Publication Search

This study aims to analyze the marketing strategy for BSI OTO products at KCP Medan Marelan, the type of research method used is a qualitative method, and data collection is carried out by observation and interviews, the data taken is in the form of observations and also from interviews. interview with BSI KCP Medan Marelan officers. Based on the results of the research it was found that the obstacles in marketing BSI OTO at KCP Medan Marelan included inactivity on social media, tight competition from other banks and also the lack of public understanding in the financing application process. and efforts to Overcoming the existing obstacles, BSI KCP Medan Marelan innovates products that will be adjusted to the needs and desires of customers and also adds application facilities in the form of mobile banking and also the BSI website which can make it easier for customers to carry out various transactions and also understand the products available at BSI. and for the marketing strategy of BSI OTO bank BSI KCP Medan Marelan implementing promotions and excellent service, promotions are carried out such as: distributing and distributing brochures, conducting outreach and also conducting promotions indirectly through social media and also excellent service by CS for customers.

The author conducted this research at PT Bank Rakyat Indonesia Tbk which is listed on the Indonesia Stock Exchange (IDX), PT Bank Central Asia Tbk, PT Bank Syariah Indonesia Tbk, and PT Bank BTPN Syariah Tbk. Risk Profile, Earnings, and Capital (RGEC), and Good Corporate Governance (GCG) are the methods used for this research. This study aims to determine the financial performance of Islamic and conventional banks during the Covid-19 pandemic in terms of risk profile, good corporate governance (GCG), profitability, and capital. This type of research is quantitative, the type of data used is secondary data, the data collection technique used was documentation technique and the data analysis method was a quantitative descriptive method. The results showed that the financial performance of PT Bank Rakyat Indonesia Tbk was in good condition, PT Bank Central Asia Tbk was in very good condition, PT Bank Syariah Indonesia Tbk was in very good condition PT Bank BTPN Syariah Tbk good condition.    

The merger of Islamic Banks is to encourage larger Islamic banks to participate in the global market and to become a catalyst for Islamic economic growth in Indonesia. In addition, the merger of Islamic banks is considered more efficient in raising funds, operations and spending. Therefore, this study aims to determine the financial performance of Bank Syariah Indonesia before and after the merger. The object of this study is the financial statements of Bank Syariah Indonesia for 2018 – 2021. The method used is descriptive quantitative with the aim of analyzing BSI profitability before and after the merger. The types of data used are primary and secondary data obtained from several journals and the official website of the Indonesia Stock Exchange and the official website of Bank Syariah Indonesia (BSI). The results showed that there was no increase that was too specific between before and after the merger was carried out, where each company had its own operational and non-operational costs if the merger was not automatically carried out, so looking at the assets owned by each company, it can be said that the merger should be done. At the time the merger was carried out because the costs incurred by the company from all costs due to the implementation of the merger were more profitable than before the merger.

The purpose of this study was to determine the effect of the product quality characteristics of Bank BSI on student satisfaction at UIN SMH Banten. This study uses a quantitative approach and survey techniques. A total of 33 students from UIN SMH Banten received the question sheets. The analysis of the collected data was carried out using descriptive and inferential statistical methods. Product Features Bank Syariah Indonesia's digital product, BSI Mobile aims to facilitate customer transactions and provide information to customers through the features offered. The second most important factor is feature development because product features are undeniable product benefits and characteristics that customers can directly use. Simple linear regression tests, t-tests (individually), F-tests, and validity tests were used to demonstrate and analyze. These results indicate that since the corrected elemental overall correlation is greater than 0.3, the product characteristics related to student satisfaction have been accepted as valid. The BSI Mobile-Product Mark is known to have a significance value (Sig.) of 0.000, which indicates that the significance value of the BSI Mobile-Product Brand is less than 0.05 (= 5%). Therefore, this shows that H0 will be rejected and H2 will be accepted. The main result of this study is that there is a significant relationship between student satisfaction at UIN SMH Banten with product features of BSI Mobile.  

Dilihat dari sisi kuantitas nasabah, total nasabah yang dimiliki perbankan syariah meningkat, namun demikian pangsa pasar perbankan syariah sebagai lembaga keuangan di Indonesia masih relatif kecil. Untuk menjawab permasalahan tersebut, penelitian ini menggali faktor-faktor yang mendorong  kecenderungan masyarakat untuk menabung di bank syariah. Kajian literatur dilakukan, dan data dikumpulkan melalui dokumentasi. Sesuai temuan, penelitian ini mengidentifikasi tiga faktor kunci: pengetahuan, persepsi, dan religiusitas, yang memainkan peran penting dalam mempengaruhi minat masyarakat untuk menabung di bank syariah

In the world of banking in Indonesia, Islamic banking is a type of activity based on sharia principles that is free from usury. Unlike conventional banks which use interest in collecting and channeling funds, Islamic banks use financing as a contract. In conventional and Islamic banking there are differences in terms of banking operations. Therefore, this study aims to analyze the effect of knowledge, reference groups, and consumer motivation on customers' reasons for saving at Bank Syariah Indonesia, South Jakarta. The approach used in this research is a quantitative approach. The quantitative approach aims to determine the magnitude of the analyzed variables. The results of the study show that the knowledge variable and the consumer motivation variable do not have a significant influence on a person's decision to save at Bank Syariah Indonesia. Meanwhile, the reference group variable has a significant influence on a person's decision to save at Bank Syariah Indonesia, so that simultaneously high and low knowledge, reference group, and motivation if simultaneously have an influence on customers to save at Bank Syariah Indonesia.

Indonesia, which is a country with a very large population, has a fairly stable economy. This study aims to determine the importance of Islamic banks in managing the finances of indonesia society. The method used in this research is literature study, in which literature study is a data collection method that is carried out by taking research information that is in accordance with the research theme. This information can be obtained from various reference sources, both in the form of written documents, in the form journals and articles, pictures, or electronic documents that can support the process of writing research papers. From this study, the results show that Islamic banks are banks that have good potential for the economy in Indonesia. With Islamic banks, muslim people no longer need to be afraid of transactions what he did. However, basically Islamic banks in Indonesia are still lagging behind conventional banks because the development process of conventional banks is much faster than Islamic banks.  

The government has high hopes for the benefits of Bank Syariah Indonesia because it is a momentum that will affect public awareness of the Islamic financial industry, especially Islamic banking. However, behind the opportunities of an industry there are challenges that must be resolved, as for these challenges are related to increasing financial literacy, how to adapt a new work culture which of course among the three previous Islamic banks has different characteristics, bank management that ensures that integration goes well without sacrificing previous quality resources, and how to create financial services that can compete and be able to accommodate and facilitate financing related to the main program of Islamic banks. The main potential for product development of Bank Syariah Indonesia can make the Islamic finance industry compete both regionally and internationally so that it can help the development of the national economy.

Penelitian ini bertujuan untuk mengidentifikasi proses transmisi moneter dari mekanisme keuangan bank Islam syariah di Indonesia dan membuktikan apakah mekanisme pembiayaan syariah akan menciptakan keseimbangan antara sektor riil dan moneter, menyebabkan penurunan tingkat inflasi. Variabel penelitian ini adalah tingkat inflasi, PUAS, SBIS dan pembiayaan syariah dari bank syariah menggunakan data time series. Data dianalisis dengan menggunakan VAR tersebut. Hasil penelitian menunjukkan bahwa dalam jangka pendek jumlah PUAS, jumlah SBIS dan jumlah keuangan bank Islam syariah dalam hubungan yang stabil untuk therate inflasi.  

The purpose of this study is to find out how the synergy between post-merger employees at the BSI Denpasar Branch Office. The research methodology used is qualitative research using triangulation in testing credibility as checking data from various sources in various ways and at various times. The informants in this study were employees of the Denpasar Branch of Bank Syariah Indonesia using a purposive technique. As well as data collection in the form of: Interviews and Documentation. This study describes the results under which the synergy between employees who previously came from BNI Syariah, Mandiri Syariah and BRI Syariah was well established.

This community service activity is carried out so that people have an understanding of Islamic banking. This service activity is carried out for people who live in the Timbangan Village, North Padangsidimpuan District. This activity was carried out in 3 stages. The first stage is the preparatory stage, the preparation is carried out by asking permission from the Kelurahan where the service is carried out. The second stage is pre-socialization, namely the service volunteer team conducts interviews with the community. The third stage is the socialization stage, carried out by interviews and questions and answers with the community. The results of the activity show that there are still many people who are not familiar with Islamic banks, from this activity the community becomes aware of the existence of Islamic banks, 2) The community understands the concepts in Islamic banks, 3) This activity is a forum for increasing the knowledge and understanding of the community about Islamic banks, which Prior to this activity, most people considered Islamic banks and conventional banks the same and 4) The community expressed an interest in conducting transactions at Islamic banks after gaining knowledge and understanding of Islamic banks.  

Penelitian ini membahas mengenai pengaruh pembiayaan terhadap profitabilitas Bank Syariah Indonesia periode 2016-2020 (studi kasus ex Bank Syariah Mandiri) di Demang Palembang. Adapun rumusan masalah dalam penelitian ini antara lain: 1) Apakah pembiayaan Mudharabah berpengaruh terhadap ROA Bank Syariah Indonesia Pengaruh Pembiayaan Terhadap Profitabilitas Bank Syariah Indonesia Periode 2016-2020 (Studi Kasus Ex Bank Syariah Mandiri) Di Demang Palembang, 2) Apakah pembiayaan Murabahah berpengaruh terhadap ROA Bank Syariah Indonesia Periode 2016-2020 (Studi Kasus Ex Bank Syariah Mandiri) Di Demang Palembang, 3) Apakah pembiayaan Ijarah berpengaruh terhadap ROA Bank Syariah Periode 2016-2020 (Studi Kasus Ex Bank Syariah Mandiri) Di Demang Palembang, 4) Bagaimana pengaruh pembiayaan mudharabah, murabahah dan ijarah terhadap ROA Bank Syariah Indonesia Periode 2016-2020 (Studi Kasus Ex Bank Syariah Mandiri) Di Demang Palembang secara bersama-sama. Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh pembiayaan terhadap profitabilitas Bank Syariah Indonesia Periode 2016-2020 Studi Kasus Ex Bank Syariah Mandiri Di Demang Palembang baik secara parsial maupun simultan. Data diperoleh dari laporan keuangan bulanan Bank Syariah Indonesia. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Analisis data yang digunakan menggunakan analisis linier berganda. Hasil penelitian menunjukkan bahwa: (1) pembiayaan mudharabah berpengaruh negatif dan tidak signifikan terhadap ROA, (2) pembiayaan murabahah berpengaruh positif dan signifikan ROA, (3) pembiayaan ijarah berpengaruh negatif dan tidak signifikan ROA, (4) pembiayaan mudharabah, murabahah dan ijarah secara bersama-sama berpengaruh positif dan signifikan terhadap profitabilitas (ROA).    

The purpose of this research is to find out how product diversification is carried out by Bank Syariah Indonesia after the merger to attract customers. The research methodology used is descriptive qualitative research. The informants in this study were employees of the Denpasar Branch of Bank Syariah Indonesia using a purposive technique. As well as data collection in the form of interviews and documentation. This study describes the results of product diversification carried out by Bank Syariah Indonesia after the merger to attract customers, namely by launching BSI products that were launched which did not exist in previous banks, namely Imas and BSI smart agents. Verification conducted by Indonesian Islamic banks is more effective in increasing customer interest which is increasing every month and is also suitable for expanding market share.

customer experience marketing is important to learn because changes in the behavior of customers who do not only see the product or service not only from service or from the quality of the product or service but more than that, namely experience, the experience must be unforgettable and positive. This study aims to predict the effect of customer experience on word of mouth either directly or indirectly using a mediating variable, namely customer satisfaction, this study uses an instrument, namely a questionnaire distributed to 100 customers of Bank Mandiri Syariah Jombang. and the results of the study show that the variable customer experience has a direct and indirect effect on word of mouth through customer satisfaction, and the variable costumer satisfaction directly affects word of mouth

Bank Syariah merupakan salah satu bank umum yang  kegiatan operasional dan produk-produknya bebas dari bunga dan berlandaskan hukum syariah. Peningkatan jumlah Bank Umum Syariah yang diiringi dengan peningkatan jumlah kamtor cabang ternyata tidak diimbangi dengan peningkatan pengetahuan masyarakat terhadap bank syariah. Belum optimalnya penyerapan pangsa pasar Bank Syariah di negera yang mayoritasnya beragama Islam merupakan permasalahan yang dihadapi perbankan syariah. Rendahnya literasi perbankan syariah yang disebabkan kurangnya promosi dari perbankan syariah kepada masyarakat menjadi salah satu penyebab hal tersebut. Masyarakat Parit lalang mayoritas beragama Islam tetapi pengetahuan mereka tentang perbankan syariah pada masyarakat sangat rendah. Hal ini yang menjadi alasan pelaksanaan program peningkatan literasi produk bank syariah pada masyarakat Kelurahan Parit Lalang. Penelitian bertujuan untuk mengetahui peningkatan literasi produk bank syariah setelah program dilaksanakan. Hasil pelaksanaan program adalah adanya peningkatan pengetahuan masyarakat terkait produk bank syariah dan juga peningkatan minat masyarakat untuk bertransaksi di perbankan syariah.