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Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

Alingbao is a food and beverage business in the city of Padang. The concept of cultural acculturation combines the traditional food of a race, namely Minangkabau and Chinese. This design aims to optimize the function and structure of Alingbao packaging, maximize the shape and visuals of the packaging so that information and brand awareness of the product is conveyed to consumers and potential consumers. This design uses the 4D method which consists of Define, Design, Develop and Disseminate with the development results in the form of pop-ups. The analysis method used is SWOT analysis (strengths, weaknesses, opportunities, threats). The main media in this design are three packages consisting of primary and secondary packaging. The supporting media for this design are social media, menu price lists, cups, hanging banners, aprons and tape. The main and supporting media in the design have also gone through a feasibility test in the form of a prototype. Meanwhile, the feasibility test indicators themselves consist of packaging layout, packaging visual elements, structure, function and packaging materials. This aims to ensure that the packaging is suitable and suitable for use.

This research applies a quantitative approach to determine the influence of customer income, price of goods, and quality on demand for PT heavy equipment spare parts. Indotruck Utama to consumers in East Java. The research method used is multiple linear regression analysis, with the help of SPSS analysis tools to test the hypothesis. In the results of this research, it was found that the results of the F Test simultaneously showed that the variables income (X1), price (X2), and quality (X3) together could influence the demand variable. Based on the results of the t test, it shows that the income variable (X1) partially has a significant effect on the demand variable, while the price variable (X2) and quality variable (X3) partially have no effect and are not significant on the demand variable (Y).

In this digital era, the role of marketing strategy is crucial to the success of a business. With widespread technological advances, companies are not only faced with demands to innovate but also to deeply understand the behavior of consumers who are increasingly connected and intelligent. This research aims to explore and analyze the influence of content marketing strategies on Point Of Purchase at KruV Studio. To understand how content marketing strategies can be key in shaping perceptions and increasing customer enthusiasm. In this research I will focus on the marketing aspects of the Content Marketing strategy on Point Of Purchase at KruV Studio.

This study aims to analyze consumer responses to the queue phenomenon that occurs at Cipatik Public Fuel Filling Station (SPBU). Queues at gas stations are often a major concern for consumers, affecting customer satisfaction and the operational performance of gas stations. This study identifies the main factors that influence consumer response to queues, focusing on queue cases, waiting time, and consumer feelings regarding service. The research method used a quantitative approach through a consumer survey involving a representative sample of Cipatik gas station users. Data was collected through a questionnaire covering aspects such as consumer perception of service speed, queue efficiency, and overall satisfaction level. The results of data analysis show that there is a lack of consumer satisfaction with the queues that occur at Cipatik Service Station, West Bandung Regency. Therefore, it is necessary to improve queue management by the gas station. The addition of filling pump lines needs to be addressed so that the service level can increase. In addition, shorter waiting times and a more efficient service experience are considered by consumers as key factors in increasing their satisfaction. The findings of this study provide valuable insights for Cipatik Service Station management and relevant stakeholders to improve queue management and increase customer satisfaction. The practical implications of this study can assist policy makers in developing more effective operational strategies to address queuing issues and improve consumer experience at the gas station.

The work program for creating logo and packaging designs as well as digital technology is a service to the community engaged in the production business of bead craftsmen in Lembang Angin- Angin. These bead craftsmen have been established in Lembang Angin-angin for a long time, but their marketing methods are still very minimal and there is a lack of community skills related to UMKM. Therefore, these UMKM need to be given counseling about the importance of branding and the use of digital marketing so that their marketing system can be better so that they can expand the target market coverage and support marketing activities through business accounts on digital media. The method used is by providing counseling in the form of making a logo. , packaging and training on how to manage digital media for selling beads. This program has the potential to increase the sales appeal of beaded products, as well as serve as a symbol of product identity to make it easier for consumers to remember the product. This will support increased marketing activities and increase sales of the bead business.

This research is to find out how to analyze the factors that encourage consumers to make purchases at Ecky Stores, North Toraja Regency. This type of research uses quantitative descriptive research where researchers encourage consumers to make purchases at Ecky Stores, Toraja Regency. The results of this study indicate that for the cultural factor variable, the tcount is 0.613 < ttable 1.721 and the significant level is 0.546 > 0.05, thus H1 is rejected. The results of the analysis for the completeness factor of the product are proven by the statistical results of the t-test for the dimensions of product completeness of 0.003 <0.05 and the tcount value of 1.342 > ttable 1.721 and the regression coefficient has a positive value of 0.325, so research proves that H2 product completeness factor (X2) is accepted and the results of the analysis for the price factor variable obtained a number of 0.389 > 0.05 and a tcount value of 0.880 <ttable 1.721 thus the H3 price factor (X3) is rejected.

The gallon drinking water market in Indonesia is one of the most competitive markets. This is due to several factors, including the high public demand for drinking water liters and the large number of competing brands. Ultimately, choosing the best brand of bottled water will be a decision based on individual needs. The purpose of this study is to help people make better decisions in choosing the appropriate gallon bottled water for consumption. The population in this research is consumers of gallon drinking water on the Aqua and Le Minerale brands in the Bina Bangsa Campus environment, especially regular management students 4 semester 5, with a sample size of 300 people. The results of hypothesis testing show Competition in the Gallon Drinking Water Market in the Aqua and Le Minerale Brands. We recommend that gallon mineral water in the Aqua and Le Minerale brands maintain quality by maintaining water purity.

Purchasing decisions are one part of the consumer's response to whether or not to buy a product, from several factors that can influence consumers to buy a product where consumers consider halal labels and product brand images that are already known among generation Z women and halal awareness factors that consumers have when they want to make a purchase decision. This study aims to determine and analyze the influence of halal labels, halal awareness and brand image on the purchase decision of Wardah cosmetic products in generation Z Muslim women. The research method used is quantitative descriptive. The results showed that halal labels, halal awareness, and brand image had a positive and significant effect on the purchase decision of Wardah cosmetic products in generation Z Muslim women. In testing the classical assumptions of this study are normally distributed, heteroscedasticity does not occur, and multicollinearity.

The development and the increasing number of business actors engaged in the industrial sector has resulted in competition in business becoming increasingly sharp and competitive, both in terms of quality, price and the way promotions are carried out. The purpose of this study was to determine the effect of product quality, service quality, price and promotion on purchasing decisions for FEZ Racing Exhaust brand exhaust. The method used is a quantitative method. The population in this study were consumers who purchased FEZ Racing. The sample used was 80 respondents who were selected using a convenience sampling technique. Data analysis used using multiple linear regression analysis. The results of the study prove that simultaneously product quality, service quality, price, promotion influence purchasing decisions. In partial variable testing for the variable product quality, service quality, price, promotion proves that there is a positive and significant influence on the purchase of FEZ Racing Exhaust brand exhaust.                                                                            

The creative industry is an industry that focuses on the creation and exploitation of intellectually owned works, one of which is fashion design, including t-shirts. The current condition of society, both individuals and groups, are now starting to build their brands with the innovation and creativity they build, including Ndlodok T-shirts. This community service is the second stage, namely to introduce ndlodok t-shirts to the community. The initial offer of the "Ndlodok" T-shirt was to formulate a library-based "Ndlodok" T-shirt with characteristics of the Mojokerto dialect with the hope of opening up a new market. Apart from that, the product would become a souvenir that consumers were looking for because it had become a characteristic of Mojokerto UMKM. In facing the rigors of UMKM businesses which are increasingly competitive, "Ndlodok" T-shirt products do not experience problems in the middle of their journey, at this early stage it is necessary to introduce them as a reference for "Ndlodok" T-shirts in carrying out promotional activities.

The implementation aims to investigate and analyze the application of digital promotion using blog media for UMKM in Sumurwelut Village, Lakarsantri District, Surabaya City. Through a qualitative approach and case study design, this study explores the extent to which UMKM in the village use blogs as a digital promotion tool. The results indicate that UMKM have generally adopted digital promotion strategies through blogs with content involving product descriptions, customer reviews, special offers, and industry-related articles. UMKM that are active in creating high-quality content through blogs experience a significant increase in visibility and sales. Supporting factors include a good understanding of the blog platform, the involvement of UMKM owners, and creativity in presenting content. Technical obstacles, and lack of understanding of the benefits of digital promotion are the main obstacles. The positive response from consumers to digital promotion through blogs shows increased trust, and a tendency to interact further. These findings provide deep insights into the effectiveness of digital promotion in UMKM and refer to recommendations for the development of better digital promotion strategies, including increasing UMKM' understanding of the potential of digital promotion and optimizing interaction with consumers through blog platforms. It is expected that this internship will make a significant contribution to stakeholders, including UMKM, local governments, and UMKM supporting institutions, in supporting UMKM business growth in the digital era.

Every financial institution has a frontliner who serves as a front guard or sequencer and provides information about banking as well as initial impressions of a bank. Due to the rapid development of the banking industry, PT. Bank Sumut KCP Syariah Lubuk Pakam must determine ways to improve the performance of frontline employees so they can compete with other banks. The problems raised in this research relate to how PT. Bank Sumut KCP Syariah Lubuk Pakam chose an approach to improve frontliner performance through SWOT analysis. Frontline Officers must have the knowledge and expertise in their profession to carry out their primary duties effectively. To do this, they must receive training and support that starts from the individual's outer appearance and continues within, so that when providing consumers receive fast, efficient and polite service, resulting in high customer satisfaction. This research uses qualitative methods and descriptive research design. SWOT analysis is used to apply qualitative and descriptive analysis to arrive at research conclusions. Based on the results of the Cartesian diagram, the institution is in Quadrant I, actively implementing a Growth-Oriented Strategy and supporting this strategy.

PT XYZ is one of the largest fertilizer companies in Indonesia. One of the company's goals is to become a competitive producer of fertilizers and other chemical products that are in high demand among consumers. To achieve this, the company needs a marketing strategy to boost sales, compete with both domestic and international rivals, and address the fluctuations in sales volume. Therefore, the company has opted to use multiple linear regression as a reference to assess whether sales prices and international prices have an impact on sales volume. Additionally, the marketing mix, or the combination of marketing elements, will be crucial in achieving the company's objectives. In the execution of marketing activities, every company strives to establish marketing strategies and target its market. This marketing strategy revolves around the marketing mix. The research findings indicate that sales prices and international prices do not have a significant impact on sales volume, possibly due to the presence of other variables such as the company's location, product promotion, and other factors influencing the results.  

Business transformation in the digital era requires an innovative marketing approach. One way is by utilizing the potential of the internet and information technology. This research focuses on the important role of landing pages in designing online experiences for consumers. The theoretical basis involves the concept of marketing transformation, landing page optimization, and the importance of brand awareness for waste collection services. The methodology used adopts a qualitative approach with a case study in Karung Sampah. Data is collected through observation and analysis using third parties, namely Google Search Console and Google Analytics. It was found that responsive design, relevant content, and social media integration played an important role in the success of the campaign (brand awareness)

Starbucks is a coffee processing company that has very fast sales and is very popular among consumers. Therefore, many branches are spread throughout the world. Images represent how others view your company, employees, committees or activities. Every company has as much image as people see it. A PR crisis is an event, rumor or information that negatively impacts a company's reputation, image or credibility. This research uses a qualitative approach to explore deeper information regarding the role of public relations in restoring the image of public companies

This research was conducted with the aim of showing the influence of brand image, brand experience and influencer marketing on purchasing decisions with the purchase interest variable being the intervening variable. This study uses a quantitative approach. The research population is Scarlett Whitening consumers in Jakarta, the total of which is not known for certain. Sampling used purposive sampling technique and obtained 90 samples. The data analysis technique uses path analysis. The research results show that brand image has no influence on purchasing decisions. Brand image also has no influence on purchasing interest. Brand experience has a significant positive influence on purchasing decisions and purchasing interest. Influencer marketing variables have no influence on purchasing decisions. Influencer marketing influences purchasing interest. Then the purchase interest variable has no influence on purchasing decisions. Meanwhile, the results of research on mediation (intervening) variable tests produce that brand image, brand experience and influencer marketing have an influence through purchasing interest on purchasing decisions. This research can be used by companies in deciding policies and developing strategies in maintaining a good brand image from consumer perception, and using brand experience and influencer marketing to promote products.

Semen Z is one of the largest cement supplier companies in Indonesia and will continue to increase every year. The development of the cement industry is in line with the continued development of infrastructure projects, both private and Indonesian government. PT. Semen Z has good integration from raw material providers to cement that is ready to be used by every project that requires it. Development of PT. Cement Z will occur in the quantity of raw materials, human resources, and production processes, up to distribution to consumers. The activities carried out are land clearing/stripping, blasting, excavation and loading, as well as transportation and destruction. Raw materials sourced from this mining process include limestone, silica stone and clay. In this study mining was only carried out on limestone and clay was obtained from suppliers. The units used in the inventory data are limestone and clay raw materials (tons), ammonium nitrate chemicals (tons), diesel fuel (liters), electricity (kWh), emissions (tons), B3 waste (tons), non-B3 waste (tons) and products (tons). Every activity process carried out will have an impact on the environment, so the Company's commitment to a green industry or clean industry is required. To determine the environmental impact analysis on cement production activities, the Company conducted an environmental impact analysis using the Life Cycle Assessment (LCA) method. The aim of this research is to identify improvements in environmental performance, especially those that are hotspots in the Company's production process. The research results show that the highest identification of environmental impacts is obtained from activities at the Limestone mine, in accordance with the Pareto rules approach where if the contributors are more than 80% of the food it will affect the results of the impact analysis obtained.

This research aims to test the analysis of the influence of price, promotion, shop atmosphere, and service quality on purchasing decisions at the cake shop, Dapur Daya Tanjungbalai, both partially and simultaneously. This research aims to see whether there is an influence of price, promotion, shop atmosphere and service quality variables on purchasing decisions at the Dapur Daya cake shop. This research uses the Likert scale method. The subjects used in this research were 100 Power Kitchen consumers and were taken using accidental sampling and using the Lemeshow formula. In this research, data analysis uses validity tests, reliability tests, classical assumption tests, partial and simultaneous tests. Data analysis techniques using the IBM SPSS statistics 25 program. The results of this research show that overall each partial test states that there is a significant and positive effect between the variables. Based on the results of testing the coefficient of determination, the Adjusted R Square value was obtained, namely 0.984 or 98.4%. This means that the influence of the independent variables, namely price, promotion, shop atmosphere and service quality on the dependent variable, namely buyer decisions, is 98.4%. Meanwhile, 1.6% is influenced by other factors not included in the regression model.

Background: Based on observations in the field, researchers see that there are still many kiosks that are not used and traders tend to sell on the ground floor which is close to the main road or which is easily accessible to the public or buyers so that the rest are empty, especially on the 2nd floor where the top roof has not been completed. So far, traders consider that stalls on the lower floors have more customers compared to traders selling on the upper floors, so many traders place their activities outside the Cimindi Market area and become street vendors. This creates complex problems, apart from aesthetic and The decline in the quality of the environment can also cause congestion on the roads around Cimindi Market. .Research method: this research pattern uses a qualitative approach. According to Tanzeh, Qualitative research is research that is intended to reveal symptoms holistically-contextually (thoroughly and in accordance with the context/what is) through collecting data from natural settings as a direct source of the key research instruments themselves.⁶⁵ .Conclusion: Based on the research results regarding "Analyzing how big the influence of the lack of consumers at the Cimindi Traditional Market in Cimahi City" is, the researchers can draw conclusions due to the lack of buyers due to operational hours so that turnover drops drastically due to the lack of buyers.