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Saefudin; Widianingsih, Anugrah Ayumaharani; Mardiyah, Fitri Husni; Suhara

JOURNAL OF BIOLOGY LEARNING 2026 Universitas Veteran Bangun Nusantara Sukoharjo

This study aims to explore the extent to which outdoor learning grounded in Education for Sustainable Development (ESD) enhances students' conceptual grasp of biodiversity, evolution, and conservation. Thirty-seven undergraduate biology education students participated in this study, which employed a quasi-experimental one-group pretest-posttest design in the Animal Biosystematics course. Data were collected using a standardized questionnaire and written cognition tests. The results showed a statistically significant improvement in students' posttest scores (M = 90.24, SD = 4.98) compared to their pretest scores (M = 81.29, SD = 3.65), with a significant effect t (36) = - 25.049, p < .001, Cohen's d = 2.17). The study of questionnaire responses revealed that over 88% of students had positive perceptions about the utilization of outdoor learning in four key areas: participation (who), learning content (what), learning environment (where), and instructional approach (how). Additionally, more than 67% of students stated they would be open to participating in future outdoor learning activities and planning that are based on ESD. Additionally, students stated that the educational experience raised their critical understanding of conservation and sustainability issues. These results imply that ESD-focused outdoor learning is an effective teaching method to promote ecological awareness and active student participation in biology classes with a sustainability focus.

Achmad Maulana Yusuf; Muhammad Ilham Barik

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2026 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study examines visual distortion, the use of emotional color, and expressive composition in Affandi's painting Self-Portrait Smoking a Pipe (1977), focusing on a systematic and contextual visual hermeneutic reading. The research background stems from the need to update the study of Indonesian expressionism through the integration of contemporary theories on visual perception, color psychology, and gestural analysis. This study aims to reveal how anatomical distortion, color dynamics, and non-linear compositional structures function as expressive strategies that reflect the artist's psychological condition and existential reflections in the final period of his life. The research method uses a descriptive qualitative approach and visual hermeneutic analysis through observation of digital documentation and a review of recent literature (2020–2025). The findings indicate that the distortion of shapes in the facial area and the finger-swiping gesture represent emotional tension, while the dominance of red, yellow, and green colors forms an affective spectrum that strengthens the psychological atmosphere in the work. The asymmetrical composition with diagonal lines creates a dynamic visual rhythm and directs the viewer's focus to the center of expression. The implications of the research emphasize that Affandi's works need to be read through a multidimensional approach that combines psychological, aesthetic, and hermeneutic aspects in order to obtain a more comprehensive understanding of his expressionist character.

Rohulloh Faturahman; Rosita Anggraini

Kajian Administrasi Publik dan ilmu Komunikasi 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Cine Crib is a YouTube channel that routinely reviews both international and Indonesian films, with a primary focus on Indonesian cinema. The review content, presented in a relaxed, informative, and entertaining manner, possesses significant potential to influence audience decisions to watch films in cinemas. In the digital era, social media platforms, including YouTube, have emerged as primary information sources that play a vital role in shaping consumer perceptions, preferences, and behaviors concerning movie-watching interest, particularly in theaters. This study aims to determine the influence and the magnitude of the impact of review content on the Cine Crib YouTube channel toward the interest in watching films in cinemas. The research employs a quantitative approach utilizing a survey method. Data were collected by distributing questionnaires to 100 respondents consisting of Cine Crib channel subscribers. Data analysis includes validity and reliability tests, simple linear regression, t-tests, F-tests, and the calculation of the coefficient of determination ($R^2$). Research findings indicate that film review content on YouTube has a positive and significant influence on the interest in watching films in cinemas, albeit with a weak correlation. Variations in watching interest are influenced by film review content, while the remaining factors are influenced by variables outside the scope of this study. Consequently, the Cine Crib channel represents an effective strategy for increasing interest in cinema-going.

Fenita Zahrani Trisna Putri; Suwandi Suwandi

Jurnal Publikasi Ekonomi dan Akuntansi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of financial literacy and the use of accounting information on the financial performance of Micro, Small, and Medium Enterprises (MSMEs), with financing as a moderating variable. The research sample consists of 100 MSME owners or managers located in Gresik City, specifically in Gresik, Kebomas, and Manyar Districts, selected using purposive sampling based on predetermined criteria. Hypothesis testing was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software through a bootstrapping procedure and one-tailed testing. The results indicate that financial literacy and the use of accounting information have a positive and significant effect on MSME financial performance. In addition, financing is proven to strengthen the influence of financial literacy and accounting information on MSME financial performance. This study is expected to provide practical benefits for MSME actors in improving financial performance through better financial management and access to financing. The limitation of this study lies in the limited research area and the use of perception-based data.

Hilda Amalia; Yenny Sulisma

Jurnal Riset Ilmu Farmasi dan Kesehatan 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Diabetes mellitus (DM) is a chronic metabolic disorder characterized by hyperglycemia resulting from impaired insulin secretion, insulin action, or both. Globally, DM continues to pose a growing health challenge, particularly type 2 DM, which is closely associated with insulin resistance. In this condition, body cells fail to respond effectively to insulin, so even though the pancreas initially produces sufficient or excessive amounts of insulin, its effectiveness gradually declines. Over time, pancreatic beta-cell function deteriorates, further exacerbating chronic hyperglycemia. This persistent condition may lead to long-term complications, including nephropathy, retinopathy, neuropathy, and cardiovascular diseases, through mechanisms such as oxidative stress, inflammation, and the formation of advanced glycation end products (AGEs). The prevalence of type 2 DM is expected to continue rising, including in Indonesia, highlighting the need for comprehensive management strategies. An important aspect of DM management is the assessment of health-related quality of life. Quality of life reflects an individual’s perception of their health status within social and cultural contexts. This can be evaluated using generic instruments such as the WHOQOL-BREF questionnaire. In this case report, the quality of life of a patient with type 2 DM was assessed using the WHOQOL-BREF to provide a comprehensive understanding of the disease’s impact on the patient’s daily life.

Nova Apriani; Novita Anggraini; Aprida Manurung

Jurnal Ilmu Kesehatan 2026 Lembaga Pengembangan Kinerja Dosen

Hallucinations are false sensory perceptions unrelated to real external stimuli. Patients will have difficulty distinguishing whether the stimuli they experience originate internally (thoughts or feelings) or externally. This condition may affect any of the five senses. The most common type of hallucination is auditory hallucinations. One way to reduce the signs and symptoms of auditory hallucinations is through Art Therapy: freehand painting. To determine nursing care with the application of free painting therapy in patients with auditory hallucinations at the Mitra Mulia Husada Foundation, Palembang. The design used was a case study describing the cases of four patients with auditory hallucinations. Subjects were selected according to inclusion and exclusion criteria. The intervention provided was free-drawing therapy for four days, each lasting 30 minutes.After the intervention of applying free painting therapy for 4 days with a time of 30 minutes per visit, it was found that there was a decrease in signs and symptoms of hallucinations as shown through the results of the observation sheet in each patient. Mr. A. originally 9 became 3 signs of symptoms, Mr. S originally 7 became 3 signs of symptoms, Mr. AJ originally 9 became 3 signs of symptoms and Mr. M originally 10 became 5 signs of symptoms of auditory hallucinations. There was a decrease in auditory hallucination scores in each patient after being given Art Therapy: free painting. For future researchers, it is hoped that they can conduct research on the application of free painting therapy so that it can be carried out more frequently so that the therapy carried out is more effective in reducing the signs and symptoms of hallucinations and also add respondents so that the application of the therapy given is more effective in reducing the signs and symptoms experienced by patients.

Hans Yurian Effendy; Aprilita Rina Yanti; Intan Silviana Mustikawati

International Journal of Economics, Management and Accounting 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In response to the evolving landscape of public healthcare services, hospitals are expected not only to maintain operational efficiency but also to adapt to the shifting needs and expectations of patients as healthcare consumers. The presence of non-BPJS patients in regional public hospitals plays a strategic role not only contributing to revenue diversification but also reflecting service quality, institutional competitiveness, and shaping public perception. The declining trend in outpatient visits by general patients at RSUD Balaraja over the past three years highlights the need to understand the factors influencing consumer behavior in determining revisit intentions. This study examines the effect of co-creation and hospital image on the revisit intention of outpatient general patients at RSUD Balaraja, with patient experience as a mediating variable. The research employed a quantitative explanatory design involving 278 outpatient general patients selected through purposive sampling. Data were collected via structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that patient experience plays a significant mediating role in shaping revisit intention among general outpatients at RSUD Balaraja. These findings confirm that patient experience serves as a central factor in post-service evaluation processes, which ultimately drive patients’ intention to return. Therefore, hospitals need to enhance patient involvement in service processes (co-creation), improve public perception of institutional image (hospital image), and develop patient-centered service systems as a key strategy to increase revisit intention among general outpatients.

Ni Kadek Linda Wati; Ida Ayu Mela Tustiawati

Jurnal Ilmuan Bahasa dan Sastra Inggris 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the types of compound word constructions and their elements found in the novel Harry Potter and the Philosopher's Stone. The research is based on Katamba’s (2015) theory of compound words. A qualitative approach is employed to analyze the compound words present in the novel. Data collection involved several techniques, including downloading the novel text, reading it to understand the content, and coding compound words. The analysis focuses on identifying, classifying, and interpreting these compound words to explore their contribution to the narrative. This study also investigates the role of compound words in enhancing the meaning and linguistic texture of the novel. It reveals how compound words form an integral part of the story’s structure and character development, showing their significance in both everyday language use and literary construction. The findings provide a deeper understanding of how compound words function within the text and highlight their impact on readers' perception and engagement with the story. Overall, this research demonstrates the importance of compound words in language construction and narrative development, offering valuable insights into their use in literary works.

Febry Arsy Nurhalidzah; Rismawandi Rismawandi

JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to analyze the influence of profitability, capital structure, business risk, and firm size on firm value. The population consists of manufacturing companies in the consumer goods industry sector, specifically the food and beverage sub-sector, listed on the Indonesia Stock Exchange during the 2020–2024 period. The sampling technique used in this research is purposive sampling, resulting in a final sample of 55 companies that meet the predetermined criteria. The study employs a quantitative approach, and the data are analyzed using multiple linear regression analysis with the assistance of SPSS software version 22.0. The results indicate that profitability has a significant effect on firm value, suggesting that companies with higher profit levels tend to have greater market valuation. Capital structure also shows a significant influence on firm value, indicating the importance of effective financing decisions. However, business risk does not have a significant effect on firm value, implying that variations in operational risk do not strongly influence investors’ perceptions. Similarly, firm size is found to have no significant impact on firm value in the observed companies.

Immoto Qoonita Naflah Maulana; Siti Dhiya Tiara; Keysyah Aulia Hidayat; Sri Handayani

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research aims to analyze the consistency of judges' legal reasoning in deciding land ownership disputes and its implications for the fulfillment of the principle of legal certainty. The primary focus of this study is directed at Decision Number 16/PDT/2020/PT PLG, where differences in legal perception or evidentiary evaluation occurred at the appellate level. Land disputes are a crucial issue that requires legal firmness to avoid uncertainty for justice seekers. The research method used is normative legal research with a case approach and a statutory approach. Data were sourced from secondary data consisting of primary, secondary, and tertiary legal materials, analyzed qualitatively. The results show that the consistency of the judges' reasoning in Decision Number 16/PDT/2020/PT PLG depends heavily on the accuracy of assessing evidence, particularly documentary evidence (certificates) and witness testimony. Inconsistency between factual considerations and the application of legal norms has the potential to undermine the principle of legal certainty. This study concludes that strengthening the standards of legal reasoning based on the principle of ex aequo et bono and adherence to civil procedural law is absolutely necessary so that judicial decisions do not only resolve disputes procedurally but also provide certainty of ownership rights for thelitigating parties.

Reva Angelina; Ester Monica Bu’ulolo; Rita Hartati

Publikasi Para ahli Bahasa dan Sastra Inggris 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to explore students’ perceptions of using Canva as a digital storytelling platform to enhance their visual and written narrative skills in English writing. The research employed a descriptive qualitative method involving 34 students who participated in a questionnaire consisting of eight closed-ended statements and two open-ended questions. The data were analyzed descriptively, using percentages to support qualitative interpretation. The findings revealed that most students perceived Canva as an accessible, enjoyable, and effective tool for developing writing skills. Students agreed that Canva helps them visualize ideas, organize stories logically, and combine words with images creatively. Moreover, Canva was found to improve students’ motivation, confidence, and emotional expression in English writing. These results are consistent with previous studies by Utami and Suriyani (2022), Febriansyah et al. (2023), Siregar et al. (2024), Herwani (2024), Eragamreddy and Joseph (2025), Hafidzin et al. (2025), and Jayanti et al. (2025), which collectively highlight Canva’s role in supporting writing engagement, creativity, and organization. The study concludes that Canva transforms traditional writing into a multimodal and meaningful process, combining linguistic and visual literacy. Therefore, Canva can be considered an innovative pedagogical tool that promotes creative thinking, digital competence, and expressive communication in the English writing classroom.

Galuh Ika Kristanti; Desy Anggraeni

JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to determine the effect of NIK and NPWP matching, Tax Literacy, Tax Fairness, and Taxpayer Awareness on Taxpayer Compliance. This study used a purposive sampling method with a sample of 96 taxpayers in Grogol Utara Village. The data analysis technique used was multiple linear regression analysis using SPSS software version 22. The results showed that NIK and NPWP matching and Taxpayer Awareness have a positive and significant effect on Taxpayer Compliance. This indicates that the better the NIK and NPWP matching and taxpayer awareness, the higher their level of compliance. However, Tax Literacy and Tax Fairness do not have a significant effect on Taxpayer Compliance. This finding provides important insights for the government in improving the tax system through data matching and increasing taxpayer awareness, although tax literacy and perceptions of fairness have not sufficiently influenced the level of compliance.

Josafat Christopher; Nuri Kaerani Kamil; Selly Nuraini; Sri Mulyeni

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Learning English as a Foreign Language English as a Foreign Language still faces various linguistic and psychological challenges, both in school-age and adult learners, such as limited vocabulary mastery, pronunciation difficulties, and low confidence in the use of English orally. This condition is exacerbated by affective factors in the form of anxiety and fear of making mistakes. This article aims to examine the use of songs as a learning medium that is able to create a fun learning atmosphere, while improving learners' English skills. This study uses a descriptive qualitative approach with data collection techniques in the form of semi-structured interviews to explore learners' perceptions and experiences related to the effectiveness of songs in English language learning. Meanwhile, the data were analyzed thematically to identify patterns of learning experiences, especially in terms of vocabulary mastery, classroom atmosphere, and confidence level. The results showed that the integration of songs in English learning was highly motivating in the active involvement of learners. Where the repetition of lyrics combined with melodies helps to strengthen vocabulary retention in long-term memory, as well as facilitate the imitation of pronunciation, intonation, and rhythm of language naturally. At the same time, it creates a relaxed and fun learning atmosphere, thereby lowering psychological barriers as described in the Affective Filter Hypothesis. Thus, songs are an integrative learning medium that is effective in bridging the academic needs and emotional comfort of learners, and is relevant to support the development of listening and speaking skills in English learning across ages.

Pamungkas, Jati; Azis Prastica; Imam Sholikhuddin

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

The phenomenon of digital da'wah has significantly transformed the ways religious knowledge is accessed, interpreted, and disseminated in contemporary society. This study aims to analyze the patterns of actions and perceptions of TikTok and YouTube users toward religious content delivered by Gus Baha within the context of the digital religious space. Using Max Weber’s theory of rationalization as an analytical framework, this research explores how religious authority, knowledge transmission, and user interpretation undergo processes of rationalization on digital platforms.This study employs a qualitative approach using virtual ethnography, content analysis, and in-depth interviews with users of both platforms. Data were collected through observation of uploaded content, analysis of user interactions and comments, and examination of engagement dynamics.The findings indicate that user responses to Gus Baha’s content reflect Weber’s four types of social action. Instrumentally rational actions are evident in the use of short videos as practical and efficient learning tools. Value-oriented rational actions appear in users’ consistent efforts to deepen religious understanding. Affective actions emerge from emotional attachment to Gus Baha’s communicative style, while traditional actions are reflected in the perception of digital da'wah as a continuation of established religious learning traditions. Furthermore, digital rationalization through algorithms, short-video formats, and platform accessibility, shapes how religious knowledge is selected, interpreted, and circulated.This study concludes that digital religious spaces function not only as channels of dissemination but also as arenas for the transformation of religious authority, meaning construction, and religious practice in the digital era.

Tresia Veny; Ketut Suryani; Vincencius Surani

Jurnal Ilmu Kesehatan 2026 Lembaga Pengembangan Kinerja Dosen

The IV infusion process will cause pain that can be disturbing for children. Pain is a form of uncomfortable sensation that is felt personally by each individual. In addition, there will be changes in vital signs such as increased pulse, blood pressure, and respiration so that it will be an unpleasant experience for children. Non-pharmacological therapy as an intervention to reduce pain perception in children and increase comfort during medical procedures. One form of non-pharmacological technique is audio visual distraction using a smart book. Smart books are fun and interactive play therapy that can support cognitive, fine motor, and sensory aspects in children and to divert children's attention from pain by displaying more pleasant and interesting images and musical sounds so that it can reduce the pain scale after IV installation. The design used in the preparation of this Final Scientific Paper for Nurses is a case study with an intervention in the form of audio visual distraction using a smart book for ± 10 minutes. The number of respondents was 3 people, the intervention was carried out on September 14, October 7, and November 24, 2025, located in the Theresia Charitas Hospital Palembang room. After the smart book audio visual distraction therapy, there was a decrease in the pain scale for 3 respondents, namely in An. A from a pain scale of 7 to a pain scale of 4, An. G from a pain scale of 10 to a pain scale of 4, and An. R from a pain scale of 7 to a pain scale of 4. The application of EBP smart book audio visual distraction therapy can be used to reduce the pain scale in preschoolers after IV installation.

Carolina Savitri Ajeng Margono; Rauly Sijabat; Shofif Sobaruddin Akbar

Jurnal Manajemen Kewirausahaan dan Teknologi 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Service quality is a critical issue faced by service providers, as it plays a significant role in shaping customer satisfaction and maintaining customer trust for future services. A decline in service quality over time may negatively affect customers’ perceptions and loyalty. Therefore, this study aims to examine the effect of service quality dimensions on customer satisfaction. This research employed a quantitative approach using primary data collected through a survey method. The sampling technique used was probability sampling with a random sampling method, involving 98 customers as research respondents. Data were analyzed using SPSS version 24. The service quality dimensions analyzed in this study were Tangible, Reliability, Responsiveness, Assurance, and Empathy. The results of the analysis revealed that Tangible and Responsiveness did not have a significant effect on customer satisfaction. In contrast, Reliability, Assurance, and Empathy were found to have a significant positive influence on customer satisfaction. These findings indicate that customers place greater importance on service accuracy, employee competence, trustworthiness, and personal attention. Therefore, service providers are encouraged to prioritize improvements in Reliability, Assurance, and Empathy to enhance customer satisfaction and sustain long-term customer relationships.

Fitra Aulia Simatupang; Indi Azizah Nailah; Rita Hartati

Publikasi Para ahli Bahasa dan Sastra Inggris 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study investigates the role of Artificial Intelligence (AI) tools, specifically ChatGPT and Jenni AI, in supporting academic integrity through accurate citation generation. Employing a descriptive qualitative method, the research involved 30 undergraduate students who evaluated AI-generated citations using Fishman’s (2014) Academic Integrity Theory and Smith’s (2020) Citation Accuracy Framework. Data were collected through questionnaires assessing students’ perceptions of reliability, ethical responsibility, and accuracy in AI-assisted citation practices. Quantitative analysis revealed that Honesty and Accountability were the most dominant values (22.58% each), followed by Fairness and Respect (19.35% each), Trust (12.90%), and Courage (3.23%). Qualitative findings showed that students recognized AI’s potential to enhance writing efficiency but emphasized the need for human verification to ensure factual correctness and ethical compliance. Comparatively, Jenni AI demonstrated greater consistency and citation verification than ChatGPT, which exhibited more frequent fabrication and inaccuracy. The study concludes that while AI tools can enhance academic productivity, maintaining academic integrity still requires critical human oversight, ethical awareness, and adherence to scholarly honesty and accountability.

Septi Kurniasih; Karmanis Karmanis; Charis Christiani

International Journal of Law and Civil Affairs 2026 International Forum of Researchers and Lecturers

This study examines how the transition from manual to digital services influences user satisfaction through digital service quality and user perception at the Marine and Fisheries Office of Pekalongan Regency. The research employs a mixed-methods approach, combining a quantitative survey (N = 40) using Pearson correlation analysis with qualitative interviews involving service leaders and operators. The results reveal very strong correlations between service quality, user perception, and user satisfaction, as well as the critical role of system stability and operator assistance in shaping user experience. Qualitative findings confirm that changes in work culture, leadership, and human resource adaptation are key factors in the success of digitalisation. The study implies that the success of digital public services is determined not only by technology but also by strengthening human resource capacity, simplifying service design, and providing operator support for users with low digital literacy. The limitations of this study include the small sample size, the single organisational context, and reliance on perception-based data. Future research is recommended to conduct comparative cross-agency studies, longitudinal approaches, and structural model testing to examine the mediating roles of digital literacy and operator assistance.  

Dio Manik; Yeni Adventry Tanjung; Rita Hartati

Jurnal Ilmuan Bahasa dan Sastra Inggris 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study examines how Perplexity AI is integrated into academic research, particularly its role in research gap analysis and proposal development among university students. Using a qualitative descriptive method and questionnaire data from 32 participants, the research explores students’ perceptions, benefits, and ethical considerations regarding AI- assisted research. The findings reveal that Perplexity AI improves efficiency in literature review and research gap identification, with 75% of students using it to explore research topics and 65.6% acknowledging its usefulness in recognizing trends and gaps. However, concerns remain about accuracy and source reliability, as only 56.3% fully trust AI-generated results, and many still verify information manually. The study concludes that effective use of Perplexity AI requires strong AI literacy that includes critical thinking, verification skills, and ethical awareness. These insights contribute to a broader understanding of human–AI collaboration in academic settings and highlight the need for responsible, well-guided integration of AI tools in research education.

Nathasya Kusuma Wardani; Rina Ayu Vildayanti

Riset Ilmu Manajemen Bisnis dan Akuntansi 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the influence of Product Quality, Price Perception, and Brand Image on Purchase Decisions in Shopee application users in South Jakarta. The population in this study is Shopee application users in South Jakarta who have made purchases in the last six months. The research sample was determined using the Non Probability Sampling method with the Lemeshow formula and obtained as many as 96 respondents who were considered to represent the characteristics of the population. Data was collected through a questionnaire with a Likert scale distributed through Google Form, then processed using Microsoft Excel 365 and SPSS software version 29 for descriptive analysis and hypothesis testing. The analysis techniques used included validity tests, reliability, classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. The results showed that Product Quality, Price Perception, and Brand Image had a significant effect on Purchase Decisions in Shopee application users, both partially and simultaneously, which indicates the importance of marketing strategies based on product and brand values in improving consumer purchase decisions.