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Business continuity, which is closely related to the long-term maintenance of the system in accordance with environmental, economic and social considerations, is an important point that needs to be considered by every MSME actor. The store business is one of the new MSMEs that is of concern so that it continues to carry out business continuity by being carried out based on currently related internal and external factors. Toreko created a unique business idea from brownies, innovating brownies into brownies cookies and using raw materials from mocaf flour. mocaf itself is a modified cassava flour product. The purpose of this article is to describe and analyze the sustainability position of the toreko business through a SWOT analysis, formulate alternative strategies that can be implemented by the toreko after knowing the position of the sustainability position of the business it has. The aggressive strategy is the main choice strategy obtained from the results of IFAS and EFAS. The SWOT matrix is used to determine and arrange the steps for implementing the strategy related to the choice of strategy. An aggressive strategy is carried out until the threat that the store has is smaller than the opportunities that exist. Improving sales promotions and maintaining satisfaction with customer loyalty is the key to realizing business continuity properly.

Management of qualified, adaptive, and innovative human resources plays an important role in the digital transformation era. According to the Minister of Manpower Ida Fauziyah, this will support national economic recovery. In addition, building HR resilience for company safety and health is an important function of HRM. Employee health is also a crucial factor in maintaining business continuity. Based on news quotes from CNN Indonesia, HRM has a vital role in creating quality human resources to achieve optimal employee performance. Organizational culture and work discipline are driving forces to improve the quality of employee work. Organizational culture has long been used in daily activities to improve work quality. Meanwhile, discipline is an attitude of respect and following the rules. R2 test results show numbers Adjusted R Square of 0.741 or 74.1% which means the Organizational Culture variable (X1) and Work Discipline (X2) both affect performance (Y) by 74.1% while the remaining 25.9% are influenced by other variables. Organizational Culture (X1) partially affects employee performance (Y) with a t count of 3.369 > t table of 1.98447. Work Discipline (X2) partially affects Employee Performance (Y) with a t count of 6390 > t table of 1.98447. X1 and X2 variable simultaneously have a positive effect on variable Y with a calculated f value of 138.779 > f table 3.09.    

Recording income and expenses in running a business is something that must be applied when carrying out a business activity. Notes or books are very important in human life in rewriting to be used as a reminder and to record important things. Financial Recording is very important as a business actor but many MSME actors forget this. The importance of digital financial literacy can help record financial transactions and make it easier to recap product sales data, then an innovation emerges. An application on the smartphone Buku Khas. Therefore, the purpose of this Community Service is to educate and teach MSME actors to use the Special Book Application. The results of the study show that there are still many MSME actors who still record finances by writing them in a book, therefore the researcher is conducting community service with the theme of introducing technology to MSMEs in order to facilitate business continuity.

One way to maintain business continuity in the midst of intense competition is to maintain customer satisfaction. Product diversity is considered important here because the more diverse the number and types of products sold in one place, the customer will feel satisfied if he makes a purchase at that place and he does not need to make a purchase elsewhere. In addition, good service makes it easier for customers to find the goods they want. The purpose of this study was to analyze and explain the effect of product diversity, service quality mediated by the effect of customer satisfaction on repurchase intentions. The analysis technique that will be carried out in this research is descriptive analysis, instrument test, multiple linear regression analysis, model test, and hypothesis testing. The minimum sample selected in the study was 92 respondents. The adjusted R² value of 0.301 means that the effect of the product diversity variable (X1) and service quality variable (X2) on customer satisfaction (Y1) is 30.1%. The adjusted R² value of 0.422 means that the magnitude of the influence of the product diversity variable (X1), service quality variable (X2) and customer satisfaction (Y1) on repurchase intention (Y2) is 42.2%

Small and Medium Enterprise (UMKM) in Indonesia is one of the cornerstones of the Indonesian economy. Semarang Regency has a lot of business potential which is the main source of livelihood for the local population. The purpose of this activity is to provide training for Small and Medium Enterprise (UMKM) in Jembrak Village regarding business ethics, bookkeeping of financial transactions, marketing of goods and services, product packaging and labeling, and taxation (E-Filing). The implementation method in this activity includes providing material on simple financial bookkeeping and mentoring programs on entrepreneurial activity and simple financial bookkeeping. The main target in this service activity is the business actors of UMKM in Jembrak Village and the wider community in general. The material presented by STIPARI Semarang lecturers in training on the topic of business ethics and simple bookkeeping takes approximately 120 minutes, followed by a question and answer session in three sessions. With this service activity, the authors provide recommendations for holding similar education to other different communities and the need for continuity of activities and evaluation after the community service activities are carried out, so that UMKM actors in Surabaya can contribute to the development of UMKM in Indonesia.

The Indonesian Ministry of Health has issued a Minister of Health Decree on Guidelines for the Prevention and Control of Covid-19 in Office and Industrial Workplaces in Support of Business Continuity in Pandemic Situations. The Minister of Manpower issues a Circular which states for companies that limit their business activities due to the policies of their respective local governments in preventing and overcoming COVID-19, causing some or all workers not to come to work, taking into account business continuity, changes in the amount and method of payment wages are made in accordance with the agreement between the employer and the worker. The purpose of this study was to analyze the effect of work-life balance on work engagement through job satisfaction as an intervening variable. Sampling in this study using the Slovin formula amounted to 100 respondents using simple random sampling technique. Data analysis using simple linear regression model, multiple and single test. The results of hypothesis testing work life balance statistically have a positive and significant effect on job satisfaction, job satisfaction is statistically positive and significant impact on work engagement, work life balance has an effect on work engagement through job satisfaction as an intervening variable.

Welcoming free trade, competition in the business world is getting tougher. As many companies emerge, according to the law of Supply and Demand, competition will arise between similar and dissimilar industries to dominate the market using various methods and strategies. When these companies or industries are established, they certainly have a goal to be achieved. Of the many goals that a company wants to achieve, it is to gain profit or profit. The author's anxiety in facing increasingly tough competition makes the author try to examine whether the calculation of overhead costs is in accordance with the accounting process implemented, because companies are required to be able to make decisions quickly and precisely, because being careful in making decisions will affect the continuity and development of the company, wrong One decision that must be taken in the management of a company is decisions and policies regarding costs.      

BUM Desa, as the economic institution, could keep the continuity of rural society's economy on the pandemic situation. Still, the villagers did not respond yet that institutions and the other side, some BUMDesa did not succeed. The objection of the social service gives public and village officials information and added understanding about BUM Desa's role to keep the continuity of rural communities' economy. The method is carried out virtually. Base on the evaluation that counseling could add up understanding society's and village official about the role of human resources quality dan the trust for developed BUM Desa as a business entity for keeping the continuity economy of rural communities