Publication Search

This community service activity aims to improve digital literacy and managerial skills of Micro, Small, and Medium Enterprises (MSMEs) through two training programs: "Optimizing Marketing Content Using Artificial Intelligence (AI) Applications" and "Digital Financial Management." The program was implemented through several stages, including problem identification, training material development, hands-on training, mentoring, and evaluation using pre-test and post-test instruments to measure program effectiveness. Fifteen MSMEs from Prapatan Village, Balikpapan City, participated in the program. The evaluation results showed that the training significantly improved participants' understanding of the use of digital marketing and technology-based financial management. Prior to the training, most participants still had limited digital literacy and had not utilized technology for promotion or financial recording. After participating in the program, 73.3% of participants assessed the material as excellent and relevant to their business needs. This program provides a tangible contribution to the development of technology-based applied science while supporting community economic empowerment through the MSME digitalization process.  

Toddlers are a vulnerable age group to various types of diseases due to their immune systems that are still developing. Limited utilization of medical record data and the lack of structured information regarding disease patterns in toddlers based on age and causative factors have resulted in suboptimal prevention and treatment efforts. Therefore, an approach is needed to systematically classify toddler disease data. This study aims to apply data mining techniques using the clustering method with the K-Means algorithm to group types of diseases in toddlers based on age and causative factors. The variables used in this study include toddler age, type of disease, and causative factors. The data were obtained from RSUD Dr. R. M. Djoelham Binjai and processed using MATLAB software with three clusters. The results show that the K-Means algorithm successfully groups toddler disease data into three clusters with different characteristics. The first cluster is dominated by toddlers aged 0–11 months with appendicitis caused by genetic factors. The second cluster is dominated by toddlers aged 1–3 years with diarrhea caused by environmental factors and has the largest number of members. Meanwhile, the third cluster is dominated by toddlers aged 0–11 months with sore throat caused by environmental factors. The clustering results indicate a relationship between toddler age, disease type, and causative factors, which can be used as supporting information for decision-making in the prevention and treatment of toddler diseases.

The copyright infringement of public appearances at Mie Gacoan Bali Outlet reflects the weak legal awareness of the use of copyrighted works for commercial purposes without permission. The act of playing songs without paying royalties has legal consequences for the company, in accordance with the provisions of Law No. 28 of 2014 concerning Copyright. This research aims to analyze the qualifications of violations that ensnare the company's directors and the form of dispute resolution applied. The method used is normative legal research with a legislative approach and related case studies through qualitative analysis. The results of the study show that the royalty payment obligation of Rp2,264,520,000.00 is calculated based on the Decree of the Minister of Law and Human Rights Number HKI.2.OT.03.01-02 of 2016, with a rate of Rp120,000 per seat per year. Disputes are resolved through a royalty payment mechanism as a form of fulfillment of the economic rights of the creator. This study concludes that strengthening legal understanding, optimizing the implementation of regulations, and improving education and socialization are the keys to creating compliance with copyright protection and encouraging the realization of a fair, ethical, and sustainable music industry ecosystem in Indonesia.

The high level of Turnover Intention in regional banking industries indicates the importance of supervisor support in retaining employees. This study aims to analyze the effect of Perceived Supervisor Support on Turnover Intention with Work Engagement as a mediating variable. The research was conducted at PT BPR Bali Dananiaga involving 54 respondents selected using the purposive sampling method. Data were collected through questionnaires and analyzed using Path Analysis, Classical Assumption Tests, and the Sobel Test. The results show that Perceived Supervisor Support has a significant negative effect on Turnover Intention, Perceived Supervisor Support has a significant positive effect on Work Engagement, Work Engagement has a significant negative effect on Turnover Intention, and Work Engagement significantly mediates the effect of Perceived Supervisor Support on Turnover Intention. These findings strengthen Social Exchange Theory, stating that reciprocal relationships between supervisors and employees increase work engagement and reduce the intention to leave the organization.

Balikpapan City, as one of the economic centers in East Kalimantan, plays an important role in the development of Micro, Small, and Medium Enterprises (MSMEs). The Goetji, as one of the MSMEs engaged in the beverage industry, faces significant challenges and opportunities in improving its performance and competitiveness. This study aims to analyze the influence of employee work motivation, corporate culture, and corporate atmosphere on business production and economic growth in Balikpapan City. The research method used is a quantitative approach with statistical analysis to measure the relationship between the variables studied. Data was collected through a survey involving The Goetji employees and analyzed using regression analysis to identify the significance of each factor's influence. The results show that employee motivation has a significant effect on the development of The Goetji SMEs, with a significance value of 0.000, indicating a strong relationship. In addition, a positive corporate culture and a supportive corporate atmosphere also contribute to increased productivity and product quality. This positive impact is not only seen in The Goetji's internal performance but also contributes to local economic growth by creating jobs and increasing regional income. This study concludes that strengthening work motivation and a positive corporate culture are key to improving the performance of MSMEs, which in turn contributes to the economic growth of Balikpapan City. Recommendations are provided to continue developing strategies that support these two aspects in order to achieve greater sustainability and growth

Balinese langauge as a core element of Balinese culture, faces challenges amidst urbanization and globalization, particularly in Denpasar City. This study analyzes the implementation of Balinese language development policies based on regulations such as Bali Provincial Regulation No. 1 of 2018 and Bali Governor Regulation No. 80 of 2018. A descriptive qualitative approach is used through document analysis and literature review. The results demonstrate the success of programs such as Balinese Language Month in increasing community participation, although challenges such as declining language use among young people remain. The discussion emphasizes the need for digital and family integration for revitalization, with a focus on language maintenance aspects using Fishman's sociolinguistic theory that highlights intergenerational transmission and strengthening the domain of language use. The conclusion recommends strengthening policies for the sustainability of Balinese language, including a synergistic approach between the government, communities, and educational institutions. This study contributes to the understanding of regional language maintenance in urban contexts, with implications for national policy in Indonesia.

The advancement of Artificial Intelligence (AI) technology has generated significant benefits while simultaneously creating new opportunities for cyber-based sexual offenses, particularly through deepfake technology, which enables the manipulation of a person's face into pornographic content without consent. This study examines criminal liability for perpetrators of AI-based sexual harassment and legal protection for victims in deepfake pornography cases, focusing on a case involving a student at Udayana University, Bali. This research employs a normative legal method by analyzing primary, secondary, and tertiary legal materials. The findings indicate that although Indonesian law does not yet explicitly regulate deepfake technology, perpetrators can still be prosecuted under the Electronic Information and Transactions Law, Pornography Law, Sexual Violence Law, and the new Criminal Code. Criminal intent is established through the deliberate manipulation, creation, and dissemination of non- consensual sexual content. Furthermore, victims are entitled to legal protection, including psychological recovery, privacy rights, restitution, and content removal. This study highlights the urgency of developing specific regulations addressing AI-related sexual crimes, enhancing forensic digital capabilities, and strengthening victim-centered protection mechanisms. The research contributes to the legal discourse on emerging digital crimes and emphasizes the need for adaptive legal frameworks in the AI era.  

This study aims to analyze the marketing strategy implemented by the Ngurah Rai Taxi Transportation Cooperative in responding to competition in the transportation industry in the digital era. Unlike application-based transportation companies, Ngurah Rai Taxi is a local transportation service provider that does not use a booking application, but instead relies on direct marketing activities at Ngurah Rai International Airport and the use of social media as a marketing communication tool. This study employs a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. The research informants consist of an operational manager, field staff, a social media administrator, and taxi drivers. The findings indicate that the marketing strategy of Ngurah Rai Taxi emphasizes personal interaction, trust, and its image as an official airport taxi. Analysis using the AIDA model shows that consumer attention and interest are built through physical presence in the airport arrival area and direct communication, while desire and action are influenced by factors such as safety, fare certainty, and service comfort. This study confirms that direct service-based marketing strategies remain relevant and competitive within the context of Bali’s tourism market.

This study aims to implement an information retrieval system for cryptocurrency data using an attribute-based approach integrated with the Vector Space Model (VSM). The primary objective is to develop a system capable of retrieving the most relevant digital asset information according to specific search attributes, including positive sentiment, price fluctuation, and prediction confidence level. The research adopts a descriptive qualitative method combined with an experimental approach to evaluate the retrieval performance of the cosine similarity algorithm on normalized numerical data. Data preprocessing and attribute weighting were conducted to ensure consistency and improve retrieval accuracy. The experiment demonstrates that the proposed system achieves a Precision@5 value of 1.0, which indicates that all top-five retrieved results are fully relevant to user queries. These findings validate the effectiveness of the attribute-based VSM in analyzing multidimensional cryptocurrency datasets. Overall, this research contributes to the advancement of information retrieval applications in the cryptocurrency domain, particularly for supporting data-driven decision-making and intelligent financial analysis.

This study aims to analyze the influence of the role of the Port Authority (Syahbandar), communication skills, and the implementation of the International Safety Management (ISM) Code on maritime safety at the Padang Bai Ferry Port, Bali. Maritime safety is a top priority in maritime transportation operations, which is heavily influenced by the effectiveness of the Port Authority's supervision, the communication skills between the ship's crew and port officers, and the level of ISM Code implementation as an international standard for ship safety and risk management. This research uses a quantitative method with an associative approach to determine the relationships between variables. Data were collected through the distribution of questionnaires to 100 respondents, including the Port Authority, ship crews, and port officers. Data analysis was conducted using SPSS version 26 with multiple linear regression tests. The results of the study indicate that all three independent variables have a positive and significant influence on maritime safety. The role of the Port Authority has the most dominant influence in ensuring the seaworthiness of ships and compliance with regulations. The implications of this study emphasize the importance of improving maritime communication skills and strengthening the implementation of the ISM Code as the foundation for a sustainable maritime safety system.

Pneumonia is one of the leading causes of mortality in children under five, especially those living in households with active smokers. This study aims to determine the risk of pneumonia in toddlers from smoking families in the working area of Meuraxa Public Health Center, Banda Aceh City. The research used a case-control design with 33 respondents, consisting of 11 cases (toddlers with pneumonia) and 22 controls (toddlers without pneumonia). Data collection was conducted through a structured questionnaire and analyzed using the chi-square test. The findings revealed that the prevalence of pneumonia among toddlers from smoking households was 33.3%. There were significant associations between pneumonia incidence and several factors, including nutritional status (p = 0.024), immunization status (p = 0.034), exclusive breastfeeding (p = 0.027), parental smoking behavior inside the house (p = 0.009), and household ventilation (p = 0.017). Toddlers who were not exclusively breastfed, had poor nutritional status, incomplete immunization, poor air ventilation, and exposure to cigarette smoke at home were at higher risk of developing pneumonia. This study emphasizes the vital role of the family in creating a healthy, smoke-free home environment that supports children's well-being. Community-based interventions and educational programs are essential to prevent pneumonia and improve the quality of life of children, particularly in urban public health areas like Meuraxa.

Kejadian balita stunting di kelurahan Bulakan masih sangat tinggi yaitu sekitar 11%. Penyebab stunting salah satu adalah kurangnya asupan gizi. Tanaman kelor adalah salah satu tanaman bernilai gizi tinggi yang dapat digunakan untuk mencegah stunting. Namun masyarakat belum memanfaatkan tanaman tersebut secara optimal. Tujuan pengabdian ini untuk memberdayakan masyarakat kelurahan Bulakan dalam pencegahan stunting melalui produksi olahan makanan berbasis kelor dan budidayanya. Metode pengabdian berupa penyuluhan serta pelatihan pembuatan olahan makanan berbasis daun kelor dan budidaya tanaman kelor. Hasil dari kegiatan ini adalah budidaya tanaman kelor, pembuatan produk olahan makanan berbasis daun kelor pada kader PKK Kelurahan Bulakan serta pemberian makanan berbasis kelor pada balita stunting. Hasil survei yang dilakukan bahwa mitra puas terhadap kegiatan dan ada peningkatan pengetahuan.

The reliability of financial reporting information is an important aspect in maintaining the credibility of financial institutions, especially Rural Banks (BPR) that operate based on public trust. This study aims to analyze the influence of organizational commitment, individual integrity, ethical orientation, and external pressure on the reliability of financial reporting information at BPRs in Bali Province. This study used a quantitative approach with a purposive sampling technique, involving 75 respondents from 10 BPRs who met the criteria of length of service and involvement in the financial reporting process. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results showed that organizational commitment, individual integrity, and ethical orientation had a significant positive effect, while external pressure had a negative but insignificant effect on the reliability of financial reporting information. These findings emphasize the importance of strengthening ethical values ​​and employee integrity in strengthening the reliability of financial reporting, while also supporting the application of Agency Theory which emphasizes the importance of controlling agent behavior to align with the interests of the principal. This study provides practical implications for BPR management to strengthen organizational culture and ethical oversight as part of the internal control system.

Financial administration plays a crucial role in village-level governance, requiring transparency, accountability, and efficiency in the use of public funds. Currently, the Hameli Ate Village Office still relies on manual methods to manage its financial administration, including recording cash receipts and expenditures using notebooks and simple spreadsheets. This approach presents various issues, such as the risk of data loss, calculation errors, delays in report preparation, and difficulties in tracking and collecting financial transaction data. This study aims to develop a web-based financial administration information system to assist village officials in managing financial data more effectively, efficiently, and in an integrated manner. The methods applied include observation, interviews, and document collection to understand system requirements, while the system development process is implemented using the Waterfall model, which consists of the stages of analysis, design, implementation, testing, and maintenance. The system was built using the PHP programming language and a MySQL database and is designed to generate financial reports automatically and in real time. The testing results show that the system can handle income and expenditure data more quickly, accurately, and in a user-friendly manner. With the implementation of this information system, the financial administration process at the Hameli Ate Village Office becomes more transparent, accountable, and facilitates data-driven decision-making.

The development of financial technology (fintech) in the digital era has made it easier for young people, particularly students, to access investment services through applications such as Bibit, Ajaib, Pluang, and Bareksa. The increasing number of young investors has not been fully aligned with the quality of investment decision-making, which is still influenced by low financial literacy, social media promotion, and the availability of financial education features on digital platforms. This study aims to analyze the influence of financial education features and social media promotion on student investment behavior, with financial literacy as a moderating variable. The primary theory used is the Theory of Planned Behavior (Ajzen, 1991), supported by Financial Literacy Theory, Uses and Gratification Theory, and the Technology Acceptance Model. The research method uses a quantitative approach with a population of student users of the Bibit application in Bali. The independent variables in this study include financial education features and social media promotion, while the dependent variable is investment behavior, while financial literacy is positioned as a moderating variable. The results of this study are expected to provide theoretical contributions to the development of management studies, digital marketing, and behavioral finance, as well as practical benefits for investment application developers, educational institutions, and students in fostering rational, intelligent, and sustainable investment behavior in the digital era.

The first 1000 days are often referred to as the window of opportunities or the golden period, based on the fact that from the fetal stage to the age of two years, there is a period of rapid growth and development that does not occur in other age groups. Meeting nutritional needs during the first 1000 days of a child's life is very important. This study analyzes the relationship between food taboos and LILA in pregnant women with the incidence of stunting in toddlers aged 1-24 months in the working area of the Biromaru Community Health Center in Sigi Regency. The research design used was a case-control study. The independent variables in this study were food taboos and maternal weight during pregnancy. The dependent variable was stunting in children aged 1-24 months. The population in this study consisted of all mothers who had children with stunting, totaling 32 people. The results of the study show that of the 16 stunted respondents, 11 (34.4%) respondents had food taboos and 5 (15.6%) respondents did not have food taboos. Then, out of 16 non-stunted respondents, 4 (12.5%) respondents had food taboos and 12 (37.5%) respondents did not have food taboos. Meanwhile, out of 16 stunted respondents, 10 (31.3%) respondents had KEK and 6 (18.76%) respondents did not have KEK. Then, of the 16 respondents who were not stunted, 3 (9.4%) respondents had KEK and 13 (40.6%) respondents did not have KEK. There is a relationship between food taboos and the incidence of stunting in children aged 1-24 months (p = 0.001), as well as a relationship between maternal height during pregnancy and the incidence of stunting in children aged 1-24 months (p = 0.01). It is hoped that the Biromaru Community Health Center will increase routine visits and provide education and counseling for mothers and infants.

Basic immunization helps to prevent infectious diseases in toddlers. It increases immunity and reduces morbidity and mortality. However, full basic immunization coverage is low in several areas, including the Darul Imarah Health Center, Aceh Besar. Family support is considered one of the influencing factors. This support can be emotional, informational, instrumental, or appraisal. The purpose of this study was to determine the relationship between family support and the completeness of basic vaccinations for toddlers in the service area of ​​the Darul Imarah Community Health Center in Aceh Besar. This study used a quantitative cross-sectional design. Using a probability random sampling method, the sample size was 90 respondents out of 817 respondents in the population. The research was conducted from May 5th to 24th, 2025. The study used both bivariate and univariate analyses. The data collection was analyzed using the Chi-Square test. The results showed a relationship between family support and toddler immunization completion, with a P-value of 0.003 (p<0.05). The conclusion indicates a relationship between family support and immunization completion. Therefore, this research provides insight for the family's role in improving basic immunization coverage for toddlers. The findings may help the Darul Imarah Health Center and healthcare workers design strategies for socialization and family support to reach complete immunization targets.

Growth resulting from chronic hunger from birth to two years of age is called stunting. Children who experience stunting are more susceptible to problems related to their cognitive and motor development, as well as an increased risk of disease. The purpose of this study was to determine the relationship between maternal knowledge and the prevalence of stunting in toddlers in the service area of ​​the Krueng Barona Jaya Community Health Center. The purpose of this study was to investigate the relationship between maternal knowledge and child stunting. Quantitative research using cross-sectional and correlational methodologies. A sample of 59 respondents was selected using a proportional sampling design technique. The time period for this investigation was May 8-16, 2025. This study used univariate and bivariate analysis. The research data were collected using a closed questionnaire paradigm with multiple-choice questions, and the Chi-Square test was used for analysis. A P-value of 0.047 (P < 0.05) indicates a relationship between maternal knowledge and the prevalence of stunting in toddlers in the work area of ​​the Krueng Barona Jaya Community Health Center. Research shows a link between stunting in toddlers and maternal knowledge. Stunting is more likely to affect toddlers born to mothers with less knowledge than those with more knowledge. Mothers of toddlers are advised to receive regular counseling and educational materials to raise awareness and reduce the prevalence of stunting.  

This community service activity aims to improve the knowledge and skills of parents and posyandu cadres in utilizing the Webalita application as a web-based educational media for monitoring child growth and development. The main problem faced in the community is the limited access and understanding of digital educational tools that can practically and accurately support early childhood growth monitoring. The program was carried out through training and mentoring activities, which included: (1) socialization on the importance of monitoring child growth and development; (2) training on the use of the Webalita application; and (3) evaluation of participants’ understanding through questionnaires and hands-on practice. The results showed an increase in participants’ knowledge and skills in accessing, operating, and utilizing the Webalita application, with a score of 81.5%. Participants also responded positively to the application as it was considered helpful in providing educational information related to child growth and development. Therefore, this training can serve as a solution to support community health digital literacy through technology-based approaches.

This community service activity aims to improve the knowledge and skills of parents and posyandu cadres in utilizing the Webalita application as a web-based educational media for monitoring child growth and development. The main problem faced in the community is the limited access and understanding of digital educational tools that can practically and accurately support early childhood growth monitoring. The program was carried out through training and mentoring activities, which included: (1) socialization on the importance of monitoring child growth and development; (2) training on the use of the Webalita application; and (3) evaluation of participants’ understanding through questionnaires and hands-on practice. The results showed an increase in participants’ knowledge and skills in accessing, operating, and utilizing the Webalita application, with a score of 81.5%. Participants also responded positively to the application as it was considered helpful in providing educational information related to child growth and development. Therefore, this training can serve as a solution to support community health digital literacy through technology-based approaches.