Publication Search

Teknologi telah menjadi bagian yang tidak bisa dipisahkan dalam kehidupan manusia, bahkan pada usaha dibidang jasa transportasi juga sudah memanfaatkan teknologi yaitu dengan transportasi online seperti Gojek dalam pelayanannya. Penelitian ini bertujuan untuk mengetahui pengaruh insentif, adversity quotient dan feedback terhadap kinerja pengemudi gojek di kota Semarang. Populasi dalam penelitian ini yaitu seluruh pengemudi gojek di kota Semarang dengan sampel penelitian menggunakan teknik non probability sampling dengan metode purposive sampling sebanyak 96 orang. Metode analisis data yang digunakan adalah analisis regresi linier berganda yang diolah menggunakan program IBM SPSS statistic versi 25. Hasil penelitian ini menyatakan bahwa Insentif berpengaruh positif dan signifikan terhadap kinerja pengemudi gojek di kota Semarang, Adversity Quotient berpengaruh positif dan signifikan terhadap kinerja pengemudi gojek di kota Semarang, dan Feedback berpengaruh positif dan signifikan terhadap kinerja pengemudi gojek di kota Semarang. Technology has become an inseparable part of human life, even businesses in the transportation services sector have also utilized technology, namely online transportation such as Gojek in their services. This research aims to determine the effect of incentives, adversity quotient and feedback on the performance of Gojek drivers in the city of Semarang. The population in this study were all Gojek drivers in the city of Semarang with a research sample using a non-probability sampling technique with a purposive sampling method of 96 people. The data analysis method used is multiple linear regression analysis which was processed using the IBM SPSS statistics program version 25. The results of this study state that incentives have a positive and significant effect on the performance of Gojek drivers in the city of Semarang, Adversity Quotient has a positive and significant effect on the performance of Gojek drivers in the city. Semarang, and Feedback has a positive and significant effect on the performance of Gojek drivers in the city of Semarang.

This study aims to determine the effect between the variables Brand Image (X) and Price (X2) on Consumer Purchase Interest (Y) at MDA Collection. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes its analysis on numbers processed by statistical methods. The data collection techniques used are primary data and secondary data. Sample selection using saturated sampling method, the number of samples in the study obtained 40 respondents at MDA Collection. Data analysis using the Statistical Program for Social Science (SPSS). The analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear analysis tests and hypothesis testing. Based on the results of this study, it shows that partially the Brand Image variable (X1) has a significant effect on Consumer Purchase Interest (Y). Partially Price (X2) has a significant effect on Consumer Purchase Interest (Y). Simultaneously Brand Image (X1) and Price (X2) affect Consumer Purchase Interest (Y).

Consumptive behavior can be said to be the behavior of buying goods without strong consideration and prioritizing desires over needs. Consumptive behavior is influenced by two main factors, including internal factors that cause consumptive behavior including self-esteem, drive, self-concept, and personality. As well as external factors that cause consumer behavior due to social class, culture, reference groups and family. This research aims to determine the influence of peer behavior, use of social media, and lifestyle on the consumptive behavior of students at SMKN 1 Tanjung Jabung Barat for the 2023/2024 academic year. The method in this research is quantitative research. The samples were taken using nonprobability techniques. The sample in this research were class The analysis used is multiple linear regression with the SPSS 27 program. The research results show that peer behavior (X1) partially influences consumptive behavior (Y), social media (X2) partially has no influence on consumptive behavior (Y), lifestyle (X3) partially influences consumptive behavior (Y). Meanwhile, simultaneously the behavior of peers, social media and lifestyle on consumer behavior is 32.9%. And the remaining 67.1% is influenced by other variables outside this research.

The aim of this research is to analyze and test the influence of CAR, NPL, BOPO on LDR PT. Bank Tabungan Negara Indonesia Tbk. This type of research is explanatory research. The sample used in this research was PT. Bank Mandiri (Persero) Tbk published its financial reports for the 2006-2013 period. Data collection techniques are library research and field research techniques. This research uses descriptive analysis, classical assumption tests and multiple linear regression for data analysis with the help of the Eviews 8 program. From the analysis test results it is known that the CAR, BOPO and NPL ratios have no influence on the LDR ratio during the 2006-2013 period.

The problem that occurs is optimizing products at Sofie Localfood in Palu City to increase production and income. This research uses quantitative descriptive methods, with primary data and secondary data. The data collection techniques used were observation, interviews and documentation. The data analysis used is linear programming using the simplex method. The results of this research show that product optimization analysis at Sofie Localfood in Palu City can provide significant results for developing the local economy and strengthening regional cultural identity. This research highlights the importance of analyzing the optimization of Sofie localfood products in Palu City in the context of local economic development and regional cultural preservation. By using the simplex method, Sofie localfood producers can identify more efficient production strategies in optimizing the company's products.

Psychological well-being indicates an individual's ability to make life decisions independently, master their environment, establish positive relationships with other people, determine and achieve life goals, accept themselves positively, and develop their potential gradually. This research aims to determine the influence of self-concept and forgiveness on psychological well-being. This research uses quantitative methods. The subjects in this research were 134 students of the psychology study program at the Islamic University "45" Bekasi. The sampling technique used is simple random sampling. The data analysis technique used is multiple linear regression. The results of this research show that the F test result is a calculated F value = 153.579 with a significance value of 0.000 < 0.05 and the R2 value shows that self-concept contributes 70.1% to psychological well-being. Self-concept has a significant influence on psychological well-being, while forgiveness does not have a significant influence.

This study aims to explain the influence of the variables, the number of family members, the number of visitors, the level of expenditure, and working hours on the income of the community around the Hutan Kota Langsa area. Data were collected through questionnaires distributed to respondents, and the sample size for this research was 52 respondents. The data analysis method employed multiple linear regression using the SPSS program. The research findings indicate that the number of family members has a positive but not significant impact on the income of the community around the Hutan Kota Langsa area. Meanwhile, the variables of the number of visitors, expenditure level, and working hours have a positive and significant impact on the income of the community around the Hutan Kota Langsa area. Simultaneously, all dependent variables have a positive and significant impact on the dependent variable, income.

ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The variables studied are brand ambassador and social media marketing as independent variables and purchasing decisions as the dependent variable. The population in this study were active students of the Management Study Program at Makassar State University with a sample using purposive sampling of 100 people. This research is quantitative research which was tested using the multiple linear regression method via SPSS 23.The results of this research show that brand ambassadors partially have a positive effect of 0.115 but are not significant on purchasing decisions with a significance value of 0.229 > 0.05, social media marketing partially has a positive effect of 0.765 and is significant on purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, brand ambassadors and TikTok social media marketing influence purchasing decisions with a significance value of 0.000 < 0.05.

This study aims to determine the Effect of Service Quality and Customer Satisfaction on Customer Loyalty (Case Study at HP IVAN CELL Store Kediri). The variables of this research are Service Quality (X1), Customer Satisfaction (X2) and Customer Loyalty (Y). This study uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. While the analysis used is, multiple linear regression test. Sampling in this study used purposive sampling with consideration of all consumers of HP IVAN CELL Kediri Store, totaling 86 people. The results of this study using the SPSS 22.0 program using a significant level of 5% or 0.05 with the results (1) partially service quality has a significant effect on customer loyalty with a significant value of 0.000 <0.05, which means Ha1 is accepted and. (2) partially customer satisfaction has a significant effect on customer loyalty with a significant value of 0.000 <0.05, which means Ha2 is accepted. (3) Simultaneously Service Quality and Customer Satisfaction have a significant effect on Customer Loyalty, a significant value of 0.000 <0.05, which means Ha3 is accepted.  

Objective of this study: To determine the influence of product quality on customer loyalty. To determine the influence of price perception on customer loyalty. To determine  the  influence  of  advertising  on  customer  loyalty.  This  research  uses  a quantitative approach.  Sampling techniques used are  nonprobability sampling with random samplings, while the researcher deliberately determine their sample according to the area and qualified by some requirements. Population of this study is all gender aged 15 - 45 years and customer of Liyanti Beauty Store in Blora City, Central Java, sample of this research amounted to 90 respondents. Data collection method used is a scale with a dependent variable is customer loyalty and its independent variables, i.e., product quality, price perception, and advertising. Data analysis techniques use a double linear regression analysis test with application of the Statistical Package for Social Sciences (SPSS) 22.0 for Windows program. The result of this research : Product quality has the most influence over customer loyalty. Price perception has no influence on customer loyalty. Advertising has no influence on customer loyalty. While the results of research simultaneously show that product quality, price perception, and advertising influence over customer loyalty. 

The purpose of this study is to determine the effect of tax avoidance on firm value with institutional ownership as a moderating variable in Conventional Banking for 2021-2022. This type of research uses quantitative research because it leads to measurement methods and samples to test variables and hypotheses. Source of data in this study using secondary data. The sample in this research is 38 Conventional Banking observations in the 2021-2022 period using a purposive sampling technique. The analysis technique used is the normality test, heteroscedasticity test, autocorrelation test, t test, simple and multiple linear regression analysis, and test the coefficient of determination (R2) using the SPSS version 25 program. The results of this study state that the tax avoidance variable has a positive and significant effect on company value in the banking sector for the 2021-2022 period and company value can be explained by the Tax Avoidance variable through a regression model of 44.2%. The institutional ownership variable is able to moderate and strengthen the relationship between tax avoidance on firm value in the banking sector for the 2021-2022 period and corporate value can be explained by the Tax Avoidance variable which is moderated by the Institutional Ownership variable, namely 76.4%.

The minimum wage is very effective as a tool to reduce income inequality. Apart from limiting the minimum wage in general, this policy also has an effect on increasing income and plays an important role in overcoming income gaps. Apart from the minimum wage, micro-spending also influences income inequality. This research aims to determine and analyze the influence of minimum wages and micro expenditure on regional income in Indonesia. This research uses multiple linear regression analysis. The data used is secondary data for 1 period, namely 2022, obtained from the Central Statistics Agency. The variables used are Regional Income (Y), Minimum Wage (X1), Micro Expenditures (X2). The classic assumption test uses the SPSS for Windows version 25 program. The estimation results show that the provincial Minimum wages affect poverty in Indonesia, education affects poverty in Indonesia, and health affects poverty in Indonesia. Local minimum wages, education, and health influence poverty in Indonesia.

This research is motivated by the problem of transparency carried out by the Jambi City Baznas not being able to provide trust to the wider community, lack of trust is one of the obstacles for the community to pay zakat through zakat institutions, the lack of transparency carried out by the Jambi City Baznas causes a lack of trust in the Jambi City community so that the people of Jambi City feel dissatisfied and have not used the Jambi City Baznas Institute. This research aims to (1) To find out whether there is a significant influence of transparency on Muzakki's satisfaction in paying zakat at Baznas Jambi City, (2) To find out whether there is a significant influence of trust on Muzakki's satisfaction in paying zakat at Baznas Jambi City, (3) To determine whether there is a significant influence of transparency and trust on muzakki satisfaction in paying zakat at Baznas Jambi City. In this research, researchers used the Quantitative Descriptive method. The technique used in sampling is the saturated sampling technique, namely the technique used when the entire population is used, the questionnaire method used is using a Likert scale. To collect data using Questionnaires, Interviews and Documentation. The data analysis techniques used in this research are Data Quality Test, Classic Assumption Test, Hypothesis Test, Multiple Linear Regression Analysis Coefficient of Determination. The research results show: (1) There is a significant influence between the transparency variable on the satisfaction of muzakki paying zakat at Baznas Jambi City. (2) There is no significant influence between the trust variable at Baznas Jambi City. Providing education to the entire Jambi City community that the Jambi City Baznas programs can be implemented well and can provide real transparency regarding both fund management and data input. In this way, it can maintain muzakki or become loyal to muzakki in Jambi City Baznas.

This research aims to knowing the effect of Independency, Organizatinal commitment  and role ambiguity on Performance of Auditor in Public Accounting Firm, Padang City. This study uses a quantitative approach. The data collected from the study were based on interviews and questionnaire distribution with sampling technique is simple random sampling. Data analysis techniques in research. This is a linear multiple regression analysis with the help of computer SPSS program. Results this study can conclude that role ambiguity has a negatice effect on the performance of auditor,lndependency has a positive effect on the performance of auditor, and organizational commitment has no effect on performance of auditor  in Public Accounting Firm, Padang City

This study aims to explore the impact of the Standard Operating Procedures (SOP) on employee performance at the West Aceh Regional Financial and Asset Management Agency (BPKD). The research sample consisted of 85 BPKD Aceh Barat employees who were selected using a purposive sampling technique. Data was collected through a questionnaire that had been tested for validity and reliability. Data analysis was performed using simple linear regression and the SPSS program. The results showed that SOP had a positive and significant impact on the performance of BPKD Aceh Barat employees. The value of t count is 5.015 and t table for this study is 2.00, indicating that t count is greater than t table. Thus, it can be concluded that SOPs have a significant influence on employee performance at BPKD Aceh Barat.

This research aims to understand the implementation of the role of organizational communication effectiveness, implementation of K3 (work health and safety) and company culture on employee work motivation. The research method in this research is a quantitative research method. The population in this study were all permanent employees of PT Kebon Agung Trangkil Pati Sugar Factory, while the sample in this study was 100 respondents. Determining the sample size used a non-probability sampling technique because the population was relatively small, so the technique taken was saturated sampling (census). Data analysis in this study used the SPSS version 24 program. The data analysis technique used was the Multiple Linear Regression Analysis equation model. The results of the analysis and discussion show that there is no influence between the role of organizational communication variables (X1) on employee work motivation variables, There is an influence between the role of occupational health and safety variables (X2) on employee work motivation variables, There is an influence between corporate culture variables (X3) on employee work motivation variables, Variables The influence of the role of organizational communication, work health and safety and company culture simultaneously have a positive and significant effect on employee work motivation at PT Kebon Agung Sugar Factory Unit Trangkil Pati.    

The purpose of this study is to determine the effect of company size and sales growth on corporate social responsibility in mining companies listed on the Indonesia Stock Exchange. The research time period used is 5 years, namely the 2017-2020 period. The population of this study includes all mining companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2020 period. The sampling technique used purposive sampling technique. Based on the predetermined criteria obtained 9 companies. The type of data used is secondary data obtained from the Indonesia Stock Exchange website. The analytical method used is multiple linear regression supported by the SPSS 25 program. The results show that company size have effect on corporate social responsibility and sales growth have no effect on corporate social responsibility.   Keywords: company size, sales growth, corporate social responsibility  

This study aims to examine the effect of emotional quotient, spiritual quotient, learning behavior and teaching methods of lecturers on the level of understanding of student accounting. This research was conducted on undergraduate students of the Accounting Study Program, Faculty of Economics at Islamic University of Majapahit and STIE AMM Mataram. This type of research is associative quantitative research. The population used in this study were all accounting study program students, totaling 1.460 respondents. The sample used was 100 respondents with Slovin formula as the sampling  technique. Data collection techniques using a questionnaire, with a Likert scale as a measuring tool. Data analysis in this study was linear regression analysis with the help of SmartPLS version 3.0 software. The results of this study indicate that emotional intelligence has no significant positive effect on the level of understanding of accounting, spiritual intelligence has a significant positive effect on the level of understanding of accounting, learning behavior has a significant positive effect on the level of understanding of accounting. accounting, lecturer teaching methods have no significant positive effect on the level of understanding of accounting.

Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, dan kualitas pelayanan secara parsial dan simultan terhadap keputusan pembelian pada Gedhong Kopi Karangkobar Banjarnegara. Penelitian ini menggunakan penelitian kuantitatif sebagai metodenya. Metode kuantitatif berbasis ideologi positif adalah metode untuk mempelajari populasi atau sampel. Penelitian ini menggunakan data primer yang bersumber dari 100 orang responden. Pengambilan data yang di lakukan dengan cara memberikan seperangkat pertanyaan atau pertanyaan tertulis kepada responden untuk di jawab. Selain itu penyebaran kuesioner dilakukan menggunakan google from kepada pelanggan Gedhong Kopi Karangkobar. Teknik yang digunakan untuk pengambilan sampel dalam penelitian ini dilakukan menggunakan kuesioner ata observasi secara langsung dengan analisis reresi linear berganda dengan program SPSS versi 25

This research aims to explain the significant influence between Organizational Culture and Work Environment on the Performance of Nutrition Installation Employees at Kediri District Hospital. This research data was obtained from the results of respondents' responses (questionnaires), as well as other research results that are relevant to the object under study, in this case primary data from employees of the Kediri District Hospital's Nutrition Installation with a sample of 39 respondents, and using saturated sampling as a sampling technique. , where the entire population is sampled. The analysis used in this research is multiple linear regression analysis using the SPSS 25.00 program. The results of this research showed that the Organizational Culture variable obtained a tcount value of 3.715 > ttable 1.688, so the Organizational Culture variable partially influenced Employee Performance, then the Work Environment variable obtained a tcount value of 2.461 > ttable 1.688, so the Work Environment variable partially influenced Employee Performance. Simultaneously, Organizational Culture and Work Environment influence the Performance of Nutrition Installation Employees at Kediri Regency Regional Hospital with the results of the Fcount test being 70.126>Ftable 3.25. In addition, a coefficient of determination (R2) of 0.796 or 79.6% is obtained. This indicates that the Performance of Installation Employees Nutrition at Kediri District Hospital is influenced by Organizational Culture and Work Environment by 79.6%. Meanwhile, the remainder is influenced by other independent variables which are not included in this research, amounting to 20.4%