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Indah Merdekawati; Restiana Restiana

Jurnal Riset Rumpun Ilmu Bahasa 2023 Pusat riset dan Inovasi Nasional

The purpose of this article aims to fulfill our task and advertising research that uses persuasive language, this research uses the literature study method and the results of the literature study method, The language used in an indomie advertisement is persuasive language, meaning that attracts the interest of the audience. Persuasive forms can be in the form of the use of language styles that can influence the mindset of the audience so that they are interested in trying and buying the products offered, the problem is that some advertisements on television now use slang, no longer using standard language

Ayu Wardani, Ayu Wardani; Surya Ade Pratama; Hasan Sazali

Jurnal Riset Rumpun Seni, Desain dan Media 2023 Pusat Riset dan Inovasi Nasional

Shin Tae Yong is a man from South Korea where he is the soccer coach for the Indonesian National Team. He became famous since becoming a coach because he won the match between Indonesia and Malaysia with a score of 4-1. Since then, he has been partnered with by many big brands to be used as an advertising model. Kopi Luwak advertisement is one of the brands that made Shin Tae-yong an advertising model. The purpose of this research is to analyze how Shin Tae-yong's masculinity is portrayed in Luwak coffee advertisements. The research method used in this study is the semiotic analysis method of Roland Barthes. According to Roland Barthes, there are three cores of semiotics, namely denotative, connotative and myth. The results of this study found that several advertisements, such as the scene of drinking coffee before playing football.

AD. Kusumaningtyas; Imam Tabroni; Muhammad Ridwan Effendi

Concept: Journal of Social Humanities and Education 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

There are so many attractiveness of advertising messages on why an advertisement is made. Generally, an advertisement was made to persuade the public or consumers candidates for buying and consuming a certain product. If previously, several advertisements for products mostly use the beautiful women with certain indicators such as white skin, long black hair, thin and sexy body; recently seems to show a trend by using the veiled woman (woman who wears hijab) as its models. There must be many interpretations regarding this symbol. For example about the dakwah messages on Muslim women's identity that are performed through their way of dressing up, religious commodification because the appearance of a Muslim woman will attract the attention of Muslim consumers, the deconstruction of the meaning of beauty, or a combination of several attractions of the advertising message that was represented by woman with the hijab. This article will analyze about those various symbol interpretations.

Juli Atika; Hasra Fazri Gusrianda

Jurnal Riset Rumpun Seni, Desain dan Media 2022 Pusat Riset dan Inovasi Nasional

Garbage is the rest of the goods that are not used in human daily life. In this day and age, waste is a scourge of endless problems in everyday life, most people do not know how to recycle the waste, one of which is the people of Sei Rotan Village, Percut Sei Tuan District, Deli Serdang Regency, North Sumatra. Sei Rotan Village has fertile soil so that the people there, especially mothers, take advantage of the fertile land to channel their hobbies by planting various types of flowers and will place them in the yard of the house, but the Sei Rattan Village women share their hobby of planting flowers with buy the pot even though with the garbage it can produce a beautiful pot. With that we held an activity of making flower pots with used cloth as a planting medium which aims to reduce waste and create creative things such as flower pots from used cloth as a planting medium.The activity of making flower pots from used materials as planting media uses stages as a process to create the flower pot work. In this activity we target the community, especially women in Sei Rotan Village. The waste by creating good works is more than just a pot product such as bags, chairs, etc., and also the people of Sei Rotan Village increase their turnover by selling pots with recycled materials and reducing spending on buying flower pots.

Hutabarat, Yoshua Christian; Darmastuti, Rini

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2022 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Penelitian ini adalah bertujuan untuk mengetahui bagaimana mahasiswa UKSW mempersepsikan iklan YouTube Top-4E-Commerce di Indonesia serta untuk mengetahui 4 iklan terbaik manakah yang memiliki nilai persepsi paling tinggi. Strategi dan jenis penelitan yang digunakan adalah penelitian kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa Tokopedia merupakan iklan yang memiliki persepsi terbaik, disusul oleh Shopee, Lazada, dan Bukalapak. Iklan e-commercedi YouTube memunculkan persepsi positif yang ditunjukkan dengan mayoritas responden pernah melakukan transaksi menggunakan e-commercedan yang paling dominan melalui Tokopedia. Kesimpulan dari penelitian ini adalah bahwa kehadiran YouTube dalam periode yang sedang berlangsung seharusnya berubah menjadi panggung berbasis video yang dapat memperkenalkan semua informasi yang dibutuhkan kliennya dan harus lebih dinamis dalam menangkal dan mencegah segala bentuk kesalahan.

Suprianingsih Suprianingsih; Desipriani Desipriani

Jurnal Riset Rumpun Seni, Desain dan Media 2022 Pusat Riset dan Inovasi Nasional

Public service advertisement is an extension or socialization made to provide information or education to the public about something that is beneficial to the community, both financially and non-financially. Planting media is a container or place to grow plants, both flowers, fruits and vegetables. Used goods are items that are no longer used, such as drink bottles, broken buckets and others, used goods are often considered as household waste that will be just thrown away. This public service advertisement is designed to educate the public to be able or willing to manage household waste produced into new goods that have artistic value and selling value.

Anisa Anisa; Najiyyatul Murtadlo

Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan 2022 Universitas Maritim AMNI Semarang

This research is motivated by the existence of one marketplace application. This study discusses the style of language in featured advertisements in the application. Advertising language style has the ability to convince readers by playing words or phrases so that readers are influenced to use the product. The purpose of this study is to analyze and describe the style of advertising language in the shopee application. The method used is descriptive qualitative method. The data in this study is the style of advertising language and the source of the data in the study is advertisements for shopee features that appear on youtube and television. The data collection technique in this study is the method of listening. Based on the results of the discussion on the analysis of the use of advertising language style on YouTube, it can be concluded that the Shopee application uses persuasive language style in the advertisements that are displayed, namely the use of repetition figurehead.

Syah, Firdiyan; Tentua, Meilani Nonsi; Saputra, Nurirwan

Nusantara: Jurnal Pengabdian kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The Covid-19 pandemic has forced the government to enforce a physical distancing policy which is the basis for implementing learning from home. This is also something that must be applied to students at SLB Negeri 2 Bantul. The use of information technology that applies suddenly, not infrequently, makes educators and students surprised and limping in its implementation. However, the learning process must continue so that teachers at SLB Negeri 2 Bantul are challenged to create a learning media that students with special needs can understand. The limited knowledge of teachers at SLB Negeri 2 Bantul in making learning media causes the need for training and mentoring of learning media. One of the technological developments that we can use for making learning media is an application for video editing. This application can help to make videos to improve the quality and effectiveness of learning. Application users are expected to support the activities of SLB Negeri 2 Bantul to participate in competitions and promotions as routine activities that must be done every year. The two needs of these teachers are what make them collaborate to implement training programs based on the required classes. The implementation uses the Classical method and Practices using video recording applications and equipment. Community service will be carried out at SLB Negeri 2 Bantul to support improving skills in using software from basic to advanced levels. The result of this training is that the participants can make their own video creations so that they are eligible to be included in competitions and make video advertisements more professional.

Sugiarto, Sugiarto; Santi Widiastuti

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

Main Objective: This study explores the work vacancy advertising for graphic designers in some countries and appraises differences in economic, and educational infrastructure. Background problem: The designer's role is changing and building a more critical advancement to the organization. The job and expertise of a graphic designer as commonly associated with boundless visual results, equally designing for flyers and having knowledge of typography and visual content. Apart from that, graphic designers job and competent in equal employment, study, and technology. The expansive work and skill set of graphic designers mien a challenge for lecturers and professionals alike to carry abreast of the work of graphic designers. Novelty: For design professionals and lecturers, employment provides an intermediary for compassionate labor advertising which can format academic activities and self-improvement intentions. In design research, job Ads bring information about the competencies demanded by employers in the design professional field as well as about the organization's level of knowledge of the profession. Research Method: This study uses the doc analysis method in traditional and digital graphic design job advertisements to investigate the skills that organizations seek when recruiting graphic designers. Finding/Result: The job and skills of a graphic designer are more expansive than repeatedly characterized. Graphic designers primarily provide digital and print jobs. Graphic designers primarily provide digital and print jobs. To do this kind of job, a graphic designer must have not only visual design experiences but also experiences generally identical with other areas, equally “business”, “project management”, and “research”. Conclusion: The results of this study indicate that job advertisements reverse the former during interpretive job advancement for graphic designers in the future. As a suggestion for investigating future professional development, design researchers should make more careful use of the opportunity and scope contributed by job advertisements. Keywords: Job Advertisement, Graphic design, Graphic Designer

Harnita, Pratiwi Cristin

Jurnal Komunikasi Pendidikan 2021 Universitas Veteran Bangun Nusantara

AbstractCommunication in disaster management uses a variety of media. In communication context, the media used as a channel for delivering messages that called the communication medium. This study aims to find the most effective disaster education communication based on a descriptive quantitative approach. Reserchers took samples aged 17-20 years old who had participated in disaster socialization activities that held by Meterorological, Climatological, and Geophysical Agency in Cilacap, Central Java, Indonesia and every respondent has had disaster experience. The number of research samples is 175 respondent. In the context of communication, the medium becomes important because it is a channel for delivering message.  An import function of communication is how medium can delivered message to be undesrstood together. The fuction of communication is providing information, education and persuasion. It was found that varioys activities have beed carried out such as Goes To School, which is used to deliver messages used some communication medium like pocket books, animated video, and power point template.  Fact findings related to the best communication medium  were sozialization (face to face meetings), films, public service advertisements, and roleplays. Meanwhile, animated learning videos in class are not very popular. Keywords: disaster education communication, communication medium, communication function

Teguh Setiadi; Teguh Setiadi; Abdul Syukur

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

KOSPIN SEKARTAMA is a company engaged in savings and loan services located at Central Main Street No. 141 Weleri Central Java. has several superior products including Multipurpose Loans, and PRIMA Loans (Special Offerings of SEKARTAMA), and also has savings products namely SIMAPAN (Future Savings), and SIMADEB (Future Savings) and has a new product, Haji Portion Financing. The new product is still constrained in the delivery of information because it still uses conventional media which in the present era is deemed ineffective and has less coverage. The problems studied in this design are how to design new media that is more effective and extends its reach. Therefore, the purpose of this design is to produce a financing advertisement for the Haji portion as a promotional medium for KOSPIN SEKARTAMA with the Direct Marketing method and is more focused on online marketing indicators for the application of these advertising products. The design of advertising as a promotional media is expected to be an effective means of promotion and can facilitate communication with the target, namely people who wish to do Haji but have limitations in directly registering for Haji.   Keywords: KOSPIN SEKARTAMA, Haji Portion Financing, Advertising, Direct Marketing

Fajar Kusumo; Sulartopo Sulartopo

JURNAL ILMIAH KOMPUTER GRAFIS 2019 UNIVERSITAS STEKOM

Meubel's image which was formerly named "Mukti Jaya" then changed its name to mid of 2013 is one of the companies engaged in furniture trade, from production to buying and selling, which is located in Semarang, precisely on Jl. Elephant No. 188 Ruko No. 9 Semarang Java Central, established on November 22, 1998. Current promotions is using brochures, MMT banners, through the radio, posting advertisements on forums buying and selling and exhibition. However, with the above promotional media less promotion effective because brochures, banners, exhibits have the nature of direct marketing less reach and the ability of the imagination of readers to enjoy and understand it, radio advertisements that have a time limit, and are constrained deeply presentation to the customer because of the less specific promotional media introduced product. Based on the weaknesses above, the company profile video is used for complete brochures, MMT banners, radio ads, and buying and selling forums. Overall it can be concluded that the researchers have succeeded implementing a media company profile that can complement that promotion already running. This can be seen from the results of the validation test conducted by expert experts that overall, the company profile that has been developed by researchers entered into a very good category with a percentage of 90.8%. Other than that, through a field test represented by 30  respondents it can be concluded that Overall, this media has been developed by researchers into the category very good with a percentage of 84.6%.