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This research aims to find out strategies for developing integrated tourist attractions in South Central Timor Regency so that they can increase tourist attraction and also find out what components are needed in developing tourist attractions in South Central Timor Regency using SWOT analysis. This research use desciptive qualitative approach. The data collection techniques used were interviews, observation and documentation. The results of the research determine the policies that should be prioritized by the government in efforts to develop integrated tourist attractions in South Central Timor district. This research shows that there is a need to increase human resources in developing tourist attractions, improving infrastructure, supporting infrastructure, then the main focus in this research based on the concept of integrated tourism is the Tour Package program that has been launched which would be very good if it received more attention.

The main problem in this research is how to implement the marketing promotion strategy for koi fish by CV. Agra Koi Farm Blitar uses SWOT Analysis, aiming to find out and describe the right promotional strategy using SWOT Analysis. This can be seen from the lack of activity or promotional activities carried out by CV. Agra Koi Farm Blitar and many competitors in the same business field. The type of research used is qualitative research. The data collection techniques used were observation, documentation, interviews and literature study. The instruments in this research are the researcher himself, interview guidelines, documentation and field notes. The analysis technique used is SWOT Analysis using the SWOT Matrix. Based on the results of the IFAS and EFAS matrix analysis, it is proven that the strength value is greater than the weakness value, namely with a difference of (+) 0.56. Meanwhile, the opportunities value is greater than the threats value, namely with a difference of (+) 0.77. The SWOT diagram shows that the shaded area is in quadrant I. The strategy that must be implemented in this condition is to support aggressive growth policies (Grow Oriented Strategy). Under these conditions, the most appropriate strategy was implemented by CV. Agra Koi Farm Blitar uses the SO strategy, namely a strategy that utilizes strengths to manage existing opportunities.