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Communication plays a very important role in human life. Because wherever there are humans, that’s where communication occurs. So, it is important to have and increase knowledge about communication. Not only communication between individuals in daily life, but also between individuals in organization. It is very crucial to create good and targeted communication between individuals within it, to create harmony and to avoid misunderstanding. All people and organizations live in relation to their environment. To improve the quality of this relationship, good communication is needed. Improving the quality of this communication is the field of activity of public relations. Every organization from initial to final activities will go through various integrated activities so as to achieve the best results. The glue of all these activities is the field of Public Relations activities.  In the society, also in organizations, we need to know about Public Relations. Because in organization, what is very important to pay attention to is how individuals in the organizations create and develop good ways of communicating with each other. So that all organizational works can be carried out well and produce the best results. Apart from being a good goal for the organization itself, knowledge of Public Relations can also be useful for individual Dharma Wanita members to continue to improve their own quality and empower themselves even more, so that they can continue to carry out activities with other individuals in public. This increase in capability correlates with an increase in the quality of human resources, in this case Dharma Wanita members.

This research was started because there was a problem where the economic existence of the people who were members of the Fish Processing and Marketing Group (Poklahsar) in Pangandaran Regency was still not optimal. Their income is still fluctuating. There are many obstacles, especially raw materials and nature, which greatly affect the process of implementing the processing and marketing of these fish, considering that not all fish can be processed and marketed, only certain fish can be processed and marketed, and even that is constrained by the season. Thus, the purpose of this study is to determine the strategy of the Department of Maritime Affairs, Fisheries and Food Security in improving the economics of the Processing and Marketing Group (Poklahsar) in Pangandaran Regency, the obstacles and efforts it has made. The method used is descriptive qualitative. The results of the study concluded that the Department of Marine Affairs, Fisheries and Food Security implemented the main generic, main and functional strategies in improving the economics of the Processing and Marketing Group (Poklahsar) in Pangandaran Regency. The obstacles faced by the Office of Maritime Affairs, Fisheries and Food Security in implementing strategies to improve the economics of the Processing and Marketing Group (Poklahsar) in Pangandaran Regency are human resources, raw materials, funds and prices. Efforts made by the Office of Maritime Affairs, Fisheries and Food Security to overcome obstacles in implementing strategies for improving the economy of the Processing and Marketing Group (Poklahsar) in Pangandaran Regency are conducting training and developing HR competencies, providing injections of funds and assistance with processing infrastructure facilities to Poklahsar, and set prices. While the raw materials have not yet found its efforts.

Communication is very important thing in the life of humans. In society, individuals are required to be able to communicate well with each other. Communication is intended so that all messages and conversations within the organization can be understood by leaders and members of the organization. Communication in the Dharma Wanita organization between leaders, administrators still needs to be improved. Therefore good communication skills must be honed and added. It is all because the quality of good human resources depends on the ability to communicate. Activities at Dharma Wanita such as regular Dharma Wanita coordination meetings, trainings, counsellings, routine internal meetings of DWP Dinpertan KP have increased knowledge and understanding in communication, both held face to face and in social media groups. This increase in ability is correlated with an increase in the quality of human resources, in this case the Dharma Wanita members.