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Iqlima Khoirunnisa; Puji Ayuni Anawawi; Lina Marlina

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study examines the concept of ukhuwah (brotherhood) from the perspective of the Qur’an as the foundation of social capital in Islam. Social capital in modern social theory is understood as networks, norms, and trust that strengthen collaboration between individuals and groups. In Islam, the spiritual foundation has been embedded through the value of ukhuwah. This research uses the library method with a thematic exegesis (mawdhu’i) approach to analyze the Qur’anic verses related to ukhuwah and link them to modern social capital theory. The findings show that ukhuwah plays an important role in cultivating trust (trust capital), strengthening socio-economic networks (network capital), and promoting fair economic distribution. Therefore, ukhuwah serves as a conceptual foundation for Islamic social capital, which is not only relevant in facing contemporary economic challenges but also supports equitable and sustainable economic development for the community. This study provides an understanding that Islamic social capital, built through ukhuwah, can be a solution for creating social justice and sustainable prosperity in society.

Resya Dwi Marselina; Hafiyanti Khanifihaya; Mira Nisaulhaq; Syahrul Rivaldi Irawan; Tito Widianto

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Developing effective communication strategies and appropriate collaboration in business networks is essential for creating competitive advantages, attracting investors, and expanding business market share. This study will discuss the direct impact of these variables on new business growth and the extent to which their integration can be a determining factor in new business success. Therefore, the researcher chose the research title "Business Network Communication and Collaboration Strategy in Developing New Businesses". The object of this research is the design of the new Mango Elixirs business unit. This research was conducted with the following aims: 1) to find out what kind of communication strategy for building a business network is carried out by Mango Elixirs, 2) to find out how effective the collaboration efforts made by Mango Elixirs are to strengthen business networks, and 3) to find out the communication strategy and collaboration can develop a new mango elixirs business.

Resya Dwi Marselina; Alya Meisya Ichwanda; Demila Eva Yulianti; Eros Rosdiana; Radiyallah Khairunnisa +1 more

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to develop and plan an effective business network for the lumpia beef business, especially in building a business network so that the lumpia beef business can continue to grow. This research uses qualitative research methods with a descriptive approach. The source of data used in this study is primary data. Data collection is done through observation and documentation. Observation in this study was carried out by observing consumer tastes and documentation was carried out by collecting data on effective business networks. The subject of this research is business development through business networks and the object is the Harumaki Beef business. Based on the results of research on the development of effective business networks for Harumaki Beef, it can be concluded that the development of Harumaki Beef can be done effectively if Harumaki Beef can be marketed online so that it can be more widely known by the public by strengthening its business network.

Resya Dwi Marselina; Amanda Cahya Nilamsari; Asep Nurjaman; Dede Nurhasanah; Farhan Nur Jamal +1 more

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by an analysis of business networks, marketing and production in the business world which creates very tight competition. To respond to this, the author conducted business network analysis research, marketing and production carried out by the UMKM Roll Cake "On a Roll". The objectives that must be achieved in this research include: (1) to find out what products are produced by Roll Cake "On a Roll" (2) To find out which business networks are suitable for Roll Cake "On a Roll" products, (3 ) to find out the production process of Roll Cake "On a Roll", (4) to find out how the marketing process of Roll Cake "On a Roll", (5) to find out the financial reports of the Roll Cake "On a Roll" business. This research was conducted directly with the founder of Roll Cake "On a Roll". This research looks for business networks, marketing processes and production processes carried out by Roll Cake "On a Roll" entrepreneurs to make decisions regarding the development carried out from the product being marketed to the hands of consumers. This research uses qualitative methods, namely interviewing Roll Cake "On a Roll" entrepreneurs regarding business networks, marketing, production, sales and financial reports carried out to gain profits.

Resya Dwi Marselina; Nida Fadhillah Salsabila; Rindiawati Gustiara; Ira Nurhafifah; Maulani Lestari +1 more

Jurnal Publikasi Ekonomi dan Akuntansi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by business networks to expand professional networks, create opportunities and businesses or jobs. Achieving professional success relies heavily on having a network of quality contacts. Therefore, networking is key in work life. Breakfast in the morning has become a culture for Indonesian people. The breakfast culture has become an activity as evidenced by the diversity of sellers offering various types of food suitable for breakfast. Breakfast is an activity of eating and drinking between morning and 9 o'clock to meet nutritional needs. Based on the above, easy and practical rice innovation is needed. To respond to this, the author conducted marketing development strategy research on business networks carried out by the UMKM Nasi Gigit Candu. The aim of this research is to find out the marketing development strategy for the Nasi Gigit Candu business network. This research was conducted directly with the owner of Nasi Gigit Opium. This research looks for how the development of business network marketing is carried out by entrepreneurs of the Nasi Gigit Opium Business to decide on product marketing development starting from making breakfast products to products that are marketed into the hands of consumers. This research uses qualitative and quantitative methods, namely by direct interviews with Nasi Gigit Opdu MSME owners and financial management.

Resya Dwi Marselina; Hamdani Hamdani; Agus Riyanto; Putri Utami; Riski Rilda Supriyanti +1 more

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by widespread business networks in the business world and raises fierce business competition. To respond to this, the author conducted a business network research conducted by MSMEs Yoi Milk. The objectives that must be achieved in this study include: (1)  to find out what the founders of Yoi Milk did to build their business network. (2) to find out how marketing is done by Yoi Milk. (3) to find out how the financial management is carried out by Yoi Milk in order to get profits in accordance with what the business wants. This research was conducted directly by the founder of Yoi Milk. This research seeks business networks carried out by Yoi Milk business entrepreneurs to decide on product development starting from marketing carried out to products marketed to consumers. This research uses qualitative methods, one of which is interviewing Yoi Milk business actors about marketing, sales, and financial management carried out for profit.