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Intense competition within the industrial sector drives companies to be more proactive in creating and continually designing strategies to maintain their position in the market. Companies that have customer relationship strategies can enhance customer loyalty, which in turn optimizes the long-term profitability of the company. Through this strategy, relationships with customers can be strengthened, and existing customers can be retained. The strategy is also implemented by one of the heavy equipment companies in Indonesia, namely PT Trakindo Utama Branch BSD, to effectively address customer complaints so that customers feel comfortable again despite their previous dissatisfaction with the services provided. This research aims to determine whether the implementation of customer relationship management strategies carried out by PT Trakindo Utama's BSD Branch can effectively enhance customer relationships, retain customers, and increase loyalty. The methodology used in this research is a qualitative approach, involving data collection techniques such as observation and interviews with employees of PT Trakindo Utama Branch BSD in the Sales division and the Parts Counter sub-division who have direct and intensive communication with customers, as well documentation. Therefore, the data obtained are accurate and based on sources within the company relevant to the research. Through observations and interviews, it can be seen that the customer relationship management strategies implemented by the company have been effective in improving and maintaining customer relationships and increasing customer loyalty by offering loyalty programs, such as excellent and solution-oriented services, providing incentives, annual contracts, membership rewards, and conducting evaluations based on customer assessments.

The design of a cover letter creation system is very important for the transition to technology-based village governance, increasing efficiency, accuracy and accessibility in administrative data management. In Waleng Village, making cover letters is still using the manual method, prone to human error. To optimize web-based public services in the digitalization era, a system was developed using the Rapid Application Development (RAD) method. This information system research uses qualitative research and testing it with blackbox testing and reveals that this information system can optimize submission of cover letters online and functions as a database for cover letter applications. Regular maintenance of software and hardware is necessary to ensure optimal consistency in the use of information.

Sticks are delicious, crunchy, savory, long, thin, and brownish yellow snacks with various flavors.  The main ingredients of this product consist of wheat flour, , eggs, garlic, pepper, and salt.  Celery leaves were chosen because they are easy to obtain and to optimize local ingredients. Mung bean (Phaseolus radiates) itself is a vegetable food that is high in protein and fiber where the protein contained is 20-25%. This study aims to determine the effect of sticks mung bean flour and the addition of celery.  The design used was a 2 factor factorial completely randomized design (CRD).  Factor 1 is the ratio of wheat flour : mung bean flour  (75:25, 50:50, 25:75) and factor 2 is the concentration of celery porridge (10%, 20%, 30% in 30 ml of water).  The best results of chemical analysis based on the highest protein content were the ratio of wheat flour : mung bean flour 25:75 with concentration of celery porridge 20% with 2.22% water content, 1.74% ash content, 23.58% fat content, 17.75% protein content, 8.28% crude fiber and 46.41 for carbohydrates by difference, color sensory test value 3.73 (greenish brown), crunchy texture 3.40 (crispy), celery taste 3.60 (taste celery flavor) mung bean taste 2.67 (a bit of green bean flavor), celery aroma 3, 33 (smelling of celery), and 3.27 (preferred) for overall liking. The most preferred formulation of celery sticks by consumers is the comparison of wheat flour : mung bean flour 75:25 with the addition of 10% celery porridge concentration with a value of 3.47 (preferred). Sticks made from green beans and celery can be an alternative food that is high in protein and fiber.

The need for self-actualization is achieved to maximize all abilities and potential. The purpose of this study is to determine the relationship between self-confidence and self-actualization. In this study, researchers used a quantitative approach with a correlational type of research. Correlation research is research that aims to determine the relationship between two or more variables as they are without treatment. The population in this study were students of Class X at SMK YATPI Godong, Grobogan Regency. The sample used was 199 students from class X at SMK YATPI Godong, Grobogan Regency. The results of this study can be concluded that there is a significant correlation between self-confidence and self-actualization of YATPI Godong Vocational High School students. and able to optimize the strengths or potential that students have.  

Flutter is an open-source user interface (UI) software development kit (SDK) created by Google, designed for building natively compiled applications for mobile, web, and desktop platforms from a single codebase. It employs the Dart programming language and provides a rich set of pre-built widgets, offering developers the flexibility to craft visually appealing and interactive user interfaces. This paper presents an overview of the Flutter framework, discussing its core features, architecture, and benefits. Flutter's "hot reload" feature allows for real-time code changes without the need for a full application restart, enabling faster development and experimentation. The framework's performance is optimized by leveraging Skia, a graphics engine for smooth rendering, resulting in fast and fluid UI experiences. The Flutter ecosystem encompasses a thriving community, extensive documentation, and a wide range of plugins that extend functionality and simplify integration with native platform features. Its cross-platform capabilities streamline the development process and reduce time-to-market, making it a popular choice among developers and businesses alike. The paper also highlights some potential challenges faced when adopting Flutter, such as platform-specific issues and limited native functionality access. However, the benefits of code reusability, fast development cycles, and consistent UI across platforms outweigh these challenges for many projects. Overall, Flutter has emerged as a robust and versatile framework for building high-performance applications across diverse platforms. Its continuous evolution, strong community support, and commitment from Google position it as a promising solution for modern app development in the rapidly evolving world of technology.

Realizing rural economic independence is one of the national development goals and requires village potential, community social potential, and natural resource potential which are actors as well as objects in development. In addition, in realizing independence, it is necessary to optimize village business units. The Village Business Unit is an institution established by the village community that does not focus on profit or profit but must also be managed with social souls, or social entrepreneurship. However, the current reality shows that many villages do not know how to set up and optimize their own business units. As an effort to drive the local and regional economy, a strategy is needed to utilize and optimize the potential of local resources, be it natural resources, human resources or other economic resources. And the service method used is socialization and discussion. Based on the results of the tests before and after the implementation of the activities, it can be seen that there was an increase in understanding before and after the socialization, which means that the community has begun to understand what are the ways to strengthen the economic independence of their village business units.

Micro, Small and Medium Enterprises (MSMEs) are buying and selling activities and providing services to the community with the aim of making a profit, but the empowerment of MSMEs is not due to the fact that there are still many obstacles, such as the difficulty for MSMEs to obtain financing facilities from financial institutions, so they are forced to take out loans from loan sharks whose interest rates are high and suffocating. thus causing businesses to go out of business, to overcome this problem MSMEs need Islamic financial institutions with a profit sharing scheme, namely mudharabah contracts or financing/investments which are usually mudharabah products found in Islamic Cooperatives, Indonesian Sharia Bank (BSI), Baitul Maal Wat Tamwil (BMT). The Indonesian Muslim Entrepreneurs Community (KPMI) and the Syirkah Bersama Cooperative (KSBB) are both working together to create a new innovation in the form of Mudharabah Linked Waqf which optimizes and manages cash waqf funds in an organized manner so that it is hoped that it can help MSMEs to develop further.

In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.

The background of this research is the perception of the people of Bagot Village towards Bagot Tourism Village in Samosir Regency which started from the problem that Bagot Village has not been optimized to become a tourism village. And the purpose of this study was to find out how the people of Bagot Village perceive Bagot Tourism Village in Samosir Regency. There are 3 (three) indicators that are seen, namely cognitive, affective, and conative. This type of research is descriptive qualitative data by determining the sample using purposive sampling. The informants of this study were 8 (eight) people. Data collection techniques in research using observation, interviews and documentation. Qualitative data analysis techniques using three ways, namely data reduction, data presentation and conclusion. The research results show that 1). community knowledge of the tourist village, where the community can understand and know the conditions around the tourist village and the problems that occur in the tourist village. 2). From an affective perspective, the people who have been interviewed have responses that show a good attitude towards tourist villages, and 3). From a conative perspective, the community has shown concern for the tourist village, but according to the observations of researchers, the actions taken by the community are only for their own or personal interests.

. This study aims to know and describe how to Optimize Dance Self-Development Activities at SMAN 1 Matur. The type of research used is qualitative research with descriptive methods. This research instrument is the researcher himself and is assisted by supporting instruments in the form of stationery and cameras. The data in this study used primary data and secondary data. Data collection techniques are carried out by means of literature studies, observations, interviews and documentation. The steps of analyzing data are identifying data, clarifying data, describing data, analyzing data and inferring data. The results showed that efforts that can optimize self-development activities at SMAN 1 Matur are by increasing the schedule of activities, readiness of limbs, selection of material, using learning methods, correcting student movements in each meeting and evaluation. The optimization efforts carried out make dance self-development activities interesting so that students are encouraged and enthusiastic to take part in dance self-development activities. The efforts made are very suitable to be applied to dance self-development at SMAN 1 Matur because after researchers apply these efforts, students who take part in dance self-development activities get good performances and overall students are able to perform salsa dance well and beautifully.

Collaborative KKN is a service activity by students consisting of several universities. Our KKN location is in Kepatihan Village, Kaliwates District, Jember Regency. The main work program carried out by KKN Collaboration 229 students is to help Kepatihan Village MSMEs in the field of packaging and branding. Through the PANACOTTA work program, the KKN 229 group carries the theme of entrepreneurial development, entitled "Packaging Update and Branding Optimization". The purpose of this research is to find out strategies and help Kepatihan MSME players in optimizing packaging and branding. The method used in this research is a qualitative method with a descriptive type. The data analysis process is carried out with workshops/socialization and assistance from the data that has been obtained. The results of this research show that the Kepatihan community's MSMEs can increase community productivity, which is largely purely handmade. Collaborative KKN 229 students help and assist the community to optimize packaging and branding. For example, making logos, stickers, videos, banners, and social media. In terms of marketing, many of the communities sell their products door to door.  

The term smart museum has started to emerge in recent years along with the development of digital technology and smart concepts related to the application of technology in helping people in various sectors of life. The concept of a smart museum itself refers to the use of internet of things (IoT) technology such as sensors, wireless networks, digital applications, virtual reality, augmented reality, and smart systems to increase the interactivity, accessibility and involvement of visitors in the museum. Now more and more museums are adopting this smart solution as a way to attract visitors and optimize the visitor experience. In Indonesia, one of the museums that has transformed into a smart museum is the Museum Penerangan. In its efforts to become a smart museum, the Museum Penerangan has several supporting factors such as the number of human resources, technology support, program creativity, and support from top management. However, the main obstacle is funding because it requires a large investment to transform into a smart museum, besides that special human resources are needed to understand the technological needs that match the collection.

KM 22 of 2005 describes the application of SNI 03-7094-2005 regarding signs at airport terminals as a mandatory standard which explains that every area within the passenger terminal must be equipped with clear and easy-to-understand warning signs. Obstacles found by researchers when carrying out initial observations were finding deficiencies in installing warning signs at Terminal 1 of Juanda International Airport, Surabaya. The purpose of this study is to find out how to optimize the warning sign facility in improving passenger service at the Juanda International Airport Surabaya terminal, to find out the obstacles faced and the solutions in optimizing the warning sign facility at Juanda International Airport.             This study uses a qualitative method. This research was conducted at Juanda International Airport in Surabaya which was held in June 2023. The data collection techniques used were observation, interviews, and documentation. The validity test of the data used is source triangulation and technique triangulation. Data analysis used is data reduction, data presentation, and conclusions.             The results of research based on service indicators show that: (1) physical evidence (tangibles) includes an imbalance in the placement of signboards; (2) reliability includes the use of available tools and the application of clear service standards; (3) responsiveness, including responsiveness to complaints and input from passengers; (4) guarantee (assurance) includes routine maintenance, as well as providing accurate information; (5) empathy (empathy) includes providing individual and responsive services. The obstacles encountered are that the warning sign is only visible from the west side of the terminal area, but not visible from the east side, the placement of the no smoking sign is not optimal, the no smoking sign is damaged, there are instructions for using a hydrant box that is less strategic .

Airlines must always improve passenger services on the ground. One of its services is the determination of time or On Time Performance which is a benchmark for the trust of service users who are the choice to travel. There are obstacles that become obstacles in achieving On Time Performance, namely worsening uaca, inadequate airport facilities, traffic and others. This study aims to determine the performance of Ramp Handling in handling aircraft at Wings Air at PT. Merpati Angkasa Abadi at Sultan Muhammad Kaharuddin Airport Sumbawa and for 2.knowing the stipulation of aircraft departure time on Wings Air airline At PT. Merpati Angkasa Abadi at Sultan Muhammad Kaharuddin Airport Sumbawa. This research is qualitative with data obtained from observation, interviews, and documentation. The data analysis techniques used are data reduction, data presentation, and conclusions. This research will be conducted in July 2023 at PT. Merpati Angkasa Abadi at Sultan Muhammad Kaharuddin Airport Sumbawa. The result of this study is the performance of Ramp Handling in handling aircraft is to ensure all tools, needs and employees are ready to be positioned with their respective duties, and monitor the weather for the aircraft in order to land. In addition, the Ramp Handling Unit serves as a liaison between operational activities at the facility and operational activities at the terminal. To provide or ensure all activities on the aircraft and in the terminal run properly. The achievement of On Time Performance has been maximally optimized according to the time given by the company for 20 minutes the aircraft while on the ground, the Ramp unit makes excellent use of this time. The achievement of punctuality has been carried out optimally starting from before the plane landed. All jobs such as, helping cabin crew pick up garbage from the plane, communicating with pilots, and communicating with engineers to ensure the condition of the engine to raise passengers into the plane.

problems with services such as collections, poor services, lack of facilities, and declining visits. The purpose of this research is to find out the strategy DPK Riau Islands in increasing people's interest in reading. This research uses descriptive qualitative research. Research results: (1) Time Dimension and Future Orientation The Time Dimension and Future Orientation, DPA Riau Islands implements strategies such as mobile libraries, library tours, socialization, the kacapuri application, and the OPAC system. (2) Internal and External Dimensions, strengths such as providing library cars, technology and digital facilities in attracting interest in reading. Weaknesses such as limited library car units, kacapuri application collections, and books that have not been recorded in OPAC. Opportunities and threats such as increasing and inhibiting knowledge in reading. (3) The dimension of utilization of sources, the allocation of funds comes from the APBD and APBN. Furthermore, facilities and infrastructure are adequate, although they need to be optimized. (4) Top Management Involvement Dimension, the head of service has conducted evaluation and supervision in the implementation of strategies and services provided. (5) Multi-field dimension, employees carry out procedures and are responsible for providing provincial library services.

Consumption is an activity aimed at reducing or utilizing a product, whether it is a physical product or a service. Along with the times, the level of consumption is getting higher, especially among students. This increase in consumption activity is based on the attractiveness of an item, thus providing satisfaction to consumers. If consumption cannot be controlled, it will lead to consumptive behavior. Therefore the authors designed a minimalist campaign to reduce the amount of consumption and chose to optimize the use of goods to make them more effective and useful. This design uses the Research and Development (R&D) 4-D model with the stages: define, design, develop and disseminate. In the process of solving the problem the writer applies 5W+1H data analysis (what, where, when, who, why and how). The main media for this design is the Instagram feed as a medium for voicing a minimalist lifestyle campaign.

In the digital era, the role of information technology in facilitating services has presented both challenges and opportunities for businesses seeking to provide exceptional customer service. To remain competitive and maintain customer satisfaction, businesses need to implement technology in the form of service management and customer management information systems. Using technology, community service endeavors aim to establish a service management information system and consumer management. For employees and clients, assistance is provided through technology transfer, socialization, training, and technical support. The outcomes of this assistance indicate advancements in consumer data management and the implementation of more effective technology. The PKM implementation team at INSTIKI discovered that active participation from partners and customers contributed to the success of the program. Partner participation helps identify actual needs and issues in the use of information systems, enabling mentoring programs to be tailored to user requirements and optimize service quality in the digital era.

The background of this research is the not yet optimal work culture in the Ciamis Regional Secretariat and how the role of the Regional Secretariat Organizational Section has in improving work culture in the Government environment. The purposes of this research are: 1) To find out and analyze the role of the Organizational Section of the Regional Secretariat of the Ciamis Regency Government 2) To find out and analyze the work culture at the Regional Secretariat of Ciamis Regency, 2) To find out the role of the Organizational Section in improving work culture within the Regional Secretariat Ciamis Regency Government. The research method used is descriptive method with a qualitative approach. This study attempts to describe the role of the Regional Secretariat Organizational Section in improving work culture within the Ciamis District Government Regional Secretariat. The approach that researchers use is a qualitative naturalistic approach. In this approach will be more concerned with the process than the results. Data collection techniques in this study through observation, interviews, and documentation. The informants in this study were the Head of the Organizational Section, the head of the work team 1, the head of the work team 2, the executor 1, the executor 2, and the implementer 3 of the Organizational Section of the Regional Secretariat of Ciamis Regency. bResults of the study show that 1) The role of the Organizational Section at the Regional Secretariat of Ciamis Regency is to always develop various techniques to open opportunities for success in achieving work program objectives as well as agency plans and targets, one of which is to optimize coordination with the OPD within the Ciamis Regency Government to always coordinate and carry out consultation with the Provincial Government of West Java and the Central Government, 2) The work culture in the Regional Secretariat of Ciamis is ACTIVITY. In terms of attitude, there are still skills and attitudes that are lacking from some employees, it is already seen that they have enthusiasm, work hard, are honest and are not lazy. In the behavior of employees who have shown a serious attitude at work, but there are also some employees who are not innovative and work discipline is good, it can be seen from the employees who are never late and comply with the rules that apply in the agency. But the collaboration has not been maximized between cooperation with other OPDs in making SOPs. 3) The Role of the Organizational Section for Improving Work Culture in the Regional Secretariat of the Ciamis Regency Government is that every year it has a monitoring and evaluation team for the continuity of work cultural values that exist in each regional apparatus organization (OPD) and every year there is always a process socialization and internalization from the Organizational Section to each Regional Apparatus Organization (OPD). The form of efforts made to overcome these problems is by involving employees in formal education and training, providing direction or coaching to each personal according to their respective duties, involving employees in technical training, providing direction and coaching to employees who do not understand organizational goals in stages and stages, increasing employee competence and improving internal control comprehensively.

 Accidents and emergency conditions can occur anywhere, at any time and attack anyone, including at school. Mistakes or delays in initial treatment can result in a further worsening of the victim's condition which can result in disability or other complications, so it is necessary to pay attention to management and management functions, namely aspects of implementation/movement or action as an effort to optimize and foster UKS. However, the problem is that the knowledge of teachers and school principals is still lacking, there is a lack of funds, and the infrastructure is inadequate for implementing UKS. The aim of this activity is to increase the knowledge of UKS officers and make them truly ready to handle emergency conditions in the school environment and its surroundings. In implementing the provision of UKS services at Bawakaraeng High School, UKS collaborates with teachers. With implementation methods, namely preparation, implementation and evaluation. The results of this activity show that the service activity process went smoothly and there was an increase in knowledge with a pre-test score in the good knowledge category, namely 10 people (33.33%) and less than 20 people (66.67%), then the post test results with good knowledge, namely 28 people (93.33%) and less than 2 people (6.67%)

This study aims to analyze the effect of financial management and sales stability on business survival in companies experiencing financial crisis. The research method used is a qualitative approach with case studies on several companies facing financial crises in different industries. Data were collected through in-depth interviews with company executives, analysis of financial statements, and evaluation of implemented management strategies. The research was conducted over a three-month period, starting from January to March 2023. The results show that effective financial management is essential to deal with the financial crisis and affects business survival. Companies that are able to manage financial resources well, restructure debt, and optimize the use of capital will have a greater chance of surviving a crisis. In addition, sales stability is also a crucial factor in the survival of the company. Product diversification, market expansion, and efforts to maintain market share help companies to cope with demand fluctuations and reduce the negative impact of the economic crisis. While this research provides valuable insights, there are limitations in the number of case studies and the focus on qualitative data. The implication of this study is that it is important for companies to strengthen financial management and improve sales stability in an effort to overcome the financial crisis and maintain business viability.