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Bernika Maura Alfionita; Ardiansyah Putra; Nabella Rosa Anggun Pitaloka; Fariq Hisba Ash-Shiddiqy; Ainan Salsabila +1 more

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

Anindita Vella Puspitasari; Jojok Dwiridotjahjono

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

The use of the internet in the era of the industrial revolution 4.0 is currently accompanied by technological developments that are experiencing very rapid changes so that the information obtained is quite easy and very fast to get the desired information. The marketing and sales system is no exception, which is growing and consumer demands are increasingly complex. Digital marketing is one of the marketing or promotional media strategies that currently has a major influence on sales. MSMEs Ecoprint Crafts is a production and buying and selling business of ecoprint crafts in Kepanjenlor, Blitar city. In this case, MSMEs players still have problems with the development of business and sales strategies. Through the use of digital marketing, it is hoped that it will be able to help Ecoprint Craft MSMEs actors, as one of the promotional media for developing a business. The method used in this research is to use a qualitative method with a descriptive approach. As well as using the mentoring method by carrying out several stages, namely, observation, planning, implementation, and evaluation of each step taken. In the data collection stage on ecoprint craft MSMEs by using direct interviews with ecoprint craft MSMEs owners. From the results of this study it results that by choosing social media as the right promotional media.

Aulia Nida’ul Husna; Nur Rochmah Yulianita; Endang Iryanti

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.

Veri Ferdiansyah; Muhammad Irwan Padli Nasution

JURNAL RISET MANAJEMEN (JURMA) 2023 Institut Teknologi dan Bisnis (ITB) Semarang

Big data is a new and important technological development that allows storage and integration of very large volumes of data from various sources. Regardless of location, you can use secure, easy and timely data thanks to this technology. The Covid-19 pandemic has made the use of distance learning very important. To collect information and data in this study, which used a qualitative methodology with a literature review approach, information and data were collected from various sources in the library, including books, scientific papers, magazines, historical records, and others. The purpose of this research is to understand how big data is used in online education in general and in Indonesia. The findings of this study, based on literature and media sources, indicate that the use of big data in education has not gained wide acceptance. Therefore, policy makers have the opportunity to provide guidance to educational institutions in implementing big data for distance learning. However, there are also obstacles in implementing big data for distance learning, such as differences in data rates in various regions in Indonesia, which require efforts to accelerate the implementation of big data in each region.

Lutfiah Effendi; M. Yoga Pratama Harahap; Muthia Hafsari Hsb; Ria Tifany Tambunan; Muhammad Ikhsan Harahap

JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 2023 Institut Teknologi dan Bisnis (ITB) Semarang

Halal and haram transactions in the capital market are only part of the picture; it is also important to consider how markets can be shariah-compliant—that is, how they can be used to further the Islamic economic mission—by Muslims. Especially in the investment sector. Millennials are currently experiencing a major shift in their prevailing investment motivation, moving away from viewing investment solely as a tool for material gain or higher levels of personal development to also seeing it as a path to spiritual fulfillment. Many people believe that the prevalence of speculation in traditional investment strategies has contributed to various global economic crises. In this case, we must pay close attention to Maqashid al-shariah which is an examination of Allah SWT's purpose in establishing law. The rule of law imposed on Muslim communities is an effort to improve their quality of life. In this case, it is practiced in the context of Islamic economics that all economic activities are prohibited.  

Rahma Febriana; Riko Setya Wijaya; M. Taufiq

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Br Sirait, Ir. Luciyana; Simatupang, Lisnawaty

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

This study aims to determine the feasibility of SETS (Science, Environment, Technology, And Society) based modules on colloidal system, determine student learning outcomes after using SETS-based modules in learning and student responses to the modules. This study uses a 4-D development model consisting of define, design, development, and dissemination. This research was conducted at SMA Negeri 11 Medan which was carried out for 7 months. The feasibility of module was seen through a feasibility questionnaire for media and material experts based on the BSNP standard with a Likert scale of 1 to 5. Validation data obtained from media and material experts on SETS-based modules obtained an average percentage of 83.58% with the category valid/worthy. Student learning outcomes were obtained through the calculation of N-Gain test, which was equal to 0.74 in the high category and the average posttest score of students was 84.67. Student responses to the SETS-based module obtained an average percentage of 91.24% with a very high questionnaire interpretation. Based on the results obtained by the researcher, it can be concluded that this SETS-based module is appropriate for use in colloidal learning with a high student learning success rate and student responses that fall into very good criteria.

Mariana Marice Mau; Herlince Rumahorbo

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This article describes the importance of youth education and development as an anticipatory measure to overcome the negative impact of poverty. This approach is based on the teaching and wisdom found in Proverbs 22:1-16 in the Bible. In this chapter of Proverbs, the author emphasises the importance of values such as wisdom, work ethics, and wise financial management. By practising these values, young people can build a strong foundation for their future, preventing them from being trapped in the cycle of poverty. Education is identified as one of the key aspects in preparing young people to face the challenges of poverty. A quality education provides the knowledge, skills and awareness needed to solve problems, improve well-being and achieve success in life. In addition, this article highlights the importance of helping young people develop a positive attitude towards work and enterprise. Having a strong work ethic and entrepreneurial skills can help young people overcome economic limitations and create new opportunities to improve their own lives and those of their communities. Wise financial management is also an important factor in preventing the negative impacts of poverty. Young people need to learn about budget management, smart investments, and the importance of saving. By having a good understanding of finance, they can avoid excessive debt and build a stable future. In order to realise effective education and development of young people, there needs to be cooperation between families, educational institutions and communities. Families should prioritise values that support their children's growth and success. Educational institutions should provide inclusive and relevant learning environments, while communities should provide support and opportunities for young people. By adopting this approach, we can anticipate and mitigate the negative impact of poverty on young people. Quality education, a strong work ethic and wise financial management can open the door to a better and more sustainable life for future generations.

Kurniati Akhfar; Erniawati Erniawati; Bau Kanang; Husnul Khatimah; Jusni Jusni

Journal of Educational Innovation and Public Health 2023 Pusat Riset dan Inovasi Nasional

Indonesia is still facing major challenges in the field of nutrition. Lack of nutritional intake is a type of nutritional problem that can cause disturbances in the growth and development of children, so efforts are needed to be made to overcome them. Specific nutrition interventions have been shown to reduce nutritional problems through supplementation and fortification interventions, supporting exclusive breastfeeding, counseling about children's diets, and providing additional food. This study aims to identify specific interventions that have been carried out in addressing under-five nutritional problems using qualitative methods using non-probability sampling techniques. Data was collected through in-depth interviews. The results showed specific nutrition interventions, namely toddler interventions (monitoring toddlers at posyandu, immunization, vitamin A, and PMT). Maternal intervention (pregnancy women's classes, PMT for pregnant women, nutrition and health seminars) and youth interventions (blood-boosting tablets/TTD program).      

Elly Nafsiah; Tiur Malasari Siregar

Jurnal Riset Rumpun Ilmu Pendidikan 2023 Lembaga Pengembangan Kinerja Dosen

This research was conducted with the aim of producing digital learning media using the Smart Apps Creator through a Realistic Mathematics Education approach that is valid, effective, and able to improve students' mathematical problem solving abilities in the matter of a system of two-variable linear equations. This type of research is Research and Development (R&D) with the ADDIE model. From the research results, it was obtained that the media and material validity values were 93.6% and 93% with very valid categories. The practicality of the media through the results of the teacher's response questionnaire obtained a practicality value of 97.3% in the very practical category and the results of the student response questionnaire for the small group test and large group test obtained values of 90.9% and 91.4% in the very practical category. Then the value of effectiveness is seen through the mastery of classical learning and the results of the student response questionnaire obtained percentages of 87.5% and 94.05% with very effective categories. Improving problem solving abilities in students, the results obtained are that the level of students' problem solving abilities is at a percentage of 92% with a very high category, while based on the N-Gain test the average value obtained by students is 0.6473 which means there is an increase in problem solving abilities in students medium category. So based on the results obtained it can be concluded that the learning media developed in this study are valid, practical, effective, and able to improve students' mathematical problem solving abilities.

Muhammad Ghulam Dzaki Abdillah; Niniek Imaningsih; Cholid Fadil

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

UMKM is a business that is often found in all corners of Indonesia, including the city of Blitar. In Blitar City itself there are many types of UMKMs engaged in each field. Not a few UMKMs are engaged in the same field and have similar product results. Of course this creates competition. Business actors need to have a strategy so that the UMKMs they have can still develop and not lose many consumers. One way is by making product differentiation. The methods used by the executors are interviews and market surveys to analyze existing problems and conditions. Then brainstorm to find a solution. Cheese meatballs are the final decision made in the implementation of product differentiation at the UMKM Bakso dan Es Campur “Family”.  With this product differentiation, it is hoped that the UMKM concerned will have its own charm compared to its competitors.

Muhammad Iqbal; Regita Ayudhea Permata Putri; Nailatun Ni’mah; Mu’tasim Billah; Ika Lestari +1 more

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Wilma Cordelia Izaak; Abd. Ghofar; M. Fabbian Rachmansyah; M. Arya Baharudin Amin

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Branding and Digital Marketing can be a new breakthrough for the problems that have been faced by small and medium scale business actors in marketing and introducing their products to potential consumers, especially umkm spikoe who are in the Rungkut Kidul sub-district, Surabaya. Umkm Spikoe actually has enormous potential because of the quality of the products and continuous innovation. However, the obstacle is the lack of knowledge related to branding and digital marketing strategies which hampers the development of these UMKM.These problems were known to researchers after conducting observations and interviews with business owners who gave rise to research and analysis methods related to the problems that have occurred so far. The solutions offered by researchers to business owners are logo and packaging improvements, assistance in creating accounts and social media content, assistance in creating and managing market accounts and offering insight regarding nano influencers and Instagram advertising.With the various alternative solutions we provide, it is hoped that Spikoe business owners will be able to compete and continue to be able to keep up with the times and technology that continues to develop rapidly  

Fuandri Fuandri; Syaifuddin Syaifuddin; Nagian Toni

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

Micro, Small and Medium Enterprises (MSMEs) have an important role in improving the regional economy and the economy of a country. Because the increase in MSMEs is considered to be a solution to overcome the economy. Data collection method in this study using Quantitative.Therefore, this study will examine the impact of economic improvement policies and industrial development on MSMEs in Aceh Province. The results of the study show that the policy of increasing the economy has a very large influence on the progress of UMKM in Aceh Province. Likewise, industrial development also has a very large influence on the development of MSMEs in Aceh Province. So it can be concluded that the existence of policies to increase the economy and industrial development have enormous influence and benefits on the economic progress of Aceh Province..

Fikriyatun Nabila; Syamsul Huda; Anisa Fitria Utami

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

. The potential of Kedungpari Village, Mojowarno District, Jombang Regency has potential for MSMEs compared to the potential for cultural heritage or natural tourism potential. KKNT MBKM East Java Veterans National Development University group of 20 successfully held the Kedungpari Duwe Gawe culinary tourism festival. Through this activity MSME actors try to open up by conveying the constraints or problems faced by MSME actors including MSME licensing, halal certification, MSME development which is still lacking in knowledge, as well as problems with marketing and so on. Thus the solution given is to form an MSME community as a forum for MSME actors in more focused development and solving problems that each MSME has through BUMDes which is the manager and person in charge of the association. The goal is for the community to become a forum for interaction and aspirations. The method used is based on the results of a field survey and data collection on MSMEs in the village of Kedung Pari.    

Arlina; Afifatuh Rahma; Evi Rizky Sari Siregar; Suci Sanfika

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2023 CV. ALIM'SPUBLISHING

The implementation of learning in elementary schools aims to develop students' basic abilities in the form of academic abilities, life skills, moral development, strong character building, the ability to work together, and aesthetic development of the world around them. The purpose of this research is to find out how to implement discovery learning in SKI lessons. This research is a qualitative research that is a type of social science research that collects and works with non-numeric data, the Library Research approach is used by researchers in this study. In order to carry out discovery learning on material evidence of Muhammad's prophethood, it is carried out in six steps, namely: 1. Preparation, 2. Problem identification, 3. Data collection, 4. Data processing, 5. Proof, 6. Draw conclusions.

Natasya Nazla Prasetyo; Keren Stelin Maliangkay; Putri Andini Novianti; Risma Pertiwi; Sarah Rania Annisa

Jurnal Rumpun Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

The health services between urban and rural areas are quite interesting because they have many differences that can be seen, especially the gap between the two areas. One of the characteristics of urban and rural areas is accessibility development, urban areas tend to develop faster than rural areas. This article was created with the aim of knowing the condition of health service facilities in rural areas in Indonesia and their access, especially for the elderly. The search strategy used in this research is a systematic literature review. The disparity in the elderly's use of health facilities are impacted by their education level, socioeconomic status, ownership of insurance, distance traveled, and cost of transportation. In conclusion, access to healthcare is crucial in Indonesia, particularly for elderly people living in rural areas. The Indonesian government must evenly distribute medical facilities in rural areas and guarantee universal coverage with National Health Insurance. To improve elderly health care, the government needs to develop sufficient expertise with health and social care workers with the necessary training in integrated care services.

Dewi Sartika; Iskandar Iskandar

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

Efforts to prevent drug abuse will be able to live with the encouragement of parents. The Center on Addiction and Substance Abuse (CASA) suggests that key families to prevent drug addiction, and the social environment, provide ethical, moral and counseling, teaching and training according to adolescent self-development. The purpose of research to determine the influence of family and social relationships against drug abuse prevention in Kuta Baro Aceh Besar. Correlative research design with cross-sectional approach. The number of samples is 68 respondents. The result of univariate research shows that as many as 54,4% respondent with family is not harmonic, 52,9% respondent with negative social environment, 51,5% respondent with negative drug abuse prevention. Bivariate results show that there is a family relationship with the action of prevention of drug abuse in Cot Yang District of Aceh Besar Regency with P value = 0,031 and there is social environment relation with the action of prevention of drug abuse in Gampong Cot Yang Sub-district of Aceh Besar Regency with p value = 0.035. It is suggested that the Geuchik Gampong can work together with religious leaders and youth of the village to provide information for adolescents about the dangers of abuse.

Gusti Putu Devandra Yudhistira; Ugy Soebiantoro

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Repetition and practice are used in Behavioristic learning methods. Group 32 Students of the East Java "Veteran" National Development University in 2023 use this theory to apply marketing knowledge through social media towards "Bintang Lestari" MSME. The ability to introduce businesses and upload products on social media is something that can help MSME achieve good business performance. Prior to receiving assistance, The"Bintang Lestari" MSME only marketed their products conventionally by word of mouth. After mentoring "Bintang Lestari" managed to use Whatsapp Business and Facebook and get orders from these applications.

Kirana Aurelia Julianne Maharani; Naila Aisyah Putri; Yolanda Irfania; Mei Retno Adiwati

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.