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Rudi Yosua Pasaribu; Ade Putera Arif Panjaitan; Liyus Waruwu; Elisamark Sitopu; Masniar Sitorus

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to describe the role of the Technical Implementation Unit (UPT) in increasing tourist interest in the religious tourism destination of Salib Kasih, located in Siatas Barita Subdistrict, North Tapanuli Regency. The research used a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings show that the UPT of Salib Kasih is responsible for maintaining cleanliness, managing facilities, collecting local government revenue (PAD), and organizing religious and cultural activities. Despite facing challenges such as limited budget and competition from emerging tourist destinations, the UPT continues to innovate by creating new photo spots and collaborating with local communities and related departments. The study concludes that the active role of the UPT significantly contributes to the attractiveness and comfort of the destination, thus enhancing tourists' interest in visiting Salib Kasih.

Yohanes Octovianus L. Awololon; Ni Made Diana Erfiani; Ni Luh Desy Suari Dewi; Komang Satria Wirasa

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

The study aimed to identify and analyze the errors made by seventh-grade students at SMP Dwijendra Denpasar in pronouncing certain English consonants, which are essential components of their target language learning. The study specifically focuses on the student’s articulation of six English contoid consonants: [ʃ], [ʧ], [θ], [ʒ], [ʤ], and [ð]. A qualitative descriptive method was applied in this research, involving several stages: collecting data from the students as research subjects, organizing and constructing the data for analysis, interpreting the results, and drawing relevant conclusions. The research findings revealed that no students could pronounce the targeted consonants accurately according to standard English pronunciation norms. The articulation errors were mainly caused by various influencing factors, including interlingual transfer, where the students’ first language interferes with their pronunciation of English sounds, and intralingual factors, which refer to difficulties arising from the complexities within the English language. However, the mispronunciation of key consonant sounds created misunderstandings and affected the clarity of their spoken language. As a result, these errors posed a challenge in achieving effective oral communication as a critical aspect of mastering a second language. The findings emphasized the importance of addressing these pronunciation challenges through targeted interventions and improved teaching strategies to enhance students’ language proficiency and communication skills.  

Nurmala Sari; Ernita Puspa Dewi; Hannisa Fitri Effendi; Ramadhan Fathur Rahman Syah; Ziada Filosofia

Jurnal Hasil Kegiatan Bersama Masyarakat 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The low quality of Dasawisma administrative management remains a major challenge in supporting the effectiveness of the Family Empowerment and Welfare (PKK) programs at the community level. This problem is characterized by poorly organized family data records, weak documentation of activities, and limited understanding among administrators regarding the strategic role of administration as a basis for planning and decision-making. This Community Service Program (PKM) aims to improve the quality of Dasawisma administration through collaboration between higher education institutions and Dasawisma groups as an effort to strengthen community organizational governance. The method employed is a participatory community organizing approach, encompassing stages of joint planning, technical administrative assistance, training, and reflective evaluation. The results indicate an improvement in administrators' understanding and skills in managing administrative tasks, the establishment of more systematic data and activity recording systems, and increased participation and organizational ownership among Dasawisma members. Furthermore, the program encouraged the emergence of local leadership and collective awareness of the importance of as an instrument for institutional strengthening. Overall, collaboration with higher education institutions proved effective in promoting sustainable improvements in Dasawisma administrative governance.

Fara Shaliza; Nurul Hasana; Sinta Fransiska

Jurnal Hasil Kegiatan Bersama Masyarakat 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Farmer group institutions play a strategic role in supporting agricultural development; however, many farmer groups still face limitations in data management and institutional administration. These limitations often hinder effective planning, accurate decision-making, transparency, and access to various agricultural development programs and partnerships. This Community Service Program (PKM) aims to enhance farmers’ understanding and practical skills in data management and institutional administration through structured extension activities conducted at the Agricultural Extension Center (BPP) of Bukit Kapur Subdistrict, Dumai City. The methods applied include lectures to introduce basic concepts, interactive discussions to encourage knowledge exchange, and hands-on practice in preparing, organizing, and managing farmer group administrative records. A participatory approach was employed to actively involve participants throughout the program. The results indicate a significant improvement in participants’ knowledge and skills related to farmer group administration, along with increased awareness of the importance of orderly and accountable administrative management. In addition, the program fostered a collective commitment to implementing sustainable and systematic record-keeping practices. Furthermore, the activities encouraged the emergence of local leadership and strengthened farmer group institutions as social capital, contributing to greater farmer independence, organizational resilience, and long-term welfare improvement.

Kusuma Widya Ningrum; Nur Aisah

Jurnal Hasil Kegiatan Bersama Masyarakat 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this journal is to provide socialization and education to the people of Sumberejo Village about political violations and the role of society in organizing regional elections. Participatory supervision plays an important role in realizing democratic leaders. Community participation that takes part in this regional election can produce integrity, credibility of organizers, transparency of organizers and accountability of election results. The method used by students is to use the socialization method by inviting members of the KPU, the people of Sumberejo Village, the Sumberejo Village apparatus, the Sub-district Panwas, and the Sumberejo Village PPS. The communication tools used by students to deliver the material are using Powerpoint and Projectors. With this socialization, it is hoped that all elements of society and government can work together to carry out regional elections fairly and in a focused manner.

Usnatul Ayni; Anang Walian

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This study aims to determine the Implementation of Da'wah Management in Increasing the Motivation of Members of the Al-Ikhlas Taklim Assembly to Follow the Study at the Al-Ikhlas Taklim Assembly, Pahlawan Village, Kemuning District, Palembang City. This research was conducted at the Al-Ikhlas Taklim Assembly, Pahlawan Village, Kemuning District, Palembang City. The type of research used is descriptive research, the method used in this study is by observation and interview. This study consists of two types of sources, namely primary data and secondary data. To obtain data properly and as expected, relevant methods are used. Data analysis is an effort to achieve and systematically organize records of interview results, observations, and other documentation. To improve the researcher's understanding of the case being studied and make it a finding for others. Interactive analysis techniques according to Miles and Huberman are analysis techniques used to identify, categorize, and interpret qualitative data. Based on the results of the research conducted on the application of da'wah management in increasing the motivation of members of the taklim assembly to attend religious studies at the Al-Ikhlas Taklim Assembly, Pahlawan Village, Kemuning District, Palembang City and after going through the discussions that have been presented in the previous chapters supported by existing data and theories, it can be concluded that: The application of da'wah management at the Al-Ikhlas Taklim Assembly, Palembang is running well with effective planning, organizing, and evaluation, thus increasing the motivation of members to attend religious studies. Supporting factors for motivation include the desire to deepen religious knowledge, a comfortable environment, and relevant materials. Meanwhile, the inhibiting factors are concurrent activities and bad weather. Members of the taklim assembly are motivated to increase their faith, friendship, and be a good example for their families.

Destiyan Elviyana Nugraheni; Indah Prastika; Pangestu Nurul Alfdjiain; Aisyah Nurhakim

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This research aims to analyze the implementation of da'wah management in community organizations in Kresek District, Tangerang Regency. The research focuses on the application of da'wah management functions including planning, organizing, actuating, and controlling in da'wah activities. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The research subjects were administrators of Islamic community organizations in Kresek District. The results showed that the implementation of da'wah management in community organizations in Kresek District still requires optimization, especially in the aspects of organizing and controlling. Da'wah planning has been carried out well through the preparation of short-term and long-term work programs, but there are still obstacles in organizing human resources and coordination between organizational elements. The implementation of da'wah programs runs smoothly despite challenges in adapting to technological developments. The supervision and evaluation system needs to be improved to ensure the effectiveness of da'wah programs. This research provides recommendations for strengthening organizational management capacity through da'wah management training and developing collaboration between community organizations.

Tosuerdi Tosuerdi; Tuti Alawiyah; Teguh Ragil Priyono

Jurnal Budi Pekerti Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Based on the research results, it can be concluded that the activities of the Majelis Ta'lim Kanzul Ulum cover three main areas: education, da'wah, and social service. In the field of education, the Majelis regularly holds daily religious studies, monthly religious studies, and special religious studies on Islamic holidays. In the field of da'wah, it coordinates Rebana training and manages Rebana groups, organizes Salawat Dibaiyah meetings, organizes infaq collections for those who wish to contribute, and facilitates Qurban savings programs. Meanwhile, in the social field, the Majelis plays an active role by organizing assistance for orphans and the poor, providing ta'jil, breaking the fast, and sahur during the month of Ramadan, and holding collective celebrations such as Eid al-Adha. These activities show that the Majelis Ta'lim Kanzul Ulum functions not only as a place to learn religion but also as a center for social solidarity and community empowerment. The role of the Majelis Ta'lim Kanzul Ulum in improving religious knowledge in Karyamulya District, Cirebon City, is very significant. This Majelis functions as a forum for fostering and developing religious knowledge, especially in the field of morals. This assembly also serves as a space for the intellectual and practical dimensions of religious life, fostering social piety, encouraging adherence to Islamic teachings, and strengthening the internalization of Quranic values among its congregation. For adolescents in particular, this Majelis Ta'lim provides a foundation for moral awareness, which grows from continuous exposure to religious knowledge and practices. This study also identified supporting and inhibiting factors that influence the effectiveness of the Majelis Ta'lim. Supporting factors include regular evening recitation activities, local government support, regular scheduling, strong organizational management, tolerance within the community, and the provision of food during the events.

Ira Restu Kurnia; Utari Febriyanti; Syintia Bela Puspita Sari; Desi Aida Mahendra; Nuke Rosiana Dewi

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

Education plays a crucial role in developing quality human resources, with one of the key aspects being the enhancement of students' interest in reading and literacy skills. However, fostering a reading culture among elementary school students remains a significant challenge, particularly at SDN Cilangkara 02, and which lacks a proper library. In response, the 2025 Cilangkara Village Community Service Program (KKN) students implemented the "Literacy Corner" initiative, which aimed to provide a simple, comfortable, and accessible reading space. This program adopted a participatory and educational implementative approach, involving teachers, students, the literacy community, and university students. Activities included conducting a needs assessment, collecting book donations, constructing and decorating the literacy corner, organizing the reading space, and holding an inauguration event. The results of the program showed a notable increase in students' interest in reading, as well as the development of a habit of interacting with books. Moreover, it helped cultivate a literacy culture within the school environment. Despite facing challenges such as limited books, inadequate funding, and students' distraction by gadgets, the program succeeded in achieving a positive impact. It not only contributed to improving literacy and character building but also fostered a sustainable reading culture at SDN Cilangkara 02

Muhammad Fauzan; Setiawan Tri Admaja; Andini Andini

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This article examines the implementation of da'wah organizations in pluralistic societies, highlighting the challenges and opportunities they present. Da'wah is important to convey religious values and guide people towards goodness. However, in such societies, differences in beliefs can cause social friction. Effective da'wah strategies are influenced by communication styles, methods, and societal contexts. Challenges include misunderstandings, negative stereotypes, and limited access to diverse communities. This article emphasizes the need for a dialogue-based approach and adapting to societal needs to promote peace in diverse environments. Understanding the intricacies of da'wah organizations can enhance interfaith understanding and community solidarity. Effective da'wah implementation can foster a harmonious society enriched by Islamic values in a pluralistic context.

Adinda Putri Br Sitepu; Arini Maulida Sitepu; Elisman Pangondyan Siregar; Elrisa Br Barus; Santi Theresia Sinurat +2 more

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2025 Lembaga Pengembangan Kinerja Dosen

Teachers are one of the important elements in education in organizing educational achievements as mandated by the Constitution. Education as a conscious and planned effort to realize the learning process in order to develop potentials certainly requires teachers as facilitators and even the main component of the education process itself. The existence of teachers is also inseparable from the government's policy space. Qualitative research methods with descriptive analysis techniques aim to describe and summarize the phenomena studied through data collection from various sources, such as interviews, observations, and literature reviews. The policy of appointing honorary teachers to become ASN through the P3K scheme is basically a positive step that provides hope and recognition for educators who have served for a long time.

Henry Arya Ardiansyah; Bagus Maulana Ramadhan; Ivan Aditia Putra; Muhamad Nazril Hidayat; Imam Budiansyah

Studi Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This article discusses the implementation of negotiation strategies and lobbying techniques as participatory communication approaches in the context of community service in Parigi Village, Cikande Sub-district, Serang City. Through intensive community organizing, this activity aims to strengthen the capacity of residents in facing the challenges of cross-interest communication and collaboration, especially in terms of policy advocacy and local resource management. The service subjects consisted of local community groups who had been less involved in the decision-making process at the village level. The service process is carried out through several stages, starting from joint problem mapping, training in negotiation and lobbying techniques, to the preparation of collaborative action plans that involve active participation of residents. The findings from this activity show that interest-based negotiation and ethical lobbying can strengthen the community's bargaining position towards external actors such as the government and local stakeholders. The dynamics of the activity also resulted in initial social changes, such as the formation of an internal advocacy group, increased participation in public forums, and the emergence of collective awareness of the importance of strategic communication.

Alisya Maharani Putri Kastari; Sultoni Sultoni; Agus Timan; Imron Arifin

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

Essentially, humans are equipped with their own individual characteristics from birth. However, over time, new traits will form and become the characteristics that are attached to each individual. The purpose of this study is to examine the character education program in the Pasukan Khusus Extracurricular at Senior High School 1 Cerme, the management process conducted, supporting factors and optimization activities, as well as the inhibiting factors and their solutions. The research method used is qualitative with a case study type. Data collection techniques include interviews, observation, and documentation. The data validity test used is credibility testing. The Pasukan Khusus Extracurricular at Senior High School 1 Cerme has five character education programs, namely: junior training (diklat junior), upgrading character, nationalism visits (kunjungan nasionalisme), attribute inspection (pemeriksaan atribut), and routine evaluations (evaluasi rutin). Pasukan Khusus Extracurricular at Senior High School 1 Cerme follows the stages of character education program management well, starting from planning, organizing, implementation, and supervision. Supporting factors include a high commitment from human resources, intensive communication between parties, support from the school, and a positive organizational culture. The optimization activities emphasize commitment and loyalty among members, full support for the program from the school, and the preservation of a good organizational culture. There are also inhibiting factors such as limited financial support, the time-consuming permission process from the school and parents, and some human resources who engage in deviations. The solutions to these problems include member contributions, sponsorships, minimizing the use of funds, submitting proposals well in advance of program implementation, and issuing warnings and sanctions to members who violate the rules.

Iklima Nur Sya`bani; Evita Putri; Nashrulloh Al Hasani; Queentoqo Haura; Budi Ardianto

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2025 International Forum of Researchers and Lecturers

This study aims to identify the human rights (HR) violations experienced by Palestinian civilians in the context of international law and to evaluate the various conflict resolution efforts that have been undertaken. Based on an analysis of various forms of violations, such as killings, administrative detention without charges, movement restrictions, evictions, and disruptions to education and healthcare services, this research finds that HR violations against Palestinian civilians are widespread and systematic. The study also assesses the effectiveness of the resolution efforts made by the international community, such as the Oslo Accords and various UN resolutions. Although there have been some advancements, these efforts are often hindered by distrust, ongoing violence, and failures to address core issues. To achieve a fair and lasting resolution, this research recommends full respect for human rights, cessation of actions that violate international law, and a genuine commitment from all parties to meaningful negotiations. The type of research used is a library research method with descriptive analysis by collecting data, organizing or classifying it, compiling, and interpreting it. This method is used because it can clearly describe the object of the study.

Tiara Ayudhya Putri

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2025 Asosiasi Periset Bahasa Sastra Indonesia

The purpose of this study is to investigate whether the use of infographic media can enhance the argumentative writing skills of eleventh-grade students at SMK Negeri Sragi, located in the Sragi District of Pekalongan Regency, Central Java. Argumentative writing is a critical academic skill that enables students to express opinions clearly, logically, and persuasively. However, many students struggle with organizing their ideas, building coherent arguments, and presenting supporting evidence effectively. To address this issue, the research employs a quantitative descriptive method with a pre-test and post-test design. A total of 30 students from grade XI were randomly selected as research participants. Infographics were introduced as an instructional medium to assist students in better understanding the structure of argumentative texts, including thesis statements, supporting arguments, counterarguments, and conclusions. The visual nature of infographics was expected to improve students’ ability to grasp and organize key components of argumentative writing. The results of data analysis indicate a significant improvement in students’ writing performance after the implementation of infographic-based instruction. Students demonstrated enhanced clarity, coherence, and persuasiveness in their arguments. Furthermore, the use of infographics increased student motivation and confidence in expressing opinions through writing. This research concludes that infographic media is an effective tool for improving argumentative writing skills among vocational high school students. It is recommended that educators incorporate visual learning tools such as infographics to support writing instruction. The findings are expected to contribute to the development of more engaging and innovative teaching strategies that promote critical thinking and communication skills in the classroom.

Retno Anggrayni; Syarwani Ahmad; Nuril Furkan

International Journal of Studies in International Education 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The principal is the highest leader in an educational unit who has the task and responsibility to manage the educational unit, therefore this study aims to describe and analyze the Principal's strategy in implementing educational management and the factors that hinder and support the implementation of the Principal's strategy in implementing educational management and the efforts made by the Principal in overcoming obstacles in the implementation of Educational Management at SMA Bina Warga 1 Palembang. The research data were obtained by interviews, observation and document methods which were analyzed using interactive model analysis. Based on the results of the study, it was concluded that 1) the Principal's strategy in implementing educational management at SMA Bina Warga 1 Palembang implemented the principles and functions of educational management such as planning, organizing, implementing/driving, and supervising, especially in the governance of students, educators and education personnel, and facilities and infrastructure so that the implementation of education runs in accordance with applicable regulations. 2) inhibiting and supporting factors for the implementation of the principal's strategy in implementing educational management at SMA Bina Warga 1 Palembang including the principal's ability in educational management and leadership, support and active participation of educators and educational personnel, availability of adequate facilities and sufficient resources to support the learning process, a positive culture that has grown and developed in the school. While inhibiting factors include budget limitations, less than optimal communication and coordination, educators' understanding of new approaches to changing school conditions, and parental support that is not yet complete. 3) efforts made to overcome obstacles to the principal's strategy in implementing educational management at SMA Bina Warga 1 Palembang include optimizing the use of human resources, a persuasive approach to teachers and stakeholders, implementing time management, strengthening collaboration with parents and other stakeholders

Husna Syafrida Putri; Anggita Joito Grace; Nia Ramadani Siregar; Joharis Joharis

International Journal of Educational Evaluation and Policy Analysis 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The development of digital technology has transformed how university students access and process information. Digital literacy has become an essential skill encompassing the ability to search for, evaluate, and effectively use information. This study aims to analyze the factors influencing university students' digital literacy, the role of technology in supporting these skills, and effective strategies that can be implemented to improve digital literacy in academic environments. The research method employed is a mixed-method approach with data collection techniques through digital questionnaires administered to 25 students from various majors, as well as a literature review from various sources. The results of the study show that 52% of students use the internet for more than six hours a day, 83.3% actively seek information daily, and 60% always verify information before sharing it. The main obstacles in improving digital literacy include limited access to digital learning resources (54.2%) and a lack of literacy training (54.2%). Proposed strategies to address these challenges include integrating digital literacy materials into the curriculum, organizing regular training and seminars, and optimizing the use of educational technology platforms. The conclusion of this study emphasizes that digital literacy is not just about technical skills but also involves critical thinking and filtering accurate information. Therefore, systematic efforts are needed from various parties, including universities, lecturers, and students, to create an academic environment that supports the optimal development of digital literacy.

Yohanes Kefi; Syawal Gultom; Saut Purba

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2025 LPPM Universitas 17 Agustus 1945 Semarang

The orientation of educational institutions is busy with exam scores, and academic grades are the main prerequisites for graduation. As a result, the product produced by students is how high the report card score is and discredits the values of character, life and morality. This causes students to lose focus on character education. For this reason, teachers as the main milestone in learning in the classroom are required to create a learning atmosphere with character based on DOOR (Diversity, Optimism, Option for The Poor, Respect). This is because the character based on DOOR is a guideline in the ministry at the Bethlehem Bandar Baru Foundation. The objectives of the study are: (1) To describe the management model of character education training based on DOOR; (2) Determine the feasibility of the character education training management model based on DOOR; and (3) Determine the effectiveness of the implementation of character education training management based on DOOR at the Bethlehem Bandar Baru Foundation. The research uses a research and development approach to develop a model to improve teacher performance at the Betlehem Bandar Baru Foundation. The research sample is 59 teachers at the Bethlehem Bandar Baru Foundation. The results of the study show: (1) The training model developed is feasible to be used in an effort to improve the performance of teachers of the Bethlehem Bandar Baru Foundation, through the following stages: planning, organizing, moving, and supervising; (2) The training model is effectively used to improve the performance of teachers of the Betlehem Bandar Baru Foundation. There was an increase in teacher performance in the following aspects: learning planning by 42.05%; the implementation of learning is 29.74%; and assessed learning outcomes by 59.49%; and (3) a character training model developed practically for improving teacher performance at the Bethlehem Bandar Baru Foundation, obtained N-Gain Score g = 0.76 > 0.7 (small group trial) and g = 0.79 > 0.7 (limited wide trial); The resulting products were 76.40% (small group trials) and 79.08% (limited wide trials) with the effective category. Based on the results of the study, it is suggested that the improvement of teacher performance at the Bethlehem Bandar Baru Foundation must be carried out with integrated planning, organization, implementation and supervision between the Archdiocesan Foundation, the Foundation's internal supervisors, principals, and teachers.  

Adrian Mjesfa

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

The purpose of this study is to determine the relationship between human resource management, training, and motivation in increasing sales in the retail sector. This study uses a qualitative approach with a Case Study method in 5 Retail Stores in West Nabire District, Nabire Regency, Central Papua Province. The research location is in Nabire District, Nabire Regency, Central Papua Province which was conducted for 1 month, namely from February to March 2025. The method of collecting informants was carried out using the Snowball method and obtained informants as many as 72 store employees from 5 retail stores. The data collection technique was carried out using the Triangulation method, namely Observation, Interviews, and Documentation. Data analysis was carried out by organizing data, sorting into one manageable data, synthesizing, searching and finding patterns, finding important things that can be learned, and systematically compiling data obtained from interviews, field notes, and research documentation conducted. The results of the study show that: (a). The average level of employee education is high school. (b). Employee motivation in increasing sales in the retail business is not always influenced by training factors. (c). Employee motivation to increase sales depends on employee comfort in the workplace (environment, bonuses, incentives, and fairness in employee performance appraisals).

Mawardi, Kholid; Negara, Gembong Satria; Guritno, Suryo; Yulianto, Yulianto; Santoso, Wahyudi +1 more

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

The authors of the article have chosen a company acting as an agent for a container shipping line because the company seeks to decrease its service failures and reduce the chaotic nature of its activities by systematizing them from a scientific point of view and refining its operations at the managerial level. Employees of the company are responsible for activities such as a search for customers, price offers, contacting clients, the conclusion of contracts, coordination of cargo transportation, document control, invoicing and payment control. Proper execution of these operations ensures the quality of services provided by the container line agent. The learning organization concept, situational management theory and total quality management theory are applicable to the management of the personnel activity process in the line. In terms of management functions, planning is more suitable for activities such as searching for customers, price offers, conclusion of contracts and invoicing; organizing is more required when searching for customers, contacting them and concluding contracts; leading is more suitable for activities such as contact with clients, conclusion of contracts and payment control; control is more required when contacting customers, coordinating cargo transportation, invoicing and controlling payment. A conceptual approach that theoretically reveals the principles and possibilities of the company’s activities in the container shipping line can serve as the basis for future empirical research to identify problems in its personnel activity management.