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The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

Tourism is an economic activity or a series of coordinated activities aiming at meeting individual needs related to leisure and movement of people. Tourism sector is well known as the sector that has the largest contribution for foreign exchange in Indonesia. Development planning itself can be said as an alternative to the government in carrying out the task of realizing a change in certain areas to be able to catch up with other regions. The application of innovation aims to develop a renewal involving several stakeholders. Ecotourism is an innovation that can be applied in promoting development planning in a real context. The purpose of this research is to find out the scientific trend about development planning ecotourism by using bibliometric analysis through the VOSviewer application. This research uses qualitative research with a literature review approach. The results consist of mapping and clustering the results of previous research in the form of image visualization media with network and density mapping. Projections of development planning by creating ecotourism-based innovations have been carried out in various parts of the world. The existence of development and its linkage with the tourism sector makes a positive impact on people's lives, especially rural communities. Limitations of this study is that only correlations on the existence of development in the tourism sector are presented.

: Indonesia, as a developing country, has a fairly large teenage population. The World Health Organization (WHO) states that teenagers are residents in the age range of 10-19 years. However, one of the developments in the industrial revolution 4.0 is a big leap in the information and communication technology sector. The development of technology among teenagers has triggered quite an increase in the use of smartphones so that it can influence teenage behavior, where teenagers also participate in sexting behavior, causing concern in various circles. The term sexting refers to the sending and receiving of sexual images through some form of virtual messaging where someone sends messages or material in the form of images and videos electronically, especially via smartphones, the internet and other electronic media. With the increasing number of teenagers and very complex teenage problems, especially the most prominent problem is teenage sexual behavior, which is the beginning of teenage reproductive health problems, this service aims to increase teenagers' knowledge about sexting behavior in order to avoid sexting behavior. The method used is a pre-test and post-test after health education regarding sexting behavior. The results show that the majority of teenagers' knowledge before counseling was less than 12 teenagers or 80%. Meanwhile, teenagers' knowledge before being given counseling was lowest at Good knowledge, namely 1 person or 6.67%. Teenagers' knowledge after counseling was highest in good knowledge, namely 14 people or 93.33%. This is an appropriate benchmark for the success of counseling.

Instagram as a social media has become a major platform for individuals to build their self-image online. This research aims to explore and analyze strategies for forming the self-image of Communication Science students at Trunojoyo University, Madura on the social media Instagram. Qualitative research methods were used to interview participants from Communication Science students who actively use Instagram. The research results show that students use various strategies, including photo selection, captions, filters, and hashtags, to build the desired self-image. They also manage interactions with followers and respond to comments to strengthen their self-image. Additionally, findings suggest that social pressure, cultural norms, and peer influence play an important role in the formation of self-image on social media. This research provides in-depth insight into how social media, especially Instagram, influences the formation of Communication Science students' self-image, and its implications for self-concept and social interactions in a digital context. This study also provides a foundation for the development of social media literacy among college students and stimulates further discussion about the impact of social media on individual identity construction.

This research aims to develop teaching materials for writing Pantun (a traditional Malay poetry form) using "Canva" assisted image media in the Indonesian language subject. It seeks to analyze the feasibility of developing teaching materials for writing Pantun using "Canva" assisted image media as instructional material for the Indonesian language subject in seventh-grade Junior High School. The development method employed is the research and development method by Borg and Gall, modified by Sugiyono, involving five stages. The developmental stages encompass potential and problem analysis, data collection, developmental product design, validation, and product design revision. The development was validated by two validators: a subject matter expert with a rating reaching 84% falling into the highly feasible category, media expert validation with a rating reaching 81% categorized as highly feasible, and teacher validation with a rating of 90%. Based on the overall feasibility assessments of the presented teaching materials, the development of Teaching Materials for Writing Pantun Using "Canva" Assisted Image Media for seventh-grade holds a highly feasible quality and can be accepted as one of the instructional materials.

The presence of globalization accompanied by an increasingly sophisticated technological advancement has increased the need for information. Social media is one of the technological developments that has advances in the field of communication. With social media, users can communicate two-way online. In addition, social media is also often used by users as an identity building or online self-profile so that it can be recognized by other users in other parts of the world. A very popular social media used by teenagers is Instagram. Instagram is a social media platform used to share moments or channel expressions. This research has the aim of knowing how they express themselves on the second account of Instagram, considering that they upload themselves more often on the second account than on the first account. In analyzing this research using qualitative methods and dramaturgy theory that explains about the front stage and back stage. The results showed that the first account as a front stage because users maintain their image by limiting Instagram posts, while the second account as a back stage is used to express their true identity without any imaging.

Rangawak is a wood-working workshop in Barulak, Tanah Datar that produces hand-processed products without using massive manufacturing machines. Rangawak has been running since 2019, by utilizing the surrounding wood resources which are designed and processed to produce valuable furniture. However, this is still not enough to make Rangawak a sustainable brand. Rangawak needs more than just a quality product, but also a strong brand image, so it is easily recognized by potential consumers. Branding steps are deemed appropriate to overcome this problem using the design thinking method which focuses on empathy, defining problem, ideation and refining solutions. This method includes experimentation, development of ideas in visual form and physical implementation based on existing problems. The branding process results in the design of ideal branding elements, compiled into a brand book so that it becomes a reference for acting both internally and externally. These elements are in the form of values held firmly by the brand, brand positioning in the market, calm explanation of brand naming, brand personality which becomes a reference for how the brand interacts (in the form of tone of voice, prohibited and recommended terms, pronunciation and choice of words in copywriting), as well as visual identity with guidelines and rules for its application in various supporting media such as websites, catalog books, posters, member cards, packaging and Instagram accounts selected based on indicators of the media's effectiveness and efficiency in the brand activation process.

The rapid development of technology where almost everything is digital has a huge impact in the business world. One example is in the fashion industry, starting from technology that supports the process of making a fashion product, forming a product brand image, to marketing its products because of the flow of information and communication that can reach very widely in an easy and fast way without being limited by space and time through the internet, be it social media, e-commerce, etc. The author is interested in conducting research on the influence of promotion and product quality on purchasing decisions for Aerostreet products in North Kedoya. This study used quantitative research methods with a sample of 347 respondents. The results of this study show respondents strongly agree that promotion and product quality get a good value, evidenced by the positive influence on promotion and product quality on purchasing decisions in the results of this study. The conclusion of this study is that partial and simultaneous promotion and product quality have a positive and significant effect on the purchase decision of Aerostreet products in North Kedoya. This study has limited research on the place and variables used in the study.

This research is motivated to reduce the boredom experienced by students when participating in the teaching and learning process of Pancasila and citizenship education in class. Students no longer only sit, stay silent and listen to stories from the teacher, but students can interact directly with learning media based on Autoplay   Media Studio 8 because in this learning media in addition to learning materials, there are also animations, images, videos, sounds and flash so that they can build new interests, arouse motivation and stimulate student learning activities.

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.  

Bendogerit Village is one of the villages in the Sananwetan sub-district, Blitar City. In its development, UMKM experience problems in introducing these businesses to the wider community. The 30 KKN-Thematic group students in this case took the initiative to provide assistance to one UMKM that had just been established, namely the UMKM Sari Buah Maja. Branding assistance in the form of making logo and packaging designs to build a brand image, creating social media as a forum for these UMKM actors to market their products, creating content to attract consumer interest, and providing counseling regarding the importance of building a brand image for the products or services to be offered . Marketing activity assistance activities for UMKMs are very effective in increasing UMKM business capabilities. Assistance in building product branding makes the UMKM development process easier and UMKMs more confident in doing so.

The results of observations, efforts to improve the quality of education, SDIP Haji Muhammad Subandi need tools or media to convey lessons as a substitute for teaching aids, describe an incident, and provide examples. Computers and projectors are only used to display text using Microsoft Word and Power Point application software. Animation, sound and video are never used. Multimedia has many variations in appearance so that learning activities become more interesting, effective and efficient. The development of multimedia technology, one of which is the website, provides many tools for making various media such as images, converters, sound, animation, and video, which can be used to facilitate the creation of multimedia-based learning media. Canva on its website mentions its mission so that people can design and publish anywhere and anytime. This training was held for teachers at SDIP Haji Muhammad Subandi so that teachers have additional knowledge and alternative options for teaching students using Canva's easy-to-use and complete tools..

The development of social media as part of new media encourages public relations practitioners to realize the importance of media in shaping the positive image of an institution.  This encourages the institution to establish good relations with the media through special activities called media relations. Based on the previous description, the researcher is interested in further studying media relations activities in the public relations model.  This study aims to analyze media relations in public relations practices at the Public relations Bureau of the Sumbawa University of Technology by using descriptive qualitative research methods to obtain structured and in-depth information.  The theory used is the theory of excellence which adapts four models of public relations communication as a basis for analysis, such as press agentry, public information, two-way asymmetrical, and two-way symmetrical. The results of the study show that the Public relations Bureau of the Sumbawa University of Technology applies a public relations model that focuses on providing quality information to the public through various communication channels, including social media. The implementation of public relations at the Public relations Bureau of the Sumbawa University of Technology, there are indications of the use of four public relations models. However, the two-way symmetrical model is considered the best one in achieving mutually beneficial relationships between organizations and the public.    

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

The development of information and communication technology has significantly affected social change. One social media platform that is very popular among teenagers is Instagram. This study aims to analyze social changes that occur in the context of Instagram use and their influence on the formation of adolescent self-identity. This research uses’a literature study research method where the data used comes from journals, articles, the internet, literature reviews containing the material studied. The results of this study show that Instagram has a significant influence in shaping adolescent self-identity. Teenagers have the opportunity to build and manage their self image through the photos and content they upload on this platform. Instagram use also affects social norms and beauty standards of teens. Teenagers are often influenced by images uploaded by peers, celebrities, or influencers who are considered ideal models. This can lead to social pressure for adolescents to conform to these standards, both in physical appearance and lifestyle. Because excessive use can affect the mental health and personal development of adolescent. Therefore, it is important for parents to provide guidelines and support teenagers in using social media wisely.

Learning media can be defined as an important element in a learning process. One example of learning media is teaching materials in the form of Emodules which in Emodules in this study use momentum and impulse material. One of the materials studied in physics is momentum and impulse. Momentum is a vector quantity so it has both magnitude and direction. Impulse itself is a force event that acts on an object in a short period. This type of research uses Research and Development (R&D) in the Tessmer development model which is also contained in the appendix. The stages are divided into two, including self-evaluation which is a determinant of the design features or specifications of the module. Prototyping where there are teaching modules will later be validated, evaluated, and revised. From the results of the module validation carried out by the examiners as experts, a review was carried out and a score was given to the module, namely, 91.2% consisting of image actualization of 75 points, in the aspect of modernity of the library, a score of 100 was obtained.

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

This research is motivated by the problem of lack of motivation and attention of students in following the teaching and learning process in the classroom because teaching and learning activities still use conventional methods. This makes students have difficulty in understanding the material being studied so that basic competencies and KKM are not achieved. This study uses the Research and Development (RnD) product development method, using 6 out of 10 research stages, namely potential and problems, data collection, product design, design validation, design improvement and product testing. In this study, researchers used multimedia with the Mind Map method as an interesting learning medium by using a computer that can display text, images, video, and audio so that the learning process is more enjoyable for students. The results of this study are multimedia-based learning media using the Mind Map method. The validity value of media experts is 3.6 which is declared feasible, while the validity value of material experts is 3.8 which is declared feasible, and increases students' understanding and interest as users from 61% initially to increase to 86.11%.

During the COVID-19 pandemic and the new normal, teacher innovation is urgently needed to make their students not bored and stressed in the learning process, either virtual or face-to-face. In North Maluku, face-to-face learning has been carried out with simulations and strict protocols. Learning variations using Blended Learning become a general solution that is applied. Infographics are information graphics which are visual representations of a collection of data, information and designs. Infographics require a large amount of information in the form of writing or numbers and then converted into a simpler form, namely a combination of images and text that allows readers to quickly understand the meaning of a message or image itself. Various efforts to educate covid 19 both non-formally and formally have been carried out to prevent infection, social restrictions and the provision of social and medical assistance have been carried out by the government, but the public still does not have good awareness and discipline towards covid 19. This study aims to educate about the virus and its dangers, especially covid 19 through the development of infographic-based science teaching aids in elementary schools. Research Development with reference to 4D models with modifications. The results of the study indicate that infographic media is suitable for use as media material or science teaching aids, especially virus education for elementary school students. The use of infographics related to viruses and infection mechanisms can be used in various ways in online and offline learning for elementary school students