Publication Search

The implementation of Corporate Social Responsibility (CSR) has evolved into a crucial business strategy for building consumer trust and enhancing brand loyalty, particularly in the post-pandemic era. This study aims to analyze the impact of CSR on consumer trust and brand loyalty, as well as to evaluate the role of emotional involvement as a moderating variable. Using a quantitative approach and Partial Least Squares-Structural Equation Modeling (PLS-SEM), this study collected data from 300 respondents who had interacted with companies actively engaging in CSR programs. The findings indicate that CSR has a positive and significant impact on consumer trust and brand loyalty. Furthermore, emotional involvement strengthens the relationship between CSR and brand loyalty, where consumers with high emotional attachment are more responsive to CSR initiatives. These findings emphasize that CSR is not merely a reputation-building tool but a key factor in fostering long-term consumer relationships. This study provides practical implications for companies to emphasize transparency and authenticity in their CSR practices. Future research is encouraged to adopt a longitudinal approach and explore different industry sectors to better understand the long-term effects of CSR on consumer behavior.

The research aims to understand market dynamics, identify advantages and disadvantages of official iPhone Inter and iPhone, and formulate effective marketing strategies to increase official iPhone sales in Indonesia. The study uses qualitative methods with in-depth interviews and targeted group discussions to gain insight into perceptions, preferences, and factors that influence consumer purchasing decisions. Research results show that the smartphone market in Indonesia is heavily influenced by price sensitivity and consumer awareness of warranty and after-sales service. The iPhone Inter attracts consumers because of its cheaper price, although without official warranties and reliable after-sales service, while the official iPhone is more in demand by consumers who value quality assurance and trusted technical support. The study found a gap in consumer understanding of the risks and benefits of each category of iPhones. Therefore, marketing strategies for official iPhones should focus on consumer education about the risks of buying an iPhone Inter and the benefits of purchasing an official iPhone. Marketing campaigns that emphasize quality, authenticity, and after-sales support, as well as increased accessibility and financing variations for official iPhones, are expected to change consumer perceptions and encourage them to choose official products. With the right approach, Apple and its distributors can strengthen the official iPhone position in the Indonesian market, reduce the iPhone Inter market share, and win competition in this competitive market. Based on these findings, the study recommends marketing strategies that focus on consumer education about the risks of purchasing an iPhone Inter and the benefits of buying an official iPhone, as well as improved after-sales services to strengthen the official iPhone position in the Indonesian market.

Several countries have implemented electronic notarial deeds in their national legal systems, mainly to ensure the authenticity of electronic information. The authentic deed rules in the UUJN and Civil Code show that the use of notarial deeds and the creation of authentic deeds are difficult to implement due to the absence of procedural changes. The definition of an authentic deed is included in both UUJN and UU ITE. The research findings show that the creation of electronic deeds using artificial intelligence (AI) has become a legal basis. For example, Article 15(3) of the UUJN and Article 17 of the UUPT cover electronic registration of trust deeds, electronic registration with notaries, amendments to the articles of association of legal entities, and so on. Obstacles in the implementation of electronic deeds are influenced by many factors, such as legal substance, legal structure, and legal culture.

This study aims to analyse the economic behaviour in online shopping of generation Z Islam in Mamuju District from the perspective of Islamic consumption behaviour. The research method used is qualitative with a phenomenological approach. Data was collected through interviews with generation Z Muslim informants from five groups/communities in Mamuju Sub-district to explore their experiences in online shopping in e-commerce and how it is analysed from an Islamic perspective. The results showed that based on an Islamic perspective, the informants' consumption behaviour can be explained as follows: 1) They choose products based on cleanliness, quality, and authenticity. 2) Informants buy goods based on rating, price, description, user reviews, and bestseller status so that online transactions become transparent and honest. 3) Informants shop simply, according to their needs and financial capabilities, and shop 2-3 times per month on average. 4) Informants do not buy goods that are prohibited in Islam and help the economy. 5) They avoid impulsiveness by putting items in the basket first before buying, and the majority use the pay-on-site (COD) and ShopeePay methods to comply with religious rules. The conclusion of this study is that the majority of informants behave in accordance with consumption ethics in Islam, although there are a small number who are not yet in accordance due to the influence of changing times and lack of self-control in making economic decisions.

The relationship between philosophy and Christianity is a complex subject that has been the focus of debate for centuries. Essentially, both philosophy and religion play important roles in shaping human thought and worldview. However, there are various views and approaches to the relationship between them. On one hand, there is a traditional view among some Christians who see philosophy as something potentially dubious or even threatening to faith. They may argue that Christianity is the primary source of truth, and therefore, efforts to understand reality through the lens of philosophy may lead to deviations from religious teachings. On the other hand, philosophers often question the compatibility between philosophical intellectualism and religious belief. They may emphasize the importance of using reason and rational methods to achieve a deeper understanding of the world and truth, which may not always align with religious dogmas.History records attempts to reconcile philosophy and Christianity. Some figures such as Justin Martyr and Clement of Alexandria sought to integrate ideas from classical Greek philosophy into the framework of Christian thought. They viewed philosophy as a useful tool for defending and explaining the truth of the Christian faith to skeptics or critical thinkers. However, not all Christians embraced this approach warmly. Some believe that such efforts could cause confusion or even undermine the authenticity of Christian teachings. This could lead to conflict between those who adhere to the traditional approach and those who are more open to dialogue between philosophy and religion. Nevertheless, the debate between philosophy and Christianity continues to this day. Despite tensions between them, this interaction has also enriched our understanding of both fields. Through continuous dialogue and reflection, we can gain deeper insights into the origins, meanings, and relevance of Christian teachings in the context of the modern world.    

This research investigates the implications of not reading out the legal consequences of a sale and purchase deed prepared by a Notary/PPAT in front of the concerned parties. It employs a descriptive approach, drawing from various literature sources such as books, research findings, journals, and articles. The study underscores the Notary/PPAT's responsibility to orally communicate the deed's content to the involved parties. Failure to do so diminishes the deed's authenticity. Although the deed remains legally valid regarding the transaction, its authenticity suffers, likening it to an underhand deed. Consequently, Notaries/PPATs who overlook this obligation may face sanctions as per the relevant ethical codes for their negligence.

This research uses qualitative research methods to explore and analyze the marketing mix of Tirta Taman Mumbul as spiritual tourism in Sangeh Village, Badung Regency. The research method involves in-depth interviews with relevant stakeholders, direct observation, and content analysis from secondary sources.The research results highlight the importance of the cultural and spiritual characteristics of the Tirta Taman Mumbul location in developing marketing strategies. Market segmentation is based on tourists' preferences and spiritual motivations. The uniqueness of this destination and the spiritual experiences it offers are the main focus in designing the marketing mix.In the context of tourism competition in Bali, research findings emphasize the need for a differentiation strategy that reflects the authenticity and spiritual values of Tirta Taman Mumbul. The quality of service and infrastructure is identified as an important element to strengthen a destination's attractiveness.This research also highlights the importance of including sustainability aspects in the marketing mix to reflect responsibility towards the environment and local culture.Thus, this research concludes that a qualitative approach is able to provide in-depth insight in designing a marketing mix that is in accordance with the characteristics and spiritual values of Tirta Taman Mumbul, increasing its attractiveness as a unique spiritual tourism destination in Badung Regency.

One of the mainstay tourist attractions in Samosir Regency is Holbung Hill. There are several factors that are the reason tourists visit a tourist attraction, including attractiveness, facilities and ticket prices. A tourist attraction is a place with beauty, uniqueness, authenticity and value that can be used as a place of entertainment for tourists in an effort to fulfill their spiritual and physical needs. Facilities are everything that is provided to be used and enjoyed by visitors while using the services so as to make visitors feel comfortable. The ticket price is the amount charged for a service in order to obtain the benefits of the service. Tourist visits that do not experience a significant and unstable increase are phenomena in this study. The research aims to determine the effect of attraction, facilities and ticket prices on visitor satisfaction at the Bukit Holbung tourist attraction in Samosir Regency. This research was conducted using a quantitative approach. The object of research is visitors to the Holbung Hill tourist attraction in Samosir Regency in 2022. The population in this study is unknown. The sample in this study was 100 visitors. Data collection was carried out using a questionnaire via Google form and observation at tourist destinations. Data analysis used is validity test, reliability test, classic assumption test, multiple linear regression and hypothesis testing. The results showed that visitor satisfaction at the Bukit Holbung tourist attraction in Samosir Regency was significantly and partially influenced by attractiveness, facilities, and ticket prices. Simultaneously attractiveness, facilities and ticket prices have a positive and significant effect on visitor satisfaction. Attractiveness has the most dominant influence on visitor satisfaction. The multiple linear regression equation for this study is Y = 1.667 + 0.267X1 + 0.366X2 + 0.251X3 + e. The test results of the coefficient of determination show that all the variables of attractiveness, facilities and ticket prices are able to explain 74.5% and the remaining 25.5% are influenced by other variables not examined in this study.

The findings of phenomena related to brand authenticity, store atmosphere, and revisit intention at Singgah Coffee and Eatery Padang are the driving force behind this research. The purpose of this study is to examine how revisit intention at Singgah Coffee and Eatery Padang is influenced by brand authenticity and store atmosphere. This type of research uses a survey method with a causal associative quantitative approach to examine cause and effect. The population is Singgah Coffee and Eatery Padang customers. A total of 97 respondents were sampled in this study, using non-probability sampling techniques through purposive sampling method. The Likert scale was used to assess the validity and reliability of the questionnaire used as a data collection tool. SPSS 26.00 was used to process the research data. This study shows the results of brand authenticity and store atmosphere have a significant effect on revisit intention at Singgah Coffee and Eatery Padang.

The culinary diversity in Asia affects the interest of tourists to visit, this is a fascinating thing to explore. This study investigate the role of gastronomy tourism in expressing and communicating the identity of a region. This study use descriptive qualitative method, it explains how to understand research subject phenomena, behavior, perceptions, motivations, actions, and so on, holistically, and how to describe the results in the form of words and sentences (Moleong: 2010). Using the theory of gastronomic identity proposed by Harrington (2005), researchers analyze that Authenticity is the representation of traditional culinary traditions that reflect a region's historical and cultural foundations. Diversity includes the variety of ingredients, recipes, and culinary skills in a region, Innovation is the imaginative modification and advancement of conventional cooking techniques to suit modern preferences and fads. And sustainable food practices prioritize social responsibility and environmental friendliness in the case of five countries in Asia : China, Indonesia, India, Turkey, Kazakhstan. Gastronomy tourism can be found as a powerful tool for promoting a region's identity, both to locals and tourists.

Indonesian is not only a practical communication tool, but also an element of national identity that plays an important role in uniting individuals, groups, and society as a whole. The development of Indonesian has progressed rapidly, and millennials play a key role in this dynamic. The influence of the millennial generation is not only reflected in the use of everyday language, but also involves the creation of new words that reflect the changing times. The language behavior of the millennial generation, especially among students of the Faculty of Da'wah Class of 2022, is the focus of this study. Through descriptive analysis methods and quantitative analysis using online questionnaires, this study aims to examine the attitude of the millennial generation towards Indonesian. The results showed that this millennial generation They use Indonesian as a means of daily communication, and they find it important to maintain the authenticity of the language in an era of rapidly evolving technology. In this context, the millennial generation is expected to be agents who promote and maintain the sustainability of Indonesian. Despite the influence of slang and technological developments, the millennial generation of the Faculty of Da'wah Class of 2022 shows awareness of the importance of maintaining the authenticity of Indonesian as part of national identity. It is hoped that sustainability and sustainability of Indonesian can continue to be maintained through collaborative efforts and millennial generation's awareness of the importance of this cultural heritage.

This research describes how teachers perceive the implementation of the independent curriculum in School. This research is qualitative research. Qualitative research is research that explore and understand the meaning a number of individuals or groups of people derive from social problems.  Researchers construct reality and understand its meaning, so this research pays great attention process, event, and authenticity. Respondents are teachers at school. Data collection in this research was through interviews. The main instrument of this research is the researcher supported by field notes.  All data is collected and studied descriptively to obtain reliable and reliable findings. Research result  shows that: (1) teachers' perceptions are positive and appreciative of the implementation of the  Merdeka Curriculum in schools, (2) teachers have an important role in the process of curriculum  development and implementation in schools and success in implementing the curriculum really  depends on how intense the teacher is in implementing the curriculum in the classroom; (3) teachers  have the ability to develop and implement curriculum and class design, in order to improve the quality  of teaching and learning processes; (4) There has not been optimal socialization and specific training regarding the formation of student profiles Pancasila; and other.

Bank Syariah Indonesia (BSI) is a financial institution that offers a variety of products, including savings with wadiah contracts (maintaining the authenticity of assets) known as "Easy Wadiah Savings". This savings product uses Wadiah Yad Damana contract in Rupiah currency with a zero-profit deposit system. There is no monthly management fee for these savings. You can also make free cash withdrawals at all BSI ATMs and Bank Mandir. In addition, all EDC Bank Mandir, EDC Indonesia, and EDC PRIMA networks are free of charge. In addition to mobile and internet banking, you can easily transact with ATM cards that you can use at all BSI ATMs, Bank Mandir, ATM Bersama, ATM Prima, ATM Link, and ATMs with the VISA logo. The account opening process can be done online through the BSI mobile application. This research is based on qualitative methods with descriptive explanations of data results.  The data used is obtained from various references or secondary data, such as journals, articles, dissertations, and other sources. Research shows that customer interest in Easy Wadiah savings is increasing from year to year. The reason is, that the marketing strategy implemented by Bank Syariah Indonesia was successful and made many customers use Wadia contracts.

The growth of the era of globalization is marked by the rapid flow of information and cultural exchange, this is evidenced by changes in the use of Indonesian by the dominance of the use of foreign languages. The aim of this research is to find out more deeply about Indonesian as a symbol of unity in the dynamics of the era of globalization. This type of research is qualitative with a descriptive approach with data collection techniques using library research. The research results show that Indonesian plays a very important role as a symbol of unity in the era of globalization, especially in the Kamal community. With language education that focuses on preserving authenticity and developing local vocabulary, together with an understanding of the importance of Indonesian as a cultural heritage, can be an effective strategy in maintaining this symbol of unity. Thus, Indonesian is not just a communication tool, but also a solid foundation in building identity and unity amidst the dynamics of the era of globalization.

Islamic civilization during the time of Uthman bin Affan was an important chapter in Islamic history which marked the rapid development and broad influence of the Muslim Ummah. Uthman bin Affan, as the third caliph in Islamic history, led the Muslim community in the period 644-656 AD. His reign was marked by the expansion of Islamic territory, economic stability, and the writing of the Koran which was compiled in a standard form. Uthman's reign also saw the development of science, art, and architecture. Increased trade activity and relations with various nations and cultures allowed for a significant exchange of ideas and knowledge. In addition, Uthman is also known for organizing the official copying of the Qur'an to maintain the authenticity of Islam's sacred text. In the social realm, Uthman implemented policies that supported the welfare of Muslims, including distribution of zakat and economic empowerment. Although his reign brought prosperity, it also caused dissatisfaction among several groups, which ultimately contributed to the tragic event of Uthman's assassination. Overall, the period of Islamic civilization under the leadership of Uthman bin Affan reflected a period of progress in many aspects of life. The maintenance and development of the Al-Qur'an, territorial expansion, economic progress and social efforts have made a major contribution to the foundation of a strong and sustainable Islamic civilization.

This research aims to provide a solution to the importance of literacy in the digital era, to explain the importance of literacy in the digital era in dealing with hoaxes or false information on social media as well as strategies for increasing literacy in the digital era. Hoaxes can have a very detrimental impact, both on individuals and society as a whole. Therefore, it is important for people to always check the veracity of information before sharing it or taking action based on that information. With digital literacy, people can understand and manage information spread on social media. The research method used is a qualitative method with a library research approach. The literature study method involves collecting data by understanding and studying theories from various literature that are relevant to the research subject. Literacy in this digital era is the key to overcoming various challenges. Digital literacy is important in dealing with hoaxes, including the ability to identify hoaxes, evaluate the authenticity of information sources, understand the context of information, use tools, question information, and maintain online privacy and security. Digital literacy helps individuals become more intelligent, critical and responsible in consuming and disseminating information in the digital world.

The revitalization and expansion plan for the old city in Tanjung Pinang aims to renew and expand the area by considering population growth, infrastructure needs and preserving historical values. Revitalization may involve restoring historic buildings, improving infrastructure, developing commercial or cultural zones, and improving the environment.Expansion of an old city can include expanding administrative areas, establishing special areas that maintain cultural authenticity, as well as developing public spaces for social and economic activities. Apart from that, this plan needs to consider the participation of the local community in order to meet needs and maintain the unique identity of Tanjung Pinang.Regarding this plan, it is important to consider various aspects such as cultural preservation, sustainable development, good spatial planning, as well as active involvement from the government and community.    

The study delves into the significance of green accounting methods within the framework of environmental sustainability and financial performance of companies across diverse sectors. Its aim is to gain a deeper understanding of the impact of implementing these methods on the correlation between sustainable business practices and financial performance of companies. With a focus on integrating green accounting into business strategies, this research explores its implications on profitability, liquidity, and organizational growth. The research methodology adopted employs a qualitative approach through meticulous analysis of literature. The steps encompass identifying the appropriate scope, selecting relevant data sources, conducting descriptive analyses, critically evaluating the authenticity of the literature used, and compiling and interpreting the findings. The research findings indicate that consistent use of green accounting has a positive impact on a company's financial performance. However, challenges related to established economic paradigms and the need for consistent definitions in the context of sustainable development remain obstacles. The amalgamation of social and environmental responsibilities in business decision-making holds significant potential for enhancing environmental management efficiency and financial performance of companies. Overall, green accounting practices promise a substantial influence in creating sustainable business models, demanding a shift in perspective and broader implementation.

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influence young audiences' purchase intention. This research uses a qualitative approach with a literature study method, and focuses on the influence of influencer marketing and traditional marketing strategies on young consumers' purchase intention. Influencer marketing is an important strategy for market segmentation, building trust, and faster turnaround time. With a large social media following, digital influencers can significantly influence consumers' purchase intention. Authenticity and personal engagement are key aspects of influencer marketing. Combining traditional and influencer marketing can create a responsive strategy for young audiences. Influencer marketing and traditional marketing significantly impact consumer interest and advertising effectiveness. The marketing mix increases trust and confidence, which leads to increased purchase decisions. Understanding the influence of influencers can help companies develop effective strategies, allocate resources wisely and increase profits.

This study reviews the crucial role of video content as the main tool in product promotion media with the aim of increasing consumer engagement and branding success. Through in-depth analysis of marketing strategies that use video content, this research identifies the positive impact of video content on consumer engagement levels, building emotional connections, and increasing brand awareness. The factors of creativity, authenticity and understanding the target market are also considered important elements in the success of a promotional campaign. The practical implications of this research provide valuable guidance for marketing practitioners to optimize the role of video content in achieving branding goals and increasing consumer appeal.