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79,575 articles from 739 journals · 2,111 citations tracked

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Analytics

Dody Indra Sumantiawan

JURNAL PENELITIAN SISTEM INFORMASI 2024 Institut Teknologi dan Bisnis (ITB) Semarang

Big data is a collection of data that has a large volume, so traditional data processing technology is unable to handle it well. Marketplace is a platform that most people often use to shop online. On this platform there is a comments column for writing reviews of products that have been purchased. Consumer reviews have an important role in understanding customer perceptions and sentiments towards the products being sold. Classification uses the Support Vector Machine method. The goal is to classify consumer reviews into positive or negative sentiment categories. The test uses data from more than 300 data samples with the assumption of independence between the features in the data. The results of big data analysis of consumer sentiment reviews of health masks on the marketplace used the support vector machine method with an accuracy value of 88%. The results of the analysis can be concluded that the dominant results of scraping reviews on health mask products lead more to positive reviews. The results on wordcloud of negative reviews provide insight to improve the quality of masks which are still lacking in terms of thinness, straps breaking easily, tears, holes, rubber quality and product packaging.    

Syerina Evayanti; Ponirin Ponirin; Maskuri Sutomo; Farid Farid

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to examine in depth the marketing strategy in increasing the interest of new students at SD Negeri 17 Palu, what are the supporting and inhibiting factors for educational marketing carried out by the school principal. The type of research method used is a qualitative research method with a descriptive approach. The location used as an object by researchers is SD Negeri 17 Palu. Data collection techniques in this research are through observation, interviews and documentation. Data analysis was carried out in three stages, namely data reduction, data display, and conclusion drawing/verification. The results of interviews with school principals revealed that in marketing or promoting the school, they continued to maintain the existence of the school by prioritizing the quality of the products and services offered. However, as time went by, the quality of the school decreased due to inadequate marketing strategies, which led to a decline in the quality of the school. Interview results from school operators show that from 2022 to 2024, there will be a significant decline in the number of students enrolling at Palu 17 Public Elementary School. Data analysis shows that in 2022, the number of registrants reaches its peak, but then decreases by 15% in 2023 and 10% in 2024. Recommendations that can be given involve increasing focus on a more specific target audience, improving the quality of marketing campaigns, and strengthening collaboration with related parties, such as local communities.

Ryan Agung Ramadhan; Maskuri Sutomo; Syamsul Bachri ; Risnawati Risnawati

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

yayasan Galang Bersama Kami Foundation is an Islamic philanthropic humanitarian organization that is engaged in empowering poor people who use digital marketing as an online medium to attract potential donors to donate. The aim of this research is to find out how important the role of digital marketing is in attracting potential donors to donate to yayasan Galang Bersama Kami Foundation. This research approach uses a qualitative approach, which aims to interpret the data that has been collected, so as to obtain a general and comprehensive picture of the actual situation. Data collection techniques through interviews and observation. The data analysis technique uses interactive data analysis techniques. The results of this research are that digital marketing has the potential to attract potential donors to donate because it is very efficient in disseminating information about what is needed and to whom the donations are distributed. This research emphasizes the important role of the right digital platform to promote programs being run by foundations that are in need of potential donors. Using company digital marketing can increase trust and attract potential donors to donate to yayasan Galang Bersama Kami Foundation by using elements in digital marketing such as content marketing, social media, websites, digital advertising, CRM systems.

Rini Yuliana; Maskuri Sutomo ; Ira Nuriasanti ; Wiri Wirastuti  

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling  

Nada Afisa Ad’jen; Ira Nuriya Santi; Maskuri Sutomo; Erwan Sastrawan

Jurnal Riset Rumpun Ilmu Ekonomi 2024 Lembaga Pengembangan Kinerja Dosen

The objective of this research is to understand the role of the marketing mix in shaping the school’s image. The research employs a qualitative descriptive method, involving school environment observation and interviews. From the research, it can be concluded that SDN 10 Pantoloan actively contributes to branding its school image. By delivering educational services with considerations from the marketing mix, SDN 10 Pantoloan can maintain its standards in creating a positive image. The school is able to showcase achievements, both academic and non-academic, provide better interaction with the community, and offer the necessary facilities to support a better school image 

Jumiati Jumiati; Elimawaty Rombe; Maskuri sutomo; Risnawati Risnawati4

Jurnal Riset Rumpun Ilmu Ekonomi 2024 Lembaga Pengembangan Kinerja Dosen

Education plays a crucial role in the life of every individual, especially during childhood. Therefore, educational institutions need to develop effective marketing strategies to attract new students. The focus of this research is to evaluate the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula with the aim of increasing interest from new students.The method used in this research is qualitative with a case study approach. Data collection is conducted through in-depth interviews with various stakeholders, including the school principal, teachers, and parents. The research results indicate that Kalukubula Preschool Branch Kalukubula employs several educational marketing strategies, involving the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion. The findings of this research reveal that the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula have successfully increased interest from new students through the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion

Nurhikma Yanti; Maskuri Sutomo; Elimawaty Rombe; Risnawati Risnawati

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2024 Institut Teknologi dan Bisnis (ITB) Semarang

Competition in the education sector is currently quite high, requiring schools to be able to implement educational strategies that are innovative, effective and efficient. This research aims to determine the strategies used by Kun Anta Prescholl in an effort to increase the interest of new students. The research method used is qualitative descriptive research, because it aims to understand information about a research object comprehensively and according to needs. The results of this research show that the marketing mix strategy is very effective in increasing the interest of new students at Kun Anta Preschool.

Yogi Hendika Pratama

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

The aim of this work is to represent the author's personal concerns which he wishes to express in his final assignment of creating a work of painting, based on personal experiences in the process of making friends over the years. Every human being has their own process in making friends, during which time hypocrisy will occur in friendship. There are several stages carried out according to the method used in creating the work, namely: 1). Preparation is the initial stage in creating a work of art starting from looking for ideas and concepts. 2). Elaboration is a main idea that has been determined and will later be expressed in a work of Expressionist Painting. 3). Synthesis is the steps in creating a work. 4). Concept Realization is a process stage in work and 5). Completion is the final stage in the work. A total of ten paintings measuring 120 cm x 100 cm and 100 cm x 100 cm with acrylic media on canvas. Each work displays a different facial anatomical figure. namely "Fighting Each Other", "Used", "Disappearing", "Two-Faced", "Traitor", "Disease", "Envy and Jealousy", "In Suffering", "Secret", "Hiding".    

I Gede Putu Arnawa; Ni Made Susilawati

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Clean and healthy living behavior (PHBS) is a reflection of a person's lifestyle who always pays attention to and maintains their health. Pulmonary TB is an inflammatory disease of the lung parenchyma due to infection with the Mycobacterium tuberculosis bacteria. Schools have the potential to increase the incidence of pulmonary TB if students do not maintain personal and environmental hygiene. The aim of this community service is to educate students about clean and healthy living behavior for elementary school students, especially preventing TB transmission in Oelomin Village, Nekamese District, Kupang Regency. The activity was carried out at SDN 2 Tunfeu, Oelomin Village, where students from grades 1 to 6 were educated about preventing TB disease, how the disease is transmitted, how to behave in a clean and healthy lifestyle to avoid tuberculosis. Before the activity took place, students were given a questionnaire about tuberculosis to determine the level of student knowledge. Then practice the behavior of washing hands with soap at school. At the end of this activity, students were asked questions about preventing tuberculosis and how to wash their hands properly. After the activity is finished, students are given another questionnaire to measure student understanding. The results of this activity show that the percentage of students who are not good at carrying out PHBS practices for preventing pulmonary TB is more often found in the group with the poor knowledge category (52%) compared to the group with the good knowledge category (20%). Students' lack of knowledge about pulmonary TB and PHBS is that 75% of students do not know the symptoms of pulmonary TB, namely coughing for more than 3 weeks. As many as 66.5% of students did not know the cause of pulmonary TB, namely Mycobacterium tuberculosis infection. As many as 40% of respondents did not know about the transmission of pulmonary TB disease when sufferers sneezed and 54% did not know about the transmission of pulmonary TB disease when sufferers spoke. As an outcome of this activity, it is hoped that students will be able to implement clean and healthy living habits at home, as well as using masks when they are sick to prevent tuberculosis.

Adelia Irvana Bintang; Teguh Ariebowo

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

PT Angkasa Pura I provided operational support to better the passenger time with self check-in. Self check-in is a service system that allows passengers for self check to reduce queues Check-In Counter. The study aims to understand significantly the impact and influence of the effectiveness of the use of the self check-in machine on the passenger satisfaction of the citilink airline at Yogyakarta International Airport. The research is a quantitative using primary data of the survey (questionnaire) and observation in its collection. The sample in this research uses a nonsampling technique type adhesive with the slovin formula gets 100 respondents. Data analysis techniques for analyzing this research are instrument tests, classic assumptions test, simple linear regression analysis. The results of the research suggest that the effectiveness of the use of the self check-in engine has significantly affected the passenger satisfaction greater than t table (21.756 > 1.660), which means h0 was rejected and ha received. The effectiveness of the use of the self check-in machine to affect passenger complacency by 82.8% while the remaining 172% are affected by variables or other factors not used in the research.

Ulfah Sulaiman; Irna Diyana Kartika; Nasruddin Syam; Wardiah Hamzah

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

Increased food production requires fertilizers and pesticides. Fertilizers are used to increase soil fertility and pesticides are used to eradicate pests in food crops and plantations. Problems of farmers in Pucak Village, Kec. Tompobulu as a partner does not know the level of exposure to pesticides, does not know the impact of pesticides on health problems and does not have Personal Protective Equipment (PPE) when spraying. The solutions are: (1) Counseling on prevention and the impact of the use of fertilizers and pesticides on the incidence of dermatitis, (2) Provision of PPE in the form of masks and gloves in fertilizing and spraying pesticides. The results of community service are (1) Counseling on prevention and the impact of using fertilizers and pesticides on the incidence of dermatitis, which is carried out by conducting home visits. Farmers experienced an average increase in knowledge of safe and healthy fertilizing and pesticide spraying management, (2) Provision of PPE, especially hats, masks and gloves to farmers. Abstract: Increasing food production requires fertilizer and pesticides. Fertilizer is used to increase soil fertility. Fertilizer has a negative impact in the form of disease and poisoning on farmers in Borisallo Village, Kec. Parangloe, Kab. Gowa as a partner does not yet know how to prevent exposure to organic fertilizers on health, there is no provision of micronutrient supplementation (Calcium, Magnesium, Zinc, Boron and Vitamin D) as an increase in body immunity and detoxification of fertilizer exposure poisoning and there is no availability of Personal Protective Equipment in managing fertilizers in the form of masks and gloves for farmers. The solutions are: (1) Counseling on preventing fertilizer exposure to farmers, (2) Providing micronutrient supplementation (Calcium, Magnesium, Zinc, Boron and Vitamin D) to increase body immunity and detoxify fertilizer poisons, (3) Providing Personal Protective Equipment (PPE) in the form of masks and gloves when carrying out inorganic fertilization on farmers. The results of community service are (1) Counseling on prevention and the impact of using organic fertilizer on health, which is carried out by conducting home visits. Farmers experienced an average increase in knowledge of safe and healthy management of fertilization and pesticide spraying, (2) providing micronutrients and explaining sources of other food ingredients containing micronutrients in their environment, (3) Providing PPE, especially hats, masks and gloves to farmers

Wardiah Hamzah; Nasruddin Syam

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

Increased food production requires fertilizers and pesticides. Fertilizers are used to increase soil fertility and pesticides are used to eradicate pests in food crops and plantations. Problems of farmers in Pucak Village, Kec. Tompobulu as a partner does not know the level of exposure to pesticides, does not know the impact of pesticides on health problems and does not have Personal Protective Equipment (PPE) when spraying. The solutions are: (1) Counseling on prevention and the impact of the use of fertilizers and pesticides on the incidence of dermatitis, (2) Provision of PPE in the form of masks and gloves in fertilizing and spraying pesticides. The results of community service are (1) Counseling on prevention and the impact of using fertilizers and pesticides on the incidence of dermatitis, which is carried out by conducting home visits. Farmers experienced an average increase in knowledge of safe and healthy fertilizing and pesticide spraying management, (2) Provision of PPE, especially hats, masks and gloves to farmers. Abstract: Increasing food production requires fertilizer and pesticides. Fertilizer is used to increase soil fertility. Fertilizer has a negative impact in the form of disease and poisoning on farmers in Borisallo Village, Kec. Parangloe, Kab. Gowa as a partner does not yet know how to prevent exposure to organic fertilizers on health, there is no provision of micronutrient supplementation (Calcium, Magnesium, Zinc, Boron and Vitamin D) as an increase in body immunity and detoxification of fertilizer exposure poisoning and there is no availability of Personal Protective Equipment in managing fertilizers in the form of masks and gloves for farmers. The solutions are: (1) Counseling on preventing fertilizer exposure to farmers, (2) Providing micronutrient supplementation (Calcium, Magnesium, Zinc, Boron and Vitamin D) to increase body immunity and detoxify fertilizer poisons, (3) Providing Personal Protective Equipment (PPE) in the form of masks and gloves when carrying out inorganic fertilization on farmers. The results of community service are (1) Counseling on prevention and the impact of using organic fertilizer on health, which is carried out by conducting home visits. Farmers experienced an average increase in knowledge of safe and healthy management of fertilization and pesticide spraying, (2) providing micronutrients and explaining sources of other food ingredients containing micronutrients in their environment, (3) Providing PPE, especially hats, masks and gloves to farmers

Adi Roadi; Zilva Mardadila Ililirugun; Eva Dwi Kurniawan

This research aims to describe the personality archetypes of the main character in the novel entitled Anwar Tohari Looking for Death by Mahfud Ikhwan. This research is qualitative research in the form of descriptive data collection methods, namely reading and note-taking techniques as well as analyzing sentences in the novel. This research uses a psychological perspective with Carl Gustav Jung's psychoanalytic theory, namely the theory of archetypal levels of the psyche including; Mask (persona). Shadow (shadow), Anima, Hero (hero), Self (self). The research results show that the character Anwar has a different personality from other characters, Anwar has a personality that was created by Jung's character, namely Mask (persona), Shadow (shadow), Anima, Pahlawan (hero), and Diri (self).

Gusti Agung Sri Guntari

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

Abstract: Covid-19 or better known as the Corona Virus has become a public concern since its appearance was detected in China for the first time in early 2020. The death of thousands of people due to this virus has made it the center of attention of many countries, including Indonesia. The COVID-19 pandemic has proven to have put pressure on economic and social conditions in Indonesia since the end of 2019. Traditional markets have become places where many people from various places gather, resulting in an increased risk of infection. The risk of infection is not only for traders, but also for buyers and their families and people they meet or have close contact with, so it is very necessary to implement health protocols by market traders.

Adelia Aura Diva Zainanda; Adelia Aura Diva Zainanda; Hersatoto Listiyono

JURNAL ILMIAH KOMPUTER GRAFIS 2024 UNIVERSITAS STEKOM

A mascot is a character or symbol used to represent a brand, product or company. Mascots aim to create a strong, easily recognizable identity and give a positive impression. The definition of a mascot is very important in relation to the branding carried out by the company. In this article the author wants to design a work about mascot design based on the background of one of the studios in the Semarang city area, namely Viula Studio. VIULA STUDIO wants to strengthen its identity by showing its identity using its own logo and also wants to have its own mascot.

Mila Diana; Nurulisma Saputri

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2023 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Cosmetics and treatments are inseparable from the lives of women, taking care of the face part of the skin can look smooth and bright using natural ingredients. One way to take care of the face is by doing facial mask treatments made from natural, natural ingredients that can be used as masks, one of which is binahong leaves and honey. The purpose of researchers to create new innovations in the form of how to make pasta masks binahong leaves and honey. The research method is experimental method to test to several subjects according to facial skin problems, interview method conducted with respondents, observation method with respondents that include facial analysis, documentation method documenting each trialThis research experiment used binahong leaves and honey as ingredients for making face masks. Research with experimental methods and produce 3 products with different sizes, because the results of the first and second experiments researchers felt less then the researchers conducted a third product experiment that tested both models that have oily and acne face, whose use is routine once every 2 days and the results of acne and oil are reduced. The third product with a measure of 1 tablespoon of mucus binahong leaves and 1 teaspoon of honey. The benefits of binahong leaves that in addition to being used as medicines can also be used for beauty in the form of face masks binahong leaves and honey.

Habib Indraswara; Tri Cahyanto

Jurnal Insan Pendidikan dan Sosial Humaniora 2023 International Forum of Researchers and Lecturers

The Sasamben Budak Bujang (Benjang) culture is a traditional arts tradition that combines art and martial arts, which developed in the people of the Ujungberung area of ​​Bandung City. This culture involves the use of plants in the implementation process. Information regarding the plants used in these traditional processes has not been widely reported. The aim of this research is to find out the types of plants used in the benjang tradition. Benjang art in the customs or culture of the Ujungberung people, East Bandung City, West Java Province, has a special position when compared with other arts. Benjang Gulat is the initial form of benjang art, over time the benjang art developed into three types, namely benjang helaran, benjang wrestling or gelut and benjang mask. Benjang Ujungberung has been known to many among the Ujungberung community since the end of the 19th century or the beginning of the 20th century, as a game played on an amben or bale which is called sasamben by some bujang, which means boys. In the special benjang event, various kinds of plants are used, such as bananas, coconut dawegan, seven kinds of flowers, brown sugar, granulated sugar, bitter coffee and cigarettes.

Pratama, Ariski; Wulandari, Nina Ramadhani; Mawardi, Mawardi

This service management is a crucial process as it can prevent various service-related issues when serving customers. This study aims to understand how the Service Management of Islamic Banks in the New Normal era is perceived in terms of the dimensions of Empathy and Responsiveness. In this research, a qualitative method with a case study approach was employed. Data collection techniques included observation, interviews, and documentation. The research results indicate that in terms of Service Management at the bank, there have been changes in the dimension of Empathy. For example, in welcoming customers, before the existence of the coronavirus, employees greeted customers without wearing masks, there were no barriers or partitions, and their facial expressions were visible. In the new normal, employees must wear masks, there are barriers between customers and employees, and customers cannot discern the facial expressions of employees, whether they are smiling or not. This can lead to customer uncertainty about whether the employee is serving sincerely or not. As for the dimension of Responsiveness, significant changes are evident in customer queues. Before the coronavirus, customer queues could be quite long, whereas during the pandemic, customer queues are limited, and the service takes longer than before. The speed of service is also constrained.

Irwanto Irwanto; Ali Maskur

Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The focus of this research is to explain the strategy of the Jayawijaya Resor Police Office in reducing the number of criminal offenses in the Jayawijaya jurisdiction. Jayawijaya crime data in 2022 there are 129 cases motor vehicle theft, 38 cases theft with aggravation and 19 cases theft with violence. Anticipation activities, field actions, and punishment are carried out so that the number of crimes can be suppressed. Qualitative research with data collection techniques through documentation, interviews and observations. The results of the study are the existence of a special strategy in suppressing crime in collaboration with the community, routine raids in several vulnerable areas and the importance of witness and community participation in suppressing crime in the Jayawijaya Regional Police jurisdiction.

Maskudi; Karsiati; Saiful Bahri

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2023 Universitas 17 Agustus 1945 Semarang

Mengelola keuangan merupakan suatu proses pengaturan keuangan dalam suatu bisnis. Di dalamnya termasuk kegiatan perencanaan, analisis, serta pengendalian terhadap kegiatan keuangan. Komponen  Laporan Keuangan meliputi Laporan Laba Rugi, Neraca,  Laporan Harian dan Laporan Arus Kas. Bagi pelaku usaha pengelolaan keuangan sangat penting setidaknya untuk mengetahui beberapa hal. Pertama, kegiatan pendanaan (financing). Bagian ini mengatur bagaimana cara memperoleh dana yang efisien. Kedua, investasi yakni memikirkan bidang-bidang investasi mana saja yang paling menguntungkan untuk menanamkan dana yang terkumpul dalam usaha, dan ketiga kegiatan mengukur keberhasilan usaha/bisnis, keuangan mana saja yang dapat ditarik sebagai bagian keuntungan dan mana yang perlu untuk diinvestasikan atau dibelanjakan lagi.