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This research focuses on the influence of influencers and customer reviews on Avoskin skincare purchases on social media, especially in digital marketing. The goal is to understand their role in consumer behavior, and explore effective marketing strategies to increase sales and loyalty. It aims to provide insight into the importance of influencers and customer reviews in Avoskin's digital marketing success. The research focused on Avoskin Skincare users, by collecting field data through questionnaires to 107 respondents who met the criteria. A quantitative descriptive approach was used to analyze the influence of beauty influencers on purchasing decisions. An online survey was used to explore respondents' opinions about influencers, interest in products, reviews, and purchase factors. Data analysis was conducted descriptively with a table of survey results.This study tested three hypotheses about the influence of influencers and user reviews on purchasing decisions. The first and second hypotheses are supported by previous research, showing the significant influence of influencers and user reviews. The results of the third hypothesis show that both jointly influence purchasing decisions with strong statistical significance. This confirms the important role of influencers and user reviews in shaping consumer purchasing decisions. The results of the study using IBM SPSS 29 confirmed that influencers and customer reviews have a positive and significant impact on purchasing decisions, encouraging consumers to purchase Avoskin skincare products in accordance with the hypothesis. However, this study has limitations in population and references, and only considers three variables. It is recommended that similar studies expand the population and consider additional variables for a more comprehensive analysis.

Abstract. Digital transformation has brought about changes in shopping patterns with the advent of online shopping and food ordering. Reviews and ratings have a big impact on consumer preferences, so it is important to pay attention to reviews and ratings in online marketing strategies. This study aims to measure the impact of online consumer reviews and ratings on consumer loyalty to Bangor Burger on ShopeeFood. Through a quantitative approach, the sample was taken using the Non - probability sampling method with a total of 100 respondents. The population studied was consumers who had bought Bangor Burger at ShopeeFood. Data was collected through questionnaires distributed to respondents. Data analysis was carried out using path analysis with IBM SPSS software. The results showed that reviews and ratings have a significant influence on Burger Bangor consumer loyalty at ShopeeFood. Keywords: Online Shopping, ShoppeeFood, Burger Bangor, Consumers, Review, Rating, Consumer Loyalty.   Abstrak. Transformasi digital telah membawa perubahan dalam pola belanja dengan hadirnya belanja online maupun pemesanan makanan. Review dan rating memiliki dampak yang besar pada preferensi konsumen, sehingga penting untuk memperhatikan review dan rating dalam strategi pemasaran online. Penelitian ini bertujuan untuk mengukur dampak review dan rating konsumen secara online terhadap loyalitas konsumen pada Burger Bangor di ShopeeFood. Melalui pendekatan kuantitatif, sampel diambil menggunakan metode Non – probability sampling dengan jumlah responden sebanyak 100 responden. Populasi yang diteliti adalah konsumen yang pernah membeli Burger Bangor di ShopeeFood. Data dikumpulkan melalui kuesioner yang disebarkan kepada responden. Analisis data dilakukan menggunakan path analysis dengan perangkat lunak IBM SPSS. Hasil penelitian menunjukkan bahwa review dan rating memiliki pengaruh signifikan terhadap loyalitas konsumen Burger Bangor di ShopeeFood.  Kata kunci: Belanja Online, ShoppeeFood, Burger Bangor, Konsumen, Review, Rating, Loyalitas Konsumen.

Clandys Grosir, has a human resource management system plays an important role in improving employee performance. In addition, the human resource management function indicates the extent to which workers are able to complete tasks and have the necessary skills on the fields listed in Clandys Grosir. Respondents at Clandys Grosir Sejahtera numbered thirty people. Quantitative descriptive methods were used in this study to measure the impact of one variable on another. Based on the results of research analysis using IBM SPSS 23, it can be seen that there is a strong relationship between employee performance and human resource development variables. The results of these data include validity and reliability tests, simple linear regression analysis, and hypothesis tests. In addition, the test results of this study show that factors related to human resource development have a positive and significant influence on employee performance.

Finding out what makes Gudeg Yu Djum Wijilan Yogyakarta customers happy is the main goal of this study. Customer satisfaction (Y) is the dependent variable, whereas taste and service quality are the independent factors. One hundred Gudeg Yu Djum Wijilan Yogyakarta consumers who have bought and eaten this product make up the sample for this study. It is SPSS 25 that is utilized for the analysis. Research and analysis employing regression analysis led to the conclusion that High-Quality Taste and Service Significantly Impact Consumer Satisfaction.

This research aims to determine and analyze the influence of working capital and financial management on the case study at PT Nippon Indosari Corpindo Tbk. The methodology used is action research, data sourced from secondary data, the data collection technique for this research uses online sources (available websites), printed sources (research reports) regarding financial reports for 2018 - 2024. The analysis used in this research is regression multiple linear and requires the SPSS version 26 program to process the data. Based on research data testing, the results obtained: working capital has a positive and significant effect on the financial income of PT Nippon Indosari Corpindo Tbk in 2018 - 2024. Likewise, financial management has a positive and significant effect on the financial income of PT Nippon Indosari Corpindo Tbk in 2018 - 2024. Working capital and financial management simultaneously have a positive and significant effect on the financial income of PT Nippon Indosari Corpindo Tbk in 2018 - 2024. It is hoped that the results of this research can provide input for companies, namely as reference material for making policies and decisions regarding working capital and financial management.

Factors that influence employee performance include motivation and work environment. This research aims to find out whether motivation and work environment influence employee performance at PT. Mitra Sakti Boshe VVIP Club Yogyakarta. This type of research is included in quantitative research. This research was conducted at the company PT MITRA SAKTI BOSHE VVIP CLUB YOGYAKARTA. The population in this study were 20 employees at BOSHE VVIP CLUB YOGYAKARTA. The sampling technique used in this research is saturated sampling. In data collection carried out using primary data, primary data is by distributing questionnaires to respondents. The data collection technique in this research is a questionnaire. This research was analyzed using multiple linear regression using the IBM SPSS Statistics 26 program. Variable measurements used a Likert Scale: Strongly Agree (weight 5), Agree (weight 4), Neutral (weight 3), Disagree (weight 2) and Strongly Disagree (weight 1). The analytical tools used in this research are: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test: T test and F test. It is hoped that the results of this research will serve as a basic reference later in making a thesis proposal, So this research method will also study procedures regarding motivation and work environment on employee performance. Research and includes activity steps, as well as research methods that will later be used.

This research aims to determine the interest and motivation of vocational school students in continuing their education to higher education. This type of research is quantitative descriptive. The research population was students from Tunas Bangsa Vocational School, while the research sampel was students in class XII, totaling 142 people and 59 people as the sample. The research methode used is quantitative, where the author analyzes the relationship between variables using SPSS version 25 software. The results of the analysis of the classical assumption test with the normality test proved that the data was not normally distributed. The results of the analysis of the relationship between variables prove that learning achievement has an influence on interest in continuing higher education, as well as learning motivation has a positive and significant impact on interest in continuing higher education. Simultaneous test results of learning achievement and learning motivation have a positive and significant effect on ineterst in continuing higher education, the contribution of learning achievement and learning motivation to interest in continuing higher aducation is 67,8% and the remainder is influenced by other variables not researched by the author.

The influence of the principal's leadership on teacher work motivation (Waitabula Elementary School) The influence of the Principal's leadership on teacher work at Waitabula Elementary School. This research aims to determine the description of teachers' work at SDK Waitabula and the relationship between teachers and the leadership of the school principal. This research is quantitative research. Meanwhile, based on the source, this research uses primary data, namely data collected by the researcher himself through distributing questionnaires to respondents, in this case is teachers at Waitabula Elementary School with a total of 36 respondents. The data collection method uses a questionnaire with a measurement scale and data obtained by descriptive statistical analysis. Data processing was carried out using SPSS version 20. Based on the research results, it showed that the school principal's leadership was in the high category with descriptive analysis results of 95% and the teacher's work was also in the high category with a percentage of 100%. The principal's leadership and teacher work motivation have a very strong relationship. The correlation coefficient value is 0.823 and the style applied by the principal at Waitabula Elementary School is the influence of leadership.    

Herbalife is a company engaged in health goods that offers a variety of health products that can meet nutritional needs to support the health of the body. Herbalife products have ingredients that can increase energy intake for the body, build muscle mass, to maintain stamina and body health. In some cases, consumers tend to compare Herbalife products with other similar nutritional products. Consumers do an alternative evaluation stage because consumers will see the price aspect of this product with the price of middle-to-upper class products. This study aims to determine the influence of product innovation and product diversity on purchasing decisions at Herbalife Malang Nutrition Club House. This study uses quantitative research involving variables of Product Innovation, Product Diversity and Purchasing Decisions.This research data was collected by distributing questionnaires to 116 respondents who were members of Club Baruna. This study used purposive sampling techniques with primary and secondary data. Data analysis in this study used descriptive analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis and processed using IBM SPSS Statistic 25 for Windows. The results of data analysis conducted through hypothesis testing showed positive results where the variables of product innovation and product diversity had a positive and significant influence on purchasing decisions at the Herbalife Malang Nutrition Club House.

This article aims to describe the impact and implications on Indonesia's economic growth from 2012 to 2020. This research is based on a literature review using a quantitative approach using secondary data obtained from the Central Statistics Agency (BPS). This research uses regression analysis, linear regression, multiple regression, with SPSS data management tools. The F test results show that exports and imports do not have a significant effect on economic growth in Indonesia. Overall, both do not have a significant impact on economic growth. All of the findings of this research highlight the importance of considering other factors that have the potential to influence Indonesia's economic growth rate. The implications of this research also provide a solid foundation for further research which may be able to explore other factors that have a greater influence on economic growth in Indonesia apart from export and import factors.

This study aims to describe the influence of money in circulation and the BI Rate on inflation in Indonesia from January 2021 to June 2023. This research is a literature study that departs from quantitative methods using secondary data obtained at the Central Statistics Agency (BPS). This research uses a multiple linear regression approach using SPSS data processing tools. The results of the F test show that simultaneously, the variable money in circulation and the BI rate have a significant effect on inflation in Indonesia. Partially, both also have a significant influence on inflation. The findings of this research underline the importance of continuing to create various policies to overcome the inflation problem in Indonesia.

The aim of this research is to determine the effect of occupational safety and health on employee work productivity at the Selyca Mulia Hotel Samarinda. The population in this study as well as the sample were employees at the Selyca Mulia Hotel Samarinda, totaling 61 people. This research is quantitative research with descriptive analysis. The data collection method is using questionnaires, interviews, observation and documentation. Data analysis uses multiple linear regression techniques using SPSS version 23. The results of the research show that Occupational Safety (X1) and Occupational Health (X2) together (simultaneously) influence employee work productivity (Y). Work Safety (X1) partially has a positive and significant effect on employee work productivity (Y) at the Selyca Mulia Hotel Samarinda. Occupational health (X2) partially has a positive and significant effect on employee work productivity (Y) at the Selyca Mulia Hotel Samarinda. The results of the regression test show that the correlation coefficient value for the work safety variable is 0.231 or 23.1%, which is positive, meaning that work safety is in the same direction or directly proportional to work productivity and the partial test results show that the t-count value for the work safety variable is t table value with an error level of α ( 0.05) of 5.853 > 2.002 or tcount > ttable. The results of the regression test show that the correlation coefficient value for the occupational health variable is 0.148 or 14.8%, which is positive, meaning that occupational health is in the same direction or directly proportional to work productivity and the results of the partial test show that the t value of the occupational health variable is equal to ttable value with an error level of α ( 0.05) of 3.363 > 2.002 or tcount > ttable.  

This research aims to see whether work motivation, compensation, and work motivation have an influence on employee satisfaction. The objects of this research are students who are working part-time in Semarang. Data collection was carried out by literature study and distributing questionnaires to 16 universities in Semarang with 138 respondents getting answers. The data analysis methods used in this research include descriptive analysis, normality test, heteroscedasticity test, multiple linear regression analysis, and coefficient of determination test (R²). The device or application used to analyze data in this research is SPSS version 26 software. The results of this research show that the work motivation variable does not have a significant influence on employee satisfaction, the compensation variable shows a significant positive influence on employee satisfaction, and the work environment variable also shows a significant and positive influence on employee satisfaction.

To what degree do factors like location and interior design influence consumer choices? That is the question this research seeks to answer. The author of this piece of study believes that readers and writers will be able to deduce how factors like location and interior design impact purchasing decisions. This research employs a quantitative approach by surveying 89 members of the Bhayangkara University Jakarta Raya class of 2022 and analyzing their responses using SPSS model 26. The researcher is eager to find out how big of an impact the café's location and interior design have on customers' decisions to make a purchase, thus this study is quite important.

The purpose of this study is to identity and analyze the impact of motivation and good working environment on employee. The responden of study are employees of PT. Putriana Jaya Utama  with a sample of 40 people.Methods of collecting observation data, questionnaires and documentation, and using data analysis methods, namely descriptive analysis of percentages, research instruments, classical assumption tests and hypothesis testing using SPSS 21 software for Windows. The calculation results are optaining the impacts of motivation and employee working performance is t count of 3,623 to 0,001 sig. The impact of working environment on employee working performance t count of 3,038  to 0,004 sig. The impact of motivation and working environment on employee working performance F count of 42,819 to 0,000 sig. As such motivation and the working environment have positive and significant impact on employee working performance. And the calculation of Coefficient of determination (R2) both motivation and working environment have an impacts of the working performance of 69,8%.

This study aims to determine the influence of financial perspective, customer perspective, internal business process perspective, and growth and learning perspective on the performance of PT. Bank Negara Indonesia Syariah Branch Makassar. This research method is quantitative and qualitative. Population in the study were employees and customers of PT.BNI Syariah Makassar Branch. Data collection techniques using questionnaires. Data collected and processed using SPSS. Based on the results obtained financial perspective variables (X1) amounted to 2.241 with R persial 0.030, (X2) amounted to 3.879 with r persial 0.000 , Internal business (X3) amounted to 2.391 with r persial 0.021 with GIS 0.05, growth and learning (X4) amounted to -2.412 with r persial 0.020.

One of the company's goals is to maximize the value of its shares to achieve company value. When investing in the capital market, investors also take into account the value of the company. Over the last five years, the value of companies in the food and beverage subsector experienced a significant decline from 2020 to 2023. This decline began in 2019. Many factors, including company size, profitability and leverage, influence the value of a company. The gap phenomenon supports the existence The research gap indicates the need for additional research into the variables that influence firm value. The aim of this research is to present empirical data regarding the influence of company size, profitability and leverage on manufacturing companies in the metal industry and similar industries listed on the Indonesia Stock Exchange between 2019 and 2023. All companies in the food sector and beverage subsector are listed on the Exchange. Indonesian Securities (BEI) is the research population. A purposive sampling strategy was used to select the research sample from seven observations. Multiple linear regression analysis is used in research to analyze secondary data. SPSS is a program used in research. The findings of this research show how leverage and company size affect company value. However, empirical data also shows that profitability has little effect on company value. Simultaneously, the factors Company Size, Profitability, and Leverage influence Company Value.

This research is motivated by the importance of trust and service in the interest of micro, small and medium enterprises (MSMEs) to apply for financing at sharia banks. This research aims to find out and analyze how much influence trust and service have on the interest of micro, small and medium enterprises (MSMEs) to apply for financing at sharia banks. This research uses a correlational method with a quantitative approach. Sampling used purposive sampling. The data used is primary data and secondary data. Primary data was obtained from respondents through distributing questionnaires, while secondary data was based on observations, journals, articles and previous research. Meanwhile, multiple linear regression analysis techniques. Test classical assumptions, and test hypotheses. Analysis of this research using SPSS, based on research results at a significance level of 5% shows that. (1). Trust has a significant effect on business interest, the results of the regression coefficient are 0.122 and based on the test results of the coefficient of determination of the trust variable on business interest, it is 0.324 or 32.4% and has a significant level of (0.001 ≥ 0.05). (2) service has a significant effect on business interest, the results of the regression coefficient are 0.324 and based on the test results of the coefficient of determination of the trust variable on business interest, it is 0.324 or 32.4% and has a significant level of (0.001 ≥ 0.05). (3) the influence of trust and service has a positive F_count value of 43.368 which is greater than F_table 3.107 with a significance level of 0.000 ≤ 0.05 and a coefficient of determination test result of 0.324% or 32.4%. So it can be concluded that the trust and service variables influence business interest by 32.4% and the remaining 67.6% is influenced by other variables.

This research aims to examine whether the achievement and improvement of junior high school students' mathematical communication skills who use the Contextual Teaching and Learning approach through the Numbered Head Together type Cooperative Learning model is better than those who use regular learning. The method used in this research is experimental. This research was conducted at one of the state junior high schools in Cianjur Regency with a population of all class VIII, while the sample was taken from two classes randomly where one class was the experimental class and the other class was the control class. This research instrument is about description. The research data were processed using the Microsoft Office Excel 2007 application and SPSS 16 software. Based on the research results, the author concluded that the achievement and improvement in mathematical communication skills of junior high school students whose learning used the Contextual Teaching and Learning approach through the Numbered Head Together type Cooperative Learning model was better than that using regular learning.    

The research was conducted on Shopee marketplace users in Banyumas Regency. The purpose of this study was to determine the influence of flash sales and free shipping on impulse buying among Shopee marketplace users in Banyumas Regency, both partially and simultaneously. The sample used consisted of the entire population or residents domiciled in Banyumas Regency, amounting to 97 individuals. The types of data utilized were primary data collected through distributing questionnaires directly to respondents and secondary data obtained from literature studies. The method employed in data analysis was multiple linear regression analysis, encompassing t-tests and f-tests after testing the data for validity, reliability, and classical assumptions. The classical assumption tests comprised multicollinearity, heteroskedasticity, and normality tests using SPSS software. The research findings indicate that flash sales do not have a significant effect, whereas free shipping significantly influences impulse buying.