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This study focuses on examining the impact of halal certification, product quality, and marketing strategy on the sales of Home Industry food products. A descriptive quantitative approach was adopted to analyze the relationship between variables. Data were collected through questionnaires distributed to 170 respondents who were food product business actors Home Industry in Sariwangi District, Tasikmalaya Regency, West Java Province. The collected data were analyzed using the Structural Equation Modeling method with a Partial Least Squares (PLS-SEM) approach. The results show that both halal certification and marketing strategy have a significant positive effect on sales of Home Industry food products. Meanwhile, product quality does not show a significant effect on sales. The study also indicates that halal certification has the strongest influence on sales compared to the other variables.

Customer satisfaction is a key factor in the success of a company, especially in the technology industry that demands fast, accurate, and quality service. This study aims to analyze the effect of Speed, Maintenance, Accuracy, and Marketing Strategy variables on Customer Satisfaction at CV. Andi Jaya Technology. The research method used is regression analysis with t-test to measure the effect of each variable partially and F-test to see the effect simultaneously. The results of the study show that partially, the Speed ​​variable has a t-count value of 4,352, Maintenance of 5,573, Accuracy of 6,167, and Marketing Strategy of 3,166. All t-count values ​​are greater than t-table (1,677 at α = 5%), so it can be concluded that each variable has a significant effect on Customer Satisfaction. In addition, the results of the simultaneous test show that the variables Speed, Maintenance, Accuracy, and Marketing Strategy together have a significant influence on Customer Satisfaction with an F-count value of 9.515, greater than the F-table (2.58 at α = 5%). The results of this study confirm that factors such as speed of service, system maintenance, accuracy in work, and effective marketing strategies play an important role in increasing customer satisfaction. Therefore, CV. Andi Jaya Technology needs to continue to improve these aspects in order to maintain customer loyalty and increase the company's competitiveness in the technology industry.

This study aims to analyze the marketing strategies implemented by Enauto Café to enhance customer attraction and loyalty in Nabire. A descriptive qualitative method was employed through direct observation, interviews with the café manager and customers, and questionnaires distributed to 40 respondents. The findings indicate that social media-based marketing strategies, strong visual branding, and consistent customer service contribute significantly to customer loyalty. However, there are notable weaknesses in direct promotion and menu variety. Therefore, strengthening local promotion efforts and product innovation are recommended as strategic improvements.

The Kebun Soka Sari Women Farmers Group in Sukaraja Village is a group that empowers women in agriculture to support food security and the family economy. Its members are housewives around Griya Asoka who manage small farms in their yards. They develop pakcoy cultivation with a hydroponic system. The women farmer group not only provides healthy food, but also adapts to modern agricultural technology. They are active on social media and sell hydroponic pakcoy vegetables to supplement their income. The purpose of this journal is to determine the adoption of digital technology and introduce a website for marketing agricultural products. The research method used is quantitative method by distributing questionnaires. The questionnaire aims to determine the level of knowledge of farm women's groups and the use of digital in product marketing. The use of digital in product marketing in the Women Farmers Group has no difficulty in adopting digital technology. They have used digital applications to share activities and promote products. Their customers come from local residents and outside the village. They are also enthusiastic about the introduction of websites in product marketing.

This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visitor satisfaction. Data were collected through questionnaires distributed to 100 Generation Z respondents, as well as observations and interviews. The findings indicate that, partially, word-of-mouth promotion, location, and facilities do not significantly affect visitor satisfaction. However, ticket prices and the quality of products and services at Papuma Beach significantly influence visitor satisfaction. Simultaneously, the marketing mix affects Generation Z visitor satisfaction with a contribution of 73.5%. The main factors determining visitor satisfaction are the natural beauty, appropriate ticket pricing, and the quality of services provided. This study recommends that Papuma Beach management pay closer attention to marketing strategies aligned with Generation Z preferences and enhance the attraction of the tourist site through service innovations and facility improvements.

The purpose of this research is to learn how certain students in Medan City are influenced to buy Azarine sunscreen products by influencer marketing and brand image. More and more people, particularly students, are realizing the need of preventing sun damage to their skin, therefore sunscreen solutions have quickly become an integral part of skin care regimens. Researchers in this research used a quantitative approach by surveying people who had used Azarine products. Using SPSS software version 29, the data that was obtained was examined. The findings show that consumers are influenced by both favorable brand image and influencer marketing, which has a major impact on their purchase choices. There is a significant relationship between the dependent variable and each of the independent variables.

Rural potential is an important asset in running the village government system. If managed properly, it will bring economic value to the village community. The fried onion production and packaging training in Basseang Village aims to increase the added value of local commodities and improve community skills in production and marketing. This program is carried out with a participatory approach involving the community, village government, and Village-Owned Enterprises (BUMDes). The results of the training showed an increase in the technical skills of participants in processing shallots into high-quality fried onions as well as an understanding of the importance of packaging and marketing strategies. In addition, this training encourages social change by increasing public awareness of local resource-based business opportunities. The main challenges faced include limited capital and production continuity. Therefore, further support from various stakeholders is needed so that this program can be sustainable and have a long-term impact on the village economy.

This study is a study of digital marketing strategies related to Boneka Bubu, a product that went viral on social media such as TikTok and Instagram. In this context, emotional and content-based marketing work that connects brands with audiences, especially millennial and Gen Z consumers, plays a very positive role. Humorous approaches, memorable characters, and communities play a role in driving the success of Boneka Bubu's digital campaign which aims to increase brand awareness, sales, and customer loyalty. This analysis examines and tries to solve various issues related to UGC, influencer collaboration, and limited edition promotional strategies that build urgency. Data and research show that emotional-based marketing, which involves consumers in the content creation process, strengthens relationships that lead to conversion and engagement. This study explains the impact of the creative process and authenticity that are emphasized for digital marketing strategies in the age of social media.    

"Pasar Besar" di Kuala Lumpur, yang juga dikenal sebagai Central Market atau Pasar Seni, memiliki sejarah panjang dan perkembangan yang menarik. Tujuan dari artikel ini adalah untuk megetahui. Pasar Seni kini menjadi salah satu destinasi wisata utama di Kuala Lumpur, menawarkan berbagai produk dari batik, ukiran kayu, perhiasan perak, hingga lukisan. Pasar ini juga sering mengadakan pertunjukan seni, workshop kerajinan, dan festival budaya yang memperkaya ekosistem ekonomi kreatif Malaysia. Tujuan dari penelitian  ini adalah untuk megetahui bagaimana warga Pasar Seni ini menghadapi era digitalisasi dengan melakukan transformasi keterampilan digital. Responden sebanyak 43 pedagang dan 2 responden  dari pengurus Pasar Seni. Analisis data secara Kualitatif . Hasil penelitian menunjukkan adanya mendesak akan  kebutuhan keterampilan digital spesifik yang terdiri dari: 1) Pemasaran digital dan media sosial untuk produk seni, 2) E-commerce dan platform penjualan online, 3)Penggunaan teknologi dalam proses kreasi (digital art, desain berbasis komputer), dan 4) Keterampilan dokumentasi digital karya seni. Di sisi lain masih ada masalah yang muncul yakni : 1) Kesenjangan infrastruktur digital di berbagai wilayah, 2) adanya resistensi terhadap adopsi teknologi di Pasar Seni "Pasar Besar" di Malaysia

This community service article is a qualitative research, containing efforts to enlighten through exploring business opportunities, fostering an entrepreneurial spirit for teenagers, especially administrators and members of the youth organization. This is done to help the government's program in reducing the impact of unemployment due to the many efficiencies carried out by companies that lay off their employees, eradicating poverty and strengthening food security. The method used is initial socialization about what entrepreneurship is, several new business opportunities that can be pursued as well as marketing strategies. In addition to socialization, there is also intensive mentoring and trying to provide examples of digital marketing. With this youth empowerment activity, it is hoped that it will open their insights and paradigms about the importance of rising from the slump due to unemployment, to becoming a successful entrepreneur in several varied business segments.

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are  validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables  of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with  an F value of  54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling  variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.

Batik is the identity and characteristic of the Indonesian nation. Many regions in Indonesia have batik with unique characteristics, rich in various types and batik motifs in each region. The motifs always evolve with the times. Sidoarjo is one of the districts in East Java which has a wide variety of culture, arts and batik motifs. Batik in Sidoarjo has various kinds of flora and fauna motifs. Batik Lintang Sari Kenongo is a typical batik business from Sidoarjo. The products are written batik, stamped batik and printed batik. Kenongo batik has its own characteristics in the motifs on each piece of cloth which distinguishes it from various batiks in Sidoarjo so that it can be more easily recognized, especially the one that has long been famous, namely the bayeman motif. Lintang Sari Kenongo Batik tends to use floral motifs that express beauty, peace and fertility. The bayeman motif itself was formed from the creation of craftsmen who saw spinach plants around their house, this indicated that the land in Sidoarjo was very fertile, so it was used as proof of the name of the bayeman batik motif in Lintang Sari Kenongo batik, the craftsman patented this motif to become the standard motif that Lintang Sari Kenongo batik has to this day. Batik Lintang Sari Kenongo, which is a partner for PkM activities, has problems in terms of digital marketing and bookkeeping. So in this PkM activity training and mentoring are carried out regarding this matter. Community service activities have been carried out well, and partners have understood the basics of digital marketing, especially through Instagram and simple bookkeeping. It is hoped that the results of this activity will have the maximum impact on increasing sales of Lintang Sari Kenongo batik.

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

This research is quantitative research with variable X, namely Product Innovation and Price, against variable Y, namely Purchasing Decisions. This research uses observation and questionnaire data collection techniques, and with techniques non probabability sampling 70 respondents were obtained from D-IV Marketing Management students. This research uses multiple linear regression analysis and coefficient of determination analysis. The results of the analysis of hypothesis test were partial, product innovation has a positive and significant effect on the purchasing decision, then the price partially has no positive and significant effect on the purchasing decision. The results of the simultaneous hypothesis testing the variables of Product Innovation and Price have a positive and significant effect on the purchasing decision. The results of this research, simultaneously the variables of Product Innovation and Price have a positive and significant effect on the purchasing decision of Miniso Products on D-IV Marketing Management Students at Polytechnic State of Malang.

Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis data, digunakan uji statistik, uji asumsi klasik, dan uji regresi linear. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor Honda Vario di Semarang. Hasil penelitian menunjukkan bahwa brand image, kepercayaan merek, dan kualitas produk memberikan pengaruh positif yang signifikan terhadap keputusan pembelian. Ketiga variabel bebas  brand image, kepercayaan merek, dan kualitas produk secara nyata bersamaan mempengaruhi Keputusan pembelian Honda Vario oleh warga kota Semarang.

This study aims to analyze the optimization of technology and digital marketing strategies in enhancing the competitiveness of Bakpia Wong Yogyakarta SMEs. Using a qualitative descriptive approach, the research explores the application of technology in production processes, such as modern machinery and production management systems, as well as digital marketing strategies through social media, e-commerce, and SEO. The findings reveal that technology utilization increases production efficiency by up to 30%, while digital marketing via online platforms boosts sales by 40%. However, challenges such as limited skilled human resources and digital infrastructure remain significant. This study recommends investing in human resource training, developing more integrated digital strategies, and product innovation to strengthen the competitiveness of SMEs in the digital era.

MSMEs play an important role in the village economy, but many business actors still face obstacles in managing finances and marketing their products effectively. This community service aims to improve the understanding and skills of MSME actors in Kertomulyo Village, Trangkil District, Pati Regency in terms of financial management and marketing strategies. This training is carried out through an easy-to-understand approach, including simple financial recording, business capital management, and digital marketing strategies using social media. Participants are trained to record income and expenses systematically so that they can better understand the financial condition of their business. In addition, they are also taught how to promote products online in order to reach a wider market. The results of this activity show an increase in the participants' understanding and skills in managing finances and implementing more effective marketing techniques. With this training, it is hoped that MSMEs in Kertomulyo Village can develop more rapidly, increase competitiveness, and expand their marketing networks.

Micro,Small,and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing more than 60% to the Gross Domestic Product (GDP) and absorbing nearly 97% of the workforce in the non-agricultural sector. However, MSMEs still face challenges in  marketing and business management, particularly in leveraging digital technology. The  Community Service Program (PKM) in Benda Baru Residential Area,South Tangerang,aims  to enhance the knowledge and skills of MSME actors in designing and implementing creative, digital-based marketing strategies. This program includes training on SWOT analysis, digital  marketing, and community-based marketing. The results of the program show an increase in the implementation of creative marketing strategies, such as the use of social media and  digital platforms, as well as collaboration among business actors. This program is expected  to have a positive impact on local economic development and streng then the digital business  foundation in the region.

This community service is intended to introduce marketing and entrepreneurship values in the form of mentoring to female students in vocational schools which are expected to foster creativity and create positive attitudes in life. Community service methods include: socialization and lectures. Marketing training teaches students how to carry out marketing activities. Meanwhile, understanding entrepreneurship teaches students to interpret the business process and changing the value of an object or material into benefits. Socialization by introducing methods, tools for marketing. The development of the digital world provides opportunities to take advantage of available opportunities by using digital devices. Female students' understanding of marketing values in the digital era supports teaching and learning activities and students become responsive to environmental changes and are able to utilize digital devices for useful information. Entrepreneurial values teach students to do innovative things. Apart from technological developments in implementing marketing values and entrepreneurial practices, through lectures on how to wisely use digital media. Guidance to students regarding positive activities, such as product marketing and creativity upholds an entrepreneurial culture in schools.

This research aims to find out how personalization and big data analytics can be used as an effective marketing strategies in the era of society 5.0. This research uses a qualitative method with a descriptive approach which aims to explore, analyze and interpret phenomena related to the topic. The data in this research was obtained through literature study, by exploring information from various primary and secondary sources consisting of books, scientific journals, articles and other relevant publications. The research results show that personalization and big data analytics are effective strategies in marketing in the era of society 5.0. personalization and utilizing big data analytics technology, companies can understand consumer behavior, optimize marketing campaigns, and manage customer relationships more effectively. So it can increase customer satisfaction and loyalty.