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This research aims to analyze the influence of retail oil sales in customer relationships on the formation of brand equity and the impact of consumer loyalty in DKI JAKARTA. The population is all groups who use retail oil products in Jakarta, then the sample used was selected using a purposive random sampling quota method of up to 250 people. The type of research used in this study is descriptive research using a set of scientific methods and procedures to design and collect data that describes the characteristics of objects, events or situations. This analysis aims to understand the influence of retail oil sales in Jakarta on customer relationships, the formation of brand equity, and the impact of consumer loyalty. The results of the analysis mean that on the customer relationship variable, the three indicator items are declared valid, but one indicator is declared invalid. Therefore, in the customer relationship variable, you can not use invalid indicators. The brand equity variable is declared valid on all four indicators. and the consumer loyalty variable is declared valid on all four indicators. In the reliability test, there are four variables that are declared reliable in the theory of Muniarti et al. and apart from that, testing with descriptive analysis and hypotheses. It is hoped that the results of this study will be able to provide advice and information to retail oil sellers so that they can reach a wider range of consumers and target them appropriately.        

 This article delves into the importance of resilience strategies and success metrics in the context of e-business. In a rapidly changing digital era, e-businesses need to design strategies that keep them relevant and successful. This article explores a range of resilience strategies, including product and service diversification, effective online marketing, data analysis, and collaboration with third parties. These strategies are aimed at reducing risks and maximizing growth opportunities. Additionally, the article also discusses various success metrics in e-business, including revenue growth, customer retention, sales conversion, and customer satisfaction. The strong interplay between resilience strategies and success metrics is well-understood, where robust resilience strategies can support the achievement of these success metrics. Balance and adaptability in implementing resilience strategies are crucial.Success in e-business depends not only on achieving success metrics but also on a business's ability to adapt to market changes and customer needs. This article provides valuable insights for e-business stakeholders aiming for long-term success in a competitive environment.

The background for the design of the user interface for the Hola-Hola mobile application is the problems that exist in the Hola-Hola premium gadget accessories business. Namely the limited space for product sales in businesses, which only provide offline services, so marketing is not effective and results in product sales being relatively low. This design uses the "Design Thinking" method with a user-focused approach, as well as "S.W.O.T" as a data analysis method, and uses the elements and principles that exist in U.I. Design and visual communication design in general. This application functions as a forum for conveying information about products and services, and user transactions, as well as a feature called "custom case", which is designing case designs directly through the application. The output of this design is an application prototype, aiming to see the user flow in the application later, as well as supporting media that have their respective functions. From the feasibility tests that have been carried out on several targets, a positive response has been received in terms of interface appearance as well as existing functions and features. Fresh appearance, the message conveyed and the flow is clear. The custom case feature is the main attraction for users, and the placement of sales features needed by Hola-Hola is in one application, so this application is expected as a business strategy for businesses, in increasing and expanding marketing.

This study aims to determine the best selling food and beverage products at Caffe Kopi Kito. Data mining is the process of extracting useful information and patterns from very large data. Data mining includes data collection, data extraction, data analysis, and data statistics. The Apriori algorithm is a classic algorithm in data mining. This algorithm is used to see the intensity of occurrence of the relevant itemset or frequent items or association rules. This study uses consumer transaction data for 30 days in January 2023. Transaction data will be collected first based on the day and number of transactions, then the transaction data that has been collected will be grouped according to each item, the data that has been grouped will be carried out a priori algorithm process to determine the most dominant product. Then a system design will be carried out whose result will be a website. The results showed that using the website-based a priori algorithm could determine the most dominant product at Caffe Kopi Kito and make it easier for users to determine the most dominant product. Based on the results of product sales analysis at Cafee Kopi Kito, it can be concluded that working on the a priori algorithm on Caffe Kopi Kito using a website can be said to have the result of a product combination and in the future it can be used to create the best-selling menu packages at Cafee Kopi Kito.

This study aims to analyse the effect of price, distribution, and lifestyle on purchasing decisions for Swallow sandals in Surabaya. The research method uses a quantitative approach by collecting data through questionnaires from 100 respondents purposely selected from the Surabaya community who have purchased Swallow sandals. The research findings show significant managerial implications, including the need for distribution channel management to pay attention to distributor decisions on sales force services. Improving service quality and product availability at the right time are key to strengthening consumer trust in distribution channels. Understanding and utilising consumer lifestyle values in marketing strategies is also important. Awareness of the positive impact of lifestyle on purchasing decisions can help design marketing that is more in line with consumer preferences, including the addition of product variations that reflect the target market's lifestyle to increase product appeal and expand market share. With these findings, companies can optimise marketing strategies and product management, increase consumer satisfaction, strengthen brand loyalty, and achieve long-term success in the market    

Along with the times and increasingly advanced technology, people are increasingly aware of the importance of information needs. The digital and internet worlds are also having an impact on the marketing world, with companies and organizations increasingly realizing the importance of an integrated marketing strategy. Digital marketing can make it easier for business people to monitor and provide for all the needs and wants of potential customers. There are various ways to market products through social media, one of which is graphic design. Graphic design itself is used to convey messages that are right on target with the concept of communication and creativity using various media and techniques. The purpose of this project is to apply graphic design in marketing the Bangbeli application which is expected to help restore the community's economy, especially MSME players as business partners to earn additional income. In this project the author uses a results dissemination scheme by sharing the knowledge and experience gained with the community so that it can be utilized more widely by the community. World Health Organization., (2018), according to him the dissemination of results is a process of communicating information related to research or findings to relevant stakeholders to inform policies, practices, and decision making. The results of this project are expected to encourage new breakthroughs for the community in the form of applications that can provide additional income from home.

wakqf is one of the economic instruments of the people that can be used for the economic empowerment of the people. Basically, waqf is productive in the sense that it must produce because waqf can fulfill its purpose if it has produced where the results are utilized in accordance with its designation (mauquf alaih) This research was conducted using a descriptive method with a qualitative approach based on data sources from literature study and observation. The purpose of this research is to provide information related to waqf management. The results showed that the application of productive waqf to improve Islamic economic welfare can be done with a variety of applications with development design models, including establishing mosques (places of worship), business shops, gas stations or gas stations, banking, offices, multi-purpose halls, photocopying, apartments or boarding houses, hotels, and others so as to achieve general benefits as a benefit for the people with social, economic and cultural development of the community.

There is a deficiency in facilities and infrastructure, notably the absence of library space for reading activities. The books at SD Negeri Waruberon are not very engaging, and the reading material is overly challenging. This discourages students from dedicating time to reading books. They tend to engage in less productive activities with their friends, as they find these activities more interesting and enjoyable. In addition to the absence of supporting infrastructure, there are also environmental and familial factors. Many parents choose to provide their children with cellphones or gadgets rather than purchasing engaging books that cater to their needs. This significantly diminishes the interest in reading at SD Negeri Waruberon. For this reason, the service conducted by college students placed at SD Negeri Waruberon is intended to boost the reading interest of SD Negeri Waruberon students through the Reading Corner program. Having a reading corner in each of their classrooms means they have a comfortable space to read books and utilize their free time for meaningful activities that expand their knowledge. Additionally, various methods are employed, including: 1) Planning / Making a design, 2) Demonstrating Design Outcomes, 3) Gathering and Analyzing Information, 4) Implementing the Manufacturing Process. A program to establish a reading corner at SD Negeri Waruberon in Sidoarjo has delivered positive results. The students at SD Negeri Waruberon have shown an increased interest in reading books during their free time. They have developed a deeper understanding of the importance of reading, which has enhanced their insight and critical thinking abilities. Moreover, they have become more confident in expressing their opinions, both individually and with their peers. They find it easier to comprehend conveyed information, and their intellectual capabilities have improved. Additionally, their level of literacy activities has increased, enabling them to create stories, rhymes, and poems, which are periodically displayed on the school wall.

This study aims to analyse the impact of price, reference group, and risk perception on purchasing decisions for KYT brand helmets in Surabaya. Quantitative methods were used by distributing questionnaires to 100 purposively selected KYT helmet consumers. The results showed that the price of KYT helmets has a significant effect on purchasing decisions, and the propensity to purchase increases when the price is considered commensurate with the quality of the product. The role of reference groups also proved important, influencing consumer preferences in choosing KYT helmets. In addition, purchase decisions are influenced by perceived risk, where consumers who are confident in the safety and quality of the product are more likely to purchase. The practical implications of these findings help helmet manufacturers and marketers in Surabaya design more effective marketing strategies. This research can also serve as a basis for further research on helmet market dynamics and consumer behaviour in Surabaya.    

Early Initiation of Breastfeeding is the process of a baby breastfeeding immediately after birth, where the baby is allowed to look for the mother's own nipple (not having the nipple offered). Early initiation of breastfeeding will greatly help in the continuation of exclusive breastfeeding (breast milk only) and the duration of breastfeeding. IMD has been shown to extend the duration of breastfeeding, increase the chances of a baby being breastfed in the first months of life, and can also contribute to increased exclusive breastfeeding. Babies who practice IMD also appear to interact more with their mothers and cry less (UNICEF, 2018; WHO, 2019 ). This type of research is analytical, namely the researcher will analyze the relationship between maternal knowledge and basic immunization provision, with a cross-sectional design, namely data on the mother's level of knowledge and basic immunization provision. The research was conducted at the Midwife Sri Wulandari clinic, S.Tr.Keb in 2023. The research was conducted April to June 2022. The population is relatively small, namely under 100 people. From the description above, the author used a total sampling technique, namely 52 mothers with 1 year old babies.

Basically, the cloth is indispensable in the interior design sector, especially in the manufacture of interior accessories products made from textiles or upholstery. The problem of fabric waste that is abundant and difficult to decompose should be a solution for interior design products. Interior Design can utilize patchwork waste into products that have beauty, function, and economic value. Therefore, this community service activity at the Gulon Asri Waste Bank focuses on processing patchwork into interior accessory products, such as blankets, carpets, pillows, and others. Then the product is packaged and marketed online.

In the rapidly evolving era of digitalization, the roles of halal certification and digital marketing strategies are increasingly influencing consumer behavior and their demands for products and services. This article aims to unveil the pivotal roles of halal certification and digital marketing strategies in shaping consumer preferences in the digitalization era. Halal certification has become a crucial factor in meeting the needs of consumers who are becoming more conscious of religious and health aspects in their products and services. On the other hand, changes in technology and consumer behavior have opened new doors for digital marketing, especially through online platforms and social media. This article dissects how halal certification impacts consumer purchasing decisions in the digital environment and how digital marketing strategies can be employed to enhance awareness and understanding of halal products. By analyzing the impact of the combination of these two factors, this article provides deep insights into how the roles and interactions between halal certification and digital marketing strategies affect consumer demands in the current digitalization era. The findings of this research have significant implications for companies aiming to meet the diverse and discerning demands of consumers. With a better understanding of how halal certification and digital marketing can work together, companies can design more effective strategies to reach and retain consumer preferences in a competitive and ever-changing business environment.  

In recent years, the development of information technology has changed the global marketing paradigm, introducing a digital era that opens up new opportunities for Micro, Small and Medium Enterprises (MSMEs). However, MSME owners in Kebon Agung Village, Sukodono District, Sidoarjo Regency still face obstacles in understanding and utilizing the potential of digital marketing to increase the visibility of their products. To overcome this problem, students of the Real Work Lecture (KKN) at Sunan Giri University Surabaya held an entrepreneurship seminar. The seminar was designed to provide MSME owners with an understanding of the importance of digital marketing and human resource innovation in improving product quality and competitiveness. The study results indicated that MSME owners in Kebon Agung Village can increase their income through the implementation of effective digital marketing strategies.

Rangawak is a wood-working workshop in Barulak, Tanah Datar that produces hand-processed products without using massive manufacturing machines. Rangawak has been running since 2019, by utilizing the surrounding wood resources which are designed and processed to produce valuable furniture. However, this is still not enough to make Rangawak a sustainable brand. Rangawak needs more than just a quality product, but also a strong brand image, so it is easily recognized by potential consumers. Branding steps are deemed appropriate to overcome this problem using the design thinking method which focuses on empathy, defining problem, ideation and refining solutions. This method includes experimentation, development of ideas in visual form and physical implementation based on existing problems. The branding process results in the design of ideal branding elements, compiled into a brand book so that it becomes a reference for acting both internally and externally. These elements are in the form of values held firmly by the brand, brand positioning in the market, calm explanation of brand naming, brand personality which becomes a reference for how the brand interacts (in the form of tone of voice, prohibited and recommended terms, pronunciation and choice of words in copywriting), as well as visual identity with guidelines and rules for its application in various supporting media such as websites, catalog books, posters, member cards, packaging and Instagram accounts selected based on indicators of the media's effectiveness and efficiency in the brand activation process.

Babies get their main nutrition, namely breast milk, through the breastfeeding process. However, in some cases breast milk can be low, one of the reasons is the mother's psychological condition. Mothers who feel unhappy, not calm, not relaxed, this will affect their breast milk. Hypnobreastfeeding is a relaxation technique to help smooth the breastfeeding process, by adding positive affirmations to your mind when you relax. Deep and regular relaxation makes the endocrine system, blood flow and other systems in the body function better because the endorphins produced by the mother will flow to the baby through breast milk and also make the baby feel comfortable and calm. Research objective: to determine the effect of hypnobreastfeeding on the smooth flow of breast milk in postpartum mothers at PMB Soraya Palembang. Method: This research uses a pre-experimental research design (one-group pre-post test design). The sampling technique used was total sampling with a total of 32 people. Univariate data analysis for homogeneity and bivariate tests used the dependent t test. The results of this study showed that respondents experienced an increase in breast milk production obtained from the pretest and posttest. The results of the dependent t test obtained a Z value of -2.129 and Asymp Sig of 0.001 < 0.005. The conclusion of this research states that there is an influence of the hypnobreastfeeding technique in expressing breast milk to the mother

Flour albus or vaginal discharge is a problem that often occurs in women. Efforts that can be made to reduce the occurrence of flour albus include pharmacological (drugs from doctors) and non-pharmacological. The use of natural ingredients as herbal medicine is considered safer than the use of modern medicine because the side effects of herbal medicine are relatively small if used correctly. Betel leaves can be used as a cure for flour albus because they have the power to kill germs. The content of betel leaves is usually used in cleaning soap specifically for women. Objective: to determine the effect of green betel leaf decoction in reducing vaginal discharge in women of childbearing age. Method: pre-experimental research design (one-group pre-post test design). The sampling technique used purposive sampling totaling 15 people. Data analysis used the dependent t test to see the effect before (pre test) and after (post test) using boiled green betel leaf water by washing it directly into the vaginal area. Research results: respondents experienced a decrease in the scale of vaginal discharge from itchy to non-itchy, a reduction in the level of turbidity and viscosity. increased breast milk production obtained from the pretest and posttest. The results of the dependent t test showed a Z value of -2.111 and Asymp Sig of 0.004 <0.005. The conclusion of this study states that there is an effect of betel leaf decoction on vaginal discharge in women of childbearing age  

Business activities are generally carried out by the community by exploiting the natural potential around them, namely the business of utilizing palm oil stick waste. This waste has not been used at all by the community so it is left like that. However, the existence of a search for sticks can provide additional income for the community. This research aims to find out the strategy for implementing the Quadruple Helix in improving the economy of the people of the search for sticks (carli) group in Sungai Kanan District, South Labuhanbatu Regency. The Quadruple Helix implementation strategy is one model that is suitable for social research and innovation. Data collection was carried out using a qualitative research design through observation, documentation and in-depth interviews, then supported by literature study. The research results show that the strategy for implementing the Quadruple Helix in improving the community's economy can provide significant benefits if implemented well. There are several ways to implement the Quadruple Helix so that it can help improve the economy of the people of South Labuhanbatu Sungai Kanan District, such as Partnership and Collaboration. Through partnerships between government, academics, business and society, different resources and knowledge can be combined. This collaboration can produce innovations and new solutions to increase production, added value of stick products, and the number of stick exports, thereby providing greater economic benefits for the stick-seeking (carli) community. However, there are several obstacles in implementing the Quadruple Helix, namely that even though it has been implemented, it has not been fully implemented to the maximum extent for the people of Sungai Kanan Labuhan Batu Selatan District.

The background of the problem in this study is due to the low problem solving ability of students, where in the learning process educators still use the cerama or discussion method so that during learning students only listen and receive explanations of material without any mastery of relevant competencies and structures. The learning process is still using the revised 2013 curriculum, which requires students to be able to have productivity, creativity, innovation and have activities that can be contributed to social life. The purpose of this study was to determine how much “The Effect of Problem Based learning Model Application on students Problem Solving Ability at MTs Muhammadiyah Alamanda Kec. Kinali. Kab. Pasaman Barat”. This quantitative research uses the type of research Quasy Experimental Design. The population in this study amounted to 60 students, namely all seventh grade students at MTs Muhammdiyah Alamanda. The sample used in this study amounted to 60 students, with random sampling technique if the data was normally distributed and homogeny. The data analysis technique used is a description of the research data, normally, homogeny and hypothesis test. The results showed that testing using the t-test obtained the results of thitung = 13.863 and ttable= 1.6715 and the value of Sig. (2-tailed) = 0.000 at the problem based learning model has an influence on students problem solving skills.

This study aims to: 1) develop material for writing descriptive texts using a mind mapping model in Indonesian subjects; 2) analyze the feasibility of writing descriptive text material using the mind mapping model as teaching material in Indonesian language lessons in class VII junior high school. The development method used is the research and development method from Borg and Gall modified by Sugiyono with five stages. The development stages include analyzing potential and problems, collecting data, designing product development, validating, and revising products. The development was validated by two validators, namely material experts with an assessment reaching 86% included in the very feasible category, media expert validation with an assessment reaching 74% included in the feasible category. From the overall feasibility assessment of the teaching materials that have been presented, the descriptive text teaching materials using the Mind Mapping model for class VII have decent quality and can be accepted as one of the teaching materials.

Optimization of video tutorial information media in the world of work is needed for mechanics and users at United Tractors, because it can have an impact and contribution to United Tractors, but because their performance is not optimal, a solution is needed to solve this problem. The purpose of this design is to create information media for the "Mechanic Shift Salesforce" feature that is informative, communicative, and effective for the performance of mechanics and users, easily understood as an SOP guideline for United Tractors. The designer makes information media about a new feature specifically for mechanics and users in maximizing their performance. Based on these issues, it is necessary to design a Video Tutorial in solving the problems faced by United Tractors. This design method is 4D which consists of: Define, Design, Develop, Desseminate. Define to find design solutions for mechanics and users at UT. Design is carried out in several steps including: pre-production, production, and post-production. Develop to test the video tutorial to one of the mechanics and users at UT. Desseminate or dissemination is supported by several supporting media that will be connected to video tutorials. Data analysis is carried out in 5W + 1H. What, what is the background of the design. Who, who is the target target in the design. Why, why this design is needed. When, when the issue occurred. Where, where the issue occurs. The main media of the design is a video tutorial building on the procedures and steps of using the "Mechanic Shift Salesforce" feature. Supporting media such as Guidebook, E-Guidebook, Poster, and X-Banner.