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Entrepreneurship learning is the process of acquiring knowledge and skills related to entrepreneurship, including the ability to recognise and develop new business opportunities, effectively manage resources, and take calculated risks in order to achieve success in business ventures often associated with intentional entrepreneurship refers to a person's motivation or inclination to launch a new business venture. The focus of this study is on entrepreneurial learning and intention, and it employs a systematic review methodology from 2021 to 2023 scopus database. The focus of research related to entrepreneurship learning and entrepreneurship intention focuses on several things such as experiential learning practice, individual characteristics such as gender, age, proximity to entrepreneurship, academic performance, previous work experience, and propensity for risk and observe the change, innovation, one-day female-focused STEM-based entrepreneurship program, entrepreneurial self-efficacy, young employees’ perception of their current paid jobs, creativity among female learners, cognitive and social conditions, creative self-efficacy, and theory of planned behavior.

This study aims to determine whether there is an influence of factor analysis of the exprential marketing variables, namely the variables sense, feel, think, act, and relate to customer satisfaction in shopping for products in Indomaret Pajjaiang, the sampling method is using a questionnaire. This study uses the Validity Test method. and Reliability Test for Multiple Linear Regression Analysis. Variable simultaneous influencesense(U1), feel(U2)think(U3), act(U4), andRelate(U5)have a significant effect on consumer decisions in shopping for products at Indomaret Pajjaiang.Thiscanbeevidencedfromtheresults of the analysis of the X test Xcount> Xtable (92,231> 2,28) which shows that the influence of the independent variable on the dependent variable in consumer satisfaction shopping for products in Pajjaiang Indomaret is strongly influenced by variables other than research. (sense, feel, think, act, and relate) either partially or simultaneously and positively and significantly effect on the dependent variable, while the most influential variable in consumer shopping decisions is the variable which is the relate that has the highest coefficient of 9,604.