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The purchasing decision process involves consumers in deciding to purchase products/services provided by the company. Factors to consider when making a decision include word of mouth, brand image, product price. The aim of the research is to analyze the influence of word of mouth, brand image and product price on purchasing decisions for Indomie Instant Noodles. The sample size was 100 respondents who were identified as coming from students in the Greater Solo area through distributing questionnaires using random sampling. This research uses IBM SPSS Statistics version 25 for data processing. The research results show that especially word of mouth and price have a positive and significant influence on purchasing decisions. However, the significance value > 0.05 proves that brand image does not have a significant influence on purchasing decisions.

Purchasing decisions are an important thing to research because they relate to the sustainability of a company. The aim of the research is to determine the factors associated with increasing purchasing decisions in the automotive industry. The method used is multiple linear regression analysis to determine brand image factors, product quality and price quality factors in the automotive industry. Data collection was carried out using a questionnaire using an instrument composed of indicators for each variable. The research results show that there is an influence between brand image, product quality and price on purchasing decisions partially or simultaneously. The implications of the research show that consumers pay attention to brand image factors, product quality and price of the automotive products they want to buy. Thus, companies should pay attention to indicators assessed by consumers in increasing sales of their products

Motorcycle sales in Indonesia increased by 1.24% in October 2023, reaching 516,293 units, despite experiencing an annual decline of 3.96%. Cumulative figures for January-October show a growth of 26.22%, reaching 5,237,976 units. The research focuses on the Honda Vario motorcycle, aiming to understand the influence of design, brand image, and transaction convenience on purchase decisions. A quantitative research method was employed through surveys and questionnaires involving 93 consumers. Regression analysis indicates a positive relationship between product design, brand image, transaction convenience, and purchase decisions. The results highlight the importance of these factors in influencing consumer preferences for motorcycles, providing insights into market dynamics, and showcasing Honda's success in maintaining its dominance.

The rapid development of the industry has driven the emergence of various technologies that can support the industry, especially in production activities. Production activities are the actions performed by humans to generate a product, be it goods or services, which are then utilized by consumers. These activities operate around the clock to produce products that meet market demand. For smooth production activities, manufacturing industries need to provide raw materials that meet targets and create plans before operating, with inventory levels set to ensure that needs are met in terms of quality, quantity, time, and low cost as planned. PT XYZ is a fruit juice manufacturer with avocado juice being its most popular product. The production of avocado juice was analyzed over the period of 2015-2020 using Vensim software with four scenarios to assess the availability of raw materials. The research findings reveal that the total availability of flour raw materials in 2020 was 10,000 tons; 9,450 tons; 9,500 tons; 10,150 tons; 11,400 tons; 13,250 tons. To address the issue, PT XYZ can monitor fruit stocks and periodically estimate fruit seasons.    

According to the large Indonesian dictionary, effective means "able to bring results, successful in use" about efforts or actions. Can mean "already in effect" about laws or regulations. In the service sector, the human element plays a very important role in establishing relationships with consumers because the success of the company is determined by whether or not consumers are satisfied with the services provided. One of the service sectors engaged in fulfilling service needs is KBIH (Hajj Guidance Group). KBIH is a private institution authorized by the Ministry of Religion to participate in guiding the Hajj and Umrah pilgrimages. Where the author chose a research place at KBIH Chairul Umam. In this study the authors have research objectives, as follows 1. To find out the work effectiveness of KBIH Chairul Umam employees in increasing congregation satisfaction. 2. To find out the obstacles and solutions that KBIH Chairul Umam does in increasing congregation satisfaction. This research method is descriptive qualitative, through observation, interview, and documentation techniques. The results showed that 1. KBIH employee work Chairul Umam in increasing Jemaah satisfaction, it is known that the effectiveness of employee work has been carried out properly, namely work quality, discipline, cooperation, reliability, responsibility and utilization of working time. Customer satisfaction on several indicators shows that customers are satisfied with the quality of the product, the quality of service provided by KBIH Chairul Umam. 2. With good employee work effectiveness, obstacles that arise when doing work such as delaying work that can hinder other work can be overcome easily, be it obstacles from within the company or from outside the company. With information from the congregation and smooth communication between employees to employees and employees and superiors carried out to improve effectiveness at work and anticipate and find a way out of the obstacles that arise. The obstacles that arise can be overcome properly due to the quality of work, discipline, cooperation, reliability, responsibility and good utilization of working time so as to create a sense of satisfaction from the congregation.

Ngadilegi Utara Hamlet is one of the hamlets of Plintahan Village, Pandaan District, which has great potential in the agricultural sector. However, global climate change has caused problems that Ngadilegi Utara farmers, especially the Madulegi Farmer Group, must face in cultivating crops. The impact of global climate change can trigger the emergence of plant pest organisms (OPT) which can affect the achievement of quality to meet market demand (consumers). Meanwhile, farmers in Ngadilegi Utara Hamlet still carry out crop cultivation activities on open land which is very potential for pest and disease attacks, and can be disrupted by environmental stress. Cultivation innovation using a screenhouse is one solution to overcome the problem in order to increase plant productivity. The screenhouse was built with a size of 6 x 8 meters using a hollow and galvanized C frame. The roof uses UV plastic with a thickness of 200 microns, the walls use insect net with a density of 50 mesh, and the base is covered using tarpaulin. The construction of the screenhouse in Ngadilegi Utara Hamlet is considered to reduce the attack of plant pest organisms (OPT) and environmental stress factors, so that farmer groups in Ngadilegi Utara Hamlet can increase crop productivity well.

This research was carried out with the aim of providing training and assistance on digital marketing of products that are potential in Wujil Village, namely meatball tofu, angkingan, restaurants and the furniture industry. This research uses a qualitative method which results in the conclusion that by digitalizing products in Wujil Village, Semarang Regency, there has been a significant increase in consumers in the meatball tofu, angkingan, restaurant and furniture industry sectors, thereby improving the welfare of the people of Wujil Village.

In this research, the focus is on the analysis to distinguish the influence of consumer behavior on online purchases and offline purchases. It is known that currently there are many sites to conduct online transactions and allow consumers to rely on online purchases to meet their needs. The experience in online purchasing tends to have a greater impact on consumer purchasing decisions compared to offline purchasing experiences. The method used in this research is a quantitative research method by conducting a questionnaire to a large number of respondents with certain categories aimed at collecting consumer shopping data. This data can then be analyzed using statistical methods to determine whether there is a significant difference between online purchases and offline purchases.  

Indonesian coffee is one of the leading agricultural products besides palm oil and rubber. Coffee production It is anticipated that Indonesia will be able to compete with the world market. The increasing trend of drinking coffee is also felt by Indonesian people, as evidenced by the increasing number of cafes offering coffee products at prices ranging from tens of thousands of rupees to hundreds of thousands of rupees. In order for the coffee business strategy to survive and survive, an integrated marketing strategy is needed that pays attention to consumer satisfaction and whether consumer satisfaction influences the development of cafes. The purpose of this study is to determine whether customer satisfaction at Solo Raya coffee shops is influenced by the marketing mix. The sampling method uses quota sampling and random sampling methods, and the criteria for respondents are consumers who have purchased coffee products in the last month, totaling 104 respondents. Surveys distributed online or electronically using Google Forms will be used for data collection. Studies indicate that consumers' purchasing decisions are significantly influenced by their location. The F test results demonstrate that each component of the marketing mix, whether used separately or in combination, significantly influences consumers' decisions to buy.

The ever-growing global business world provides opportunities for the food industry, the large number of fast food restaurants in Indonesia causes intense competition in fighting for the quality and quality of the products produced. Researchers chose Richeese Factory as the research target because it is the only fast food restaurant that has superior product innovation, namely crispy fried chicken topped with spicy sauce and cheese sauce so that it can attract consumers' attention when consumers are more selective and innovative in choosing fast food restaurant products. A quantitative approach was taken in this study. A questionnaire created with Google Form media was used to collect data. 100 respondents made up the sample, which was selected through non-probability sampling methods. In this method, the population or elements selected as samples do not have the same chances or opportunities. The study's findings demonstrate that product quality has no bearing on customer satisfaction, word-of-mouth has a big impact on satisfaction, and social media has no effect at all.

Abstract. This study aims to determine whether there are significant differences in product quality, promotion strategies and consumer perceptions between Putri Agata and Putri Idris stores in Bima City. This type of comparative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The population used in this study is all consumers who have visited Putri Agata's shop and have visited Putri Idris' shop in Bima City whose number is unknown (Unknown Population). The sample in the comparative study was 30 people for each object or research subject, so that the total sample size was 60 respondents consisting of 30 respondents at Putri Agata Shop and 30 respondents at Putri Idris Shop in Bima City. Data were collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test and Independent Sample Test. The results showed that there were significant differences in product quality, promotion strategies and consumer perceptions between Putri Agata and Putri Idris Stores in Bima City.

MSMEs have a large contribution to the Indonesian economy both at the micro and macro level. In carrying out their operations, of course MSMEs have their own advantages and disadvantages. Rengginang GR Wedoro MSMEs face challenges in building brand awareness among their target market. The technology that has been implemented by MSME Rengginang GR Wedoro is still considered very minimal, namely only using WhatsApp and Instagram which are still not optimal. This means that MSMEs cannot reach consumers optimally. The data collection method applied involves two main approaches, namely observation and interviews. The results of the current use of digital marketing, Rengginang GR Wedoro MSMEs use websites, Instagram, TikTok and Facebook as marketing media because they are platforms that have quite a large number of users in Indonesia. The use of social media has a significant impact on increasing brand awareness of Rengginang GR MSMEs. . It is important to manage social media accounts effectively by providing quality content, interacting with audiences, and tracking performance metrics to continuously improve the marketing strategies implemented      

This research is motivated by an analysis of business networks, marketing and production in the business world which creates very tight competition. To respond to this, the author conducted business network analysis research, marketing and production carried out by the UMKM Roll Cake "On a Roll". The objectives that must be achieved in this research include: (1) to find out what products are produced by Roll Cake "On a Roll" (2) To find out which business networks are suitable for Roll Cake "On a Roll" products, (3 ) to find out the production process of Roll Cake "On a Roll", (4) to find out how the marketing process of Roll Cake "On a Roll", (5) to find out the financial reports of the Roll Cake "On a Roll" business. This research was conducted directly with the founder of Roll Cake "On a Roll". This research looks for business networks, marketing processes and production processes carried out by Roll Cake "On a Roll" entrepreneurs to make decisions regarding the development carried out from the product being marketed to the hands of consumers. This research uses qualitative methods, namely interviewing Roll Cake "On a Roll" entrepreneurs regarding business networks, marketing, production, sales and financial reports carried out to gain profits.

Digital Marketing is a marketing or promotional technique for a product through digital media or the internet which aims to attract consumers or potential consumers quickly and massively. In an era that is all digital and is increasingly developing over time, implementing digital marketing will be a very effective marketing strategy for community businesses or MSMEs. Therefore, RasaDonat MSMEs must implement and apply digital marketing as one of their product marketing strategies so that they do not only rely on conventional marketing. This research was conducted with the aim of finding out the implementation of digital marketing at RasaDonat MSMEs as a marketing strategy in an effort to face intense business competition as a result of the increasingly massive development of the digital era. This research was conducted using qualitative research methods, namely data collection methods using observation and literature study methods. The results of this research are the implementation of digital marketing at RasaDonat MSMEs which consists of creating brand guidelines, creating Google My Business, creating social media for product promotion and marketing, creating a website to make product marketing easier, creating commercial articles that are SEO friendly, creating marketing campaigns, as well as creating paid marketing for product promotion and marketing.  

Product packaging design is an important factor that can strengthen MSME branding in increasingly competitive business competition. An attractive and quality packaging design differentiates it from competitors. For this reason, community service was carried out to find out the extent to which Galo-Galo Village UKM players understand the importance of product packaging redesign. The aim of this activity is to build brand awareness from the redesign of the product packaging being launched. The method of activity is through socialization and assistance in redesigning product packaging that is more attractive to consumers by choosing one of the superior products. The external target is to create alternative product packaging, one of the superior products, namely Natural Soap, produced by UKM Galo-Galo Village. The results of community service regarding packaging redesign are related to shape, structure, materials, colors, images, typography and design elements with product information so that the product can be marketed. Packaging redesign in the form of redesigning old packaging into new packaging to make it more attractive, so that it has maximum function to wrap, protect, send, issue, store, identify and differentiate a product on the market.

The objectives of this research are 1) To find out how the Instagram application is used as an online shop marketing communication medium, 2) To find out the obstacles to the Instagram application being used as an online shop marketing communication medium. The location of this research was carried out at the Novashoptakengon.id mini online shop located in Uning Village, Pegasing District, Central Aceh Regency with the number of informants being 1 owner, 4 resellers and 1 consumer of the Novashoptakengon.id Online Shop. Data collection used in this research is interviews and observations with owners, resellers and consumers. Data analysis techniques consist of data collection, data reduction, data presentation and drawing conclusions. The results of the research are marketing communications carried out via Instagram media which are used by online shop owners through promotions on the Instagram application. Of the various supporting features built into Instagram, the features most frequently used are the Instagram story photo upload and Story Highlights features. In the Instastory feature, Mrs. Nova Sri Rezeki uses it to inform about the latest products and shop situations every day. Meanwhile, to upload photos, Mrs. Nova Sri Rezeki uses it to post new products with attractive layouts. Story Highlights are used to provide important information such as how to order online, shop location instructions, shopee address and others. This feature used is considered very effective and helpful in the product promotion process, because it can convey messages directly to consumers. By utilizing the number of followers which has reached 4,934 thousand, it will make it easier to promote products. The problem with the Instagram application being that it is used as a marketing communication medium for online shops is competition between other online shops, so that the owner must be diligent in posting photos or videos so that his products can be seen by consumers, otherwise he will be at risk of losing consumers. People will switch to other online shops.

the purpose of this research to determine and analyze the influence of Store Atmosphere (X1), product variety (X2), service quality (X3) on consumer buying interest (Y). The population in this study were all potential SVS Karangjati consumers, totaling 100 respondents. The type of research used is Non Probability sampling because the population is not yet known. Researchers then used purposive sampling focusing on consumers who bought at SVS Karangjati, with a quantitative approach. The analysis technique used is multiple linear regression using the Likert scale method. The research results can be concluded that : 1). Store Atmosphere has a positive and significant effect on consumer buying interest, 2). Product variety has a positive and significant effect on consumer buying interest, 3). Service quality has a positive and significant effect on consumer buying interest. Based on the results of this research, it would be better for the owner of SVS Karangjati to continue to maintain and improve his business, especially the store atmosphere, product variety and service quality so as to increase interest in buying among more potential consumers.

Technology has a very important role in creating quality human resources. In this case, technology also does not escape incoming and outgoing goods transactions, as happened with Dolphin Corp. Dolphin Corp is one of the printing companies in Jambi City which serves various types of printing, both small and large scale. The services provided by Dolphin Corp, such as printing invitations, books, calendars, food packaging, brochures, magazines and so on, are all carried out based on requests from consumers after the consumer makes payment. The system used to store data on incoming goods still uses physical records in books, where there is no system that functions optimally to increase the amount of stock, reduce the amount of stock and record stock reports.

Rapid developments in the business world pose challenges and risks for business people to remain competitive and maintain company continuity. In an effort to win competition, maintain market share and capture existing markets, companies must be able to adapt their business strategies considering the ever-changing environment. High quality products or services play a key role in shaping consumer satisfaction. The higher the quality of the product or service provided, the higher the consumer satisfaction, which in turn provides profits for the company. One element that influences consumer satisfaction is business ethics. Business ethics provide incentives for consumers to form strong bonds with companies. This study aims to analyse the effect of Islamic business ethics on customer satisfaction with PT Paragon Technology and Innovation products. The research approach uses the survey method. The sample in this study were 97 consumers who have used PT Paragon Technology and Innovation products. The sampling method used is the incidental sampling method. Primary data in this study are the results of respondents' answers. The data collection method in this study used a questionnaire. Data analysis using simple regression analysis tools. The results showed that there was an effect of Islamic business ethics on customer satisfaction with PT Paragon Technology and Innovation products.

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.