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Digital development in urban and rural areas is developing unevenly. The development of technology and information tends to still be centered in urban areas. This then makes it difficult for rural communities to compete in increasing their product sales because of limited access to technological tools and information. In addition, people in rural areas still use traditional marketing methods in marketing their products. Through the use of digital marketing, it is hoped that people will be able to increase their sales through this method. The use of digital marketing media as a promotional medium will allow business actors to have a wider reach in finding new customers, so that it is the key to increasing product sales and strengthening their presence in an increasingly competitive market. Based on these conditions, efforts need to be made in utilizing digital marketing to increase sales so that they can generate more sales and be widely known to the public. The initial step taken by the community service team was to provide socialization to the community regarding training on the use of digital marketing that would be applied to the business group.

This study aims to analyze the influence of impulsive buying and product quality on consumer satisfaction of generation Z on the Shopee platform in Jambi City. This study is motivated by the phenomenon of Shopee e-commerce which is a favorite in Indonesia, especially among generation Z who have consumptive characteristics and like unique shopping experiences. Data were collected from 96 generation Z respondents using a questionnaire. The results showed that the average respondent's assessment of impulsive buying was 347.87, and for product quality was 376.25. Multiple linear regression tests showed that there was a significant influence between impulsive buying and product quality on consumer satisfaction with an R square value of 0.522, which means that 52.2% of the variation in consumer satisfaction is explained by these two variables. This study is expected to contribute to the development of more effective marketing strategies for e-commerce business actors, especially those targeting the generation Z segment, by understanding the factors that influence impulsive buying decisions and consumer satisfaction levels.

Business Innovation and Digital Marketing Literacy is important knowledge to improve business development and how to utilize digital marketing among society now and in the future. Good literacy knowledge of business innovation and digital marketing makes people who want to or have even entered the business world able to plan, manage and develop their business. Entrepreneurship is one way that can be done by various groups of people to gain social status in society, improve the community's economy and for investment in the future. The aim of this service is to improve the mindset of good, organized, innovative business development and more contemporary marketing, especially for MSMEs in the Cilacap Regency area. As a result of this activity, it is hoped that the public will gain knowledge regarding how to innovate business development and attractive digital marketing.

The development of information systems is now widely used in the business world, both in the living environment and even in the work environment, such as the use of the attendance information system at PT PLN PERSERO. Attendance in an agency is an important factor in human resource management. Accurate and objective information regarding an employee's attendance can present the quality and productivity of performance, determine the size of performance allowances and the general level of employee discipline in the agency. The process of recording and reporting employee absences is a repetitive process that is used at certain times such as entry time, departure time and holidays. It is recommended that audits of this system be carried out periodically or annually, so that the expected level of maturity can be achieved, and as a whole, not just the attendance information system, so that all aspects of work operations can also be evaluated so as to improve employee performance in general. From the results of the maturity level assessment, several findings were obtained in each domain studied, namely with the EDM03 domain having a value of 3.00, it was found that information and data security problems needed to be improved, with the EMD05 domain having a value of 2.93, problems were found that there were no written regulations that could be used as a reference, with domain AP015 with a value of 3.13 found a problem that there was still a difference between cost allocation and actual costs with domain 1P012 with a value of 3.07, a problem was found that there were no risk response regulations available, with domain DSS02 with a value of 3.13 there were no written regulations that could be used as a reference.

SMES (Micro, Small and Medium Enterprises) often face significant challenges, especially related to financial and workforce risk management. This research aims to analyze Lela Florist's financial risk management. In this research, a descriptive qualitative approach with interviews was used to collect data from business owners and female employees. The analysis is carried out with a focus on financial risk management strategies, such as product and service diversification, creative promotions, cash flow management, separation of company assets and access to capital. Lela Florist has implemented various strategies to manage financial risks effectively. Diversification of products and services, creative promotions, and utilization of online delivery and ordering services help reduce financial risks and maintain revenue stability. Meanwhile, efficient management of employee costs, employee development and effective performance management increases productivity and maintains service quality. This research shows that Lela Florist's financial risk management has effectively played an important role in the operational success of SMES.  

MSME Tofu Bu Ida is a processed tofu business located in Sengkan RT 07 RW 59 Njoho Depok, Sleman. Along with the development of MSME Tofu Bu Ida, which has long started a business since 1980, it turns out that these MSME are still found errors and product defects in every production process. The general problem in MSME Tofu Bu Ida is that there are defective production results and an undisciplined workforce. These problems certainly interfere with the production process and partially inhibit and reduce product quality. This research produces data containing several types of tofu damage accompanied by the amount of damage and corrective steps that can be taken to overcome the problem.The results of the analysis show that there is a lot of damage that occurs during the production process, therefore it is necessary to provide repairs to prevent damage from continuing. Improvement steps that can be taken are using a tofu cutter, using a press, increasing lighting, and establishing SOP.    

The purpose of this article is to explain the role of effective human resource management strategies in increasing employee work productivity. This article focuses on the role of HRM in business organizations and how HRM strategies can help organizations increase employee work productivity. This research was carried out using the literature study method, namely by analyzing and examining in depth the literature related to the research topic, including previous research. The main source for this research is literature that is closely related to the literature review, including books on research methods, scientific papers, online sources, and other relevant publications. The following are several important roles of human resource management strategies in increasing employee work productivity: human resource planning, effective recruitment and selection, employee development, effective performance management, providing compensation and rewards, conflict management and employee welfare, effective communication open and clear. In order to create innovation that can improve the company's competitiveness and quality, developing and improving employee performance must be a top priority for the company. The factor that a company must prioritize is the employee performance factor. To achieve the goals of a company, it is necessary to implement effective HR management strategies to increase employee work productivity.

This study aims to analyze the challenges and development strategies of micro, small, and medium enterprises (MSMEs) located in low-income areas in Indonesia. MSMEs play an important role in the Indonesian economy, but in areas with low income levels, MSMEs face various constraints, such as difficulties in accessing adequate capital, technology, and management skills. To conduct this study, the researchers used a qualitative approach by collecting data from various sources of relevant scientific literature. The results showed that MSMEs in low-income settings face several key constraints, including difficulty accessing formal sources of financing, limited use of information technology, and low implementation of good business management practices, such as in marketing and financial record-keeping. To be able to develop MSMEs in low-income environments, comprehensive efforts are needed, such as facilitating MSME access to official funding sources, providing training and assistance in the use of information technology, and improving MSME skills in implementing good business management practices. In addition, the availability of skilled human resources, as well as innovation and creativity are also important factors in supporting the growth of MSMEs in low-income areas. By paying attention to these various aspects, it is expected that the development of MSMEs in low-income environments can run effectively and provide optimal benefits to the regional and national economy, through collaboration and synergy between MSMEs, government, financial institutions, and other stakeholders.    

In the progress of information technology and knowledge, data processing by computer played a significant role in the field of information. But many institutions government still has not implemented the optimal monitoring systems, particularly in the management of the official travel. This research focuses on the monitoring system official travel web based development planning board the kabupaten government ngawi. This difficulty while manual is the use of ms.Office word and excel in the management of official travel, led to the mistake and the.To deal with this problem, the researchers devised a system of the web based covering management accountability, that in the official travel. This study by using the method proposed method of development rad.The design participation of users who plays the role of crucial revision in software design the specifications.The result showed that these information systems capable of accelerating and loosening the process of making a official travel.The implementation of this system, expected the finance division directorate of trading businesses able to manage official travel more efficiently in accordance with the regulation.This study produced recommendations for similar institution to adopt similar solutions in the management of official travel. 

Today's business developments are increasingly diverse, including retail businesses. Retail in Indonesia is currently growing rapidly. In every corner of the city, it cannot be denied that many retail shops have been built, not only to make a profit but also to provide facilities to the community which is also growing and has more and more needs that must be met. Retail is one of the retail stores in Indonesia which is currently developing. To make work and activities easier, the Blue Green Line Shop needs to improve its spatial layout. The spatial layout that the shop has designed is still considered less effective and efficient. Due to the placement of the freezer which is not visible to customers and the refrigerator which blocks the cashier, it disturbs customers in the payment process. The methods used are the ARC (Activity Relationship Chart) and TCR (Total Closeness Rating) methods. The results of this research show that the cashier has the highest score from the TCR calculation results, namely 168 and has an influence on the course of shop activities using the TCR worksheet, as well as the proposed placement of the freezer right next to the entrance so it is not visible and the refrigerator blocks the cashier from being moved to another row of refrigerators, so that work and activities can run as they should.

 Indonesia has quite rapid development of the retail business. This requires actors who have retail businesses to be involved in consumer purchasing decisions. There are several factors that influence consumer purchasing decisions, one of which is a good and strategic layout of facilities. Cahaya Abadi is a shop that runs a retail business. Cahaya Abadi Store provides various products for daily consumer needs. This research was conducted using the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations in data processing. The research uses the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations. This research uses primary and secondary data and the methods used are qualitative and quantitative methods. The layout is based on providing convenience for consumers in shopping and it is hoped that consumers will have an efficient and effective time in shopping.

The current global phenomenon shows a rapid increase in the adoption of digital technology, which has changed various aspects of life, including the micro, small and medium enterprises (MSMEs) sector. This study aims to examine effective digital marketing strategies to improve MSME performance in supporting the Sustainable Development Goals (SDGs) Program. The novelty of this research lies in a holistic approach that integrates various aspects of digital marketing, in the context of SDGs implementation. The urgency of this research is driven by the urgent need for MSMEs to remain competitive and relevant in the digital era, as well as the crucial role in the national economy and the achievement of SDGs goals. The method used in this study is Systematic Literature Review (SLR) by collecting relevant previous research through publish or perish Then analyze the article and crucify related to keywords. The results show that the use of appropriate digital marketing can help MSMEs contribute more effectively to the achievement of SDGs, especially in terms of poverty alleviation, job creation, and inclusive economic growth. The implications of this research emphasize the importance of policy support and continuous training for MSMEs in utilizing digital technology, as well as collaboration between the public and private sectors to accelerate the digital transformation of MSMEs.

This study explores the implementation of the process of obtaining the Business Identification Number (NIB) and halal certification for the Micro, Small, and Medium Enterprises (MSMEs) of Rujak Kikil Ibu Sulfaillah, serving as a case study in the culinary sector. The process of obtaining NIB and halal certification is crucial in ensuring compliance with prevailing regulations and standards, as well as unlocking opportunities for business development in an increasingly competitive market. Through a qualitative approach using direct observation and interviews, this study uncovers the challenges, obstacles, and impacts of the licensing and halal certification process on these MSMEs. Findings reveal that the slow licensing process can hinder business expansion, reduce competitiveness in the market, and limit access to certain market segments. Implications of these findings are discussed to identify necessary strategies to address these negative impacts and ensure the growth and sustainability of the business of Rujak Kikil Ibu Sulfaillah MSMEs.

In an increasingly competitive and dynamic business era, companies are faced with increasing pressure to achieve success. To achieve this goal, operational efficiency, effectiveness and consistency are key. Standard Operating Procedures (SOPs) are present as an important instrument in guiding companies towards this achievement. SOPs are written guidelines that detail the steps and procedures that employees must follow in carrying out their daily tasks. A good SOP implementation helps companies ensure that every step taken by employees is in accordance with the set standards, reduces the possibility of errors, and improves the quality of the final result. However, awareness of the importance of SOPs is still uneven among companies, and many have difficulty in implementing them effectively. SOPs play a crucial role in improving operational efficiency, reducing the risk of errors, and ensuring compliance with regulations and industry standards. By providing clear guidance to employees, SOPs help in minimizing confusion, speeding up workflow, and increasing productivity. In addition, SOPs also help in maintaining consistent product quality and ensuring compliance with production standards. The importance of operational consistency cannot be overlooked either, as consistency creates customer trust, improves efficiency, and creates a stable work culture. Effective implementation and management of SOPs are key in ensuring operational success. The implementation process begins with the identification of business processes that require SOPs, development of clear SOPs, employee training, and continuous monitoring and evaluation of SOP compliance and effectiveness. In the manufacturing industry, SOPs are essential in maintaining product quality, occupational safety and health, and supply chain management. SOP helps in maintaining consistent product quality, creating a safe and healthy work environment, and optimizing material flow, inventory, and product distribution. Overall, the implementation of clear and well-defined SOP in various aspects of operations is key to ensuring the sustainability and success of the company. By implementing SOP well, companies can improve operational efficiency, maintain product quality, minimize the risk of errors, and ensure compliance with industry regulations and standards, enabling them to remain competitive in an increasingly complex market.  

The development of information technology has provided numerous benefits in the advancement of various organizations. One government organization that has implemented information technology to support its business processes is the Department of Cooperatives and SMEs of East Java Province. With the increasing number of information technology services used by the Department of Cooperatives, new challenges and consequences inevitably arise in the service maintenance process when an incident occurs with the information technology services. Unfortunately, the Department of Cooperatives appears to lack a clear procedure and guidelines for incident handling due to the absence of a related SOP. The purpose of this thesis is to formulate a Standard Operating Procedure related to incident handling that can be utilized by the Department of Cooperatives as a standard or reference, particularly in resolving incidents in information technology services. The SOP formulation uses the ITIL V3 framework because this framework includes the Service Operation domain, which contains the incident management process formulated based on best practices. Data collection for this thesis will be conducted through interviews and using the RACI Chart to determine the interviewees. This thesis results in 3 Standard Operating Procedures, 3 Record Documents, 1 Form, and 1 Priority Guide document, all of which are formulated based on the relevant framework and have been validated by the Department of Cooperatives and SMEs of East Java Province.

The Villa Mutiara Serpong Pondok Jagung Complex is a dynamic environment with various social activities involving all community groups. This Community Service Activity (PKM) aims to improve the entrepreneurial spirit of citizens through e-commerce training. The methods used include identifying needs, planning and implementing training programs, and evaluating results. The training carried out covers the basic principles of e-commerce, the implementation process, utilization of the marketplace, and use of social media for product promotion. The results show an increase in citizens' understanding and skills in e-commerce, which has the potential to improve local business development and community welfare.

This research aims to discuss the development of the canvas business applied by Gen-Z in start-up businesses. This research method uses a qualitative approach with a business model canvas which is needed to design and build a model concept that can be understood. The results of this research are the development of the canvas business, which is one way for the FnB business to compete by creating good and appropriate business development strategies,- so that the company has a good business model. Good recommendations or suggestions for FnB business development are needed to design and build a business model concept for company development. The canvas model business innovation strategy and marketing strategy model play a significant role in the sustainability of a company as a guide to achieving a goal. This research activity plays an important role for Gen-Z as young entrepreneurs in the FnB sector. The results of this research are for the development and utilization of start-up-based FnB business opportunities among gen-z in the city of Blitar which shows progress.

Technological developments and competition in the fashion business are increasingly rapid, companies must be able to adapt quickly to changes. Technological transformation is the right step to respond to the changes that occur. Companies and individuals within them are required to carry out digital transformation. The aim of this activity is to provide education and training in order to improve the ability of MSME players in implementing point of sales (POS) applications in one of the fashion companies (clothing lines) in Bandung City, West Java Province. The method used in this training is in the form of a seminar or workshop with 20 participants and is carried out over two days. The main theme in this training activity is to find out the impact of implementing the point of sales (POS) application on sales figures and the impact of implementing the point of sales (POS) application on company profits. Not a few companies have implemented the use of point of sales (POS) applications to be able to adapt to these changes. Digital transformation cannot be done that simply, but requires understanding and how to manage digital transformation effectively. The benefit of research is to provide references and information to stakeholders in the fashion company (clothing line).

Cahaya Grosir Indah is a retailer that sells various foodstuffs, clothing, electronics and other general goods. In this research, Cahaya Grosir Indah is the retail store we chose, whether there is an inappropriate layout of the store facilities. This research aims to help optimize the layout design of retail facilities using the Activity Relationship Chart (ARC) method which focuses on analyzing the relationship between activities in retail stores and Total Closeness (TCR) which focuses on the degree of closeness of each room facility in the Cahaya retail business. Indah Wholesale to set top priorities in retail development. Based on the results of the Activity Relationship Chart (ARC) calculation at Cahaya Grosir Indah, the first facility that was prioritized because the results were the highest was the cashier with a TCR (Total Closeness Rating) score of 162, product shelves with a score of 126, warehouse with a score of 34, facility center with a value of 94, and toilets with a value of 18. Therefore, for retail it is important to place other facilities with high value results and are prioritized so that they can be close to each other and facilitate operational processes. The layout has a strategic impact in the longer term. A strategic and comfortable layout provides benefits for retailers to make it easier to organize efficient layout positions and can reduce the density of activity in retail and make it easier for customers to shop.

A strategy that focuses on the manufacturing industry is a route taken by businesses to realize long-term goals through developing habits and routines based on performance. Manufacturing or processing industries contribute more than 31 percent to the East Java economy. The strategic orientation of Surabaya city manufacturing companies includes customer care, competitor orientation, coordination between functions, and technology orientation. In 2016, the Indonesian manufacturing sector experienced an upward trend, which shows that manufacturing industry players are optimistic about facing future economic conditions. The manufacturing industry in Indonesia is an important industry for economic development because it has There is quite a large potential to increase the workforce, provide an increase in the value of raw materials, as well as increase sources of foreign exchange.