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In the digital era, the personal branding of lecturers and alumni plays a strategic role in enhancing university brand awareness. A strong academic identity and a positive image presented through digital platforms can strengthen the reputation of higher education institutions. This study aims to analyze how optimizing the personal branding of lecturers and alumni contributes to shaping university brand awareness. The research method used is a literature review by analyzing various scientific sources related to personal branding, brand awareness, and digital marketing strategies in the context of higher education. Data were collected from academic journals, books, and relevant publications discussing the role of digital media in building the image of academic institutions.The findings indicate that consistent and authentic personal branding of lecturers and alumni on digital platforms such as social media, university websites, and professional networks can enhance university exposure and appeal to prospective students and other stakeholders. Active interaction, expertise-based content, and participation in online academic discussions are key factors in building credibility and public trust. The implications of this study provide insights for universities in designing effective digital branding strategies by leveraging the active role of lecturers and alumni. Universities should encourage the strengthening of personal branding through training programs and structured digital communication policies to enhance institutional competitiveness at both national and global levels.

This study examines the influence of foreign pop culture on the narrative and aesthetics of contemporary Indonesian films. In the era of globalization, Indonesian filmmakers face the challenge of adapting global elements while preserving local identity. This research employs a qualitative approach by analyzing several Indonesian films, such as Gundala, Yuni, and Impetigore, which exhibit a unique blend of global and local themes. The findings reveal that foreign pop culture plays a significant role in shaping modern and globally competitive narrative structures and visual aesthetics while maintaining Indonesian cultural values. However, the risk of cultural homogenization remains a challenge. With the right adaptation strategies, Indonesian films can strengthen their position as cultural representations that are both globally and locally relevant. This study aims to contribute to the development of the Indonesian film industry amidst the influence of cultural globalization.

Collaboration between Human Resources (HR) and Marketing divisions strategically builds competitive advantage amidst increasingly complex market competition. The Human Resources (HR) division manages human resources as the company's main asset, while the Marketing division focuses on strategies to meet market needs and strengthen customer relationships. When these two divisions work collaboratively, they can create significant added value for the organization. The success of the collaboration depends on several factors, such as effective communication, a work culture that supports cross-divisional collaboration, and the use of technology to support data-based decision-making. The main challenges in this collaboration include differences in operational objectives between the Human Resources (HR) and Marketing divisions, lack of coordination, and obstacles in aligning strategic priorities. However, these challenges can be overcome with a structured approach to create optimal synergy.

Pekon Kampung Baru is a pekon with the majority of people having livelihoods as farmers, so that the community's economy only relies on agricultural products to meet their needs. Pekon Kampung Baru has tourism potential in the form of a waterfall that can be managed so that it becomes a competitive tourism to attract tourists and have an impact on improving the economy of the Pekon Kampung Baru community with a planned and structured management pattern so that the potential utilised can develop optimally. In this study the authors used methods of collecting, processing, and analysing data with the type of research that is qualitative. The data collection includes interviews, observation, and documentation. The process of community economic empowerment through the management of the Way Lalaan waterfall tourist attraction, there are several stages in it, namely the capacity building stage, and enrichment. the conclusion of managing the Way Lalaan waterfall tourist attraction through the Way Lalaan Tourism Awareness Group is carried out with the following four stages, namely: Capacity Building, Institutional Strengthening, and Provision of Economic Business Facilities.

The development of human resources (HR) is crucial for achieving organizational goals, particularly in the competitive food sector. This research analyzes HR management at Perum Bulog Subdrive Surabaya Utara, identifying strengths and weaknesses through a qualitative approach. Interviews and documentation reveal strong workforce quality and structured training programs as key strengths. However, challenges such as low motivation, communication gaps, and resource limitations hinder effectiveness. Opportunities arise from technological advancements and increasing market demand, while threats include intense competition and economic uncertainty. The findings suggest practical recommendations for enhancing HR development strategies, emphasizing the need for improved internal communication, employee engagement, and leveraging technology in training to boost overall organizational performance

This community service program aims to increase the motivation of novice athletes to achieve in the SH Terate Ranting Saradan organization, Madiun Regency. Program implementation uses various methods, such as observation, training, lectures, demonstrations, and consultations. Initial observations were conducted to identify participants' needs and challenges, especially in understanding the importance of achievement motivation and physical and mental readiness. The training is designed systematically, combining theoretical understanding through lectures and direct practice through demonstrations and individual consultation sessions. The program results show a significant increase in participants' abilities, especially in understanding achievement and competitive readiness. As proven through practical evaluations, as many as 80% of participants showed improved performance after participating in this program. Apart from that, this program also strengthens the values ​​of sportsmanship and appreciation for pencak silat as the nation's cultural heritage. With a structured and participation-based approach, this program is hoped to become a model for pencak silat training for other branches. Not only does this program equip participants with sports skills, but it also contributes to preserving pencak silat as part of Indonesia's cultural identity.

Toko Ulin Utama is a building materials store located in Kandangan Hulu, Hulu Sungai Selatan Regency, South Kalimantan. Along with the development of this region, the demand for building materials continues to increase, in line with the growth of infrastructure and the property sector. This condition makes Toko Ulin Utama one of the key suppliers that plays an important role in supporting development activities in the area. This study focuses on two main aspects: management and marketing. In terms of management, the focus is on how the store manages human resources, organizes its structure, and improves operational efficiency. Meanwhile, in terms of marketing, this research discusses promotion strategies, market segmentation, consumer behavior, and the store's competitiveness in the local market. The data for this research was obtained through direct interviews with the store owner and manager, providing in-depth information about the strengths, weaknesses, opportunities, and challenges faced by the store in its operations. The concept guiding this study is the business feasibility study, which explores various aspects such as market, marketing, and management. The results of this study are expected to provide a clear picture of the operational feasibility of Toko Ulin Utama, while also serving as a guide to developing more effective and sustainable business strategies. With the increasing demand for building materials driven by the development of infrastructure and the property sector in the area, the findings of this study are expected to help the store take advantage of market opportunities and better address existing challenges.

The restaurant business continues to grow, but few business actors understand how to seize business opportunities to increase competitiveness. This study aims to analyze the application of the Canvas Business Model (BMC) in the culinary industry, with a focus on the fast food business in the city of Surakarta. BMC is used to evaluate nine key elements: value proposition, customer segments, distribution channels, customer relationships, key resources, key activities, key partnerships, cost structure, and revenue streams. The method used in this study is a qualitative descriptive approach, with data collection through surveys, interviews, and observations. The results of the study show that the implementation of BMC can increase the effectiveness of business strategies, especially in terms of product innovation, improved customer experience, and optimization of digital marketing and partnership networks. In addition, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats of the culinary business, which is then used as a basis in designing a growth strategy. The main findings of this study propose new business models that are more adaptive and sustainable, including product diversification strategies, the use of digital technology, and strengthening partnerships with suppliers and food delivery service platforms. This research is expected to be a reference for culinary entrepreneurs in developing more competitive and sustainable business strategies in the digital era.

This research  aims to analyze the application of the McKinsey 7S framework in achieving sustainable performance management at Fresh Bright Pool, Tanjungpinang, amid the increasingly competitive local entertainment industry. The study explores the seven core elements of McKinsey 7S—strategy, structure, systems, shared values, skills, leadership style, and staff—to understand the dynamics of performance management and innovation in the service sector. A qualitative approach was employed, collecting data through in-depth interviews with two staff members and several visitors, supported by document analysis to ensure data validity. The results show that the elements of strategy and shared values are the primary strengths of Fresh Bright Pool in creating superior customer experiences, such as through the improvement of billiard facilities, optimization of bar services, and implementation of a more structured reservation system. The shared value of "comfort and togetherness" has successfully built a friendly and inclusive work culture. Collaborative leadership styles enhance staff engagement in operational processes, while the skills and staff elements still face challenges, including limited technical training and capacity development in customer service. This study provides valuable insights for Fresh Bright Pool to continue strengthening these elements to improve efficiency, maintain competitive advantage, and achieve operational sustainability in the local entertainment industry.

This study aims to analyze the development strategies of business units at Pondok Pesantren Manbaul Ulum Muncar Banyuwangi in realizing the economic independence of the pesantren. This research employs a qualitative approach with a descriptive method, using data collection techniques including in-depth interviews, participatory observation, and documentation. The data were analyzed using thematic analysis techniques, and data validity was strengthened through source and method triangulation. The findings reveal that the management strategies implemented include careful planning, systematic organizing, effective leadership, and directed controlling. The implementation of these strategies has successfully positioned the business units as productive economic centers that not only contribute financially to the sustainability of the pesantren’s operations but also serve as educational platforms for students to gain economic and entrepreneurial skills. Positive impacts can be seen through the increased welfare of students and administrators, as well as strengthened economic capacity within the surrounding community. However, challenges remain in the form of limited human resources, financial capital, and internal bureaucratic structures that require continuous improvement. In conclusion, professional management of business units becomes a key factor in building independent and competitive pesantren in the modern era.

Legal awareness and compliance are fundamental pillars of national legal development, aimed at establishing a just, effective, and responsive legal system that aligns with societal dynamics and development needs. This study identifies strategies to enhance legal awareness and compliance at individual, institutional, and corporate levels through a normative juridical approach, analyzing key elements of the legal system—legal substance, legal structure, and legal culture—based on Lawrence Friedman’s theory. The research highlights the importance of legal audits as a strategic tool for assessing regulatory compliance and ensuring the implementation of Good Corporate Governance in public institutions and business entities. Strengthening the regulatory framework for legal audits, including legitimizing the legal auditor profession, is essential to ensure independent, objective, and credible assessments, fostering public trust, business confidence, and legal system stability. By bridging gaps between legal formulation and implementation, legal audits contribute to a conducive business environment, enhanced national competitiveness, and effective legal development that supports Indonesia’s vision as a secure, just, and prosperous state.

The paper aimed to test the role of cost accounting information in feeding and guiding administrative decision makers in a way that contributes to enhancing the overall performance of the company. As the internal information provided by cost accounting works to clarify the strengths and weaknesses in detail within the company’s organizational structure, allowing management to gain a broader perspective. And more accurate in the areas of improving the company's performance. Cost accounting information has been identified in two categories: planning information and control information, while the company's performance has been identified in terms of productivity, cost reduction control, and profitability. The paper community has been represented by accountants working in a number of Iraqi industrial companies. A questionnaire form was prepared by the researcher to achieve the purpose of collecting the data necessary to measure the research variables, in accordance with the descriptive analytical approach adopted in the current research. The number of questionnaires retrieved and suitable for analysis reached 72 forms. The research reached a number of conclusions, the most important of which is that accounting information Costs enhance the efficiency and effectiveness of companies, which contributes to maximizing the company's performance. Given the stability of this positive effect, it follows that there is a need to increase attention to the quality of cost accounting information and the scope of its production in companies. This information contributes to reaching a more accurate measurement of the cost of the product and thus contributes to determining more competitive prices.

Training on the use of Zenodo as a personal repository for lecturers is a strategic initiative to increase the productivity and visibility of scientific works. Zenodo offers an open-source platform that enables publication management with features such as DOI and structured metadata, which are essential to support global citations and recognition. However, many lecturers do not understand the importance of using these private repositories, especially regarding the role of DOIs and metadata in strengthening their academic impact. For this reason, this training is designed with a comprehensive method, starting with the creation of training modules, publication in the academic community, and online implementation via Zoom. A hands-on lab approach  is used to ensure participants understand and practice Zenodo management firsthand. The results of the training held in July 2024 showed a very high level of satisfaction, with 90% of participants feeling very satisfied and the rest satisfied. Participants came from various regions in Indonesia, including lecturers, library staff, and LPPM staff, who were interested in using Zenodo for institutional needs. The discussion revealed that most lecturers still have a minimal understanding of the importance of DOI and metadata, as well as how personal repositories can support the management of academic positions. This training provides new awareness of the importance of managing scientific works that are integrated with digital technology. In conclusion, Zenodo training has a positive impact on building technical and strategic understanding of lecturers, although further training is still needed to delve into metadata management and Zenodo optimization at the institutional level. With the right approach, this training not only improves individual competence, but also strengthens the academic competitiveness of the institution at the global level.

This research discusses the application of McKinsey's 7S model in increasing profitability at PT BPRS Karya Mugi Sentosa Surabaya. McKinsey's 7S model consists of seven main elements: strategy, organizational structure, operational system, leadership style, staffing, skills, and shared values. The research used a qualitative approach with direct observation methods, structured interviews, and in-depth data analysis to evaluate the effectiveness of the model. The results showed that the harmonization of the elements of McKinsey's 7S model contributed significantly to improving profitability, reflected in the increase in assets, growth in the number of customers, and stability of financial statements over the past five years. However, challenges such as HR adaptation to the new strategy and consistency of implementation are concerns that need to be addressed. This study concludes that the implementation of McKinsey's 7S model is able to encourage the strengthening of corporate strategy and competitiveness in the midst of intense competition in Islamic banking.

This study aims to enhance the financial performance of Micro, Small, and Medium Enterprises (MSMEs) by applying sharia economic principles, with a focus on business sustainability and open innovation. MSMEs are vital to the Indonesian economy but often face challenges such as limited capital, restricted market access, and low sharia financial literacy. Using a sharia economic framework rooted in principles of fairness, transparency, and sustainability, the study explores innovative strategies to boost the competitiveness of MSMEs. The open innovation approach promotes collaboration between MSMEs and various stakeholders, including sharia financial institutions, government agencies, and local communities, to create a supportive environment for sustainable development. The findings suggest that integrating sharia economic principles with open innovation can enhance operational efficiency, strengthen financial structures, and positively impact the long-term sustainability of MSMEs. Based on these results, the study recommends that MSMEs incorporate this approach into their financial management practices to navigate global economic challenges and achieve sustainable growth.

The implementation of Islamic accounting in the business world has gained increasing attention as awareness grows regarding the financial and operational principles outlined by Islamic law. Islamic accounting, which adheres to the principles of Shariah, aims to ensure that a company's transactions and financial reports comply with Islamic guidelines. This paper aims to analyze the impact of the implementation of Islamic accounting on firm value, with a focus on examining the contemporary Islamic accounting framework, which includes structures and methodologies for more transparent reporting. This research also identifies factors that can strengthen or hinder the adoption of Islamic accounting in improving a company’s financial performance, as well as its impact on investor perceptions. The analysis results indicate that companies consistently applying Islamic accounting principles can enhance investor trust, thereby improving the company's value. Thus, the implementation of Islamic accounting can be an effective strategy to enhance the credibility and competitiveness of a company in a market increasingly focused on ethical and transparent financial practices.

This study examines how women entrepreneurs in Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector leverage digital technology to strengthen their roles in the urban tourism ecosystem. Using a qualitative approach supported by secondary data and non-intervention observations over six months in South Jakarta, the study analyzes the dynamics of digital adoption, the cultural value of creative products, and structural barriers affecting women's entrepreneurial experiences. The findings reveal that digital utilization is most prominent on easily accessible platforms such as Instagram, TikTok, and WhatsApp, while the use of more complex tools, such as marketplaces, websites, and analytics, remains limited. Women’s creative products, in subsectors like culinary, crafts, fashion, and others, prove to enrich the tourism experience and reinforce the city's destination identity. However, low digital literacy, minimal mentoring, and weak integration into the formal tourism supply chain hinder the optimization of these potentials. Additionally, the digital adoption patterns found support the Technology Acceptance Model's explanation that the perceived ease of use is a key factor in early technology adoption. This study fills an important gap in the literature by linking gender issues, digital transformation, the creative economy, and urban tourism within a unified framework. The research emphasizes the importance of strengthening digital capabilities and structured collaboration between women-led MSMEs and tourism stakeholders to enhance the sustainable competitiveness of destinations.

The rapid development of technology has introduced various language learning resources, including podcasts, which offer authentic audio input but are often underutilized and lack structured application in EFL classrooms. Integrating gamification into podcasts represents a promising approach to enhance students’ engagement, motivation, and learning outcomes. This study aims to evaluate the impact of gamified podcasts on EFL students’ listening comprehension, learning motivation, and content retention. A quasi-experimental design was employed, involving university-level EFL students divided into an experimental group (gamified podcasts with interactive quizzes, leaderboards, and badges) and a control group (non-gamified podcasts). Pre-tests and post-tests assessed listening comprehension, motivation, and retention, with statistical comparisons conducted using t-tests and ANOVA. The results indicate that students exposed to gamified podcasts demonstrated significant improvements in listening comprehension, motivation, and retention compared to their peers in the control group. The interactive and competitive elements of gamification encouraged repeated engagement, active participation, and deeper cognitive processing of audio materials, which strengthened long-term memory and overall learning outcomes. These findings suggest that gamified podcast-based learning not only enriches traditional listening practices but also fosters a more engaging, motivating, and effective EFL learning environment. Consequently, integrating gamification into podcast instruction is recommended as an innovative strategy to support language acquisition and enhance students’ sustained involvement in learning activities.

In the era of the global economy and increasingly intense competition in Industry 4.0, Micro, Small, and Medium Enterprises (MSMEs) are required to continuously innovate to remain competitive. This study highlights the application of segmentation, targeting, and positioning (STP) strategies and the use of the marketing mix by Achieved.co. The research used a descriptive qualitative approach, with interviews as the primary data collection method. The results of this study reveal that Co's success in maintaining its presence amid intense competition was achieved through the implementation of effective marketing strategies. The segmentation process was based on geographical, demographic, and psychographic factors, primarily focusing on the Gen-Z demographic. Targeting was directed at consumers who value uniqueness and product innovation at affordable prices. Achieved. Co's positioning is strengthened through unique services such as customizable orders and offering specialized design services, although it does not yet have a specific slogan. This study underscores the importance of in-depth market analysis to enhance the competitiveness of MSMEs, particularly through the implementation of well-planned STP strategies and a structured marketing mix.

This study examines the role of digital cooperatives and MSMEs in driving business modernization to strengthen Indonesia's economy. Cooperatives and MSMEs are essential for economic growth and community welfare, significantly contributing to Indonesia's GDP and employment. However, they face challenges in modernization due to limited technology access and management issues. Using a systematic literature review, this research analyzes the influence of digital transformation on cooperatives and MSMEs, identifying digital technology adoption, collaborative approaches, and governmental support as key factors in modernization. Findings highlight that a structured digital framework, social capital, and policy backing enable cooperatives and MSMEs to enhance operational efficiency, resilience, and competitiveness. This modernization model offers insights into fostering a sustainable, inclusive economy through digitalized cooperative structures. The research underscores the need for ongoing digital adaptation, emphasizing cooperatives' dual role in community development and economic resilience.