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The advancement of information and communication technology has significantly transformed library management, shifting from print-based services to digital-based platforms. This transformation requires librarians to move beyond their traditional role as collection managers to become agents of innovation who connect community information needs with technological developments. This study aims to examine the contribution of librarians’ roles in fostering innovation using Soerjono Soekanto’s (2002) role theory, which encompasses three dimensions: normative, ideal, and actual. Employing a descriptive qualitative approach, data were collected through interviews, observations, and documentation, and analyzed using reduction, presentation, and conclusion drawing techniques. The findings indicate that librarians carry out normative roles through compliance with regulations, digitization standards, metadata, and copyright; ideal roles as digital transformation agents, local collection developers, information technology experts, and digital literacy educators; and actual roles through digitization practices, metadata input, user assistance, and SOP-based services. The results demonstrate that librarians play a strategic role in advancing digital collection development, both through professional compliance and through creative and adaptive engagement with technology. Consequently, librarians strengthen regional libraries as centers of literacy, cultural preservation, and trusted information in the digital era. The novelty of this research lies in integrating Soerjono Soekanto’s role theory into the context of digital library transformation, thereby offering a new analytical framework that positions librarians not merely as technical executors but as strategic actors in regional information service innovation.

This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen the role of Bank Jateng in regional economic development. The research method used was descriptive qualitative with data collection techniques through interviews with 11 informants and distribution of questionnaires to 96 respondents. The results of the study show that digital marketing optimization is able to increase competitiveness through integrated strategies between divisions, increasing content creativity, and strengthening analytics systems for performance evaluation. However, the main challenges faced include the digital capability gap and the need to improve the quality of responsive services. The implementation of digital innovation is multidimensional, including internal coordination that is not optimal, limited product diversification, digital service gaps, and data management that has not been integrated. The strategy of integrating digital marketing and public services requires a holistic approach through organizational capacity building, financial performance optimization, market reach expansion, and continuous innovation. Collaboration between divisions and strong leadership is key in supporting financial inclusion and regional economic growth. This research provides strategic recommendations for Bank Jateng in facing the increasingly dynamic competition of the banking industry in the digital era.

Pemimpin yang efektif diperlukan untuk mengembangkan strategi dan struktur yang baik dan menarik karyawan, menginspirasi dan mendukung staf yang berpengalaman, menghargai komitmen mereka, dan meminimalkan turnover intention. Turnover intention mengacu pada kecenderungan atau rencana untuk berhenti dari pekerjaan di tempat kerja. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pendidikan tentang gaya kepemimpinan sebagai upaya untuk mengurangi turnover intention. Kegiatan pendidikan dilakukan dengan menerapkan empat tahap termasuk tahap I perencanaan dan pemilihan strategi, tahap II pemilihan saluran dan materi, tahap III pengembangan materi, tahap IV penerapan, tahap V meninjau efektivitas, tahap VI umpan balik untuk evaluasi. menunjukkan bahwa sebagian besar pengetahuan kepala ruangan setelah diberikan pendidikan tentang gaya kepemimpinan transformasional berada pada kategori tinggi, yaitu 12 responden (85,8%). Kepemimpinan transformasional telah menjadi gaya kepemimpinan yang dominan dipraktikkan oleh para pemimpin di banyak industri dan disiplin ilmu, termasuk dalam keperawatan oleh kepala ruangan

This research aims to determine the strategy for developing the Aek Parsariran bathing tourist attraction and the supporting and inhibiting factors for developing the Aek Parsariran bathing tourist attraction. This research uses qualitative research methods with a descriptive approach and data collection techniques through observation, documentation and interviews with eleven informants. The results of this research describe that the government has a strategy in developing the Aek Parsariran Baths tourist attraction through four main programs, namely: Completing Attractions, Improving Facilities, Creating Prohibition Holes, Providing Services.

The Salib Kasih tourist attraction is one of the leading potential tourist attractions in North Tapanuli district which offers spiritual tourism as well as natural and cultural panoramas. The purpose of this research is to determine the Development Strategy for the Salib Kasih tourist attraction. Salib Kasih is a tourist attraction created to commemorate the services of Christian missionary from Germany Ingwer Ludwig Nommensen who began his mission in Batak Land and is where Ingwer Ludwig Nommensen looked towards Rura Silindung below. This research uses qualitative research methods, with data collection techniques through interviews, observation and documentation of several informants, namely the Tourism and Tourism Office and tourism business actors. Through the results of research conducted by the author, the development strategy for the Salib Kasih tourist attraction carried out by the Tourism Office is to improve facilities, add facilities, collaborate with other agencies and carry out promotions to increase the attractiveness of the Salib Kasih tourist attraction.  

The development of Micro, Small, and Medium Enterprises (MSMEs) is an essential strategy to improve the welfare of rural communities. Kalicinta Village has local potential in the form of the traditional food cilok, which can be developed into a productive and competitive business. This community engagement aims to analyze the role of cilok MSMEs in enhancing community welfare, identify challenges, and formulate strengthening strategies based on local potential. The method employed was Participatory Action Research (PAR), involving the community actively in problem identification, action planning, implementation, and evaluation. Data were collected through observation, interviews, and focus group discussions. The results show that cilok MSMEs contribute to increasing household income, absorbing local labor, and empowering women, while also strengthening social cohesion through values of togetherness. The main challenges include limited capital, market access, digital literacy, and managerial capacity. Interventions such as training, product innovation, digital marketing, and government support effectively enhance competitiveness. Through a participatory approach, cilok MSMEs have the potential to become a pillar of the village economy and a sustainable model of local empowerment.

This study aims to determine the strategy of the Tourism Office in developing the Pandaratan Beach tourist destination, Sarudik District, Central Tapanuli Regency. This study uses a qualitative method with a descriptive approach. Data were collected through direct field observations, in-depth interviews, and documentation of a number of informants deemed relevant, namely the Tourism Office, Pokdarwis, the community as managers, business actors, and tourists. The results show that the Tourism Office's strategy in developing Pandaratan Beach has been formulated based on the Central Tapanuli Regency Tourism Office's strategic plan (Renstra). This strategy focuses on equitable distribution of development infrastructure with a superior commodity-based approach, which aims to support tourist attractions and increase the contribution of the tourism sector to regional development. The strategy implementation is realized through various programs, including proposing basic infrastructure development, human resource development through training, destination promotion through social media, development of natural tourism products, and the formation and empowerment of tourism awareness groups (Pokdarwis) as drivers of tourism awareness campaigns. The implications of this study indicate that the development of Pandaratan Beach has not been fully optimal and still faces several obstacles, such as limited supporting facilities, less than optimal tourism services, and uneven community participation, so that the impact on the quality of tourism services, increasing community participation, and the sustainability of the destination still needs to be strengthened. Therefore, a comprehensive and sustainable strengthening of the strategy is needed through cooperation from related parties so that the Pandaratan Beach tourist destination can develop more optimally based on superior commodities.

To respond to the challenges and needs of contemporary society, the public sector must rapidly adapt to digital transformation. The objective of this research is to examine relevant and adaptive human resource development strategies for the digital ecosystem and to evaluate how they impact the quality of public services in the era of technological disruption. This research uses a descriptive qualitative approach with a literature review and policy analysis. It analyzes best practices from government institutions, both national and international, in developing human resources oriented towards the digital era. Key findings indicate that optimizing human resources requires not only improving technological capabilities or digital expertise; it also requires reconstructing leadership paradigms, flexible organizational cultures, and implementing meritocratic systems and data-driven performance management. It is evident that technologies such as big data analytics, artificial intelligence (AI), and the Internet of Things (IoT) can help improve public services, but the success of these technologies depends heavily on the capabilities and readiness of the employees who manage these systems. An integrated digital talent ecosystem must be built, encompassing continuous training (learning for life), collaboration between government, academia, and business (the triple helix model), and a regulatory framework responsive to technological developments. Furthermore, it is emphasized that developing digital integrity and ethics is crucial as a pillar of good governance in the digital era. Optimizing human resource development strategies systematically and sustainably will enable Indonesia to improve the efficiency of public services and strengthen the competitiveness of its bureaucracy globally. By 2045, adaptable, innovative, and highly integrated human resources will be the primary drivers of a digital government transformation that is inclusive, responsive, and future-oriented.

In educational institutions, incoming and outgoing letters have important administrative and legal values ​​in educational operations. Therefore, the management of letter archives plays a strategic role in maintaining the smooth running of administrative activities and as a source of academic information for educational institutions. The formulation of the research problem is: (1) How is the validity of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? (2) How is the practicality of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? (3) How is the effectiveness of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? This research was conducted at SDS Miftahul Falah Silo using the Research and Development (R&D) method of the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). Product trials used internal and external trials involving validators and users. The data collected consisted of quantitative and qualitative data obtained through observation, interviews, documentation, and questionnaires. The results of the study indicate that (1) the system is highly feasible to use, as evidenced by the validity test results with an average value of 93.5%. (2) the practicality test results indicate the system is very practical with an average value of 91.6%. (3) based on the Wilcoxon signed rank test with a Z-value of -3.923 and a significance level of <0.001, and the N-Gain test results of 0.7254 indicate that the system is highly effective in improving the quality of administrative services.

Micro, Small, and Medium Enterprises (MSMEs) have a significant contribution to national economic growth and the smooth distribution of goods and services. However, market competition and national economic dynamics pose serious challenges to the sustainability of MSMEs, especially in terms of competitiveness and technological adaptation. The development of digitalization opens up great opportunities for MSMEs to increase production efficiency and expand marketing reach through online sales platforms. Unfortunately, the limited knowledge and skills of MSME actors in managing digital marketing strategies leads to low optimization of this potential. This research aims to examine the needs of MSME assistance in Bangsalsari Village, Jember Regency, in order to increase business capacity and digital marketing effectiveness. The method used is a qualitative approach through field observation and interviews with MSME actors. The results of the study show that structured and sustainable mentoring can increase business actors' understanding of digital strategies, expand market access, and encourage the creation of new jobs. Thus, technology-based assistance programs and local needs are strategic solutions in strengthening the resilience and competitiveness of MSMEs in the midst of national economic challenges.

Penelitian ini bertujuan untuk menganalisis strategi promosi yang diterapkan oleh Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Jawa Tengah dalam meningkatkan kepeminatan investasi. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode studi kasus, menggunakan teknik wawancara mendalam, observasi, dokumentasi, serta analisis data model Miles & Huberman. Untuk memperkuat temuan, digunakan kombinasi analisis SWOT dan model AIDA (Attention, Interest, Desire, Action). Hasil penelitian menunjukkan bahwa strategi promosi DPMPTSP berada dalam posisi strategi agresif (kuadran I SWOT) dengan pendekatan pertumbuhan selektif. Meskipun telah memanfaatkan media digital, infrastruktur, dan kemitraan strategis, terdapat sejumlah kelemahan seperti keterbatasan data lahan, rendahnya visualisasi konten promosi, serta kurangnya evaluasi efektivitas media. Penelitian ini merekomendasikan penguatan sistem informasi promosi berbasis data real-time, pengembangan konten multibahasa, serta sinergi lintas lembaga untuk meningkatkan daya saing investasi Jawa Tengah.

This study examines community empowerment in the development of Ulos Ragi Hotang in Desa Meat, Kecamatan Tampahan, Kabupaten Toba. Ulos Ragi Hotang is a cultural heritage of Batak Toba, rich in philosophical and historical meaning, with great potential as a creative economy product. The focus of this research is on the forms and strategies of community empowerment to preserve cultural heritage, increase economic added value, and support Desa Meat as a cultural tourism destination. The research uses a qualitative descriptive approach with data collection through observation, in-depth interviews with local weavers, traditional leaders, Pokdarwis managers, and the Tourism Department, as well as field documentation. The results show that empowerment is carried out through the improvement of weaving skills, community-based weaving groups, and training in production and marketing. Empowerment strategies include traditional marketing, digital promotion, strengthening tourism village institutions, product branding development, and involving the younger generation. Supporting factors include local cultural wealth and government support, while challenges include low digital literacy and limited market access. This study concludes that local community empowerment plays a significant role in the preservation of Ulos Ragi Hotang and creates sustainable creative economic opportunities, while also strengthening the cultural identity of Batak Toba.

Penelitian ini mengkaji integrasi nilai-nilai budaya Huma Betang masyarakat Dayak Kalimantan Tengah sebagai fondasi spiritualitas ekologis bagi kaum muda Katolik. Melalui pendekatan diskursus teologis-kultural, studi ini mengeksplorasi bagaimana nilai belom bahadat (hidup bersama secara harmonis), handep (gotong royong), dan filosofi huma betang dapat diintegrasikan dengan prinsip ekologi integral Laudato Si'. Temuan menunjukkan nilai budaya lokal menjadi jembatan efektif antara iman Katolik dan identitas kulturan, menghasilkan spiritualitas ekologis kontekstual yang relevan. Strategi integrasi mencakup: transformasi paradigma iman dari antroposentris ke ekosentris, rekonstruksi pembinaan pastoral berbasis kearifan lokal, dan penguatan komunitas kaum muda sebagai agen perubahan ekologis. Penelitian berkontribusi pada pengembangan teologi kontekstual Indonesia yang mengangkat kearifan Dayak sebagai medium pewartaan iman sekaligus advokasi pelestarian lingkungan, menawarkan model inkulturasi yang responsif terhadap krisis ekologis kontemporer.

This research is motivated by the results of initial observations that the Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office is not optimal. The purpose of this study is to determine the Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office. The method used in this study is a qualitative research method. There are 5 informants. Data collection techniques are literature studies, field studies (observations and interviews) and documentation. The author uses qualitative data analysis techniques through processing data from interviews and observations to draw conclusions so that they can answer the problems in the study. Based on the results of the study, it is known that: The Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office is not optimal, this is due to the lack of human resources in the Tourism Office so that it is still rare to provide training to staff, therefore to overcome the obstacles faced in the environmental observation strategy in the development of the Ciung Wanara area, the Tourism Office seeks to provide periodic HR competency improvement training, so that by conducting training, the HR competency owned will increase.

The Digital transformation in Indonesia’s fast-food industry has accelerated the adoption of self-ordering technology to improve operational efficiency and customer experience. However, the implementation of such systems faces several technical, operational, and social risks that may hinder success. This study aims to analyze the optimization of risk management in the development of self-ordering applications for Indonesian fast-food restaurants. A qualitative approach through a literature review was employed to identify key risk factors and mitigation strategies based on academic sources published between 2020 and 2024. The findings reveal that a comprehensive and contextual risk management approach is critical for successful implementation. Technical risks can be minimized through staged system testing and robust data security, while operational risks can be mitigated through employee training and effective change management. Moreover, adapting system design to local cultural and consumer preferences enhances user acceptance. The study concludes that applying risk management frameworks such as ISO 31000 and PMBOK can strengthen the digital transformation of Indonesia’s fast-food industry and provide practical guidance for decision-makers in managing technology-based restaurant operations.

The purpose of this study is to analyze the potential and development strategies of the historical tourism site “Jejak Bung Karno” (The Footsteps of Bung Karno) in Ende Regency, as well as to design an Android-based digital media to enhance the overall visitor experience. Ende is recognized for its profound historical value as the place where the foundational ideas of Pancasila were first conceived, and it is home to several important sites such as the Bung Karno Exile House and the Pancasila Reflection Park. However, the management of this destination remains suboptimal, particularly in terms of promotion, the application of digital technology, and the delivery of engaging tourist information. The user interface design was developed using Figma software, while user experience testing was conducted through the User Experience Questionnaire (UEQ) involving 35 participants. The results indicate that the Attractiveness (2.027) and Perspicuity (3.804) aspects received “excellent” ratings, while Efficiency, Dependability, Stimulation, and Novelty were categorized as “above average.” These findings suggest that the application interface design aligns well with user needs and preferences. Furthermore, the study highlights that the implementation of Android-based technology contributes positively to the digitalization of historical tourism, broadens promotional reach, and strengthens the identity of “Ende Bumi Pancasila” as an educational and cultural tourism destination in the era of digital transformation.

Kondisi lembaga pemasyarakatan di Indonesia masih menghadapi tantangan serius, seperti overcrowding dan tingginya angka residivisme. Program pembimbingan klien pemasyarakatan menjadi salah satu upaya strategis untuk menekan residivisme dan mendukung reintegrasi sosial, namun implementasinya dinilai belum optimal. Penelitian ini bertujuan untuk menganalisis efektivitas, hambatan, dan praktik terbaik dalam pembimbingan klien pemasyarakatan melalui pendekatan Systematic Literature Review (SLR). Sebanyak 27 artikel ilmiah (2018–2023) dipilih dari 512 artikel awal melalui proses PRISMA dengan tahap penyaringan berbasis kerangka PICO(C) dan quality assessment. Hasil kajian menunjukkan bahwa pembimbingan berbasis keterampilan vokasional, kewajiban lapor, dan pendekatan restorative justice secara signifikan mendukung kesiapan sosial dan ekonomi klien pasca bebas. Selain itu, pelibatan keluarga dan masyarakat mempercepat reintegrasi dan menekan potensi pengulangan tindak pidana. Namun demikian, masih terdapat hambatan struktural (minimnya SDM dan infrastruktur), sosial (stigma dan diskriminasi), serta individual (motivasi rendah dan gangguan psikososial). Penelitian ini merekomendasikan penguatan kapasitas petugas Pembimbing Kemasyarakatan (PK), penerapan pendekatan Risk-Need-Responsivity (RNR), serta kolaborasi lintas sektor sebagai langkah strategis. Temuan ini diharapkan menjadi rujukan dalam pengembangan kebijakan pembimbingan klien pemasyarakatan yang lebih efektif dan berkelanjutan di Indonesia.

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.

The Community Service (PKM) program for the 2025 academic year in Buntu Datu Tourism Village, Mengkendek District, Tana Toraja Regency, aims to enhance the human resources (HR) capacity in managing community-based tourism villages. This village has great tourism potential, supported by basic facilities such as gazebos, halls, camping areas, and food stalls that cater to tourists’ activities. However, tourism village management still faces challenges such as limited facilities, low digital promotion skills, lack of innovation in developing tourist attractions, and suboptimal use of village funds to support the tourism sector. The PKM implementation methods involve socialization, training, interviews, field observations, and Focus Group Discussions (FGD) with the community, village officials, and tourism awareness groups (Pokdarwis). Through a participatory approach, this activity successfully improved the community's understanding of destination management, tourist services, facility management, and digital promotion strategies via social media and online platforms. Although the impact was limited due to the relatively short duration of the assistance, the activity received high appreciation from the community and emphasized the importance of collaboration between the community, government, and academics. It is hoped that follow-up programs will strengthen local capacity, enhance tourism attractiveness, and support the sustainable economic welfare of the Buntu Datu Tourism Village community.

Tedunan Beach in Seluma Regency, Bengkulu, holds exceptional potential as an ecotourism asset, attributed to its authentic and untouched natural landscape, featuring white sand stretches and a unique mangrove ecosystem. Sustainable tourism development, however, demands active participation and entrepreneurship from the local community, which is key to ensuring the equitable distribution of economic benefits and environmental preservation. This research aims to analyze the current community entrepreneurship models, identify challenges hindering business growth, and formulate strategic opportunities for development. Using a qualitative approach with a case study method, data was collected through in-depth interviews with business actors and community leaders, participant observation, and documentation studies. Findings indicate that community-based businesses have grown organically, albeit on a micro scale, encompassing fresh seafood culinary stalls, tourist hut rentals, and local guide services. Nevertheless, this growth is hampered by fundamental constraints: limited access to formal working capital, minimal promotion hindering market penetration, and a lack of professional training in financial management and tourism service standards. In response, an integrated development model is formulated recommending: increasing human resource capacity through business management and tourism awareness training, facilitating access to capital through partnerships, and strengthening digital-based promotion. In conclusion, Tedunan Beach tourism can be sustainable if supported by a comprehensive empowerment program that not only boosts economic income but also essentially fosters a sense of ownership and community responsibility towards the destination's preservation.