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This research aims to conduct risk analysis on Micro, Small and Medium Enterprises (MSMEs) with a case study on XYZ MSMEs using the SWOT analysis method. Risk analysis is crucial in identifying internal and external factors that can affect business continuity. By applying the SWOT approach, this research evaluates the strengths, weaknesses, opportunities and threats faced by XYZ MSMEs. By identifying these factors, this research provides a holistic picture of the internal and external conditions of XYZ MSMEs and the risks that may arise. The SWOT method is used as a tool to formulate an effective risk management strategy to increase the competitiveness and resilience of XYZ MSMEs in the market. The results of this analysis can be the basis for more targeted strategic decision making and risk planning in supporting the growth of MSMEs in a dynamic business environment.  

In Indonesia, tourism still has an important role in supporting national development. Morotai Island as a border area has a huge local potential in mining, farming, plantation, including human resources and tourism. Therefore, this research aimed to provide a recommendation for tourism development and so that to improve tourism competitiveness, particularly tourism activity conducted by tourists, based on SWOT analysis. This research used descriptive qualitative method. The research location was in the territory of Daruba, South Morotai, Morotai Island District, North Maluku Province. The data were obtained by doing observation, interview and literature study. In the interview part, some staff of Tourism Board and local people became the sources through focus group discussion and direct interview referred to purposive sampling technique. The SWOT analysis shows that Morotai Island District has nature beauty and War World II historical ruins as the strength. Those still have a huge opportunity to develop so that to revive the tourist activity there. Not to mention, Kelapa Bido as an endemic plant in Morotai Island District. Based on the SWOT analysis and observation, the recommendations for tourism activity are managing tour packages, agrotourism and digital tourism via augmented and virtual reality.  

Every financial institution has a frontliner who serves as a front guard or sequencer and provides information about banking as well as initial impressions of a bank. Due to the rapid development of the banking industry, PT. Bank Sumut KCP Syariah Lubuk Pakam must determine ways to improve the performance of frontline employees so they can compete with other banks. The problems raised in this research relate to how PT. Bank Sumut KCP Syariah Lubuk Pakam chose an approach to improve frontliner performance through SWOT analysis. Frontline Officers must have the knowledge and expertise in their profession to carry out their primary duties effectively. To do this, they must receive training and support that starts from the individual's outer appearance and continues within, so that when providing consumers receive fast, efficient and polite service, resulting in high customer satisfaction. This research uses qualitative methods and descriptive research design. SWOT analysis is used to apply qualitative and descriptive analysis to arrive at research conclusions. Based on the results of the Cartesian diagram, the institution is in Quadrant I, actively implementing a Growth-Oriented Strategy and supporting this strategy.

This research aims to explore the application of SWOT analysis as an effort to enhance competitiveness and overcome challenges in managing the KRUV social media service. The research method applied is a quantitative descriptive approach. The SWOT analysis approach includes descriptive methods, SWOT matrix, and SWOT diagram analysis. Data collection is carried out through interviews, questionnaires, and literature reviews. The research findings indicate that further evaluation is needed for the SWOT analysis strategy to improve competitiveness, thereby strengthening the performance of the KRUV Social Media Management Service, both internally and externally, in expanding its business.

Current business developments have moved from conventional systems to digital marketing systems and the use of digital marketing is the right opportunity for current developments in Indonesia. However, in its current condition, there are still business actors who do not understand digital marketing and lack awareness among the public or entrepreneurs to utilize digital media as a means to develop their activities. In the research, the researcher used a data processing method with a digital marketing funnel and the data was processed using SWOT analysis. Based on these problems, digital marketing training was carried out. This research aims to find out research results that can increase understanding of digital marketing funnel sales at Graha Office. It is hoped that the findings of this research can help companies formulate more effective digital marketing strategies that focus on achievement.

This research applies Marketing Funnel and SWOT Analysis to the Graha Office marketing strategy at PT ABC. Funnel stages involve Awereness, Consideration, Purchase, Retention, and Advocacy. The analysis data, including query popularity, market stage, clicks, impressions, and product CTR, are taken from Microsoft Excel. The focus of the research was the internal and external factors affecting the marketing of Graha Office. SWOT analysis identified Strengths, Weaknesses, Opportunities, and Threats. Results show the effectiveness of the Marketing Funnel strategy with full expectations. Achieving customer expectations involves process, product, location, employee attitude, friendliness, convenience, and product arrangement. The SWOT analysis highlights internal components, including management and product strategy, that influence marketing success. The findings form the basis for developing Graha Office's marketing strategy, strengthening its position in the competitive market. The implications of this study serve as a guide in strategic decision-making to deal with market dynamics.

Strategi bisnis merupakan suatu hal yang penting dalam menjalankan suatu usaha atau usaha baik skala kecil maupun besar, termasuk UMKM, karena dengan memiliki strategi bisnis maka pengusaha atau pemilik dapat meningkatkan kemampuannya dalam bersaing dengan usaha yang dipimpinnya. Salah satu cara dalam menerapkan strategi bisnis adalah dengan menggunakan analisis SWOT, yang mana pemangku kepentingan UMKM perlu mengetahui kekuatan, kelemahan, peluang dan ancaman dari bisnis yang dijalankannya. UMKM adalah usaha ekonomi produktif yang mandiri, biasanya dijalankan oleh perseorangan atau badan hukum yang bukan merupakan anak perusahaan atau afiliasi dari badan usaha yang secara langsung atau tidak langsung dimiliki, dikuasai, atau dimiliki sebagian. Pelaku ekonomi dalam kegiatan ini merupakan pelaku ekonomi dari desa Jayamukti yang tergabung dalam komunitas Milenial Bangkit Indonesia. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menganalisis dan mengidentifikasi strategi bisnis yang sesuai dan menerapkan strategi bisnis tersebut untuk meningkatkan penjualan UMKM. Permasalahan yang dihadapi oleh para pemangku kepentingan UMKM terkait dengan ketidakmampuan mereka dalam mengidentifikasi strategi bisnis yang baik dan tepat. Pemangku kepentingan UMKM mengaku kurang memiliki pengetahuan untuk menganalisis strategi bisnis yang baik dan tepat. Dengan demikian, melalui kegiatan sosialisasi strategi bisnis yang bertujuan untuk meningkatkan pendapatan UMKM, badan usaha dapat memberikan informasi, pengetahuan dan keterampilan untuk menentukan strategi bisnis yang tepat dan dapat diterapkan langsung pada kegiatan usaha Anda

Skincare is a product that has changed many aspects of people's lives in the development of science and technology. The rise of skincare products allows competition to emerge with other similar skincare products. Therefore, a business actor carries out various kinds of promotions and uses good strategies to get the right target consumers. PT. XYZ is a company operating in the creative industry sector. Where in marketing its products PT. XYZ mostly uses digital platforms. However, the promotions that have been carried out so far do not yet know the strengths, weaknesses, opportunities and threats that the company has in order to be able to compete with other companies. Observing these problems, research was carried out to provide solutions through observation and active participation approaches. The research results show that product marketing strategy analysis using the SWOT method can help companies identify strengths, weaknesses, opportunities and threats in order to increase company value

In measuring company performance, several aspects are needed to identify and evaluate company performance. With increasingly tight competition in the business world, many companies are utilizing various business strategies as support to improve their performance. Implementing a business strategy will be beneficial if its implementation is in accordance with the company's goals, vision and mission. Implementation of business strategy aims to support the company's growth and long-term targets. PT. XYZ is one of the companies in the maritime sector that is currently experiencing quite good business growth, in an effort to achieve its goals. One method of analyzing company strategy is to use the SWOT matrix (Strength, Weakness, Opportunity and Threat) and the SPACE Matrix, namely analyzing from an internal company perspective by reviewing the strengths and weaknesses that exist within the company and from an external company perspective by reviewing the company's internal aspects. opportunities and threats that exist outside the company which are then created a matrix to determine PT's position. XYZ. Based on the IFAS matrix, PT XYZ' position is in a relatively good position in facing its internal environment with a value of 2.80. Meanwhile, PT XYZ' EFAS position matrix is in a relatively good position in facing its external environment with a total value of 3.10. From the results of research on strategies to improve company performance at PT. XYZ was found to be in an Aggressive position..    

Marketing strategy is a very important thing for a company to do to develop and improve the quality of its products. This strategy can be carried out by any business, be it a large business, medium business, small business or micro business. In this research the author gave the title 'Analysis of Marketing Strategies Carried Out by Small Businesses'. The purpose of this research is to provide information to readers or entrepreneurs regarding the marketing strategies carried out by the Dgilangemil business. From the research, readers and entrepreneurs can take examples of what the Dgilangemil small business did in developing their business which they started from zero until their business began to be known by many people using the marketing strategy of SWOT Analysis and Marketing Mix. In this research the author used a qualitative descriptive research method. Qualitative research is a research process carried out by observing and investigating a phenomenon that occurs and producing descriptive data. In this research, the author conducted observations, interviews and documentation with the owner of this business, namely Dea Puspita, which was carried out on December 11 2023 at the production site in the city of Langkat.

A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews.Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management. The conclusion of this research highlights the importance of business networks, marketing strategies, service production processes, and financial management in running a wedding organizer service business.

The aim of this research is to find out how extracurriculars are implemented at SD Negeri 068 Sindanglaya and analyze the strengths, weaknesses, opportunities and threats of the school's extracurriculars. The method used in this research is descriptive qualitative method. The research we conducted was field research in which school principals and extracurricular coaches were the subjects. Data collection was taken by means of observation, interviews and documentation. After conducting research, the results showed that extracurricular activities at SD Negeri 068 Sindanglaya had strengths, namely, teachers were actively involved as coaches and trainers supported by external trainers who were experts in their fields and increased students' interests and talents. Meanwhile, the weaknesses are limited time, budget and facilities. The opportunities obtained include cultivating good behavior and character, developing personal potential, skills and interests, and providing opportunities to become outstanding students. However, in its implementation there are also several threats, including a lack of support from parents or guardians of students and a lack of motivation for students to take part in extracurricular activities.

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.

Fakfak merupakan kabupaten yang berpenduduk mayoritas beragama Islam yang memiliki 17 Wilayah Pemerintah Distrik dengan 142 kampung induk serta 7 kelurahan. Luas wilayah kabupaten ini adalah sebesar 14.320km2. Tujuan dari penelitian ini adalah untuk menganalisis kekuatan, kelemahan, peluang dan anacaman pada desa wisata yang diteliti. Penelitian ini juga merumuskan starategi apa yang digunakan dalam memerdayakan masyarakat sekitar. Penelitian ini menggunakan analisis matriks SWOT. Dengan adanya penelitian ini, maka dapat menjadi solusi baru dalam membantu masyarakat meningkatkan pendapatan dan peningkatan daya saing tanaman pala.  Target luaran penelitian ini adalah menghasilkan informasi terkait strategi yang dapat digunakan dalam pengembangan desa wisata pala. Selain itu, penelitian ini juga akan menghasilkan publikasi pada jurnal nasional terakreditasi (sinta 2) dan uraian Tingkat Kesiapan Teknologi  (TKT) berada pada level 2.  Hasil penelitian menempatkan strategi kampung Nemewikarya pada kwadran I yaitu strategi progresif, hasil dari analisis data diketahui bahwa O > S (opportunity lebih besar daripada) sesuai dengan strategi progresif. Strategi ini merupakan salah satu strategi yang sangat cocok untuk organisasi yang masih berkembang dengan segala kekuatan dan kekurangannya. Pariwisata Kampung Nemewikarya memiliki peluang besar untuk menarik wisatawan walaupun masih ada kelemahan-kelemahan. Salah satu kekurangan yang sangat menonjol bahwa Kuliner makanan yang belum mencukupi bagi pengunjung serta masih kurangnya promosi baik melalui media cetak maupun media elektronik.

Indonesia merupakan negara produsen dan pengekspor biji dan fuli pala terbesar dunia, dengan pangsa pasar dunia sebesar 75 persen. Produksi pala di Papua Barat pada tahun 2021 yaitu 1,857 ton. Hal ini meningkat dari tahun sebelumnya, pada tahun 2020 produksi pala yaitu 1,658 ton.produk  olahan pala merupakan salah satu bentuk untuk peningkatan perekonomian masyrakat dengan memanfaatkan sumber daya daging pala yang melimpah. Penelitian ini bertujuan untuk mengembangkan usaha Business Model Canva pada UMKM Kembang Empat di Kabupaten Fakfak. Metode  analisis  data yang  digunakan  dalam  penelitian  ini menggunakan business  model  canvas. Pengambilan  sampel  daerah  penelitian  dilakukan  secara  sengaja  ( purposive sampling).  Lokasi  yang  dipilih  adalah  UMKM Kembang Empat di Kabupaten Fakfak. Hasil penelitian ini adalah UMKM Kembang Empat menerapkan business model canvas belum maksimal, dan adanya tambahan  yang perlu diperhatikan kembali seperti key  activities memberi  brosur  umkm kembang empat  bagi  pengunjung  tempat produksi, cost structur biaya pemasaran dan biaya lainnya, customer relationships memberikan  gift/bonus   kepada   pelanggan   ataupun reseller, channel   online (Shopee, Bukalapak, Tokopedia, Lazada) dan offline (brosur). Selain itu, strategi bisnis yang tepat untuk diterapkan oleh UMKM Kembang Empat  berdasarkan analisis SWOT yaitu strategi SO (strenght opportunities) atau disebut strategi agresif adalah dengan meningkatkan kualitas produk dan menjadikan produk tersebut sebagai ole-ole khas fakfak. Sehingga penting bagi UMKM kembang empat memperhatikan kedua hal jika ingin berhasil mengembangkan usahanya.

Peningkatan jumlah penduduk yang cukup pesat menyebabkan kebutuhan akan perumahan juga meningkat, hal ini terjadi di Kelurahan Paccinongan yaitu munculnya titik pertumbuhan perumahan di tengah perkampungan warga, hal tersebut bisa memicu dampak sosial, ekonomi, dan lingkungan. Berdasarkan hal tersebut penelitian ini bertujuan untuk mengidentifikasi pola perkembangan perumahan, mengidentifikasi dampak perkembangan perumahan, serta menyusun arahan pengembangan perumahan. Lokasi penelitian berada di Kelurahan Paccinongan. Metode pengumpulan data dilakukan dengan survei lapangan, dokumentasi, wawancara, dan studi kepustakaan. Metode analisis data yang digunakan adalah analisis spasial, tetangga dekat, deskriptif kuantitatif kualitatif, komparatif, dan SWOT.  Hasil penelitian menunjukkan bahwa bentuk pola perumahan yang berkembang yaitu pola linear grid dan pola gated community, pola persebaran perumahan yaitu tersebar secara merata, dan lokasi pembangunan perumahan sudah sesuai dengan rencana tata ruang. Adapun dampak perkembangan perumahan terhadap aspek lingkungan yaitu penyusutan lahan pertanian sebesar 207.86 ha, menurunnya kualitas drainase, namun di sisi lain terjadi peningkatan cakupan pelayanan jalan, dan kualitas air bersih yang masih bagus tidak terkontaminasi. Dampak terhadap aspek sosial yaitu terjadinya penurunan tingkat interaksi sosial dan tingkat kriminalitas, serta munculnya inovasi baru terkait kegiatan sosial. Dampak terhadap aspek ekonomi berupa peningkatan pendapatan masyarakat, munculnya peluang kerja baru, penambahan fungsi rumah ke fungsi ekonomi, dan meningkatnya harga lahan. Adapun arahan pengembangan perumahan diprioritaskan pada pengadaan dan perbaikan drainase sepanjang 4.845 meter, peningkatan kualitas jalan sepanjang 5.828 meter, penyediaan ruang terbuka publik, mengontrol harga lahan dengan sistem land banking, dan pemberdayaan masyarakat lokal.

Technological developments in Indonesia have an influence on current developments, especially fast food restaurants which are currently a trend among consumers, including McDonald's. With the trend of fast food such as McDonald's, many competitors have emerged with similar companies. This research was conducted with the aim of knowing and analyzing McDoanald's marketing strategy using a SWOT analysis consisting of Strengths, Weaknesses, Opportunities and Threats. The method in this research is a case study using SWOT analysis. The data used in this research is secondary data. On the other hand, qualitative research is a type of research that uses techniques to extract information using data sets that are larger than one point of view, such as journals, articles, and so on. This type of qualitative research is carried out by collecting clear data to analyze information related to ongoing research. The research results show that McDonald's has strengths, weaknesses, opportunities and threats in its marketing activities. The results of the analysis show that McDonald's must use a strategy to increase the effectiveness of promotions through advertising, media and existing websites as well as adding sponsorship and collaboration with other top artists.

The development of an Islamic-based economy in Indonesia has spread to many fields, both financial and non-financial. It is very clear that the Islamic financial system in Indonesia has the ability to encourage faster economic growth and increase financial stability with the aim of improving the welfare of individuals and society. Strategic steps are needed to optimize the sharia economic system at the national and international levels so that the effect is greater. The purpose of this paper is to philosophically analyze the structure of the sharia economy, as well as the methods and systems needed to accelerate sharia economic growth in the city of Medan. Strengths, weaknesses, opportunities and threats (SWOT) data analysis is used in this research to determine strategies for building an Islamic economic and business system in Medan City.

Efforts to achieve and maintain an achievement are closely related to the quality of sports coaching provided, one of which is through a training center. The Ponorogo Regency athletics training center is still relatively new, for this reason this study aims to determine (SWOT) the strengths, weaknesses, opportunities, and threats of the Ponorogo Regency athletics training center. The method used is descriptive qualitative with data collection techniques in the form of interviews with the chairman of the board, two trainers, and six athletes from the Ponorogo District athletics training center. The results showed that strength is obtained from training program factors that have been arranged according to the needs of athletes because of the selection of competent trainers and the recruitment of athletes who are carried out thoroughly so that it has the potential to become an opportunity for increased achievement in subsequent activities. Weaknesses are dominated by the lack of adequate facilities and infrastructure. This is in line with the threat that government support for facilities and infrastructure is still lacking, which has the potential to reduce athletes' interest in participating in training.

In 2023, the Indonesian government projects rice production of 54 million tons, while the need for rice is projected to be 32 million tons. This fact shows that the rice business is still profitable in Indonesia because rice remains the staple food that is most consumed by the community. Although wheat consumption continues to increase, rice remains the main choice. CV. Rahmat Jaya is a company that has long been engaged in the production and sale of rice. Despite facing fierce competition and market uncertainty, this company managed to manage the rice business well. CV. Rahmat Jaya is able to produce 40,000 kilograms of rice per month and sell 60,000 kilograms of rice per month. This research aims to analyze the marketing strategy carried out by CV. Rahmat Jaya in increasing sales. The research uses the SWOT Analysis approach to classify a company's position and determine marketing strategies that suit its environment. Data analysis is carried out with a SWOT matrix, which consists of strength, weakness, opportunity, and threat factors. From the results of the analysis, four alternative strategies were produced that can be considered by company management.