Publication Search

The UMKM training in Sepulu Village, Bangkalan aims to enhance entrepreneurs' abilities to tackle marketing challenges in the digital era. Challenges such as low digital literacy, limited access to technology, and underutilization of digital platforms are major obstacles for UMKM. This study adopts a participatory, need-based approach, encompassing needs analysis, program design, implementation, and post-training evaluation. The training materials cover digital marketing introduction, strategies for using social media and e-commerce, and creative content creation. The results show improved participants' understanding of digital marketing and their ability to leverage technology to expand markets and boost sales. This training is expected to drive UMKM growth, foster relevant marketing innovations, and positively impact the local economy.

The creative industry is an industry that focuses on the creation and exploitation of intellectually owned works, one of which is fashion design, including t-shirts. The current condition of society, both individuals and groups, are now starting to build their brands with the innovation and creativity they build, including Ndlodok T-shirts. This community service is the second stage, namely to introduce ndlodok t-shirts to the community. The initial offer of the "Ndlodok" T-shirt was to formulate a library-based "Ndlodok" T-shirt with characteristics of the Mojokerto dialect with the hope of opening up a new market. Apart from that, the product would become a souvenir that consumers were looking for because it had become a characteristic of Mojokerto UMKM. In facing the rigors of UMKM businesses which are increasingly competitive, "Ndlodok" T-shirt products do not experience problems in the middle of their journey, at this early stage it is necessary to introduce them as a reference for "Ndlodok" T-shirts in carrying out promotional activities.

Tenunan Dua Putri is an UMKM owned by Mr. Saleh whose address in West Rabadompu. UMKM Dua Putri sells various types of typical Bima woven fabric and already has many partners in various sub-districts and offices who collaborate with this UMKM. The assistance and development provided is form of logos, packaging and marketing so that this products can be more widely known and more easily accessible to everyone. The method that we used for this development includes observation, which is at the beginning of the activity is carried out to find out what problems need to be overcome. The planning method involves planning the design, packaging, logo and marketing media. The implementation method is to notify the UMKM regarding the logo design, packaging and marketing media that have been created. Implementation method is to notify the UMKM owners that everything that has been planned from the start has been completed.