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Pemanfaatan teknologi informasi menjadi kebutuhan penting bagi usaha jasa persewaan untuk meningkatkan efisiensi dan kualitas layanan. Toko Akasa Teknik sebagai usaha persewaan mesin vacuum cleaner masih menghadapi permasalahan dalam pengelolaan data penyewaan, transaksi, dan pelaporan yang dilakukan secara manual sehingga berpotensi menimbulkan kesalahan pencatatan dan keterlambatan informasi. Penelitian ini bertujuan untuk merancang dan mengimplementasikan sistem informasi persewaan berbasis web yang mampu mengintegrasikan seluruh proses bisnis secara terpusat. Metode pengembangan sistem yang digunakan adalah model Waterfall yang meliputi tahap analisis kebutuhan, perancangan, implementasi, pengujian, dan pemeliharaan. Sistem dikembangkan menggunakan bahasa pemrograman PHP dengan arsitektur Model–View–Controller (MVC) dan basis data MySQL. Pengujian dilakukan menggunakan metode Black Box Testing untuk memastikan setiap fungsi berjalan sesuai dengan kebutuhan pengguna. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan mampu meningkatkan efisiensi pengelolaan data, mempercepat proses penyewaan, serta memudahkan pelanggan dalam melakukan pemesanan dan memantau status sewa. Dengan demikian, sistem informasi ini diharapkan dapat meningkatkan kualitas layanan serta mendukung daya saing Toko Akasa Teknik di era digital.

The implementation of the Electronic-Based Government System (SPBE) is essential for achieving efficient, transparent, and accountable village governance. Sido Rukun Village in Merangin Regency, Jambi Province, has begun using several government applications but lacks a structured enterprise architecture aligned with the national SPBE framework. This study aims to develop an enterprise architecture for SPBE in the business process domain at Sido Rukun Village. The research employs the TOGAF ADM (The Open Group Architecture Framework – Architecture Development Method) approach, involving stages such as identifying current business processes, designing a target architecture, and conducting a gap analysis between the as-is and to-be states. The findings include a business process architecture blueprint compliant with Presidential Regulation No. 95 of 2018 and Presidential Regulation No. 132 of 2022 on the National SPBE Architecture. This blueprint encompasses BPMN-based business process models and supporting artifacts that serve as a foundation for integrated information systems at the village level. The study’s implications are significant: it provides Sido Rukun Village with a practical and standardized technical blueprint for implementing a sustainable electronic-based government system, thereby supporting its transformation toward a Smart Village capable of adapting to evolving information and communication technology trends.

The potential of women's business groups is still not maximized. There are still many female entrepreneurs who face many challenges in developing their businesses. Indonesian women must prepare themselves to enter the digital economic sector so that they can play a role, can benefit themselves, their families and their environment. In Api-Api village, Wonokerto District, activities were carried out to empower women's business groups to increase competitiveness in the digital business era. The benefits that will be received from this empowerment activity include: (1) women's business groups will be able to understand and implement digital business, (2) women's business groups will be able to manage their businesses well, (3) women's business groups will be able to understand the importance of business legality.

This study aims to analyze the strategy of utilizing vacant spaces within airports to enhance non-aeronautical revenue through collaboration with Micro, Small, and Medium Enterprises (MSMEs). Given the growing importance of non-aeronautical revenue sources in the aviation industry, this research focuses on how airports can optimize underutilized spaces for commercial purposes. The research method applied is library research, where relevant literature, journals, and previous studies are reviewed to gain insights into successful strategies and best practices. The findings of the study indicate that the development of commercial spaces, such as fast-food tenants, retail outlets, and photo booths, can significantly enhance the passenger experience by providing convenient services and entertainment. Additionally, these developments offer a sustainable alternative revenue stream for airports, diversifying income beyond traditional aeronautical activities. The research also explores the role of the Value Proposition Canvas business model to assess the alignment between the value offered by these services and the needs of passengers. By applying this model, the study emphasizes the importance of understanding customer expectations and ensuring that airport services meet these demands. The analysis further highlights that successful implementation of these strategies requires careful planning, including collaboration between airport management, MSMEs, local governments, and sponsors. Building strong partnerships and ensuring mutual benefit are critical for maximizing the non-aeronautical revenue potential. The study concludes by suggesting that airports can leverage vacant spaces more effectively to not only boost revenue but also improve the overall passenger experience, contributing to the long-term sustainability and growth of the airport sector.

The rapid pace of urbanization has intensified competition among businesses, prompting the adoption of innovative strategies to enhance sales performance and customer engagement. PT Inspirasi Bisnis Nusantara, under the HAUS! brand, introduced “Huling,” a hyperlocal distribution service utilizing electric bikes (e-bikes) equipped with integrated storage boxes to improve delivery efficiency and environmental sustainability. This study aims to evaluate customer acceptance of the Huling service by applying the Technology Acceptance Model (TAM). The model incorporates five core variables: Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude Towards Usage (ATU), Behavioral Intention (BI), and Actual Usage (AU). A quantitative research approach was employed, collecting data from 258 respondents through structured questionnaires. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to assess the relationships among the TAM variables. The findings reveal that PEOU has a significant positive effect on both PU and ATU, indicating that ease of use not only improves perceptions of usefulness but also fosters favorable attitudes toward adoption. PU significantly influences ATU and BI, suggesting that perceived benefits drive both positive attitudes and intentions to use the service. Furthermore, BI has a direct and significant effect on AU, confirming that stronger behavioral intentions translate into actual utilization. The analysis highlights the strongest impact along the pathway PEOU → ATU → BI → AU, underscoring the critical role of user-friendly design and positive attitudes in driving customer adoption. This research contributes to the literature by demonstrating the applicability of TAM in the hyperlocal distribution sector, offering practical implications for service providers seeking to enhance user acceptance through improved usability and perceived value. The findings suggest that optimizing ease of use and communicating tangible benefits can significantly increase customer engagement and sustained usage of innovative delivery services.

In the digital era of the 21st century, technology continues to develop rapidly, influencing various aspects of life, including business operations. This journal explores the concept of Technology 21 and its application in the development of integrated information systems for modern business. This research aims to understand how technological innovations, such as artificial intelligence, Internet of Things (IoT), and big data, can be integrated in information systems to increase operational efficiency and effectiveness. Through analysis of various case studies, this journal shows that integrated information systems utilizing Technology 21 not only facilitate better decision making, but also improve collaboration between departments and provide competitive advantages. By presenting the main components of an integrated information system, such as hardware, software, data, procedures, and user roles, this journal provides a comprehensive overview of the challenges and opportunities faced by businesses in adopting the latest technology. It is hoped that the findings of this research can become a reference for practitioners and researchers in understanding the importance of technology integration in information management in the modern era.  

In the digital era, competition in the graphic design industry is increasingly competitive, requiring businesses to innovate and adapt with effective strategies. This study aims to develop business strategies using the Business Model Canvas (BMC) for Trikarasu Design, a start-up in the graphic design field. Employing a qualitative descriptive approach and literature study method, the research maps the nine BMC elements to analyze opportunities and challenges faced. The findings reveal that BMC aids Trikarasu Design in identifying product value propositions, customer segments, and relevant distribution channels. Digital promotion strategies through social media platforms like Instagram and TikTok are proven effective in enhancing visibility and fostering personal relationships with customers. This study provides practical contributions in the form of BMC-based strategies that support the sustainability and growth of Trikarasu Design in the dynamic graphic design market.

This research aims to analyze personality and communication styles in business negotiations. By examining various personality types such as extraverted, introverted, agreeable, conscientious, and neurotic, this study explores how personality characteristics influence communication strategies in the negotiation process. Through surveys and in-depth qualitative analysis of business professionals, the research found that individuals with extraverted personalities tend to be more proactive in taking initiative, whereas introverts are more inclined to deliberate carefully before acting. The communication styles employed also vary based on individual personalities. This research indicates that a deeper understanding of the role of personality in business communication can enhance negotiation effectiveness and improve final outcomes. The practical implications of these findings underscore the importance of adapting communication strategies based on the personality characteristics of negotiation participants to achieve success in dynamic and complex business environments.

This research aims to address the challenges faced by SMEs in adapting to the changing business environment, particularly with the influence of digital technology on consumer behavior. Through the utilization of product photography in visual marketing, the Padang traditional cake business, Kresh Cookies, successfully creates high product appeal and reaches a wider market. The research methodology includes market analysis, target audience identification, photography training and editing, social media management, and market research. The findings reveal an increase in brand awareness, consumer interest, and engagement on social media. This research provides guidance for other SMEs in developing their businesses through the utilization of product photography in visual marketing.

Currently, digital technology needs to be considered in Oil and Gas (Oil and Gas) companies. The Indonesian government revealed that the digital economy is a national economic recovery. Therefore, all business sectors, including the oil and gas sector, need to pay attention to the important role of technology in stimulating business. Quoted from Bisnis.com, Coordinating Minister for Economic Affairs Airlangga Hartarto said that the oil and gas industry contributes investment of US$ 10 billion per year. This paper discusses the impact of technological innovation in the oil and gas industry on productivity and economic welfare. The literature review will outline recent developments in oil and gas technology. The data and methodology used cover a specific time period to understand the relationship between technological innovation and economic development. The results of this analysis provide an in-depth understanding of the contribution of technological innovation to economic growth and societal well-being, providing valuable insights for future policy making

Solo Technopark is a strategic technology and business center located in the city of Solo, Central Java, playing a crucial role in driving the development of technology-based businesses in the region. Within it, there is a division that specializes in comprehensive understanding of business needs and the selection of incubation methods suitable for SMEs and startups, known as SSIPO (SMEs and Startup Incubator Project). This research aims to determine the role of SSIPO in enhancing the competitiveness of businesses in Solo Technopark. The study employs a qualitative descriptive method, gathering data through field observations, interviews with relevant sources, and documentation. The researcher utilizes primary data sources from observations and interviews, as well as references from books, journals, and the UPTD Solo Technopark website. Data analysis technique is adapted using descriptive-narrative methods. The research findings reveal that SSIPO's role involves effective collaboration and innovation-based facilitation for SMEs and startups, initiating three programs specifically designed for these entities.

X is a Warehouse Distributor (WMS/Warehouse Management System) company that provides sales of warehouse services, this activity is very important to make the warehouse run smoothly and according to expectations. With the capabilities it has, for monthly reports the company has not been able to fulfill user requests. Therefore PT. X tries to fulfill user requests by using the ERP implementation concept. On business processes at PT. X is carried out using Odoo software. By using this Odoo implementation, all data from several different business modules can be integrated. The use of this method is required for the implementation of the Sales module. The purpose of this research is to find out sales reports that are carried out manually in the warehouse rental sales process so that they provide effective, efficient and optimal results in the warehouse rental process. The results of this research can be concluded that the Sales module for creating Outstanding Sales Orders with Odoo Software will make it easier for business process activities to be carried out effectively and efficiently.