Publication Search

The development of the automotive industry, especially automatic motorcycles in Indonesia, is increasingly rapid and triggers fierce competition between manufacturers, including Piaggio with the Vespa Matic LX product which has a unique design, elegant image, and different characteristics from other automatic motorcycles. This study aims to analyze the influence of price perception, promotion, product quality, lifestyle, and brand image on the interest in buying Vespa Matic LX in people in Tegal City. The research approach uses quantitative methods with survey techniques. The study population is the people of Tegal City who use or own a Vespa Matic LX, and because the population is unknown, the sample determination uses the Lemeshow formula so that 100 respondents were obtained. Data analysis included instrument tests, classical assumption tests, and multiple linear regressions with the help of IBM SPSS Statistics 22. The results showed that all variables—price perception, promotion, product quality, lifestyle, and brand image—had a positive and significant effect on purchase interest. These findings confirm that the management of the right marketing strategy in terms of price, promotion, quality, lifestyle, and brand image can increase consumer interest in the Vespa Matic LX. This research provides important implications for companies in formulating marketing strategies that are more effective and oriented to consumer needs.

This study aims to examine the effects of workload, job stress, and work spirit on employee performance at PT Victory International Futures Surabaya, a financial services company operating in the highly demanding futures trading industry. Employing a quantitative descriptive–correlational approach, data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression using JASP and Partial Least Squares–Structural Equation Modeling (PLS-SEM) using WarpPLS, which is suitable for addressing multicollinearity issues and relatively small sample sizes (n = 37). The findings reveal that workload and job stress have significant negative effects on employee performance, whereas work spirit has a significant positive effect and emerges as the most dominant predictor. These results reinforce the Job Demands–Resources (JD–R) theory, which posits that job demands such as workload and stress can reduce performance when not balanced with adequate psychological resources like work spirit. Practically, the study recommends that management optimize workload distribution, implement stress management strategies, and strengthen employee motivation to improve performance sustainably. The study is limited by its small sample size and single-company focus, suggesting that future research should expand the organizational context and incorporate additional variables such as job satisfaction or organizational commitment.  

This study aims to analyze the influence of service quality, product quality, price perception, and Word of Mouth on eyeglass purchasing decisions at Optik Anugerah Nganjuk. The background of this study is based on the increasing business competition in the optical sector and the increasing consumer awareness of the value, price, and quality of the products they consume. This study uses a quantitative approach with a survey method. The population in this study were all consumers of Optik Anugerah Nganjuk, with a sample of 88 respondents determined using a specific sampling technique. Data collection was carried out by distributing questionnaires compiled based on a Likert scale. The obtained data were analyzed using multiple linear regression methods to determine the influence of independent variables on the dependent variable. The results of the study indicate that partially service quality, price perception, and Word of Mouth have a significant effect on purchasing decisions, while product quality has no significant effect. However, simultaneously, all four independent variables have a significant effect on purchasing decisions. The findings of this study are expected to be strategic considerations for optical managers in improving service quality and the effectiveness of marketing strategies.

This study examines the influence of transparency and accountability on the performance of public service delivery in Pakpak Bharat Regency. Using a quantitative research design, data were collected through questionnaires administered to residents who accessed public services provided by local government institutions. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM‑PLS) to evaluate the relationships among the studied variables. The findings reveal that both transparency and accountability have a significant positive effect on public service performance, with transparency demonstrating a stronger influence compared to accountability. These results indicate that improving openness in governmental decision‑making processes and strengthening accountability mechanisms in the execution of public duties are essential strategies for enhancing service quality. The study provides practical implications for local governments, emphasizing the need to formulate policies that promote transparent governance and reinforce accountability structures to increase the effectiveness and efficiency of public service delivery. Overall, this research contributes to the growing body of literature on public sector governance by highlighting the critical role of transparency and accountability in improving public service outcomes at the regional level.

This study analyzes the influence of visual aesthetics on Instagram feeds in shaping the brand image of @wmdfashion among its followers. In the digital era, visual presentation has become a key factor in how audiences perceive fashion brands, particularly through elements such as color consistency, layout, visual style, and content creativity. This research employs a quantitative approach using an online survey distributed to 100 active followers of @wmdfashion. A Likert-scale questionnaire was used to measure perceptions related to feed aesthetics and brand image. The data were analyzed descriptively and through simple linear regression to examine the effect of the independent variable on the dependent variable. The findings show that Instagram feed aesthetics have a positive and significant impact on brand image, indicating that visually consistent and appealing content strengthens perceived quality, brand associations, and consumer trust. These results underscore the strategic importance of visual branding for local fashion businesses in enhancing audience engagement and building a favorable digital brand image.

This study examines the implementation of social rehabilitation program policies for people with physical disabilities at the Technical Implementation Unit (UPT) Social Rehabilitation Bina Laras Pasuruan under the East Java Provincial Social Service. Using George C. Edwards III's policy implementation model, this research analyses four key variables: communication, resources, disposition, and bureaucratic structure. This qualitative descriptive study employed interviews, observation, and documentation as data collection techniques. The findings reveal that the implementation has been running reasonably well, with clear communication channels established between program implementers and beneficiaries. However, several challenges persist, including limited human resources, particularly professional social workers and medical rehabilitation specialists, as well as budget constraints affecting service quality. The disposition of implementers shows a positive attitude toward policy goals, though the bureaucratic structure requires improvement in coordination mechanisms. The study concludes that while the social rehabilitation program has improved the quality of life for persons with disabilities, optimising policy implementation requires addressing resource limitations, strengthening inter-agency coordination, and enhancing community participation in rehabilitation efforts

Although Experience Quality has been extensively researched, comprehensive studies remain limited. This research aims to conduct a Systematic Literature Review (SLR) and bibliometric analysis of existing empirical work on Experience Quality. The methodology used is SLR, with data collected from the Scopus database using the search term "Experience Quality" in the title, abstract, and keywords. This search yielded 1,297 publications from 1965 to 2025 (evaluated on October 24, 2025). The data were analyzed bibliometrically using VOSviewer. The findings confirm that experience quality has a significant effect on brand perception and customer satisfaction, which consequently impacts customer loyalty. Practically, this implies that brand and service managers must treat experience quality as a strategic variable, as good products or services alone are insufficient for long-term loyalty. Socially, positive experiences are shown to strengthen social networks, increase community involvement, and promote inclusion. This research is limited by its reliance solely on the Scopus database; future research should integrate additional databases, such as Web of Science, for broader generalization. Despite the global development of this topic, in-depth, structured studies are scarce. This research is valuable and original as it provides a comprehensive summary and a research roadmap through SLR and bibliometric analysis.

This study analyzes the influence of Digital Marketing Strategy and Brand Image on consumer purchasing decisions and tests the role of Brand Awareness as a moderating variable at Moringa Coffee and Eatery. Data collection was conducted using a Likert scale questionnaire and processed using SmartPLS 4.0 with a quantitative PLS method approach. The results show that Digital Marketing Strategy and Brand Image have a significant effect on purchasing decisions. However, Brand Awareness does not act as a moderating variable because it does not strengthen the relationship between the two on Purchase Decisions. These findings emphasize the importance of optimizing digital marketing strategies and strengthening brand image, as well as the need to increase brand awareness in order to support the effectiveness of marketing strategies. Furthermore, the study highlights that consumers tend to make purchasing decisions based on the perceived value and credibility presented through digital platforms, making consistent online engagement crucial. Improving brand awareness may require more targeted promotional activities, interactive content, and customer involvement to build a stronger emotional connection with the brand. Overall, these results provide valuable insights for managers aiming to enhance competitiveness and customer loyalty in the digital marketplace.

Background: Cardiac catheterization is the most widely used diagnostic and hemodynamic intervention procedure in the world for the treatment of coronary heart disease (CHD). Cardiac catheterization can cause anxiety in patients who will undergo it. Objective: To analyze the factors that influence the anxiety of patients who will undergo cardiac catheterization. Method: This study is a descriptive analytical study with a cross-sectional approach conducted at Murni Teguh Memorial Hospital Medan. The study population was 40 people, and all of them were used as samples (total sampling). The research instrument was a questionnaire. Data analysis was carried out univariately and bivariately using the Chi-Square test with a significance level of 95% (= 0.05). Results: This study shows that there is a significant influence between knowledge, family support, past experience, and education level on the anxiety of patients who will undergo cardiac catheterization at Murni Teguh Hospital Medan. This is proven by the chi square test with p values for each knowledge (p = 0.000); family support (p = 0.002); past experience (p = 0.003); and education (p=0.003) which are all less than 0.005. Conclusion: Cardiac catheterization patient anxiety is influenced by knowledge, family support, past experience, and education level. Suggestion: It is recommended that further researchers increase the number of samples and independent variables, considering that many factors influence patient anxiety before cardiac catheterization/angiography

This study investigates the impact of intrinsic motivation, workload, and competence on job satisfaction, exploring its implications for employee performance, with job satisfaction serving as a mediating variable. A quantitative approach was employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis collected via questionnaires. The results reveal that intrinsic motivation has a positive but insignificant impact on job satisfaction and performance. Workload significantly improves job satisfaction but does not affect performance, while competence significantly enhances both job satisfaction and performance. Additionally, job satisfaction positively affects employee performance. The mediation analysis reveals that job satisfaction mediates the relationship between competence and workload on performance, but does not mediate the relationship between intrinsic motivation and performance. These findings highlight the critical roles of competence and job satisfaction in improving employee performance, suggesting that intrinsic motivation and workload may require additional factors, such as compensation and work environment, to be more effective.

The global and national rates of cesarean section (CS) deliveries continue to show an increasing trend, including in Lampung Province. This study aims to analyze the factors associated with the increased incidence of CS deliveries at Griya Medika Dompet Dhuafa Hospital. An analytical quantitative design with a cross-sectional approach. The study population consisted of all mothers who gave birth during the period of January–June 2025. The sample was determined using the Slovin formula, yielding 240 medical records selected through simple random sampling. The independent variables included maternal age, educational background, obstetric history, and medical indications, while the dependent variable was CS delivery. The study was conducted from July to August 2025. Data were analyzed using univariate and bivariate methods with the Chi-Square test. The results showed that most respondents underwent CS delivery (95%). Maternal characteristics included non-risk age (73.8%), secondary education (38.3%), multiparity (54.2%), and the most common medical indication was fetal indication (55.4%). Bivariate analysis indicated no significant relationship between maternal age (p=0.519), educational background (p=0.509), and obstetric history (p=0.694) with CS delivery. Conversely, there was a significant association between medical indications and CS delivery (p=0.041). It was concluded that the increasing rate of CS deliveries is predominantly influenced by medical indications, particularly fetal indications. Therefore, it is recommended that health workers enhance early detection of pregnancy and childbirth risks and strengthen educational efforts for pregnant women as preventive measures to reduce the incidence of CS

This study examines the factors influencing Indonesia’s motor vehicle exports to nine developing countries using the gravity model approach with long-term and short-term panel data. The variables analyzed include the Gross Domestic Product (GDP) of partner countries, exchange rates, economic distance, and trade cooperation agreements. The data are analyzed using the Error Correction Model (ECM) to capture short-term dynamics and long-term relationships. The long-term results show that partner countries’ GDP has a significant positive effect on Indonesia’s vehicle exports, indicating that economic growth in partner countries increases demand for Indonesian automotive products. Conversely, exchange rates and economic distance have significant negative effects, suggesting that depreciation of partner currencies and economic disparities reduce export volumes. Trade cooperation agreements do not have a significant impact in the long term. In the short term, changes in GDP continue to have a significant positive effect, while exchange rates maintain a significant negative impact on exports. Economic distance and trade agreements are not significant in the short term. The significant and negative error correction term (ECT) confirms the existence of an adjustment mechanism toward long-term equilibrium. This study highlights the importance of partner countries’ economic growth and exchange rate stability in supporting Indonesia’s vehicle exports to developing countries, as well as the need to address structural barriers to improve long-term competitiveness.

This study aims to analyze the impact of participative leadership on voice behavior with knowledge sharing as a mediating variable among employees at PT. Jambi Ekspres Televisi. This research uses a quantitative approach with Structural Equation Modeling (SEM-PLS) technique analyzed using SmartPLS 4.0. The sample consists of 30 respondents selected through saturated sampling. Data were collected using a Likert scale questionnaire that measures the variables of participative leadership, voice behavior, and knowledge sharing. The results of the study show that (1) participative leadership, voice behavior, and knowledge sharing are at a high category; (2) participative leadership has a positive and significant impact on voice behavior; (3) participative leadership has a positive and significant impact on knowledge sharing; (4) knowledge sharing has a positive and significant impact on voice behavior; and (5) knowledge sharing significantly mediates the relationship between participative leadership and voice behavior. This study recommends that PT. Jambi Ekspres Televisi enhance participative leadership practices by strengthening two-way communication and implementing a more structured knowledge management system to improve performance and collaboration among employees.

Obesity among adolescents is a growing health problem in Indonesia, especially among adolescents aged 6-12 years, which was 19.7% in 2023. Unhealthy eating patterns and lack of physical activity are the main factors that can influence the incidence of obesity. This study aims to analyze the relationship between eating patterns, physical activity, and the incidence of obesity among adolescents at SMA Negeri 1 Abuki. This study used a quantitative method with a cross-sectional approach. The population in this study consisted of 82 adolescent students. The sample used in this study consisted of 41 people selected using simple random sampling. The data were obtained from direct interviews in the field using questionnaires and measurements, and the measurement results were processed using SPSS 25 For Windows. The data were then analyzed using univariate and bivariate analyses using the Chi-Square statistical test. Based on the results of the chi-square statistical test on the eating pattern variable, a p-value of 0.000 was obtained, which is less than 0.05 (0.000 < 0.05). Meanwhile, the results of the chi-square statistical test on the physical activity variable obtained a p-value of 0.000, which is less than 0.05 (0.000 < 0.05). Unhealthy eating patterns and lack of physical activity are the main risk factors for obesity among adolescents at SMA Negeri 1 Abuki. This study suggests the need for intervention in the form of health education to improve

This study aims to determine the effect of library facilities on students' interest in reading books in economics for grades 10, 11, and 12, majoring in social studies at SMA Negeri 1 Kabila, Bone Bolango Regency, Gorontalo Province. This study used a quantitative approach. Data collection methods used in this study were observation, documentation, and questionnaires. Based on the description above, the population in this study was 489 students in grades 10, 11, and 12 majoring in social studies at SMA Negeri 1 Kabila. The sample in this study was grades 10, 11, and 12. The analytical method used was simple linear regression. The results showed an effect. The results obtained a R-squared coefficient of 0.258. This value means that 25.8% of the variability in the variable of interest in reading economics textbooks for grades 10, 11, and 12 majoring in social studies at SMA Negeri 1 Kabila, Bone Bolango Regency, Gorontalo Province can be explained by library facilities, while the remaining 74.2% is influenced by other variables not examined in this study.

This study aims to empirically analyze how the implementation of Green Supply Chain Standards and halal certification affects the competitiveness of Food and Beverage SMEs in Padang City. Sustainable economic development requires the integration of environmental and ethical aspects in the supply chain, especially in the food sector. In Padang City, Food and Beverage SMEs are the driving force of the economy, facing a dual challenge of meeting consumer demands for halal products and environmentally friendly practices. This study uses a quantitative approach with a survey method. Primary data were collected through questionnaires from a sample of owners or managers of food and beverage SMEs operating in Padang City. Data management is carried out using regression analysis or Structural Equation Modeling to test the hypothesis of the effect of independent variables GSCM and Halal Certification on the dependent variable (SME Competitiveness). This research is expected to demonstrate that the implementation of GSCM positively affects the competitiveness of SMEs, and halal certification also has a significant positive impact on competitiveness, especially in expanding market access and increasing Muslim consumer trust.

This study aims to conduct a comparative analysis of the implementation of PSAK 238 (Intangible Assets) and PSAK 236 (Impairment of Assets) within Indonesian manufacturing companies. Using a quantitative descriptive design, the research draws on annual reports of 50 selected manufacturing entities listed on the Indonesia Stock Exchange for the fiscal year 2023. Key variables include recognition, measurement, amortisation (for PSAK 238) and impairment indicators, recoverable amount, reversal-conditions (for PSAK 236). Findings indicate that although majority of firms comply with recognition criteria under PSAK 238, significant discrepancies persist in the disclosure of measurement model usage and the reversal of impairment losses per PSAK 236. The implications highlight the need for enhanced audit procedures and training for preparers of financial statements to ensure robust, transparent reporting. The study contributes theoretically by bridging standard-setting literature and empirically by offering insight into Indonesian practice. Implications for regulators and practitioners are discussed.

This study aims to analyze the influence of local taxes and levies on Surabaya City's Original Regional Revenue (PAD) during the 2014–2024 period. PAD is a crucial indicator for measuring regional fiscal independence, so understanding the factors influencing it is highly relevant. This study employed a quantitative approach using secondary data in the form of revenue realization reports obtained from the Directorate General of Taxes and Finance (DJPK) of the Ministry of Finance and the Surabaya Regional Revenue Agency (Bapenda). Multiple linear regression analysis was used to determine the partial and simultaneous effects of both independent variables on PAD. Descriptive results indicate that local taxes have experienced stable long-term growth, despite a decline during the pandemic. While local levies tend to fluctuate and are more dependent on the level of public service activity. Through statistical testing, this study is expected to identify the contribution of each variable to increasing PAD and provide strategic recommendations for local governments in optimizing revenue. The findings also provide an empirical overview that can be used as a basis for planning more effective and sustainable regional fiscal policies.

Abstract. This study aims to analyze the effect of four-wheeled vehicle production and imports on the unemployment rate in West Java Province during the 2016–2023 period. The background of the study stems from the fluctuating conditions of vehicle production and imports, as well as West Java's unemployment rate, which tends to be higher than the national average. The study employed a quantitative approach with secondary data obtained from Statistics Indonesia (BPS) and the Indonesian Association of Indonesian Automotive Manufacturers (GAIKINDO). The analytical method used was multiple linear regression to determine the simultaneous and partial effects between variables. The results show that four-wheeled vehicle production and imports simultaneously have a significant effect on the unemployment rate. Partially, four-wheeled vehicle production has a significant negative effect, meaning that increased production can reduce the unemployment rate in West Java. Conversely, four-wheeled vehicle imports have no significant effect on the unemployment rate, so increased imports do not directly affect labor absorption. The coefficient of determination of 83.4% indicates that production and imports contribute significantly to explaining variations in the unemployment rate. These research findings emphasize the importance of strengthening the automotive industry sector as a strategy to reduce unemployment in West Java.

Economic growth is the process of increasing a country's production capacity to generate goods and services over a specific period, reflecting the income and well-being of its people. This research aims to analyse the influence of labor, exchange rates, and exports on the Gross Domestic Product (GDP) of the manufacturing sector in Indonesia during the period 2010-2024. The method used is multiple linear regression analysis with the Ordinary Least Square (OLS) approach, using secondary data obtained from the Central Bureau of Statistics (BPS) and Bank Indonesia (BI). The research results indicate that all three independent variables, namely labor, exchange rate, and exports, have a positive and significant impact on the GDP of the manufacturing sector, both partially and simultaneously. The coefficient of determination (Adjusted R2) value of 0.9633 indicates that 96.33% of the variation in industrial sector GDP can be explained by these three variables, while 3.76% is influenced by factors outside the model. This research confirms that increased labour productivity, exchange rate stability, and export growth play an important role in strengthening the performance of the manufacturing sector in Indonesia. Therefore, policies focused on improving the quality of human resources, strengthening export competitiveness, and ensuring macroeconomic stability are needed to support the sustainable and globally competitive growth of the manufacturing sector.