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The purpose of this study was to determine the effect of Beauty Vlogger Review, Self Congruity on Purchase Decision and Repurchase Intention. This research was conducted on Scarlett Whitening Users. This type of research is associative research using a quantitative approach. The data collection technique used was a questionnaire. The selection of this research sample uses Purpose Sampling. The method of analysis and data processing is carried out using the path analysis method. Based on the results of this study, it can be seen that the Beauty Vlogger Review has a positive and significant effect on Purchase Decision, Self Congruity has a positive and significant effect on Purchase Decision, Beauty Vlogger Review has a positive and insignificant effect on Repurchase Intention, Self Congruity has a positive and significant effect on Repurchase Intention , and Purchase Decision has a positive and significant impact on Repurchase Intention.

This study aims to determine and analyze the effect of Product Design and Process Design on Product Quality at PT. Wijaya Agape Tasikmalaya. The research method used is survey, while the type of data used is primary and secondary data. The population in this study are all employees at PT. Wijaya Agape Tasikmalaya numbered 60 people. By taking total/census sampling, the data analysis technique uses path analysis using SPSS software. The results of the study show that good product design has a significant impact on product quality. Aspects such as aesthetics, functionality, and product usability have a positive influence on consumer perceptions of product quality. In addition, effective process design also contributes to product quality. Structured and standardized processes can reduce product defects and improve reliability. This research provides a better understanding of the importance of product design and process design in achieving the desired product quality. The results of this research can be used by companies to improve their design processes and ensure that the resulting products are of good quality. By paying attention to product design and process design holistically, the company can meet customer expectations and maintain a competitive advantage in the market.

This research was conducted to determine the effect of the paylater and hedonic shopping motivation features on impulse buying and repurchase intention in Generation Z e-commerce Shopee users in Pasuruan Regency. This research was conducted on generation Z in Pasuruan district using the Shopee e-commerce, in 2023. The data collection technique used was a questionnaire which was distributed online via the Google form. The sample used in the study was 114 respondents with a purposive sampling method, namely determining the sample in which the people selected as the sample are in accordance with the purpose of conducting the research. In processing this research data is done by using the method of path analysis (Path Analysis).

Thel purposel of this papelr is to analyzel: 1) To deltelrminel thel elffelct of Brand Imagel on Purchasing Delcisions in purchasing Somelthing products. 2) To deltelrminel thel elffelct of brand imagel on consumelr satisfaction in purchasing Somelthing products. 3) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Purchasing Delcisions in purchasing Somelthing products. 4) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Consumelr Satisfaction in purchasing Somelthing products. 5) To deltelrminel thel elffelct of Purchasel Delcision on Consumelr Satisfaction. 6) To deltelrminel thel elffelct of Brand Imagel and Ellelctronic Word Of Mouth simultanelously on Purchasel Delcision and Consumelr Satisfaction. Thel typel of relselarch writteln by this writelr is associativel writing using a quantitativel approach. Thel sampling telchniquel was carrield out using thel Non Probability Sampling telchniquel with a purposivel sampling telchniquel with a population of 114 relspondelnts. With thel critelria: (1) Consumelrs ageld 17 yelars and ovelr (2) Havel purchaseld Somelthing products (3) Havel relvielweld skincarel products onlinel (4) Domicilel in Pasuruan Relgelncy. Whilel thel analysis telchniquel useld is path analysis or path analysis with calculation analysis tools using SPSS 22.

The purpose of this study wasto identify and analyze the role of product image to inform product quality and purchasing decisions for aqua 600ml mineral water in Sukabumi District. The survey wan conducted amon 97 respondents using purposive sampling technique based on the following criteria:1) consumers who purchased at least on aqua 600ml product and 2) product choice. Customers must be at least 17 years old andold enough tocompletethe survey. The questionnaire was tested with validity, realibilty andclassical acceptance tests.the analitysis method used in this research is descritivemethod and validation through quantitative method. Data analysis techniques were carriedout by path analysis and sobeltest using SPSS for windows.thus, product quality has a positive and significant effect on brand image, price has a positive and significant effet on brand image, product quality has no and insignificant effect on purchasing decisions and price has a positive effect and significant on purchasing decisions. Brand image affects product quality on purchasing decisions. Brand image can influence price in purchasing decisions.    

Current technological developments can develop very rapidly and this causes changes in people's lifestyles. With the presence of the internet, not only marketing- based businesses but also developing online transportation services such as Grab, which provides online transportation services to consumers. This needs to be considered as a service provider to maintain the loyalty of service users. This study aims to determine the effect of e-service quality and e-trust on e-loyalty through customer satisfaction on users of grab transportation services. This research was conducted in the community in the district Kecamatan Pandaan who uses grab transportation services in 2023. The data collection technique used is a questionnaire which is distributed online via Google Form. The selection of the sample used in the study was 100 respondents using the purposive sampling method, which is a sampling technique in which the people selected as samples are in accordance with the purpose of conducting research on data management, this research was conducted using the path analysis method (Path Analysis). Based on the results of this study it can be seen that e-service quality has a positive and significant effect on satisfaction, e-trust has a positive and significant effect on satisfaction, e-service quality has a positive and significant effect on e- loyalty, there is no significant relationship between e-trust directly to e-loyalty, and satisfaction has a positive and significant effect on e-loyalty

The purpose of this study is to describe the results of an analysis of the influence of organizational culture and work environment on organizational commitment through satisfaction. The research method uses a quantitative approach, with sampling or data sources using the Slovin formula with an error rate of 10% as a processing tool to measure sample size because it is known that the population is more than 100 respondents. Instrument test using validity test and reliability test. While testing the hypothesis using the R square test, path analysis test, model fit test. The results of research on PT Solusindo Kreasi Jayatech employees using the SmartPLS 3 calculator and with quantitative research methods, it can be seen that organizational culture has no positive and significant effect on organizational warnings, organizational culture has a positive and significant effect on job satisfaction, work environment has a positive and significant effect on job satisfaction, the work environment has a positive and significant effect on organizational commitment, and job satisfaction has a positive and significant effect on organizational commitment.

The Islamic Investment Gallery is a means of introducing Islamic Capital Market Investment to the world of academia and as a place to study investment and make investment transactions in the Islamic capital market. One of the causes of failure in investing is a lack of understanding in investing. Apart from knowledge, another factor in increasing interest in investing is technological advances as a medium in its activities. Therefore, this study aims to analyze the effect of knowledge on interest in investing in the Islamic capital market with technological advances as a mediating variable. This research is a quantitative research. Using the path analysis method in SPSS V.20. The results of this study indicate that knowledge has a direct effect on interest in investing in the Islamic capital market, knowledge influences technological progress as a mediating variable in interest in investing in the Islamic capital market, technological advances influences interest in investing in the Islamic capital market and knowledge influences interest in investing in Islamic capital markets. Through technological advances.

The study aims to determine the influence viral marketing on purchasing decisions with consumer trust as an intervening variable on MS Glow. This type of research is quantitative and uses descriptive analysis method. The data analysis technique used is path analysis. The sample used in this study amounted to 98 respondents who knew the social media instagram MS Glow, and once bought and consumed MS Glow by using purposive sampling. In this study using data collection techniques with questionnaires and analyzed using path analysis. The conclusion of this study is (1) the Viral Marketing have a significant effect on Consumer Trust with a value of 10,890 , (2) the Viral Marketing have a significant effect on Purchasing Decisions with a value of 8,137, (3) Consumer Trust have a significant effect on Purchasing Decisions with a value of 3,555, and (4) consumer trust is not able to mediate viral marketing on purchasing decisions with a Z value of 1,389.

Abstract. Organizational culture is very important for the progress of an organization or company. A good organizational culture is expected to be able to influence employee performance and organizational behavior. Maximum performance is also expected to have an impact on organizational behavior. This research was carried out at the Yogyakarta Cooperatives and SMEs Service. This research aims to find out whether the organizational culture in the Yogyakarta Cooperatives and SMEs Service has an influence on organizational performance and behavior. The research method used is quantitative, where data is collected through questionnaires with the sampling method used is saturated sampling, the sample used is all employees in the Yogyakarta Cooperatives and UKM Service, totaling 40 people. Apart from using a questionnaire, researchers also conducted interviews to gain more information about the Yogyakarta Cooperatives and SMEs Department. The data analysis used is path analysis. The results of this research provide the conclusion that the organizational culture used by the Yogyakarta Cooperatives and UKM Service is the "SATRIYA" culture, through existing culture and through tests that have been carried out it is concluded that there is an influence between organizational culture on organizational behavior, there is no influence between organizational culture on performance, there is an influence between organizational behavior on performance, and there is no influence between organizational culture through performance on organizational behavior.

The purpose of this study is to discuss how a servant leader is an honest, responsible leader and can delegate tasks to his subordinates. Higher education rectors in implementing servant leadership can also increase the satisfaction and performance of the lecturers they lead. Work discipline can encourage the creation of satisfaction and performance of lecturers in tertiary institutions. This research was conducted with the aim of knowing the impact of work discipline, compensation, servant leadership and job satisfaction on the performance of lecturers at the Indonesian Muslim University. This study used a quantitative approach with a total of 52 respondents as research subjects. Methods of data processing using path analysis (path analysis) and descriptive statistical methods. From the results of the study it was concluded that servant leadership does not have an effect on job satisfaction, compensation has a positive effect on employee performance, the greater the compensation, the greater the employee morale, work discipline has a positive effect on job satisfaction, servant leadership has a positive effect on lecturer performance, discipline work has a positive effect on lecturer performance, and job satisfaction has no effect on lecturer performance..    

The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust and product quality have a positive and significant effect on customer engagement. The results of the sub-2 analysis prove that brand trust and product quality have a positive and significant effect on customer loyalty through customer engagement.

This research on teacher performance aims to analyze the effect of achievement motivation and career development on teacher performance with organizational commitment as a mediating variable. The population in this study were all public elementary school teachers in the Education Coordination Unit, Mlonggo District, Jepara Regency, amounting to 298 people. Determination of the number of samples in this study based on Isaac's table and with an error rate of 5%, obtained 158, and the data processed were 125. The method of analysis used path analysis with multiple regression models. The results of hypothesis testing show that achievement motivation has a positive and significant effect on organizational commitment, so it can be interpreted that the higher the achievement motivation, the higher the organizational commitment. Career development has a positive and significant effect on organizational commitment, so it can be interpreted that the better the career development, the higher the organizational commitment. Organizational commitment has a positive and significant effect on teacher performance, so it can be interpreted that the higher the organizational commitment, the better the teacher's performance. Achievement motivation has a positive and significant effect on teacher performance, so it can be interpreted that the higher the achievement motivation, the better the teacher's performance. Career development has a positive and significant effect on teacher performance so that it can be interpreted that the better the career development carried out, the better the teacher's performance. The results of the analysis of mediating variables using the Sobel test, found that organizational commitment can mediate the effect of achievement motivation on teacher performance. This proves that organizational commitment as a mediating variable of the influence of achievement motivation on teacher performance. Organizational commitment can mediate the effect of career development on teacher performance. This proves that organizational commitment as a mediating variable of the influence of career development on teacher performance.

This study aims to determine the Effect of Price on Switching Barrier, Trust in brand on Switching Barrier and to determine the Effect of Price, Switching Barrier and Trust in Brand on Customer Loyalty (Survey on customers of PT. Sinar Niaga Sejahtera Garudafood Depo Tasikmalaya Distribution Division). The method used in this research is quantitative method, the research sample is 80 respondents and the analytical tool used in this research is path analysis using SPSS version 25. The method of determining the sample uses probability sampling. The results of this study indicate that the price has a significant effect on the Switching Barrier; Trust in Brand has a significant effect on Switching Barrier; Price, Switching Barrier and Trust in Brand simultaneously have a significant effect on Customer Loyalty; Price partially has no significant effect on customer loyalty; Switching Barrier partially has a significant effect on Customer Loyalty; Trust in Brand partially has a significant effect on Customer Loyalty; Price through Switching Barrier has a significant effect on Customer Loyalty; Trust in Brand through Switching Barrier has no significant effect on Customer Loyalty.

International trade is a tool in increasing the country's economic growth. This research intends to conduct an analysis of the open rate and the exchange rate on Indonesia's economic growth. An analysis was also conducted on the impact of interest rates, exchange rates and economic growth on the value of Indonesia's exports. Efforts to obtain scientific results require the use of scientific methods where in this research path analysis is used by utilizing the SPSS program. The results obtained are interest rates and exchange rates have a direct impact in the form of a negative impact on Indonesia's economic growth. The impact of interest rates is not significant but positive. while Indonesia's economic growth has a positive and significant impact on exports. Economic growth also mediates the effect of interest rates and exchange rates on the value of Indonesia's exports.

The effect of the independent variable on the dependent variable, which is entitled " Analysis of Business Capital, Labor, Number of Consumers and Production on UKM Income in Medan Petisah District". In this study, researchers used primary data using a population of 176 and a sample of 122 SMEs in the restaurant sector. Based on the results of data processing using the SPSS version 16.0 application, capital has a significant direct effect on income. Labor has a significant direct effect on income. Consumers have a significant direct effect on income. And based on path analysis research, the results of data processing show that the value of capital has a positive effect on income through production as an intervening variable. Labor has a positive effect on income through production as an intervening variable. Consumers have a positive effect on income through production as an intervening variable.

This study aims to analyze the influence of servant leadership and compensation on employee performance either directly or through organizational commitment. The population in this study is 122 people. The size of the sample is 93 respondents. The data source used is primary data with questionnaire data collection method which gather using the simple random sampling techniques. The analysis technique used is path analysis. The results of the research showed that servant leadership and compensation has a positive and significant effect on organizational commitment. Servant leadership and compensation has a positive and significant effect on employee performance. The Sobel test results indicated that the variable of organizational commitment can mediate the influence of servant leadership and compensation on employee performance.

This study aims to describe and analyze the effect of readiness for change and agile leadership on the dynamic capabilities of SMEs. Furthermore, this study also examines the influence of dynamic capabilities on strengthening the digital ecosystem of SMEs. If SMEs are ready to change and have agile leadership, it will increase their dynamic capabilities. This dynamic capability of SMEs will ultimately improve the lives and long-term sustainability of SMEs in the digital world. This type of research is explanatory research to analyze SMEs’ digital ecosystem improvement. This research uses regression analysis methods and path analysis in managing data. The sampling technique used non-random sampling with a purposive sampling method. Data were collected from 250 SMEs in Central Java through a questionnaire. The results of the study show that readiness for change and agile leadership can increase the dynamic capabilities of SMEs. The increasing dynamic capabilities of SMEs are proven to be able to strengthen the digital ecosystem for SMEs. The results of this study are expected to contribute to SMEs strengthening the growth of the digital economy in Indonesia. The urgency of this research relates to factors that can strengthen the SME digital ecosystem and contribute to improving the economy.

This study analyzes the impact of Intellectual Capital and Working Capital on company value mediated by company performance of manufactures companies listed in the Indonesia Stock Exchange in 2017 – 2020. The data used in this study are secondary data. The method in selecting the sample is purposive sampling. The number of samples in this study were 94 companies. The research data analysis technique used path analysis. The results show that intellectual capital has a positive effect on company performance but has no effect on company value. Working capital has a positive effect on company performance but has no effect on company value. Company performance is not able to be an intervening in the relationship between intellectual capital and working capital to firm value

Companies that have been listed on the Indonesia Stock Exchange are required to submit audited annual financial reports to the public, which information will then be used by interested parties for consideration in making decisions. However, in fact not all issuers are able to publish their annual financial reports on the Indonesia Stock Exchange. So that this study aims to determine the effect of financial performance on the delay in the publication of audited financial statements mediated by audit report lag. The object of research is issuers with consumer cyclicals and consumer non-cyclicals sectors and late in publishing their audited financial reports, observation period 2017-2021. The sampling technique used purposive sampling and resulted in 46 samples. The research method used is statistical t test, path analysis and Sobel test using the help of the IBM SPSS version 26 program. The results of this study indicate that profitability has an effect on audit report lag, profitability has no effect on delays in the publication of audited financial statements, audit report lag affects delays publication of audited financial statements, and audit report lag succeeded in mediating profitability against the delay in publication of audited financial statements.