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This thesis discusses the selection of Unmanned Aerial Vehicles (UAV) that can be used by KRI R.E Martadinata class to help improve the ability of KRI R.E Martadinata class in carrying out operational tasks effectively and efficiently.The formulation of the problem in this study is the utilization of UAV technology through Strength, Weakness, Opportunities and Threat (SWOT) data analysis by first determining the UAV using the Analytic Hierarchy Process (AHP) method so that the appropriate UAV is obtained and can be operated at the R.E Martadinata class KRI. This research discusses the selection of UAVs on the R.E Martadinata class KRI with various criteria owned by UAVs and briefly discusses the use of UAVs as a tool in warfare. This research uses capability theory as the main theory to analyze the use and advantages gained from the operation of UAVs in the R.E Martadinata class KRI with the support of sea power and interoperability theories. The quantitative research results show that the effective and efficient use of UAVs can improve the ability of the R.E Martadinata class KRI in anti-surface ship warfare. This research is expected to provide recommendations for the Navy on the utilization of UAV technology in anti-surface ship warfare operations using the R.E Martadinata class KRI.  

Indonesia presents promising opportunities in the processed food industry, which has experienced a 5% growth over the past five years. PT Roves Global Food has leveraged this opportunity by utilizing mangrove-based products in their processed food offerings. This strategy aims to promote sustainable resources with high nutritional value. However, the company still faces challenges due to consumer trend dynamics, supply chain issues, and government regulations. This study aims to analyze the internal and external conditions of the company using Porter Five Forces analysis and SWOT. Data was collected through primary methods, such as interviews, and secondary sources. The Porter Five Forces analysis revealed five main external factors affecting the company: Threats of Substitutes, Threats of New Entrants, Intensity of Competitive Rivalry, Bargaining Power of Suppliers, and Bargaining Power of Buyers. Additionally, the SWOT analysis identified the strengths, weaknesses, opportunities, and threats for the company, resulting in 12 combination strategies: 4 SO, 2 ST, 4 WO, and 2 WT strategies. The analysis outcomes were then used to formulate key strategy recommendations focused on strengthening three of the five primary internal conditions of the company, namely service, marketing and sales, and operations.

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.

Natural resource conservation or conservation areas whose main use is recreation and tourism in coastal and aquatic areas are called Marine Nature Tourism Parks (TWAL). Kupang City and Kupang Regency have a conservation area known as the Kupang Bay Marine Nature Tourism Park. Kupang Bay Marine Natural Tourism Park has a lot of potential that can be managed as a tourism destination. The author is interested in conducting research to find out and formulate a Potential Development Strategy for the Kupang Bay Marine Natural Tourism Park. This research approach is descriptive qualitative, where the data produced is descriptive or explains clearly. Based on the research analysis that has been carried out using SWOT Analysis, it is concluded that the Kupang Bay Marine Nature Tourism Park Development Strategy has a Strength-Opportunity strategy. This strategy is an aggressive strategy where the potential of the Kupang Bay Marine Natural Tourism Park is utilized as widely as possible to create opportunities.

Today's technology is increasingly sophisticated and can even be used as a means for marketing media. Many business owners utilize this technology as a medium for product promotion. One of them is Nadiraa who participated directly to do online marketing at TikTok Shop. The purpose of this study is to determine the use of the SOSTAC model in the online marketing strategy at TikTok Shop Nadiraa's account. The method used in the research is qualitative research method with descriptive method. The subject of this research is Nadiraa's TikTok Shop account, and the object of this research is the Analysis of the Use of the SOSTAC Model on the Online Marketing Strategy at TikTok Shop Nadiraa's account. The data collection technique in this research is using content analysis on Nadiraa's account at TikTok Shop. The results in this study show that there are results of an analysis of online marketing strategies using the SOSTAC method on Nadiraa's account as a whole starting from Situation Analysis using SWOT analysis, then Objectives with 5S analysis, Strategy with STP analysis, Tactics using 4P, Action analysis of actions taken by Nadiraa, and finally controlling as material for evaluation to be able to increase profits.   Keywords: , , 

The food and beverage industry contributes significantly to Indonesia's Gross Domestic Product (GDP), with UMKM AC, located in Bogor City, being one of the contributors. This research formulates a business strategy for UMKM AC using the Business Model Canvas (BMC), SWOT analysis, and evaluation of Key Performance Indicators (KPIs) with the Balanced Scorecard (BSC). Data were collected through questionnaires and literature studies. The BMC analysis results indicate strengths in customer segmentation and community relations. The internal and external factor analysis shows that UMKM AC is in a position to grow and develop. The SWOT analysis identifies opportunities for UMKM AC, focusing on strategies that have a positive impact. The BSC evaluation shows overall good performance, but there are some strategic goals that need further improvement. This research highlights the importance of strategic planning and performance evaluation for SMEs in facing industry competition.

The coffee shop industry in Indonesia is experiencing rapid growth, driven by the cultural tradition of coffee consumption and the transformation of digital-based businesses. Kakaku Coffee, founded by Fitra Alhady in 2020 in East Jakarta, is a successful example of a coffee shop that combines high-quality coffee with an authentic Japanese cultural concept. Despite achieving initial success, Kakaku Coffee faces challenges such as long service times and limited parking space. This study aims to formulate a comprehensive development strategy for Kakaku Coffee using SWOT analysis. By identifying the internal and external factors affecting Kakaku Coffee's performance, this study provides practical and applicable recommendations. The method used is descriptive qualitative research with purposive and snowball sampling techniques. The analysis results show five strengths, five weaknesses, four opportunities, and three threats faced by Kakaku Coffee, along with applicable TOWS strategies. This research is expected to serve as a reference for other SMEs looking to adopt similar strategies in a competitive industry.    

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.

In a rapidly evolving business world with the support of technology, companies must adopt effective strategies to stay competitive. One very helpful tool is SWOT Analysis or stands for Strengths, Weaknesses, Opportunities, Threats Analysis, which requires companies to identify internal strengths and external opportunities in order tol achieve comlpetitive advalntage. Thisl study aimls lto explore the role of SWOT Analysis in recognizing relevant strengths and opportunities for companies, assessing their impact on management decision making, and analyzing challenges and opportunities in their application in the digital era and globalization. SWOT analysis helps companies in designing effective strategies to achieve competitive advantage and maintain business continuity in the midst of fierce competition. The research method used is a systematic literature review, which includes the collection and analysis of data from various literatures. The results of the discussion show that SWOT Analysis is very important in helping companies formulate effective strategies by considering internal and external factors. In addition, the digital age and globalization bring challenges such as changing consumer preferences and increased competition, but also offer opportunities for market expansion and cross-border partnerships. Therefore, SWOT Analysis is an important tool in helping companies make strategic decisions to improve competitiveness in a dynamic global market.

The digital revolution has changed the way of shopping, encouraging the growth of online shopping platforms that offer convenience for consumers. In intense market competition, SWOT analysis becomes important to help online shopping platforms identify strengths, weaknesses, opportunities and threats, and formulate strategies to maintain competitive advantages. The research aims to understand how these platforms can remain relevant and competitive in the digital era. This research uses literature studies to collect data from journals, articles and online sources, in order to analyze strengths, weaknesses, opportunities and threats in the strategic management of online shopping platforms. The results of this SWOT analysis are then used to formulate strategy recommendations that can improve the platform's operations and competitive position in the e-commerce market.

The purpose of this research is to understand and evaluate the marketing strategies implemented by the UMKM Juragan Pisang 99. This research uses a qualitative approach with SWOT analysis, and data collection is conducted through interviews with the company's manager and direct observation. The results are then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the marketing strategies faced by the UMKM Juragan Pisang 99.

One of the main objectives of economic development in many nations, including Indonesia, is to improve societal welfare. Within this framework, zakat and waqf have great promise as Islamic social financial tools that alleviate poverty and inequality in society. With their solid theological and historical roots in Islamic tradition, zakat and waqf have long been employed to promote social and economic prosperity. Nonetheless, there are a number of obstacles facing the collection and administration of zakat and waqf in Indonesia, including poor public confidence in zakat management organisations and a lack of public awareness of the duties associated with zakat and the advantages of waqf. Using a SWOT analysis, this study intends to examine the roles that zakat and waqf play in enhancing societal wellbeing. The strengths, limitations, possibilities, and dangers encountered in the management of zakat and waqf are identified in this analysis, which also offers strategic recommendations to maximise the potential of zakat and waqf in promoting social and economic development. It is anticipated that the findings of this study will significantly aid in the creation of zakat and waqf management methods and policies that are more effective and efficient.

This research aimed to analyze the competitive advantage strategy applied by Mrs. Mersi as a sewing business actor and the strategies carried out based on the SWOT analysis approach in Mrs. Mersi’s home tailoring business in Habi Village. This research data was obtained from interviews, observations, distributing questionnaires, and documentation. The findings of this research indicated that the Competitive Advantage Strategy applied by Mrs. Mersi consisted of low sewing rates, diverse products produced, and the ability to meet customer needs following the budget. Meanwhile, based on the SWOT analysis, the value (X,Y) = (0,3, -0,4). So Mrs. Mersi’s sewing business was included in quadrant II (Positive, Negative) which included a Diversification Strategy. Thus the strategy that needs to be pursued by Mrs. Mersi is to expand the sewing room or make a special room for sewing, improve more modern / sophisticated equipment, and do promotions.

Marketing strategies are crucial for effectively and efficiently marketing products, especially for egg-laying duck breeders in Sebalik Village, located in one of the water areas in South Sumatra. A SWOT analysis is used to examine both external and internal factors in Sebalik Village, including strengths, weaknesses, opportunities, and threats. This research employs descriptive qualitative methods. According to the SWOT analysis, the duck egg marketing business is positioned in quadrant IV, indicating that a turnaround strategy focused on WO (weakness-opportunity) is the most appropriate. The WO strategy highlights the importance of surviving by addressing existing weaknesses and capitalizing on as many opportunities as possible. Steps that can be taken in this strategy include: 1) Increasing the Knowledge and Capabilities of Business Actors, namely providing training and education to business actors to increase their capacity in running a business. 2) Product and brand innovation, namely developing innovations in products, brands and packaging that reflect the characteristics of the product to make it more attractive in the market. 3) Use of social media and influencers such as using social media and influencers as a promotional tool to expand consumer reach. And 4) Selecting a strategic distribution location, namely determining distribution channels that are close to consumers to facilitate access and increase sales.    

The rapid development of the tourism sector and the business sector in North Sumatra, one of which is Samosir, is a factor in the increasing demand and needs of local and foreign tourists. This research aims to analyse the business feasibility of Silimalombu Village Ecovillage. This research uses SWOT analysis to analyze the development strategy. Technical data analysis used in this research is by means of interviews, observation and documentation. The method used in this research is descriptive quantitative analysis. To analyse the financial aspects, the Net Present Value, IRR and Gross B/C Ratio methods were used. While to assess other aspects, factors that are considered important in the assessment are used. The result of this research is that Silimalombu Village Ecovillage is feasible to run and develop. After being analysed using investment criteria, the results found are Gross B / C Ratio 1.69> 1, Net Benefit Cost Ratio 2.63> 1 Probitability Ratio> 1, Net Present Value, 1,682.7> IRR 34%, meaning that the Go project is feasible.

Apotek merupakan salah satu fasilitas kesehatan yang bertanggungjawab atas pemenuhan kebutuhan obat-obatan di masyarakat. Pasca pandemi covid-19 penurunan layanan dirasakan oleh seluruh apotek, sehingga banyak unit usaha apotek yang saat ini tidak hanya memberikan pelayanan di bidang obat-obatan. Beberapa apotek kini menyediakan perlengkapan kesehatan, produk kecantikan, dan praktik dokter spesialis. Salah satunya adalah apotek Sugih Waras yang berlokasi di Kabupaten Mojokerto, Jawa Timur. Namun masalah utama yang dihadapi oleh apotek Sugih Waras saat ini menitik beratkan pada penggunaan teknologi yang masih kurang untuk pengelolaan di berbagai lini aktivitasnya. Penelitian ini akan membahas tentang ruang kosong yang dapat dimanfaatkan oleh apotek Sugih Waras dan mengisinya dengan teknologi e-commerce untuk memperkuat posisi di pasar. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus. Alat yang digunakan yakni analisis SWOT dengan penilaian Internal Factor Analysis Strategic (IFAS) dan Eksternal Factor Analysis Strategic (EFAS). Hasil dari penelitian ini menunjukkan bahwa ruang yang paling tepat dalam penggunaan e-commerce adalah dalam kegiatan promosi dan pengelolaan manajemen apotek

The mangrove ecotourism area in Belawan Sicanang Village, Medan Belawan District, Medan City is one of the marine ecotourism-based areas which has mangrove forests as one of its tourist attractions. The aim of this research is to determine the potential and conservation strategies for the Belawan Sicanang mangrove ecosystem in Medan Belawan District, Medan City. The method used in this research is descriptive method. Data analysis in this research uses data analysis in the form of primary data, namely observations, interviews, secondary data, namely literature studies and data obtained from related agencies as well as SWOT (Strengths, Opportunities, Weakness, Threats) analysis. The results of this research show that the Sicanang Mangrove forest has great potential in supporting the sustainability of the coastal environment and the welfare of local communities as well as providing various ecological, economic, tourism and social benefits or potential for humans and the surrounding environment. The conservation strategy includes replanting and maintaining the mangrove forest.

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.

The author conducted this research on MSMEs (Small, Micro and Medium Enterprises) in the Klampis Ngasem Village. The purpose of this research is to find out the opportunities, threats, strengths and weaknesses of several active MSMEs, especially in RW 09. The research method used in this study is a quantitative research method, which is carried out based on surveys resulting from interviews with MSME actors. . This study uses data analysis techniques, namely SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The tools used to compile the determining factors in the sustainability of MSMEs by using the SWOT matrix. With this matrix, it can describe the opportunities and threats as well as the strengths and weaknesses faced by MSME actors. Based on the analysis techniques above, the authors can obtain results with the ST, WT, SO, and WO strategies.

This research aims to dissect the Business Development Strategy at UD Bambu Jaya Mandiri, a Home Industry focused on producing Bamboo Shoots, applying SWOT analysis, EFAS, IFAS, and Grand Strategy Matrix. Sample determination was carried out using the purposive method. This study relies on collecting primary data through direct observation and dialogue with the owners and employees of UD Bambu Jaya Mandiri and local officials of Ngoro Jombang Village, as well as secondary data obtained from existing references. To establish a business development strategy in the Bamboo Shoot Home Industry, internal factors with IFAS and external factors are evaluated using EFAS, accompanied by SWOT matrix analysis and Grand Strategy Matrix. Based on the SWOT analysis that examines internal and external factors, the Bamboo Shoot home industry is placed in quadrant 1. This indicates a very advantageous strategic position oriented towards an aggressive growth strategy.