Publication Search

Considering the abundance of underutilized local feed materials, particularly large amounts of agricultural waste that have yet to be optimized as a feed source, the production of feed snacks is expected to provide a solution for utilizing this waste. By adding local ingredients such as moringa leaves, which have highly potential nutritional content, the development of these feed snacks is further enhanced. Moringa leaves are a valuable commodity in terms of both their nutritional content and benefits when added to feed formulations, serving to complement the standardized nutrient requirements. Through a technological processing involving silage/fermentation and to facilitate application and increase storage life, the product is formed into snacks. Addressing the ongoing complaints of farmers regarding the need for feed with high protein content at an economical price, the BERAKAL livestock snack emerges as a solution to meet this demand. With an affordable price, it is expected to fulfill the needs of farmers who face a shortage of quality feed compared to commercial concentrates which are relatively more expensive. The methods of socialization and technical guidance typically involve several stages and strategies to enhance the competence and awareness of the community, such as initial socialization, training and technical guidance, and general technical guidance. BERAKAL livestock snacks can increase livestock productivity, leading to increased production of meat, milk, and eggs, and improving the competitiveness of Indonesian livestock products. BERAKAL livestock snacks can enhance the competitiveness of Indonesian livestock products in the global market. The BERAKAL livestock snack program has the potential to provide significant benefits to universities in terms of implementing MBKM and achieving IKU. Some of these benefits include increasing collaboration with industry partners and the community. This program will involve industry partners and the community in the development and marketing of BERAKAL livestock snacks. This collaboration can enhance the university's reputation as a reliable partner in developing products and services that benefit the community.

. Efforts to develop Islamic educational institutions are a necessity in the context of educational progress, especially in Islamic boarding schools. Reform of Islamic educational institutions can be enhanced through improving the quality of education, which is also a need and hope of society that must be responded to positively by educational institutions. Quality education involves institutional efforts to provide satisfactory services for students. The high level of public interest and support for educational institutions needs to be considered and implemented by managers. Therefore, institutional managers are expected to continue to improve their abilities in facing competition. In this case, the brand image reflects the image of the educational institution, and a positive image will provide a good assessment from the public. With this positive view, people will naturally believe that the institution has superior quality. A plan to increase brand awareness with the aim of increasing the competitiveness of educational institutions involving continued development of educational products that have been proven successful. In addition, adding superior products that are difficult for competitors to imitate can provide a stronger competitive advantage, supporting increased competitiveness of educational institutions.

The productivity of meat rabbits in producing meat is higher than beef livestock. Meat rabbits are also an alternative source of animal protein that can be utilized by the Indonesian people. Rabbits have great potential to be developed in Indonesia. The aim of this writing is, among other things, to determine the effective level of productivity for meat rabbits and the sustainability of the rabbit market share which will be well supported by good marketing strategies, actors, marketing channels so that the competitiveness of rabbit meat commodities can be competitive and innovative with competing commodities. This systematic review of identification of national and international articles is divided into 2 clusters with production and marketing. The results of the discussion from this article for effective product quality need to pay attention to seeds, feed, and also cages and for marketing there are several patterns of marketing actors who carry out planning and determining prices and distribution of meat rabbits.

This research aims to analyze the use of digital marketing as a marketing medium in an effort to increase the contribution of the Micro, Small and Medium Enterprises (MSME) sector to national exports in the Industrial Revolution 4.0 era. Digital marketing has opened up new opportunities for MSMEs to reach wider and more diverse markets, beyond traditional geographic boundaries. By using digital platforms, MSMEs can interact with global consumers, introduce their products and services to international markets, and build strong brand awareness. This research uses a literature study method to collect data from various related literature. The research results show that effective use of digital marketing can increase MSME sales turnover and overcome various obstacles faced in implementing digital marketing strategies. Therefore, digital marketing is an important strategy that must be adopted by MSMEs to increase their competitiveness in the global market and achieve sustainable growth.

Stroke is a functional disorder of the brain with varied clinical manifestations, which occurs suddenly due to disturbances in cerebral blood circulation. Stroke is a major cause of mortality and disability despite its increasing prevalence. Promotive and preventive efforts are still the main priority in efforts to reduce morbidity, disability and mortality. Early detection of someone who has risk factors is very necessary considering that stroke can attack anyone at any time. STIKES Kesdam IV/Diponegoro is a health university that has a vision of global competitiveness, so it really supports the Tri Dharma of Higher Education activities at the international level, including carrying out community service activities in the health sector in the Philippines. This community service activity is a promotional activity in the form of education about stroke and a preventive activity in the form of screening for stroke risk factors directly to the community. Screening is carried out for 3 stroke risk factors, namely blood pressure, cholesterol levels and blood sugar levels. The results of community service showed that after providing education using posters and leaflets, there was an increase in the knowledge of LBB Mabini Apartelle residents regarding definitions, modifiable risk factors, and stroke prevention. The health screening results of the 20 people examined showed that 40% had a risk of stroke from measuring blood pressure and 20% had a risk of stroke from measuring cholesterol.

Developing micro, small, and medium enterprises (M.S.M.E.s) in Tegal City supports local and national economic growth. However, many M.S.M.E.s need help understanding and utilizing digital marketing, which is increasingly essential in today’s digital era. This study aims to improve the digital marketing capabilities of M.S.M.E.s in Tegal City through a mentoring program involving communication science students. The methods include preparation, research, analysis, program implementation, evaluation, and activity reports. This program involves students supporting M.S.M.E.s, including creating social media and content and managing e-commerce accounts. The study results show that this mentoring has succeeded in increasing the visibility of M.S.M.E. products and expanding market reach. The implementation of digital marketing strategies assisted by students has a significant impact on the sustainability and competitiveness of M.S.M.E.s in Tegal City.

The purpose of this article is to explain the role of effective human resource management strategies in increasing employee work productivity. This article focuses on the role of HRM in business organizations and how HRM strategies can help organizations increase employee work productivity. This research was carried out using the literature study method, namely by analyzing and examining in depth the literature related to the research topic, including previous research. The main source for this research is literature that is closely related to the literature review, including books on research methods, scientific papers, online sources, and other relevant publications. The following are several important roles of human resource management strategies in increasing employee work productivity: human resource planning, effective recruitment and selection, employee development, effective performance management, providing compensation and rewards, conflict management and employee welfare, effective communication open and clear. In order to create innovation that can improve the company's competitiveness and quality, developing and improving employee performance must be a top priority for the company. The factor that a company must prioritize is the employee performance factor. To achieve the goals of a company, it is necessary to implement effective HR management strategies to increase employee work productivity.

This service aims to provide knowledge to MSME players to be able to increase the competitiveness and sustainability of their businesses, as well as strengthen their role in the local economy. Apart from that, MSME players can also build efficient local distribution relationships by partnering with local producers or cooperatives to supply raw materials directly, thereby reducing dependence on supplies from outside the city. To overcome these problems, targeted support is needed for MSMEs. This support includes increasing knowledge in budget management, optimizing the use of raw materials, implementing effective procurement strategies, and using modern financial management technology and tools. With concrete and sustainable solutions, it is hoped that MSMEs can increase production capacity, strengthen the local economy, and achieve greater and more sustainable success. Overall, this training succeeded in building a collaborative and sustainable learning community, where participants can continue to share knowledge and experiences for their professional development.

Traditional markets are transaction centers and supply networks for people's basic needs so that in traditional markets there is quite strong competitiveness between traders because in traditional markets many traders sell the same merchandise as other traders. Therefore, in serving consumers, traders must provide good service so that consumers feel comfortable and will return and become regulars at the shop. In traditional markets there is a relationship or personality relationship between sellers and buyers. This is related to the concept of social capital which is getting to know each other and in which there are also elements of trust, social networks and normative values ​​between economic actors. Social capital in traditional markets plays a very important role in the existence of traditional markets so it is not surprising that the development of modern markets is increasingly widespread nowadays, but traditional markets can still survive and become a culture and necessity that is still very much needed by the local community to this day. The research method for analyzing Trader Interactions in Traditional Markets to Improve Economic Welfare in Tanggul Wetan Village uses descriptive methods. In this research analysis, we use social capital theory based on Pierre Bourdieu's perspective, which states that the definition of social capital is the amount of resources, actual or virtual, that are gathered in an individual or group because they have a long-lasting network of reciprocal relationships of acquaintance and more or less recognition. institutionalized (Field, 2011:23). We researchers use the concept of trust.

Management is a series of activities that include planning, organizing, directing and controlling organizational resources in order to achieve goals efficiently and effectively (Stoner, 2009). In this context, financial management training at Karmel Vocational School is a strategic step to prepare students to face the challenges of the digital era business world. Qualitative research through observations, interviews and documentation studies shows that this training has had a significant positive impact. Students gain an understanding of financial management, online marketing strategies, product innovation, and the use of digital platforms to build brand awareness and measure the effectiveness of marketing campaigns. Apart from that, this training succeeded in developing proactive, creative, innovative and adaptive attitudes which are important in the modern business world. The results of the training showed an increase in students' self-confidence to start an independent business, reduce dependence on formal work, and consider financial management as a career path . To increase effectiveness, it is recommended to expand the scope of training to include e-commerce and data analysis, strengthen partnerships with industry players, and integrate training into the vocational school curriculum. Thus, it is hoped that this training will be able to increase the competitiveness of Karmel Vocational School students, prepare them to face the dynamic business world, and support the sustainability of skills-based learning programs.

Traditional markets in Sidoarjo, like in many places in Indonesia, play an important role in the local economy and community life. However, the challenges of modernization and competition with modern markets have threatened the sustainability of these traditional markets. The role of entrepreneurs and market managers is key in developing traditional markets in Sidoarjo. This research aims to analyze the role of entrepreneurs and market managers in developing traditional markets in Sidoarjo. The research method used is a qualitative study with data collection techniques through in-depth interviews and direct observation in the field. The research results show that entrepreneurs have a strategic role in increasing the competitiveness of traditional markets through product innovation, promotion and improving service quality. Meanwhile, market managers play an important role in organizing market governance, ensuring cleanliness, safety and comfort of visitors, as well as facilitating cooperation between sellers. By actively involving entrepreneurs and market managers in the development process, traditional markets in Sidoarjo can face the challenges of modernization and increase their attractiveness for local communities and tourists. In conclusion, close collaboration between entrepreneurs and market managers is needed to ensure the sustainability and progress of traditional markets in Sidoarjo.

This study aims to examine the impact of digitalization on technological innovation in Micro, Small, and Medium Enterprises (MSMEs) through a qualitative literature review approach. In the era of digital transformation, MSMEs face various opportunities and challenges. Digitalization has the potential to enhance MSMEs' competitiveness by accelerating product, service, and business process innovation, but it also requires them to overcome limitations such as limited technological skills and financial constraints. By analyzing previous studies using the bivariate probit model, this study finds that digital technology adoption is positively correlated with increased innovation in MSMEs. Digitalization has been shown to expand market access, improve operational efficiency, and strengthen MSMEs' adaptability to changes in the business environment. However, internal and external barriers, such as low digital literacy and limited funding access, remain significant obstacles. This study emphasizes the importance of support from the government and related institutions in providing training and funding access so that MSMEs can fully leverage digitalization for sustainable innovation.

Micro, Small, and Medium Enterprises play a vital role in the Indonesian economy, but often face challenges in adopting digital technology. This community service aims to analyze the impact of implementing a digital menu as a tool for empowering Micro, Small, and Medium Enterprises, especially in the culinary sector. Digital menus are identified as innovations that not only facilitate business management but also improve customer experience through faster and more accurate access to information. This study uses a qualitative approach with an interview method on several Micro, Small, and Medium Enterprises in SWK Semolowaru, Surabaya. The results of community service that have been carried out are known that the use of digital menus significantly increases operational efficiency, reduces printing costs, and expands market reach through integration with digital platforms. the main challenges faced are limited human resources in mastering technology and the need for ongoing training. Therefore, support from the local government and related parties is needed to provide comprehensive training programs to improve the digital competence of Micro, Small, and Medium Enterprises. Empowering Micro, Small, and Medium Enterprises through digital menus has great potential to increase competitiveness in the digital era, thereby encouraging inclusive economic growth.

This article discusses the integration of business information systems with machine learning technology to enhance decision-making efficiency and accuracy. The objective of this research is to implement machine learning algorithms into business information systems to automatically process and analyze data, predict business trends, and provide more intelligent recommendations. The methods involve collecting historical data from business information systems, applying machine learning algorithms such as regression, classification, or clustering, and integrating the analysis results into the BI platform. The outcome is an enhanced capability of business information systems to optimize supply chains, identify consumer behavior patterns, and optimize marketing strategies based on more accurate predictions. Integrating machine learning technology with business information systems proves to be an effective strategy for improving a company's competitiveness in the current digital era.  

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, contributing to job creation and economic growth. However, MSMEs often face various challenges, including intense competition, limited access to capital, and a lack of knowledge about marketing strategies and product diversification.This study aims to analyze the marketing strategies and product diversification implemented by four MSMEs in Indonesia: Paman Pentol (meatball seller), Lavaria Home (takoyaki and mozzarella corndog seller), goguma ppang (seller of bread made from sweet potato), and Es Doger (ice doger seller). This research uses a qualitative descriptive method with data collection techniques through interviews and observations, and documentation. The research findings indicate that the four MSMEs implement various marketing strategies and product diversification to increase sales and reach a wider market. Common marketing strategies include promotion through social media, discounts and attractive offers, and participation in local events. Product diversification undertaken by MSMEs includes developing new menus, offering combo packages, and selling products online. This study provides several important findings and recommendations for MSMEs. The key findings suggest that effective marketing strategies and product diversification can help MSMEs enhance their competitiveness and sustainability in the digital era. The main recommendations for MSMEs are to continuously innovate and adapt to market trends, improve product and service quality, and utilize digital technology to reach a wider customer base.  

The purpose of this article is to explain the role of effective human resource management strategies in increasing employee work productivity. This article focuses on the role of HRM in business organizations and how HRM strategies can help organizations increase employee work productivity. This research was carried out using the literature study method, namely by analyzing and examining in depth the literature related to the research topic, including previous research. The main source for this research is literature that is closely related to the literature review, including books on research methods, scientific papers, online sources, and other relevant publications. The following are several important roles of human resource management strategies in increasing employee work productivity: human resource planning, effective recruitment and selection, employee development, effective performance management, providing compensation and rewards, conflict management and employee welfare, effective communication open and clear. In order to create innovation that can improve the company's competitiveness and quality, developing and improving employee performance must be a top priority for the company. The factor that a company must prioritize is the employee performance factor. To achieve the goals of a company, it is necessary to implement effective HR management strategies to increase employee work productivity.

Indonesia is one of the world's largest producers and exporters of Crude Palm Oil (CPO). This study aims to analyze the competitiveness level of Indonesian CPO and the competitive position of Indonesian CPO in the target countries of the United States and Pakistan. This research uses secondary data with a time span from 2018 to 2022. The methods used in this research are the Revealed Comparative Advantage (RCA) method and Export Product Dynamic (EPD). The analysis results show that Indonesia's export competitiveness to the target countries of the United States and Pakistan is high. Then, the majority of the market share to the target countries of the United States and Pakistan is in the Rising Star position, which means there is positive growth. The government needs to synergize policies and create regulations regarding international trade agreements, the government can also simplify export licensing procedures, and Indonesian exporters need to pay more attention to the quality and composition of CPO products

This study explores the implementation of the process of obtaining the Business Identification Number (NIB) and halal certification for the Micro, Small, and Medium Enterprises (MSMEs) of Rujak Kikil Ibu Sulfaillah, serving as a case study in the culinary sector. The process of obtaining NIB and halal certification is crucial in ensuring compliance with prevailing regulations and standards, as well as unlocking opportunities for business development in an increasingly competitive market. Through a qualitative approach using direct observation and interviews, this study uncovers the challenges, obstacles, and impacts of the licensing and halal certification process on these MSMEs. Findings reveal that the slow licensing process can hinder business expansion, reduce competitiveness in the market, and limit access to certain market segments. Implications of these findings are discussed to identify necessary strategies to address these negative impacts and ensure the growth and sustainability of the business of Rujak Kikil Ibu Sulfaillah MSMEs.

Indonesia is a country that has a good climate for the growth of agricultural plants such as spices. One of the spices, namely vanilla, is a plant that can grow in tropical climates. Vanilla is a spice that is in great demand on the international market considering its benefits in the food, pharmaceutical and cosmetics industries. The target market for vanilla exports in Indonesia is developed countries. This research aims to analyze the competitiveness of Indonesian vanilla exports in the international market, using descriptive statistical analysis methods, Revealed Comparative Advantage (RCA), and Export Product Dynamics (EPD). The data used is secondary data for the 2018-2022 period. The results of the analysis show that the average RCA value is more than one, which means that Indonesian vanilla has strong competitiveness and the EPD analysis shows that the competitiveness of Indonesian vanilla is fluctuating. The results of the analysis show that Indonesia has strong comparative competitiveness of vanilla in destination countries by continuing to increase production levels and maintaining good quality so that it can continue to compete in the international market.

Information and Communication Technology (ICT) has emerged as a crucial determinant in business transformation, particularly for Micro, Small, and Medium Enterprises (MSMEs). This research aims to delve deeply into how the implementation of ICT in MSMEs contributes to enhancing their competitiveness. The research method employed is descriptive analysis with a qualitative approach, where data were collected through interviews with MSME owners who have implemented information technology in their operations.The results indicate that the integration of ICT has provided significant positive impacts on MSMEs. One of the key benefits is the enhancement of operational efficiency, where the use of information systems has expedited business processes and reduced operational costs. Additionally, MSMEs that adopt information technology also have broader market access through online platforms and social media, thereby enhancing sales potential and business growth. However, the implementation of ICT in MSMEs also faces several challenges, such as high implementation costs, limited access to infrastructure, and concerns about data security. Therefore, strong support from the government, non-governmental organizations, and the private sector is needed to provide training, technical assistance, and necessary infrastructure for MSMEs to harness the full potential of ICT.