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Competition in recruiting high-quality talent has intensified due to the advancement of digital technology, globalization, and the shifting preferences of younger generations in choosing their workplace. Traditional recruitment models are no longer sufficient, requiring companies to integrate employer branding with recruitment marketing strategies to attract potential candidates effectively. This study aims to analyze how PT Surya Pratista Hutama (SUPRAMA), a food manufacturing company, implements employer branding to strengthen its corporate image and enhance recruitment effectiveness. The research employed a qualitative descriptive method through observation, interviews, and documentation studies with the Human Capital and Corporate Communication Division. The findings reveal that SUPRAMA’s employer branding strategy is carried out through organizational culture strengthening, the use of digital platforms, consistent visual identity, and collaboration with educational institutions. The integration of these strategies has proven to increase the number of qualified applicants, improve candidate experience, and enhance the company’s reputation as an employer of choice. However, challenges remain in maintaining consistent branding communication and developing innovative digital content. This study concludes that employer branding is not merely a communication tool but also a long-term investment in human resource management.

Anemia in pregnancy remains a public health problem in Indonesia, with a prevalence of 48.9% (Riskesdas, 2018). Low adherence to iron and folic acid tablet (TTD) consumption is one of the main causes of high anemia rates among pregnant women. This community service activity aimed to improve TTD consumption compliance among pregnant women through interactive educational media at Sarfina Sembiring Clinic in 2025. The implementation method applied a participatory learning approach, consisting of preparation, education delivery, evaluation, and follow-up. A total of 30 pregnant women participated in the activity. Pre-test and post-test evaluations showed an increase in knowledge scores from 62.5 to 85.3 (+36.4%), while compliance with TTD consumption increased from 46.7% to 83.3% (+36.6%). Additionally, 90% of participants stated that interactive media was easier to understand compared to conventional lecture methods. These findings indicate that interactive educational media effectively improves knowledge and compliance with TTD consumption among pregnant women, making it a viable alternative for health education to support anemia prevention programs in Indonesia.

Osteoporosis is a metabolic bone disorder characterized by decreased bone density, resulting in brittle, porous, and easily broken bones. This condition is more common in the elderly, especially women over 60 years of age, due to hormonal changes, the aging process, and lifestyle factors. Common clinical manifestations experienced by sufferers include back pain that can interfere with daily activities and reduce quality of life. Osteoporosis treatment does not only rely on pharmacological therapy, but can also be done through non-pharmacological therapies such as progressive muscle relaxation techniques that aim to reduce muscle tension and pain perception. This study aims to determine the effect of progressive muscle relaxation techniques on pain reduction in elderly osteoporosis sufferers in Bangun Rejo Village, Tanjung Morawa District, North Sumatra Province. The research method used a quasi-experimental design with a pre-test post-test control group design. The study involved 28 elderly respondents who met the inclusion criteria, divided into two groups: an experimental group that received progressive muscle relaxation intervention and a control group that did not receive intervention. The intervention was carried out in a structured manner according to standard procedures throughout the study period. Pain levels were measured using a numeric pain scale before and after treatment. Data analysis showed a significant reduction in pain levels in the experimental group compared to the control group, with a p-value of 0.040. These results indicate that progressive muscle relaxation techniques are effective as a non-pharmacological method for reducing pain in elderly people with osteoporosis. The findings of this study are expected to provide input for healthcare professionals, particularly nurses, in developing simple, safe, and affordable interventions to improve the quality of life of elderly people with osteoporosis, as well as encourage the routine implementation of this therapy in primary and community healthcare settings.

In the digital 4.0 era, language literacy and digitalization are key elements in the process of community empowerment, especially in rural areas that still face the challenge of limited access to information and technology. This study aims to analyze the effectiveness of language literacy strengthening and digitalization programs in supporting community empowerment in Takalar Regency, with an integrative approach that considers local context and cultural wisdom. The method used is a qualitative approach through participatory action research, which allows for the active involvement of the community in the process of identifying problems and finding solutions. The community service activity (PKM) was held in Ujung Baji Village, Sanrobone District, Takalar Regency on July 10, 2025, involving 25 participants with diverse social and educational backgrounds. The literacy expert team from ADPERTISI plays a role in designing and implementing multilingual-based training programs and approaches that are sensitive to local culture. This program has succeeded in significantly increasing people's digital literacy, with 60% of participants able to utilize technology for MSME development and 40% of participants successfully accessing public services independently through digital platforms. The "Techno-Linguistic Integration" model applied has proven to be effective in overcoming language barriers in the digital technology adoption process. The integration of local languages with digital devices creates an inclusive and relevant learning environment for rural communities. The results show that a holistic and contextual approach to strengthening language literacy and digitalization can empower communities in a sustainable manner, strengthen local capacity, and encourage digital transformation at the grassroots level. These findings make an important contribution to the development of technology-based community empowerment strategies and local culture in the digital era.

This community service activity aims to strengthen the character development of elementary school students through training in creating digital applications using the Thunkable platform. In the midst of the digital era and the challenges of the Industrial Revolution 4.0, character education is an essential aspect that must be instilled from an early age, alongside cognitive competence. Elementary schools, as the foundation of education, play a strategic role in shaping children’s personalities, including embedding positive character values. This activity was conducted at SD Moria in Sorong City and involved 24 students from grades 5 and 6, selected based on their interest and readiness. The training used a Project-Based Learning approach, where students were actively engaged in creating simple application projects. Throughout the process, students not only learned basic programming skills using Thunkable but also developed key values such as teamwork, responsibility, independence, creativity, and curiosity. Despite facing challenges such as limited devices and internet access, the students demonstrated remarkable enthusiasm. Thunkable proved to be an effective tool for interactive and enjoyable learning. Students were able to directly develop their creative ideas through designing user interfaces and application functions. This provided a meaningful learning experience that motivated students to continue exploring and trying new things. The activity showed that technology-based learning can serve as a strategic means to holistically shape students' character. Overall, this initiative demonstrated that digital application development training can serve as a character education model based on technology that is highly relevant for elementary education. This program is expected to serve as an educational innovation example that encourages the integration of digital literacy and character education in Indonesian elementary schools.

The use of AI by students is increasingly widespread and changing the way they learn and interact with course materials. This community service aims to provide socialization and education to UKM futsal students while promoting student rights, increasing student understanding of meta AI technology in education, as well as its potential positive and negative effects, and recognizing the importance of using certain meta AI technologies. Meta provides generative AI technology that drives the experience of using AI available through WhatsApp. Meta AI results will certainly be produced by AI as a form of response to users. The activity is carried out through socialization with discussion and lecture methods as well as questions and answers. The delivery material is in the form of slides that are displayed during the activity and sent to participants. This activity also includes assessing the level of participant understanding of meta AI technology.

The development of early childhood social-emotional intelligence is an important aspect in the formation of character and social adaptability of children. This community service activity aims to enhance the understanding and competence of teachers and prospective PAUD educators through a national seminar that focuses on their strategic role in supporting children's social-emotional development. The implementation method is an interactive seminar involving expert speakers, group discussions, and practical case studies. The results of the activity showed a significant increase in participants' knowledge of the concept of social emotional intelligence, effective learning techniques, and strategies for managing children's emotions and positive social interactions. In addition, this seminar succeeded in encouraging teachers and prospective educators to apply a more empathetic and responsive learning approach to the emotional needs of early childhood. This activity makes a significant contribution to strengthening the role of educators as primary facilitators in the development of children's social-emotional intelligence, which ultimately supports the creation of a conducive and inclusive learning environment.

Adolescence is an important period in the formation of a person's personality, where individuals tend to be easily influenced by the social environment including associations. Unhealthy associations have the potential to cause various problems such as peer pressure, low self-confidence, and the emergence of deviant behavior. This service activity aims to increase the awareness and understanding of Muhammadiyah 6 Samarinda Junior High School students regarding the importance of applying ethics in society through the provision of classical guidance services. The activity, which carries the theme "Ethics in Society: Fun Friends Are Not Toxic", was held for three days on May 14-16, 2025, with three main sessions lasting 150 minutes every day. The material provided includes the introduction of the concept of social ethics, identification of healthy and unhealthy associations, ethical values in Islam, and ethics of behavior on social media. Through participatory and reflective methods, students are invited to actively discuss, conduct social simulations, and reflect on the values learned. The results of the evaluation showed an increase in student understanding, changes in social attitudes, and openness in communicating with guidance and counseling teachers.

Meatballs are one of the popular processed meat products, easy to find, and liked by the public. Meatballs can also be stored for a long time, so business actors do not need to worry about the quality of the meatballs being damaged, so the production and operational processes need to be carried out properly. The high demand for meatball orders occurs on certain days, the stock of meatballs tends to be less than satisfactory. The purpose of this community service is to provide an understanding to UD. Hani Jatirejo so that they can control product stock, so that consumer demand for products can be met. The methods used in this training are the Preparation Stage, the Implementation Stage, and the Evaluation Stage. The results of this service are the implementation of visits and observations on the operation and production of meatball making, as well as the provision of product stock control counseling in meeting the number of customer requests UD. Hani Jatirejo.

The pattern of asah, asih, asuh is still a priority problem to be resolved in Indonesia. Prevalence data on infants and toddlers with a lack of basic needs such as malnutrition, lack of interest in coming to the integrated health post, and the absence of monitoring of infant and toddler development in Babakan Village, Ciseeng District, Bogor Regency, there are around 20 infants and toddlers who still do not get the correct asah, asih, asuh pattern. This education aims to increase public understanding, especially mothers who have toddlers, regarding the concept of Asah, Asih, Asuh as a holistic approach in supporting child growth and development. This education uses a lecture method with booklet media. Data collection was carried out by distributing questionnaires, the results of the education obtained a p value of 0.000 (p <p = 0.05) which means that there is an influence on increasing knowledge of basic living needs for infants and toddlers asah, asih, asuh as an intervention to prevent unbalanced nutrition and a lack of basic needs for infants and toddlers. And the t value is 6.205. The conclusion of this study is that educational interventions on Asah, Asih, Asuh can increase mothers' awareness and knowledge in caring for and fulfilling the basic needs of infants and toddlers, which ultimately contributes to more optimal child growth and development. It is hoped that the infant and toddler development monitoring program can be implemented at the integrated health post and mothers can better understand the contents of the KIA book.

The controversy surrounding the use of electronic cigarettes (e-cigarettes) or vapes has become a new trend and is increasingly being used among teenagers. The cases of e-cigarette use are increasing year by year, while there are no clear regulations in Indonesia governing the use of e-cigarettes among teenagers. The aim of this outreach is to increase knowledge about the dangers of electronic cigarettes, thereby reducing their usage among teenagers. The educational method used was health education with a question-and-answer discussion. The respondents who participated in the educational activity were 62 people. Based on the results of the analysis test, there is a significant relationship between the knowledge of adolescents before and after the education.

The use of artificial intelligence (AI) in education holds significant potential to enhance the quality of learning and the effectiveness of teaching. This study aims to evaluate a teacher competency development program through the integration of AI, particularly in the development of AI-based teaching materials utilizing the Kelas Ajaib feature in the Canva application. The training involved 40 teachers from SMP Negeri 1 Kota Ambon and was conducted through workshops and interactive simulations. Evaluation results indicated an 85% level of participant enthusiasm and 86% satisfaction, reflecting a highly positive response to the program. However, teacher competence in creating AI-based instructional media reached only 75%, suggesting a need for further mentoring and improved supporting infrastructure. The main challenges identified included limited hardware availability and difficulties in adapting to new technologies. Therefore, follow-up training, enhanced technical support, and improved school facilities are recommended. Collaboration among educational stakeholders is essential to ensure the sustainability of AI integration in the learning process. Further research is recommended to examine the long-term impact of AI implementation on teaching quality and student engagement.

Community Service Activities are a real form of students' social concern for the surrounding environment. Five students of the Management Study Program at Borneo Tarakan University carried out community service in collaboration with local MSME actors through an activity entitled "Sharing Chocolate Bread as a Form of Social Concern". This activity was held on Sunday, May 4, 2025 at 11.00–12.00 WITA at the Hidayah Nurul Yaqin Orphanage, Jl. Sesanip, Karang Anyar, Tarakan, North Kalimantan. The activities included welcoming, praying together, introductions, distributing chocolate bread produced by MSMEs, and documentation. The children of the orphanage welcomed enthusiastically, a warm and pleasant atmosphere was created, and positive interactions were established between students, MSMEs, and the children of the orphanage. This activity brought happiness to the children, became a means of social learning for students, and promoted products for MSMEs. This collaboration shows that synergy between academics and business actors can provide sustainable social contributions.

Sholawat is a request to obtain blessings and respect for the Prophet Muhammad SAW. Sholawat diba' is a form of worship to get closer to Allah SWT. The Sholawat assembly was held in the community with the aim of increasing religious knowledge and belief, which in turn encourages the implementation of religious teachings as a way for the community to foster friendship between residents. Community service activities through Diba'an have succeeded in achieving an important goal, namely forming the religious character of Tropodo village. Not only that, this activity has also succeeded in increasing the spiritual values, social values ​​and cultural values ​​of the Tropodo village community. The Diba Sholawat Assembly activity held together with IPNU and IPPNU in Tropodo Village, Waru District, Sidoarjo Regency, has a significant role in shaping the religious character of teenagers. Through this activity, teenagers are not only trained to love and practice Islamic teachings, but also in the form of love for the Prophet Muhammad SAW

Teachers are still not optimally utilizing supporting media to improve the learning process in the classroom and outside the classroom, especially those using social learning network (SLN) technology. One SLN application that can be used by teachers is Edmodo. The purpose of this community service activity is to assist teachers in increasing the use of learning media, especially those related to SLN, so that learning is more interesting learning process does not only take place in the classroom. Community service activities carried out at the Foundation for Education and Development Jauharotul Huda. The method of implementation is by direct practicum and lecture. The results of these community service activities include: (1) the ability of teachers to operate Edmodo applications, (2) teachers can utilize information and communication technology in the learning process, and (3) develop teacher abilities in the use of instructional media.

Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service activity aims to increase the digital capacity of laundry business owners through digital marketing training, in order to increase business visibility and expand market reach. This activity adopts a Participatory Action Research (PAR) approach, which involves collaboration between researchers and community members at every stage of the research process, from planning to implementation and evaluation. The implementation method includes counseling, practical training, and mentoring on the use of social media, creation of promotional content, and utilization of digital platforms. The digital marketing training activities held to increase the turnover of MSMEs digital marketing training for laundry business owners to increase visibility and expand market reach in the digital era in Ngimbangan Village, Mojosari District, Mojokerto Regency, went smoothly according to the plan that had been set. The results of the activity showed an increase in participants' understanding and skills in implementing digital marketing strategies. In addition, some participants began to actively promote their businesses through social media. This activity proves that digital marketing training can be an effective means of local economic empowerment in facing the challenges of the digital era.

This study aims to analyze the role of independent Merdeka Belajar Kampus Merdeka (MBKM) students in the implementation of the Project to Strengthen the Pancasila Student Profile (P5) for grade 11 students at SMAK Giovanni Kupang in the 2024/2025 academic year. The results of the study show that the involvement of MBKM students has a significant impact on the success of P5 activities. MBKM students act as facilitators, peer tutors, and sources of knowledge that enrich student learning. Their presence helps students understand abstract concepts, develop soft skills, and increase motivation to learn. Overall, the collaboration between students, teachers, and MBKM students in P5 activities has created a more dynamic and effective learning environment.

The study focuses on analyzing business strategies to enhance sales in 24-hour coffee shops (warkop24h) in Indonesia, considering their unique challenges and opportunities. Conducted through supportive activities in Karangasih Village, Bekasi, the research employs various methodologies including surveys, discussions, and practical tutorials aimed at providing comprehensive reviews and innovative strategies. Key findings indicate that these coffee shops need to improve promotional efforts and address supply chain issues, particularly with essential ingredients like ice, to bolster customer satisfaction. By developing unique menu offerings and leveraging digital marketing, these businesses can capture the attention of the younger demographic, particularly Gen Z, who view warkop as social and creative spaces. The study concludes that implementing strategic adaptations in response to market trends and customer preferences can significantly bolster the viability and growth of coffee shop businesses in competitive environments. This research highlights the critical role of micro, small, and medium enterprises (UMKM) in contributing to the broader economic framework of Indonesia.

Food safety is a fundamental aspect in the culinary industry that plays a direct role in consumer health and business sustainability. However, culinary Micro, Small, and Medium Enterprises (MSMEs) often lack understanding of the importance of food safety standards and good sanitation practices. This community service activity aims to increase the awareness, knowledge, and skills of culinary MSME actors in implementing food safety principles as a whole. The methods used include theoretical and practical training, intensive assistance, and improvements to hygiene supporting facilities and infrastructure. A participatory and comprehensive approach is applied to ensure the active involvement of MSME partners in every stage of activities. This activity has significantly improved partner understanding, with pre-test and post-test scores showing an increase of 35%. As many as 90% of partners are able to demonstrate hygiene practices that meet standards, such as the use of personal protective equipment, raw material management, and sanitation of the work environment. In addition, the consumer satisfaction survey showed that 85% of respondents felt an improvement in the quality of culinary products after business actors implemented food safety principles. These results reflect the success of activities in forming a sustainable hygiene culture among culinary MSME actors. The holistic approach applied has proven to be effective in changing behavior and improving hygiene practices of business actors. This activity not only has an impact on improving product quality and consumer trust, but also strengthens the competitiveness of culinary MSMEs in a market that increasingly demands high quality standards. Thus, this community service makes a real contribution to strengthening the capacity of culinary MSMEs through the implementation of sustainable food safety.

This research aims to increase UMKM opportunities in Mojopilang Village. In this increasingly modern and sophisticated era, technology, especially social media, is growing rapidly and making things easier for its users. This is very profitable for looking for business opportunities, one of which is affiliate. This research uses an outreach method which includes training on how to create an affiliate account, mentoring to ensure that the training carried out can be applied, correct make-up procedures to maximize affiliate content, as well as evaluation in the form of questions and answers. This activity was carried out on December 13 2024, involving village communities, especially women and Mayjen Sungkono University students. Initial observation results show that several people in Mojopilang Village have the mindset that if they want to open a business, they must spend capital and have very little knowledge about affiliates. Through this outreach about affiliate make up, it is hoped that the village community, especially women, will understand and be interested in doing affiliate work, especially in the field of make up. The results of this evaluation can be seen from the enthusiasm of the socialization participants who were excited about the material presented and some of them even wanted to try becoming affiliates.