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The purpose of the study was to determine whether there is an effect of Reputation, E- recruitment, and Work Environment on Interest in Applying for Jobs by the Millennial Generation in North Toraja Regency. The data collection procedure of this research is Quantitative method using Multiple Linear Regression method and processed using SPSS This research was conducted around North Toraja, with a sample size of 100 respondents. The results of the calculation with the t test on the Reputation variable t count> t table with a value of (2.947) > (1.98498), on the E-recruitment variable t count> t table with a value of (4.014) > (1.98498), and on the Work Environment variable t count> t table with a value of (3.624) > (1.98498). The conclusion of this study is that Reputation, E-recruitment, and Work Environment have a positive and significant effect on Job Application Interest in the millennial generation in North Toraja Regency.

This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in entrepreneurship as an additional income or can be made as the main job. With the social media knowledge that the younger generation has, it can support their business. The purpose of this study is to find out: how the influence between entrepreneurial knowledge and social media on entrepreneurial interest. The method used in this study is a correlational method that aims to measure the relationship between various variables. Meanwhile, to support this research obtained from interviews, observations, making google forms. The target in this study is young generation in the Sidoarjo area, a sample taken by 100% of the population. After conducting several ways of research or data collection, it will be calculated to determine the results. The conclusion of this study is that there is a relationship between entrepreneurial knowledge and social media knowledge in supporting the business itself, so that it can attract the interest of the younger generation in entre.

This study provides a comprehensive comparative analysis of financial literacy among Millennials and Generation Z across various global contexts, drawing on recent data from major international surveys. The research examines key indicators of financial knowledge, behaviors, and attitudes, revealing a complex landscape characterized by both promising developments and significant challenges. While both generations demonstrate increased engagement with digital financial services, there often remains a gap between their technological savviness and comprehensive financial understanding. The analysis highlights significant regional disparities in financial literacy, influenced by factors such as digital technology prevalence, education systems, economic environments, and cultural attitudes. The study underscores the profound impact of technology on financial literacy and emphasizes the need for tailored financial education incorporating digital literacy and critical thinking skills. Policy implications include developing comprehensive national strategies for financial literacy and fostering international cooperation. This research contributes valuable insights for educators, policymakers, and financial institutions to enhance financial capability among young adults globally in an increasingly complex financial landscape.

Bedhag Kopi is an MSME that enables local products to compete at the global level. Bedhag Kopi is a coffee shop and roaster owned by Mr. Donny Agustinus Waluyo, SE. Bedhag Kopi not only focuses on coffee production, but also builds an integrated system from upstream to downstream, starting from opening a small shop with a local Jember coffee menu, a coffee production house, to becoming a Course and Training Institute (LKP) in the coffee sector. The aim of this research is to analyze aspects of business feasibility in Bedhag Kopi, Jember Regency. The research method in solving this research problem uses descriptive qualitative. This research was written using library research and field research designs. This research uses primary data sources, namely data obtained directly by researchers as research objects. Based on the results of the discussions explained, this business has met the requirements needed to operate, the location and production process have met strategic standards, but there is a need to ensure consistent availability of raw materials. The strategies implemented are quite diverse and focus on local markets, so as to improve product and service quality.

Financial literacy, financial behavior and income are driving factors for an individual to make an investment decision. This study aims to determine the influence of financial literacy, financial behavior and income on investment decisions. This research method is descriptive quantitative. The sampling technique uses the random sampling technique. analysis of the data used is multiple linear regression analysis, partial test, simultaneous test and coefficient of determination. The results of the study show that financial literacy has a positive and significant direction with a large influence of 48.6% on investment decisions, financial behavior has a positive and significant direction with a large influence 12.5% on investment decisions, income has a positive and significant direction with a 9.4% influence on investment decisions, financial literacy, financial behavior and income have a simultaneous influence on investment decisions of 65.1% and 34.9% in influenced by other factors or variables that are not examined.