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The development of digital technology has significantly transformed music consumption and marketing strategies in the creative industry. The shift from physical media to digital platforms, especially short-form video-based social media like TikTok, has created a new ecosystem that emphasizes interactivity, community participation, and organic music distribution. TikTok allows users to incorporate song snippets into creative content, positioning music as both entertainment and a symbol of digital identity. This shift reveals that music popularity is now primarily driven by recommendation algorithms and user-generated content rather than traditional promotion. This study adopts a qualitative descriptive approach with phenomenological analysis to explore the relationship between music consumption behavior and marketing strategies on TikTok. Findings indicate that algorithms act as digital curators, influencing audience preferences, while user participation accelerates the viral spread of songs through challenges, remixes, and content reproduction. Effective music marketing strategies must be data-driven, trend-responsive, and capable of leveraging users' emotional and social engagement. TikTok thus serves not only as a distribution platform but also as a space for constructing global popular culture. This study contributes to digital media scholarship and offers practical implications for designing sustainable marketing strategies in the ever-evolving digital ecosystem.

Flood disasters that struck Cikahuripan Village significantly affected the physical, psychological, and learning motivation conditions of elementary school students, particularly at SD N 1 Cikahuripan. In the post-disaster period, students experienced a decline in learning motivation caused by psychological trauma, loss of a sense of security, and limited learning facilities. This Community Service Program (Pengabdian kepada Masyarakat/PkM) aimed to restore students’ psychological conditions while strengthening their learning motivation through an integrated psychosocial and pedagogical approach. The implementation methods included an initial assessment of students’ conditions, trauma healing activities based on play therapy, and the application of Fun Learning methods combined with the “Tree of Dreams” activity to rebuild students’ intrinsic motivation. The program was conducted from 15 to 22 November 2025 and involved 31 elementary school students as well as teachers as sustainability partners. The evaluation results showed significant positive changes, indicated by increased cheerfulness, active participation, confidence in social interaction, and improved learning focus among students. In addition, teachers’ capacity to implement trauma-sensitive teaching practices also improved. This program demonstrates that post-disaster learning motivation recovery requires a holistic approach integrating psychological and academic recovery, and it has the potential to serve as a replicable model for educational interventions in disaster-prone areas.

This study aims to describe the application of role-playing techniques in group guidance to improve self-confidence in adolescents at Rantepao Christian High School. A descriptive qualitative approach was used with eight eleventh-grade students with low self-confidence, identified through initial observations and interviews. Data were collected through in-depth interviews, participant observation during eight group guidance sessions, and documentation such as student reflection journals. Data analysis followed the Miles and Huberman model, including data reduction, data presentation, and conclusion drawing. The results showed that role-playing techniques were effective in improving students' self-confidence, as evidenced by increased active participation, group speaking skills, and positive self-expression post-intervention. Students were initially hesitant and shy, but after role-playing in social scenarios such as presentations and peer interactions, they showed significant behavioral changes. Supporting factors included a supportive group atmosphere and positive feedback from counselors and peers. This study contributes to guidance and counseling practices in Christian schools, emphasizing the importance of experiential methods such as role-playing for adolescents in the North Toraja community. Practical implications are recommended for guidance and counseling teachers to integrate this technique into student self-development programs.

This study aims to identify and describe the influence of Spiritual Camping on the faith militancy of Catholic Youth (OMK) at St. Martinus Bone-Bone Parish. The activity is designed to strengthen fellowship among OMK members and deepen their spiritual relationship with God. A quantitative descriptive design was employed, involving 120 respondents who participated in the Christmas Camping (December 28-31, 2023) and Luwu Youth Day Camping (July 25-29, 2024) at Bukit Tabor, East Luwu Regency. Data were collected via Google Form questionnaires and analyzed using descriptive statistics. Results indicate that most participants experienced increased spiritual enthusiasm, closeness to Jesus, and active involvement in OMK activities after the camping. Specifically, 31.7% gained new insights, 28.3% were motivated for self-improvement, 12.5% became more prayerful, and 35% increased their engagement in ministry. Additionally, the camping strengthened social bonds and personal-group commitments to church participation. These findings demonstrate that Spiritual Camping effectively enhances OMK’s faith militancy while promoting community cohesion and sustained spiritual commitment.

Health issues are complex and require new ideas for their resolution. Public health focuses on disease prevention, health promotion, and physical, mental, and social therapy. Maternal and Child Health (MCH) and women’s health throughout their life cycle are crucial public health issues as they have a significant impact on the quality of human resources in a generation. In Pukdale Village, East Kupang District, Kupang Regency, problems such as the lack of knowledge among pregnant women about Chronic Energy Deficiency (CED), pregnancy anemia, Exclusive Breastfeeding (EBF), balanced nutrition, and weaning have been identified. To address these issues, a Community Midwifery Care program based on community service was carried out, which included counseling, training, demonstrations, and simulations. The results of this activity showed a positive response and active participation from the community in Pukdale Village in the programs implemented by the students. There was a significant improvement in the knowledge of pregnant women about CED, pregnancy anemia, EBF, as well as the knowledge of mothers of infants about balanced nutrition and weaning. This is expected to improve the overall health status of the community in the village.

The giveaway phenomenon in the digital era has become a popular strategy to increase interaction on social media. However, this popularity is also used by irresponsible individuals to commit fraud under the guise of giveaways. This article aims to identify the modus operandi of giveaway fraud, provide guidance on recognizing the characteristics of fraud, and present preventive measures to avoid it. The methods used include literature review of digital fraud cases, analysis of cybercrime patterns, and interviews with digital literacy experts. The results show that the fraud mode often uses fake accounts that resemble official organizers, asks for personal information or payment of certain fees, and offers rewards that are too fantastic to lure victims. Low digital literacy is one of the main factors in the high number of victims of this fraud. By raising public awareness through education about the characteristics of fraud and methods of verifying information sources, the potential for victims can be minimized. In conclusion, systematic prevention efforts and active participation of the community in disseminating related information are important to protect internet users from the threat of giveaway fraud. This article recommends improving digital literacy programs and strengthening regulations against cybercrime as a long-term step.

In the era of information and globalization, critical thinking skills have become an essential competence for children, including students in Islamic boarding schools. These skills include the ability to ask questions, seek and evaluate evidence, compare alternatives, and solve problems logically. Islamic boarding schools inherently provide a disciplined environment grounded in religious values that supports the development of critical thinking. However, observations at Raudlatul Hanan Islamic Boarding School reveal several challenges, such as low social sensitivity, limited constructive conflict resolution, and the absence of consistent critical thinking habits. These conditions have the potential to hinder students’ adaptability and problem-solving abilities in the future. To address these issues, a program entitled “Optimizing Children’s Critical Thinking Character through the Internalization of Socio-Environmental Sensitivity Values” was implemented using a Participatory Action Research (PAR) approach. This approach actively involved students, ustadz/ustadzah, and Islamic boarding school administrators from problem identification through planning, implementation, and reflection. The activities included character education seminars, critical discussions, group competitions, and interviews aimed at fostering social sensitivity, reducing exclusive attitudes, and strengthening critical thinking skills from an early age. The results indicate high and enthusiastic student participation throughout all activities, leading both students and administrators to hope that the program will be implemented sustainably on an annual basis.

Traditional markets are an important component of the people’s economy and play a strategic role in supporting trading activities and community social life. The Government of Muaro Jambi Regency implemented a policy to relocate the Sengeti People’s Market to reorganize and improve the quality of trading facilities so they become more orderly, feasible, and representative. However, after relocation, market utilization has not functioned optimally, and various management problems persist. This study aims to analyze traditional market governance after relocation in Muaro Jambi Regency, using the Sengeti People’s Market as a case study. The research employs a qualitative approach with a case study method. Data were collected through field observations, in-depth interviews, and documentation, involving informants from the Trade Division of the Office of Cooperatives, SMEs, Industry, and Trade, as well as market managers, traders, and community members. Data analysis was conducted using descriptive qualitative techniques, including data reduction, data presentation, and conclusion drawing. The findings show that post-relocation governance has not been optimally implemented. Key issues include weak policy communication, mismatches between facilities and traders’ needs, limited trader participation, and poor coordination among relevant agencies. The study highlights that successful market relocation depends not only on physical development but also on participatory, transparent, and sustainable governance, supported by stronger institutional coordination, increased trader involvement, and continuous evaluation.

This study analyzes Muhammad Asad's Islamic political thought, which seeks to unite Islamic spiritual values with modern political thought. Asad rejects the limited view that considers Islam merely a ritualistic religion, and asserts that Islam is a value system that governs various aspects of life, including politics and government. Using a qualitative approach and library research methods, this study explores Asad's ideas on the Islamic state, democracy and shura, social justice, and the interaction between religion and the state. The findings of this study show that Asad views the Islamic state as an ethical entity that upholds justice, the rule of law, and moral responsibility. The concept of shura is understood as a type of moral democracy based on the values of justice and public participation. Asad also emphasizes that social justice is an important aspect of Islamic government that supports the welfare of society. Asad's thinking rejects both extreme secularism and absolute theocracy, and offers a model of Islamic politics that is rational, participatory, and based on morality. The relevance of this thinking lies in its ability to provide solutions to the crisis of ethics and justice in modern politics through a combination of spirituality and rationality in government.

This research aims to analyze the implementation of social rehabilitation programs for persons with physical disabilities at the Social Affairs Office of Pasuruan City, East Java. Persons with physical disabilities face various challenges in accessing public services and participating in social life, thus requiring comprehensive rehabilitation programs. Using the implementation theory of George C. Edward III, this study examines four critical factors: communication, resources, disposition, and bureaucratic structure. This qualitative research employs a descriptive approach with data collection through in-depth interviews, participant observation, and documentation study. Informants include officials from the Social Affairs Office, rehabilitation program staff, persons with physical disabilities as program beneficiaries, and community members. The results indicate that the implementation of social rehabilitation programs has been running according to established procedures, including physical rehabilitation services, vocational training, and social assistance provision. However, several obstacles were identified, including limited budget allocation, inadequate accessibility of rehabilitation facilities, shortage of trained social workers, and lack of public awareness regarding disability issues. The program has successfully provided assistive devices to 85 beneficiaries and vocational training to 60 persons with physical disabilities in 2023. This study recommends strengthening coordination between related agencies, increasing budget allocation, improving facility accessibility, and conducting socialization to enhance community participation in supporting persons with physical disabilities.  

Low levels of political literacy and political participation awareness among female university students remain a challenge for strengthening democracy at the local level. This condition is also found among female students in East Lombok, who tend to perceive political participation narrowly and lack the skills and confidence to engage actively as citizens. This community service program aims to enhance political literacy, participatory awareness, and the capacity of female students to understand and practice political participation in a critical and responsible manner. The program was implemented at the Institut Teknologi Sosial dan Kesehatan Muhammadiyah Selong using a community organizing approach integrated into the academic learning process. The methods included participatory discussions, mentoring, simulations, and critical reflection, positioning female students as active subjects throughout the activities. The results indicate an improvement in participants’ understanding of the meaning and forms of political participation, increased confidence in expressing opinions, and the emergence of new awareness regarding their roles as democratic citizens. In addition, a female student discussion group was formed as a space for collective learning and an early platform for local leadership. This program highlights the role of higher education institutions in promoting social transformation and strengthening women’s political participation at the local level.

This research aims to analyze the implementation of social rehabilitation programs for persons with physical disabilities at the Social Affairs Office of Pasuruan City, East Java. Persons with physical disabilities face various challenges in accessing public services and participating in social life, thus requiring comprehensive rehabilitation programs. Using the implementation theory of George C. Edward III, this study examines four critical factors: communication, resources, disposition, and bureaucratic structure. This qualitative research employs a descriptive approach with data collection through in-depth interviews, participant observation, and documentation study. Informants include officials from the Social Affairs Office, rehabilitation program staff, persons with physical disabilities as program beneficiaries, and community members. The results indicate that the implementation of social rehabilitation programs has been running according to established procedures, including physical rehabilitation services, vocational training, and social assistance provision. However, several obstacles were identified, including limited budget allocation, inadequate accessibility of rehabilitation facilities, shortage of trained social workers, and lack of public awareness regarding disability issues. The program has successfully provided assistive devices to 85 beneficiaries and vocational training to 60 persons with physical disabilities in 2023. This study recommends strengthening coordination between related agencies, increasing budget allocation, improving facility accessibility, and conducting socialization to enhance community participation in supporting persons with physical disabilities.  

This research aims to evaluate the SQUAD Dewan (Suara Kita Untuk Demokrasi/Our Voice for Democracy) program implemented by the Secretariat of East Java Provincial Legislative Council (DPRD). The SQUAD Dewan program is an innovative initiative designed to enhance public participation in the legislative process and strengthen democratic practices at the provincial level. Using the CIPP (Context, Input, Process, Product) evaluation model developed by Stufflebeam, this study examines the program's effectiveness, efficiency, and sustainability. This qualitative research employs a descriptive approach, with data collected through in-depth interviews, focus group discussions, observation, and documentation at the Secretariat of the DPRD of East Java Province. Informants include program managers, legislative council members, public participants, and community representatives. The results indicate that the SQUAD Dewan program has successfully increased public engagement in legislative activities, with a 45% increase in public hearing participation and 60% growth in policy input submissions from 2022 to 2023. The program has effectively utilized digital platforms for broader outreach, reaching over 150,000 citizens through online forums and social media campaigns. However, challenges remain in terms of geographic coverage inequality, limited participation from rural communities, and the need for more sustainable funding mechanisms. This study recommends strengthening digital infrastructure in rural areas, developing capacity-building programs for community facilitators, establishing permanent funding allocations, and creating feedback mechanisms to enhance program responsiveness to public needs.

Malino City in Gowa Regency plays a crucial ecological role as a water catchment area, yet it currently faces the threat of land degradation due to land-use conversion and erosion in hilly areas. This community service activity aims to implement soil conservation while enhancing the economic potential of local residents through the planting of productive fruit tree seedlings. The methods employed include educational socialization, training on planting techniques for sloped land, and the distribution of superior fruit tree seedlings (avocado, durian, and orange). The results indicate an increase in community understanding regarding the importance of permanent vegetation in maintaining soil stability. A total of [Mention number] tree seedlings were planted with the active participation of local farmer groups. In conclusion, the integration of ecological and economic aspects through productive trees creates a sustainable conservation system by providing direct financial benefits to the community, thereby increasing their motivation to preserve the environment in the Malino region.

Urban waste management remains a major challenge in achieving a clean and sustainable environment, including in Bontoduri Sub-district, Makassar City. Waste banks, as a community-based waste management model, have significant potential to reduce waste generation while creating economic value. However, in practice, the role of waste banks has not been fully optimized due to limitations in institutional capacity, community participation, and managerial practices. This community service activity aimed to strengthen the role of waste banks in promoting a clean and economically valuable environment through participatory and community empowerment approaches. The methods employed included preparation, environmental education and socialization, waste bank management training, institutional mentoring, and activity evaluation. The program involved approximately 30 participants consisting of waste bank managers, local government representatives, and community members. The results indicated an increase in community awareness and understanding of waste segregation, improved managerial and administrative capacities of waste bank operators, and enhanced community participation in waste-saving activities. In addition, waste banks contributed to generating added economic value from household waste and reducing the volume of waste disposed of into the environment and landfills. This activity concludes that strengthening the role of waste banks through education, training, and continuous mentoring can serve as an effective strategy to support sustainable urban waste management based on circular economy principles.

This research is motivated by the use of conventional learning models that still dominate Indonesian language learning at the high school level, causing learning to become monotonous and less actively involving students. This study aims to determine the effectiveness of implementing the Quizizz-based Game Based Learning (GBL) model in improving learning outcomes, motivation, and participation of grade XII Social Science students at SMA BIMA Ambulu. The research method used is quantitative experimental with a one-group design (one-group pretest-posttest design). Research subjects consisted of 70 students divided into two classes, namely XII IPS 2 and XII IPS 5, with 35 students each. Data were collected through tests (pretest and posttest), learning motivation questionnaires using a 5-level Likert scale, student activity observation sheets, and documentation of learning activities. Research instruments have been tested for validity using Pearson Product Moment correlation and reliability using Cronbach's Alpha. Data analysis included validity tests, reliability tests, normality tests, and hypothesis testing using Independent Sample t-Test. The research results show that all test items are declared valid (r calculated > r table 0.334) and the instrument is reliable with a Cronbach's Alpha value of 0.812. The average N-Gain for class XII IPS 2 is 0.668 and class XII IPS 5 is 0.679, both in the medium-high category indicating the effectiveness of the GBL model. The t-test results show no significant difference between the two classes (mean difference 0.011), indicating consistency in the effectiveness of the GBL model in both groups. This study concludes that the Quizizz-based Game Based Learning model is proven effective in improving Indonesian language learning outcomes for grade XII Social Science students at SMA BIMA Ambulu. The implementation of GBL creates more interactive, enjoyable, healthy competitive learning, and is able to increase motivation and active student participation in learning.

Household waste management remains a major challenge in rural areas, including Sunggumanai Village, Pattallassang District, Gowa Regency. Low public awareness and the absence of a structured community-based waste management system have negatively affected environmental quality and public health. This community service activity aimed to enhance community knowledge, awareness, and participation through the socialization of community-based waste management toward a clean and healthy environment. The activity was conducted on September 27, 2025, involving 30 participants consisting of community representatives, housewives, youth, and community leaders. The methods applied included educational socialization, participatory discussions, and waste segregation simulations based on the 3R principles (Reduce, Reuse, Recycle). The results indicated an improvement in participants’ understanding of waste types, the environmental and health impacts of improper waste management, and the importance of collective waste management practices. Participants also demonstrated positive attitudes and readiness to implement household waste segregation, as well as emerging ideas for establishing community-based waste management initiatives. In conclusion, this activity proved to be an effective initial step in promoting behavioral change toward sustainable waste management and supporting the creation of a clean and healthy village environment.

The 21st century is marked by a profound transformation in digital communication. Social media has become a new public space, enabling people to interact, disseminate information, and shape public opinion rapidly and massively. This article analyzes the role of social media in shaping public opinion and its influence on the dynamics of government policy in Indonesia. Through a literature review and case analysis of policies influenced by viral issues on social media, this study finds that social media increases citizen participation and accelerates government responses to public issues. However, the pattern of 'viral-based policy' also carries risks, such as reactive policies, a lack of evidence-based policies, and inequality in representation. To manage this phenomenon, the government needs to develop an inclusive digital communication strategy, establish an early detection system for public sentiment, and uphold the principles of good governance and evidence-based policy. These findings are relevant for academics and policymakers seeking to understand the interaction between social media, public opinion, and government policy in the digital era.

The Hamlet Head Election is an important part of the practice of village democracy that demands transparent, accountable, and participatory implementation. However, in practice, various obstacles are still encountered, such as limited understanding of regulations by the committee, low democratic literacy of the community, and potential conflicts due to lack of information disclosure. This community service activity aims to accompany the implementation of the Hamlet Head Election in Wonokerto Village so that it runs transparently and accountably. The service methods used include socialization of hamlet head election regulations, technical assistance to the election committee, education to the community regarding the rights and obligations of voters, and monitoring and evaluation of the election implementation. The results of the activity show an increase in the committee's understanding of election procedures in accordance with the principles of village governance, increased community participation, and the implementation of more open and accountable election.Thus, this community service activity can have a positive impact on the implementation of more open and accountable elections, as well as creating a healthy and sustainable democratic climate at the village level.

This research has a crucial objective to facilitate primary school (SD) teachers so they are able to effectively and efficiently integrate and present Social Studies (IPS) material enriched with the content of local wisdom. Local wisdom is defined as a treasure inherited through generations, encompassing in-depth knowledge, real practices, and fundamental values that have developed and been firmly held within the local community. This foundation makes the learning process not only informative but also highly relevant and meaningful for students’ lives. This article specifically highlights that the integration of values, culture, and knowledge sourced from the local area can produce significant positive impacts. These impacts include improving students' conceptual understanding of Social Studies material, fostering their active participation in the classroom, and honing essential critical thinking skills. Teachers are encouraged to use a contextual approach or a real-life-based approach, so the material taught feels close to the students' experiences and is easier to grasp. The values embedded in local wisdom will function as a strong bridge in understanding every material concept. Thus, the knowledge acquired by students does not only stop at the cognitive level (merely theoretical knowledge), but can also be implemented concretely in the form of real actions and behavior outside the school environment. This local wisdom-based learning approach will ultimately become an important connection that guides students to act appropriately, ethically, and solution-oriented in responding to various problems they face in their daily lives.