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Tegalwaru Village in Ciampea District, Bogor Regency, possesses substantial potential for sustainable Micro, Small, and Medium Enterprise (MSME) development, yet faces challenges in marketing and digital adoption. This study aims to analyze the progress of MSMEs in Tegalwaru, focusing on production, marketing strategies, and ecotourism integration to enhance economic growth. Using a qualitative descriptive approach, data was collected through in-depth interviews with MSME actors, field observations, and document analysis. Findings indicate that while MSMEs have advanced in product diversification and production capacity, their growth is hindered by limited digital marketing skills and inadequate access to capital. Conversely, the village’s rich natural and cultural resources present significant opportunities for ecotourism, which could synergize with MSMEs to boost local income sustainably. The study highlights the need for targeted interventions, including digital literacy training, improved financing access, and collaborative efforts among MSMEs, local government, and tourism stakeholders. By strengthening these aspects, Tegalwaru can achieve holistic MSME development, fostering economic resilience and community welfare. The research underscores the importance of integrating MSMEs with ecotourism as a strategy for inclusive and sustainable rural development.

Poverty and environmental problems in settlements in Kendal Regency are challenges in sustainable development. This community service program aims to improve community welfare through the concept of thematic villages and religious tourism in Sumur Village, Brangsong District. The methods used include counseling to the community regarding environmental management and economic development based on local potential. The results of the activity showed that the community began to understand the concept of thematic villages and the importance of religious tourism as a source of village income. This program also increases public awareness in utilizing yards as an additional economic resource. It is hoped that the implementation of thematic villages can continue with the support of local governments and universities

The tour guide training is conducted as part of the Community Service program by lecturers from Universitas Terbuka Daerah Samarinda in collaboration with the National Capital Authority (IKN). This training is a key component to enhance the quality of tourism services in Wonosari Village, Sepaku District, Panajam Paser Utara Regency, which has excellent tourism potential and a strategic location as a pillar of IKN development. The main goal of this training is to strengthen the capacity and skills of participants in providing professional and high-standard tourism services. The tour guide training is attended by 25 young tourism enthusiasts from Wonosari Village and surrounding areas. They receive training materials and conduct practical guiding activities, accompanied by trained instructors over a three-day period. Through this training, it is expected to create a satisfying tourism experience for visitors, which in turn will encourage sustainable tourism development in the village.

The tour guide training is conducted as part of the Community Service program by lecturers from Universitas Terbuka Daerah Samarinda in collaboration with the National Capital Authority (IKN). This training is a key component to enhance the quality of tourism services in Wonosari Village, Sepaku District, Panajam Paser Utara Regency, which has excellent tourism potential and a strategic location as a pillar of IKN development. The main goal of this training is to strengthen the capacity and skills of participants in providing professional and high-standard tourism services. The tour guide training is attended by 25 young tourism enthusiasts from Wonosari Village and surrounding areas. They receive training materials and conduct practical guiding activities, accompanied by trained instructors over a three-day period. Through this training, it is expected to create a satisfying tourism experience for visitors, which in turn will encourage sustainable tourism development in the village.

This study explores the potential of community-based tourism in Bili Bante, including aspects of natural beauty, cultural diversity, and ecotourism. The observations show that around 75% of the tourist areas in Bili Bante are still preserved with minimal environmental pollution, making it a potential destination for ecotourism development. In addition, the cultural diversity of the local community, including traditional traditions, traditional music, and handicrafts, can be a strong tourist attraction. The interviews with local people revealed that 60% support the development of community-based tourism to improve the local economy, although 40% are concerned about the negative impacts on the environment if tourism management is not carried out carefully. The main obstacles identified are inadequate infrastructure and lack of destination promotion. Based on these findings, this study recommends increasing investment in infrastructure development, training for local people, and developing more effective marketing strategies. In addition, clear regulations regarding natural resource management and environmental conservation must be enforced to support the sustainability of tourism development in Bili Bante.

The development of the Toba Caldera Geopark as a national priority tourism destination is part of the government’s efforts to drive regional economic growth, improve community welfare, and strengthen Indonesia’s position in sustainable tourism. However, its implementation presents significant challenges in balancing economic development, environmental sustainability, and social justice, particularly for indigenous communities around the area. This study aims to analyze the impact of the Toba Caldera Geopark development policy on the environment and local indigenous communities. A multidisciplinary approach was employed, combining qualitative methods through in-depth interviews and participatory observations, along with quantitative data from surveys and official secondary sources. The results indicate potential conflicts between tourism infrastructure development and nature conservation, including environmental degradation and the erosion of local cultural values. Additionally, there is a risk of marginalization of indigenous communities in terms of access to natural resources and their involvement in decision-making processes. Therefore, this study recommends the need for more inclusive and sustainable policies that place indigenous communities at the center of geopark management. Active participation of local communities, recognition of customary land rights, and development approaches based on local wisdom are essential to achieving equitable, sustainable, and environmentally responsible development of the Toba Caldera Geopark.

Mossak Batak Toba is a traditional martial art originating from the Batak Toba ethnic group in North Sumatra, passed down through generations. Characterized by swift, agile, and powerful movements, Mossak is not only a physical discipline but also embodies spiritual values such as courage, discipline, and loyalty. This study aims to identify and analyze the potential of Mossak Batak as a tourist attraction in Toba Regency from cultural, economic, and social perspectives, and to formulate strategies for optimizing its potential amid various existing challenges. This research employs a descriptive qualitative method, utilizing observation, interviews, and documentation as data collection techniques, with descriptive analysis and SWOT analysis as analytical tools. The findings reveal that Mossak Batak holds significant cultural value as an intangible heritage, economic potential through performances and cultural tourism training, and a social role in reinforcing local identity and pride. However, challenges such as limited digital promotion, the absence of educational materials, weak stakeholder coordination, and low community participation remain. The study concludes that with proper strategies—such as cross-sector collaboration, effective digital promotion, and the development of local cultural festivals—Mossak Batak can be elevated as a prominent tourist attraction in Toba Regency. This not only contributes to cultural preservation but also supports local economic growth and strengthens the global recognition of Batak cultural identity.

The digital era has brought significant changes to the use of Indonesian in various aspects of life, including daily communication, the academic world, as well as the creative industry and tourism. Phenomena such as code-mixing, the use of slang, and the dominance of foreign terms in the formal sphere show that Indonesian continues to develop following the dynamics of globalization. This research aims to analyze how the linguistic development of Indonesian in the digital era affects the structure, meaning, and function of communication in society. The research methods used are literature review and phenomenological analysis of language use in social media, the world of work, and the tourism sector. The results show that although the digital era enriches vocabulary and communication expressions, there are challenges in preserving Indonesian as a national identity. The increasingly dominant influence of foreign languages has the potential to shift the use of Indonesian in formal and academic domains. Therefore, an adaptive language policy strategy is needed, including digital literacy education and increasing public linguistic awareness, to maintain a balance between the development and preservation of Indonesian.

The digital era has brought significant changes to the use of Indonesian in various aspects of life, including daily communication, the academic world, as well as the creative industry and tourism. Phenomena such as code-mixing, the use of slang, and the dominance of foreign terms in the formal sphere show that Indonesian continues to develop following the dynamics of globalization. This research aims to analyze how the linguistic development of Indonesian in the digital era affects the structure, meaning, and function of communication in society. The research methods used are literature review and phenomenological analysis of language use in social media, the world of work, and the tourism sector. The results show that although the digital era enriches vocabulary and communication expressions, there are challenges in preserving Indonesian as a national identity. The increasingly dominant influence of foreign languages has the potential to shift the use of Indonesian in formal and academic domains. Therefore, an adaptive language policy strategy is needed, including digital literacy education and increasing public linguistic awareness, to maintain a balance between the development and preservation of Indonesian.

The Punti Kayu Tourism Forest has great potential in maintaining environmental balance and improving the local economy. However, this potential has not been utilized optimally due to lack of public awareness and limited skills. This community service activity aims to increase public awareness about the economic and educational potential of the Punti Kayu Tourism Forest, provide training and assistance in utilizing the potential of the tourism forest, and encourage the development of creative economy products based on the tourism forest. The method used is counselling and socialization, which is carried out by the Prasetiya Mandiri Polytechnic Lecturer Team, PSDKU Palembang, on April 10, 2025. The results of the activity showed an increase in the number of visitors to the tourist forest, an increase in the income of local communities, and an increase in public awareness about the importance of conservation. The interpretation of the results shows that this community service activity has had a significant positive impact on the community and the environment. The conclusion of this activity is that community empowerment through education and training is the key to success in utilizing the potential of urban forests in a sustainable manner.

The pottery artisan community in Bumijaya Village faces several major challenges, such as the lack of modern marketing strategies, limited innovation in product design and functionality, and the suboptimal management of education-based tourism development. This study employs the Participatory Action Research (PAR) method, which emphasizes active community involvement in every stage of research and action. Observations indicate that Bumijaya Village has tourism potential that can be developed into an educational tourism attraction. Furthermore, based on observations and program implementation, there has been an increase in community awareness regarding the importance of innovation in pottery production and its utilization in the educational tourism industry.

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

This study analyzes the potential of local wisdom in the development of tourism villages in Indonesia, with a focus on local economic empowerment. Local wisdom, which includes traditions, culture, art, and social systems, is often not documented or utilized to its full potential in the tourism sector. Through a qualitative approach, this study explores how local wisdom can be used as the main attraction in the development of independent and sustainable tourism villages. Several tourist villages that have managed local wisdom effectively, such as Osing Village and Reog Village, are used as examples in this study. The findings show that although many villages have great cultural potential, many have not yet utilized digital technology in promoting their local wisdom. Better documentation and the use of technology such as digital platforms can increase the visibility of tourist villages and expand the market. In addition, local economic empowerment is achieved through the management of local wisdom that involves the community in all development processes. This study provides recommendations for strategies to optimize the utilization of local wisdom, including increased documentation, community involvement, and the use of digital technology, to create highly competitive tourist villages and make a real contribution to local economic empowerment.

This research aims to explore and optimize the potential convergence between local wisdom and digital transformation in accelerating the development of tourism villages and the achievement of village SDGs. The formulation of the problem raised is how to integrate local wisdom with digital technology to improve the ranking of tourism villages and support the achievement of village SDGs. The research uses a qualitative approach with data collection through in-depth interviews, field observations, and documentation. Data analysis is carried out thematically to identify patterns and relationships between the elements studied. The results of the study show that local wisdom has a vital role as a unique tourist attraction, while digital transformation plays a role in increasing the visibility and efficiency of tourism village management. Tourism villages that apply digital technology have a higher level of visits than conventional ones. The main challenges are the low digital literacy of managers and the limitations of infrastructure. In conclusion, the convergence of local wisdom and digital transformation has great potential in accelerating the development of tourism villages and achieving village SDGs. Successful implementation requires strong collaboration between the government, local communities, and the private sector, as well as increasing the capacity of managers in the use of digital technology.

Kebondalem Kidul Village, located in Klaten Regency, Central Java, holds promising tourism potential. However, this potential has not been well mapped, resulting in the absence of a comprehensive development planning scheme. To help the village grow and direct the development of necessary infrastructure and facilities, the Kebondalem Kidul Village Government collaborated with a KKN team from Sebelas Maret University (UNS) to create a masterplan aimed at providing guidance on how to manage the village's tourism potential. The research method used in this study is descriptive-exploratory, which helps to describe a phenomenon and present data and facts chronologically based on field findings. The data collected was then processed using the triangulation method. This technique analyzes data from various sources, including observation data, interviews, and secondary data. The use of this analysis technique helps to combine all data to produce accurate and comprehensive conclusions. The results of the study show that Kebondalem Kidul Village has various cultural potentials that are used as references in designing the cultural tourism village masterplan. The identification of potential in Kebondalem Kidul Village led to the creation of a tourism map as a form of community service.

The Hegong dance is one of the traditional dances that plays an important role in the welcoming procession in Umauta. However, in the midst of modernization, the sustainability of this dance faces challenges, especially in terms of dancer regeneration and community understanding of the cultural values contained therein. This study aims to identify strategies for preserving the Hegong dance and explore its potential for development in the tourism and creative economy sectors. The research method used is a qualitative approach with observation, interview, and literature study techniques. The results of the study indicate that preserving the Hegong dance requires synergy between the community, government, and cultural institutions through cultural education, arts training, and organizing cultural festivals. In addition, the use of digital media and the development of culture-based tourism can be effective strategies to expand the reach of promotion and increase the interest of the younger generation in this dance. In terms of economy, the production and marketing of art products related to the Hegong dance, such as costumes and souvenirs, have the potential to provide economic benefits to the local community. With a sustainable approach, it is hoped that the Hegong dance can continue to be preserved as part of the cultural identity of Umauta and become a tourist attraction that contributes to community welfare.

This study aims to describe and analyze: Community Empowerment Strategies in Batu Majang, Long Bagun District, Mahakam Hulu Regency, East Kalimantan and Inhibiting and Supporting Factors Affecting Empowerment in Tourism Village Development. The research is qualitative descriptive analysis The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, testing alternative interpretations dan forming and/or refining generalizable theory from case study. The results of the study show that the Community Empowerment Strategy in the Development of Tourism Villages in Batu Majang which is carried out includes: Planning is carried out through community proposals which are then mapped to potential based on ususlan.  Implementation of Community Empowerment in Tourism Village Development by involving all elements of Village Muspides, Tourism Awareness Groups and all communities, Providing guidance to the community in a sustainable manner by collaborating with the tourism office, increasing the productive economy.  Evaluation or Monitoring of Community Empowerment in Tourism Village Development through a village-level musayawarah forum which is delivered in a village deliberative forum every 3 months.  Factors that inhibit community empowerment in the development of Tourism Villages include limited resources, both budget and human resources, traditional community behavior, and limited land. The supporting factors encountered are the support of some people and the existence of promotional media that can support the existence of tourist villages.

This community service through the Community Service Program (KKN) aims to document the history, culture, and tourism potential of Blondo Village, Mungkid District, Magelang Regency, in the form of a book entitled The Story of Blondo. Blondo Village has diverse tourism potential, including natural, religious, and culinary tourism that can be developed to improve the welfare of the community. This program uses descriptive qualitative methods with data collection techniques through field observations, interviews with community leaders, and documentation from various sources. The resulting book consists of 52 pages that discuss the origin of the village, socio-cultural development, and tourism recommendations. The results of this program show that The Story of Blondo book can be an educational medium for the community, especially the younger generation, to better understand the history and culture of their village. In addition, this book acts as an effective tourism promotion tool for local and foreign visitors. The main advantage of this book lies in the concise, systematic presentation of information, and is complemented by documentary images to strengthen the historical narrative. However, the limited coverage of the historical period covered is one of the weaknesses that could be improved through further editions or periodic updates.

Research activities with the theme "Development of Tourism Village Potential in Ciamis Regency" were carried out by students of the FISIP Government Science Study Program at Galuh University involving 10 students. This program aims to analyze social phenomena and the potential of human and natural resources in government administration. This activity involves lecturers, village staff, the people of Winduraja Village, Kawali District, and students in various activities, such as sustainable ecotourism training. The methods used include an initial survey to identify village potential, observation, interviews, documentation and ongoing assistance. The results of the activity show that the people of Winduraja Village are starting to have awareness and understanding of the tourism potential of Situ Wangi. This program is expected to increase community readiness to manage and promote Winduraja Village as a competitive tourist destination. Sustainability of this program requires joint commitment and support from the government and related institutions.

Sukasetia Village in Cihaurbeuti District has great potential to develop into a sustainable agrotourism destination. This study focuses on identifying strategic approaches to develop agrotourism in the Sukapulang area by employing a participatory method involving local communities as active stakeholders. The research adopts qualitative methods, including in-depth interviews, participatory observations, and descriptive analysis. Results indicate that agrotourism development can provide significant economic benefits, such as creating alternative income sources and preserving local culture and traditions. Furthermore, it enhances community engagement and promotes sustainable tourism practices aligned with global trends. Despite its potential, challenges remain, including inadequate infrastructure, limited access to information, and insufficient promotional strategies. The study recommends improving infrastructure, enhancing digital promotion, and implementing capacity-building programs to empower local communities. These strategies aim to ensure long-term sustainability and competitiveness for the agrotourism initiative. The findings suggest that with collaborative efforts involving local stakeholders, government, and private sectors, Sukasetia Village can serve as a model for community-based sustainable tourism development in rural areas, contributing positively to the region's economic and social growth.