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Instagram has evolved into a digital public sphere that enables collective interaction and the expression of social identity, particularly within the context of sports fandom. This study aims to analyze the representation of social identity among supporters of the Indonesian National Football Team in digital interactions found in the comment section of the "Round 4" post on the official Instagram account @timnasindonesia. This research employs a qualitative approach using netnography to examine communication practices, symbols, language, and emotional expressions manifested in online interactions among supporters. The analytical framework is grounded in Social Identity Theory proposed by Tajfel and Turner, which emphasizes three core processes: social categorization, social identification, and social comparison. The findings reveal that Instagram comment sections function as arenas for constructing collective identity among Indonesian national team supporters. Social categorization is reflected in the symbolic boundaries formed between "us" as supporters and "others" as outsiders or opponents. Social identification is expressed through displays of national pride, emotional loyalty, the use of national symbols, and narratives of digital solidarity. Meanwhile, social comparison emerges through evaluations of rival teams, criticism of dissenting voices, and efforts to maintain a positive in-group image. These results indicate that digital fanaticism toward the Indonesian National Team extends beyond sports support, representing a form of digital nationalism and social identity construction in the new media environment. This study contributes to digital communication scholarship by deepening the understanding of how social identity and nationalism are negotiated through symbolic interaction on social media platforms.

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

This study aims to investigate the role of the social media platform Instagram @abouttng in fostering social interaction among the community in Tangerang. Additionally, the study explores the types of content utilized to enhance interaction on this platform. A mixed-methods research approach was employed, involving surveys, interviews, and content analysis. Surveys were conducted to gather data on the frequency of Instagram @abouttng usage, interaction patterns, and users' perceptions of its impact on social relationships. In-depth interviews were conducted with a selection of social media users to gain insights into their personal experiences and interaction strategies. Content analysis was performed to identify the most effective types of content in building social interaction. Demographic and cultural factors were also considered in the analysis. The findings of this study are expected to provide a better understanding of the role of social media in shaping local community social interactions and insights for the development of more effective digital communication strategies.

Social media is a digital platform that facilitates online social activities for users, including communication, interaction, and content creation such as writing, videos, or photos. Information shared on social media can reach a wide audience and be accessed by users globally within a short period, typically within 24 hours. Popular examples of social media platforms include Instagram and TikTok. This research is grounded in New Media theory and Social Learning Theory. These theories align with the hypothesis of the study, particularly in understanding digital data controlled by software, such as social media platforms, and how exposure to social media content can influence behavior, as outlined in the Social Learning Theory. The study focuses on observing imitative behavior among students at Al-Irsyad High School in Tegal City. The research adopts a quantitative approach, specifically descriptive research. Through data analysis, the researchers were able to confirm the hypothesis using the Pearson Product Moment Test or correlation analysis. The findings indicate a positive correlation with a strong degree of association, supporting the hypothesis.