory of social reality construction, advertising, signs and meaning, visual communication, YouTube as an advertising medium, semiotics, and Ferdinand De Saussure's semiotics. This research uses descriptive qualitative methods. Data collection techniques use text analysis. The results of this research reveal the importance of digital literacy and caution in interacting in the digital world, so that society can be protected from increasingly complex and diverse threats. The understanding that we want to build in this advertisement is that BCA Bank is a bank that prioritizes customer security. By showing fishing symbolism to show how phishing can deceive its victims in a seemingly harmless way.

This study aims to examine the types of illocutionary speech acts contained in the movie Cinta dalam Ikhlas by Fajar Bustomi through a pragmatic approach. Film as a visual-audio fiction media presents interactions between characters that reflect the reality of communication in social life. The research method used is descriptive qualitative with data sources in the form of dialog transcripts in the film. The data collection technique is done through documentation, while the data analysis uses the theory of illocutionary speech acts from John Searle which categorizes speech acts into five types: assertive, directive, commissive, expressive, and declarative. The results showed that there were 27 data of illocutionary speech acts consisting of 6 assertive, 7 directive, 6 commissive, 5 expressive, and 3 declarative. The findings show that dialog in the film does not only function as a narrative conveyor, but also as a representation of psychological expression, social commitment, and moral and spiritual messages. This research is expected to contribute to the development of pragmatics studies, especially discourse analysis in popular media.

This study aims to analyze the lexical and contextual meanings in the lyrics of the song “Mangu” by Fourtwnty Ft. Charita Utami. This song was chosen because it contains emotional, symbolic, and reflective messages that reflect inner turmoil and value conflicts in human relationships. The method used is a descriptive qualitative approach with semantic analysis techniques. Data was obtained from the song lyrics and analyzed through the stages of identifying lexical meaning based on the literal meaning of the words, and contextual meaning based on the situation and context of their use. The results of the study indicate that the lyrics of “Mangu” contain various forms of lexical meaning such as synonyms, antonyms, collocations, polysemy, and idioms, as well as contextual meaning reflecting spiritual conflict, differences in principles, and the search for identity. This song symbolically represents the social conditions often experienced by individuals in personal and existential relationships. These findings enrich the study of semantics in popular literary works and can be implemented in Indonesian language learning as contextual and meaningful teaching materials.