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Exports are goods and services produced in one country and sold to buyers in another country. The biggest contributing factor to Gross Domestic Product is exports. "Woven Earth Craft" products are handicrafts made by hand using natural materials, such as soil or natural fibers, and formed through woven techniques. The purpose of this research is to find out how to develop Woven Earth Craft export products. The research method used is qualitative research method. The development carried out is branding, using appropriate packaging, using digital marketing strategies and completing export documents. With this, the steps taken by Woven Earth Craft are first planning, adjusting and testing international markets. This export development provides deep insight into the importance of product development as a foundation for meeting consumer demands and achieving business growth. By doing this development Woven Earth Craft is able to compete in the international market.  

The development of technology 4.0 has a very positive impact on society. Industry 4.0 emphasizes the concept of digitalization that is consistent and connects all productive components of the economy.  Several technologies are helping Industry 4.0, such as cloud, simulation, augmented reality, robots, internet of things, big data analytics, additive manufacturing, and cybers ecurity. The method used in this article is literature study, which means data collection to understand and study the theories discussed in the relevant literature. Literature research helps to understand the conceptual framework of a topic and find theoretical foundations for further research. The research also helps guarantee that current research takes into account previous work and fills knowledge gaps.  For this study, internet searches and documentation studies were used to collect data. The result is that Technology 4.0 not only helps businesses but also improves the economy and people's welfare. Technology 4.0 greatly helps businesses by increasing global access, improving operational efficiency, driving innovation, and improving product safety. To ensure that the benefits of this technology are felt by everyone, society must continue to take this technology with caution while addressing issues such as data security and inequality of access to technology.   Keywords: T, Business, Society

This research was conducted with the aim of finding out how economic development is Digital and factors that influence the income of MSME business actors in Serang City. Method The research used is qualitative descriptive research, the data collection method is through observation, interviews, questionnaires and documentation. The informants in this research are MSME business actors in Serang , there are approximately 10,321 MSMEs from various types of businesses spread across Serang Jaya City as research objects. The results of this research show there is a positive and significant partial influence of the digital economy on perpetrators' income MSME businesses in Serang. Meanwhile, factors that support and hinder the MSME sector in the digital economy perspective, namely the ability to know how to use technological media which is a supporting indicator of the success of the digital economy.

In contemporary environmental discourse, the role of Integrated Marketing Communication (IMC) and collaborative efforts between Public Relations (PR) practitioners and environmental experts hold significant relevance. This study explores the pivotal role of communication strategies in environmental campaigns and the collaborative mechanisms between PR and environmental specialists within various organizational contexts. Estaswara (2000) underscores the strategic necessity of integrated communication in marketing, emphasizing its transformation from a mere promotional tool to a strategic business process. The findings highlight the insufficiency of environmental awareness alone in inciting tangible action. Discussions center around designing campaign messages to effectively drive concrete and sustainable behavioral changes. Collaboration between PR and environmental experts is articulated through several methods. Firstly, monitoring emissions involves joint efforts to develop and manage  emission monitoring systems like Continuous Industrial Emission Monitoring Information System (CISPEK) and Continuous and Networked Effluent Water Quality Monitoring System (SPARING). Secondly, Performance Rating Program for Environmental Performance (PROPER) is used by PR to establish cooperation and enhance public trust in environmental management. Thirdly, effective communication and community engagement leverage social media and communal activities to disseminate information and amalgamate feedback from the public. The jurnal asserts the vital role of PR in fostering public participation, guiding communities on critical issues, and encouraging their contribution to sustainable development. By providing pertinent explanations, PR elevates societal awareness regarding crucial issues like environmental sustainability, climate change, and public health, stimulating active involvement in sustainable development endeavors..

In order to improve the community development business system so that it is more productive and efficient, technology is needed. The introduction of technology that has developed in society is technology that has been developed in a modern way, or what is known as "appropriate technology" or technology and its applications which have the characteristics of being decentralized, relatively small scale, labor intensive, energy efficient and closely related to local conditions. The socialization activity was held on Saturday, July 28 2022 at 13.00 WITA at Moncongloe Bulu Village, Moncongloe District, Kab. Maros. This activity aims to provide information to the community. To provide information to the community, especially residents of Moncongloe Village, Maros Regency, about various appropriate technologies in midwifery services and how to use appropriate technology in midwifery services, which includes how to use and utilize them. This educational process uses a lecture method with the help of powerpoints and leaflets and educational videos. The results obtained from this activity are that the mothers who participated in this service activity become more understanding and know more about how to use appropriate technology in midwifery services. The assessment is based on the participants' responses and enthusiasm in receiving the material provided. Including positive responses from participants in answering questions correctly when asked by the presenter.    

The implementation of this service activity is carried out by providing material on Proposal Preparation and Food Business Planning for Sweet Potato Spring Roll Products by delivering this training material with lectures and discussions. Assistance is carried out to provide direction on how to start Business Planning and Preparing Business Proposals to Marketing and Business Development. The purpose of this assistance is to provide understanding and ability to students in starting a business well

This research was conducted to find out how the marketing strategy carried out by CV. Ciwidey food and what CV does. Ciwidey Food in developing its business network. Observation and interviews were the data collection techniques used in this study. The analysis method used is a descriptive qualitative analysis method, namely by collecting, processing and presenting data obtained when conducting research so that complete information is obtained about what is researched. Based on the results of the analysis that has been done, it can be concluded that the strategy in building a CV. Ciwidey Food can be done by expanding promotions through social media such as TikTok, Instagram, Facebook and WhatsApp. CV. Ciwidey Food builds a business network with expedition services in marketing its products. Expedition business networks can provide great benefits to CVs. Ciwidey Food by having a partnership with the network CV. Ciwidey Food can expand the distribution range of their products, such as being sent out of town and even abroad.

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the "best-selling" Traditional Cake Micro Business can improve its capabilities in the fields of production and business management and online marketing via social media. These outcomes are an indication of increased business empowerment.

This journal discusses the implementation of digitization and technology as key drivers for advancing and designing business strategies for Kru V, a social media management service agency. In an era where social media plays a crucial role in marketing and customer interaction, the agency leverages digital technology to enhance operational efficiency and broaden the scope of its services. This article provides an in-depth analysis of the concrete steps taken by Kru V in adopting cutting-edge technology and its impact on the agency's business development and competitive advantage.

MSMEs play an important role in national development, especially in absorbing labor,equalizing income, regional economic development, increasing non-oil and gas exports, and increasing gross domestic product (GDP). Challenges often faced by MSME economic actors include limited working capital, low human resource capacity, and low mastery of science and technology, resulting in generally uncertain business prospects.The development of training programs for Micro, Small and Medium Enterprises (MSMEs) is carried out systematically using consultation methods, production discussions and mentoring.

Karang Taruna's Real Work Program in Sungon Village is a sustainable effort to improve the quality of life of the community. This research aims to explain the problems faced, the program objectives, the methods used, and the results that have been achieved. Karang Taruna Sungon has succeeded in launching superior programs in local economic empowerment, education, public health and sustainable environmental projects. Small business training and preventive health campaigns are the main focus, implemented through active member participation in a spirit of mutual cooperation. The community's positive response to the Karang Taruna initiative created a climate of mutual listening and support, even though they faced limited resources. Program sustainability is maintained through ongoing planning, member capacity development, and support from external partners and donor agencies. Despite the challenges, Karang Taruna was able to overcome most of them, gaining important lessons about adapting to local changes and community participation. The implementation of the program has had a significant impact on Sungon Village, including increasing living standards, reducing poverty levels, and higher local economic participation. Close collaboration with local government, non-government organizations and the private sector is the key to success in supporting the overall village development vision.

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

Currently, digital technology needs to be considered in Oil and Gas (Oil and Gas) companies. The Indonesian government revealed that the digital economy is a national economic recovery. Therefore, all business sectors, including the oil and gas sector, need to pay attention to the important role of technology in stimulating business. Quoted from Bisnis.com, Coordinating Minister for Economic Affairs Airlangga Hartarto said that the oil and gas industry contributes investment of US$ 10 billion per year. This paper discusses the impact of technological innovation in the oil and gas industry on productivity and economic welfare. The literature review will outline recent developments in oil and gas technology. The data and methodology used cover a specific time period to understand the relationship between technological innovation and economic development. The results of this analysis provide an in-depth understanding of the contribution of technological innovation to economic growth and societal well-being, providing valuable insights for future policy making

Social media (social media) has now become a part of the life of Indonesian people who are very phenomenal. Various kinds of advantages and conveniences are offered to interact with everyone both in terms of business even from various circles. Not only that, with the development of internet use and communication technology devices such as smartphones that are increasingly advanced, it has become one of the drivers of the growth of new networking sites that offer friends and information online. Social media has also become the backbone as a means of communication in this digital century. This study aims to determine students' perceptions about the extent of the use of social media in helping them learn English. English that is expected to be understood and learned is English in hospitality and also in advertising language. English that is expected to be understood and learned is English in hospitality and also in advertising language. This research is important to find out how students perceive the effectiveness of using social media to support their learning and understanding and creativity in the field of English for Hospitality and in compiling advertising language. A total of 50 students from the English Literature study program of Udayana University will be used as data sources in conducting this research. This research will use qualitative methods with a case study design. The use of questionnaires as well as semi-structured interviews will be carried out in collecting data. In analyzing the data will use a basic statistical model of the results of questionnaires on students. Meanwhile, the results of the interview data will be analyzed with the Flow model from Miles and Huberman.

The existence of social media does not always have a good impact, on the side of privacy and security that someone has on social media is often abused. Even more so in today's digital era. Various aspects of human life, such as education, business, entertainment, communication, and public relations, are influenced by the rapid development of information and communication technology in the digital era. The occurrence of hoaxes and misuse of personal data of social media users is a negative impact that is rife today. This article seeks to examine strategies that social media users can take in dealing with online privacy and security challenges. The method used is qualitative research, more precisely literature research. Data analysis techniques used data reduction, which means data analysis is done to summarize, choose the most important themes and patterns, and discard the unimportant ones. Researchers select information that is really important to include in this scientific work. Furthermore, Display Data (Data Presentation) is when a set of data is arranged so that conclusions can be drawn. The result is that social media users must adopt a variety of proactive strategies to deal with online privacy and security challenges in the digital age.

Human Resources (HR) competency is one of the main factors that must be possessed by MSME business actors. Managing human resources is a skill that must be possessed by business actors. Apart from that, in facing business challenges in the digital era, MSMEs need to adapt to technological developments so as not to be left behind. Therefore, this community service activity aims to provide knowledge about HR competencies in the era of digitalization to business actors in Bekasi Regency, especially North Cikarang. The method used in this community service activity is in the form of counseling and assistance to strengthen employee competency in this era of digitalization, especially the development of digital marketing so that in the future micro businesses have the potential to increase the profitability of their businesses. Human resource management in micro businesses has a specific goal, namely that participants in community service activities are expected to be able to adapt to current developments so that they can maintain the existence of their business and increase their business productivity. Implementation is carried out by providing materials, lectures, discussions/questions and answers and practice with business actors.

This research explores the supervision and law enforcement concerning digital businesses. The rapid growth of digital businesses has significantly impacted the global economy, while simultaneously posing various legal challenges. This study aims to analyze the role and effectiveness of supervision and law enforcement on digital business actors in ensuring compliance with applicable regulations. The research methodology employs a qualitative approach, involving literature review, analysis of relevant legal regulations, and case studies on the implementation of supervision and law enforcement on digital businesses in various countries. The findings highlight the legal challenges faced by governments and supervisory bodies in coping with the developments in the digital business landscape. The study also evaluates various strategies that can be employed to enhance the effectiveness of supervision and law enforcement on digital businesses, including cross-sectoral collaboration, the utilization of information technology, and the development of regulations that are responsive to the dynamics of digital businesses. The implications of the research findings are expected to provide a more comprehensive insight into addressing the legal challenges emerging alongside the evolution of digital businesses in the era of globalization.

The Community Economic Program (EMAS) has an important role in the community, especially to provide support to community groups and individuals who have potential with the aim of increasing income with various efforts, namely providing access to business capital, training, and guidance needed to advance the business. With the current era shifting to digitalization, it is necessary to implement it as a form of mustahik business development. The purpose of the study is to analyze the implementation of the results and impact of business development assistance in the form of financial report assistance and digital marketing on the Community Economy program. This study used field research methods by collecting data through direct observation and focus group discussions. The collected data was analyzed descriptively to identify the success of the implementation of the interventions that have been given to the Community Economic Program (EMAS) KSM Malang. The results showed that this EMAS program can have a positive impact on the development and increase of mustahik business in increasing the number of consumers after being provided with financial report assistance and introducing digital marketing to LMI assisted mustahik.  

With the rapid development of technology, it benefits us in facilitating work in various fields. One example today is the use of modern technology in optimizing business processes. Information is one of the important assets for the Company in carrying out its business processes. With the rapid development of information technology also resulting in faster data movement, this must be used to help the Company in obtaining information quickly, precisely, effectively and efficiently. This is also evidenced by the increasing number of pioneering industries from small to large industries that are developing today. One of them is PT. XYZ. Of course, as a pioneering company, it requires a number of optimizations in its business process activities, one of which is reporting and recording. Because assets are one of the important elements in the Company's productivity, it is necessary to monitor the condition of assets regularly. The company still uses a manual asset damage reporting system using Whatsapp. Of course, this is less effective and efficient in the process, especially in recording activities to report damage to existing assets. Therefore, this study was conducted to help optimize the existing asset damage reporting system. From the results of the research, it can be seen using current technology, it can help optimize the reporting of damage to the Company's assets with the help of Google Sheets as its main database and Appsheet as a simple application for filling out reports.    

Current business developments have moved from conventional systems to digital marketing systems and the use of digital marketing is the right opportunity for current developments in Indonesia. However, in its current condition, there are still business actors who do not understand digital marketing and lack awareness among the public or entrepreneurs to utilize digital media as a means to develop their activities. In the research, the researcher used a data processing method with a digital marketing funnel and the data was processed using SWOT analysis. Based on these problems, digital marketing training was carried out. This research aims to find out research results that can increase understanding of digital marketing funnel sales at Graha Office. It is hoped that the findings of this research can help companies formulate more effective digital marketing strategies that focus on achievement.