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Karawitan is one of the traditional arts native to Indonesia that has high cultural value, but now it is increasingly rare and is starting to be marginalized, especially among the younger generation. In Semarang City, karawitan learning faces various challenges, such as the lack of student interest, the assumption that karawitan is an ancient and boring art, and the limitations of interesting learning methods. Therefore, an innovative approach is needed to regrow students interest in karawitan. This study aims to analyze the improvement of students ability to play gamelan through the application of the Fun teaching method  in karawitan learning at SMP Negeri 12 Semarang. The research method used is qualitative descriptive, focusing on the learning process, student responses, and challenges faced during the implementation of learning. The research location was chosen purposively, with 30 subjects from grades VII to IX actively participating in cultural arts subjects, especially karawitan. Data collection is carried out through direct observation in learning activities, interviews with students and teachers, and documentation of learning activities. The results of the study show that the application of the Fun teaching method  has succeeded in creating a fun, participatory, and non-monotonous learning atmosphere. Students responded positively to learning activities, feeling more interested and enthusiastic in playing gamelan. Creative activities such as rhythmic games, light competitions, and the incorporation of visual and audio elements have been proven to increase students engagement and understanding of gamelan instruments. 

Social campaign posters are one of the visual communication media that has an important role in conveying public messages, shaping perceptions, and encouraging changes in social behavior in society. With visual power, posters can express messages directly, effectively, and emotionally to the audience. This study aims to examine how key visual elements—color, typography, imagery, and layout—affect the emotional response and audience engagement to social campaign messages. A qualitative approach was used by collecting data through visual observation of a number of selected social campaign posters, design analysis, and literature review from relevant literature. The results of the analysis show that each visual element has a significant contribution to the power of the message. Colors, for example, are able to evoke emotional resonance by influencing the mood of the audience, such as the color red that conveys urgency or the color green that represents expectations and the environment. Imagery or illustrations provide the power of imagination and help the audience connect the message with social reality. Proper typography improves readability, emphasizes the main message, and establishes the desired tone of communication. Meanwhile, a well-planned layout creates a visual flow that makes it easier for the audience to understand the message in order. The harmonious interplay between colors, typography, imagery, and layout has been proven to strengthen visual appeal, evoke empathy, and motivate audiences to participate in social campaigns. 

The development of digital technology has significantly changed the global marketing landscape, providing a huge opportunity for Micro, Small, and Medium Enterprises (MSMEs) to build and strengthen their brands in a more effective, efficient, and affordable way. This research aims to examine and analyze digital branding strategies implemented by MSMEs in facing various challenges and taking advantage of opportunities that arise in the era of digital transformation. A qualitative descriptive approach was used in this study, with data collection through in-depth interviews, direct observations, and documentation studies on a number of MSME actors who actively utilize digital platforms. Interactive analysis techniques are used to process and analyze the data obtained systematically. The results of the study show that the strategic use of digital platforms such as social media, marketplaces, and websites has great potential in improving brand image, expanding market reach, and strengthening the competitiveness of MSME products in the midst of increasingly fierce competition. One of the key elements of successful digital branding is consistency in visual communication, relevant message delivery, and activeness in building interactions with customers. In addition, the use of digital marketing features such as paid advertising, creative content, influencer marketing, and customer relationship management also supports strengthening brand identity and consumer loyalty. However, the effectiveness of this strategy is greatly influenced by the level of digital literacy, access to technology, and managerial capacity of MSME actors. Therefore, support from the government and related institutions in the form of training, mentoring, and affirmative policies is needed to encourage inclusive and sustainable digital transformation. This research provides practical and theoretical

This research aims to develop a mathematics teaching module based on differentiated learning integrated with the Project-Based Learning (PjBL) method, specifically for the topic of spatial structures ("get up room") for students at Nanasi 1 Elementary School. The development process follows the 4D model, which includes the stages of Define, Design, Develop, and Disseminate. In the Define stage, analysis revealed the absence of instructional modules that align with students' learning styles and needs. Consequently, learning objectives were formulated based on geometric elements and problem-solving criteria. During the Design stage, a prototype module and validation instruments were produced. Validation was conducted by two experts, yielding high scores for both content and visual presentation—each achieving 90% validity. Practicality assessments also showed strong results, with content rated at 90.8% and visual aspects at 90%, categorizing the module as “very valid” and “very practical.” The integration of the PjBL method was implemented to enhance active student participation, encouraging collaborative exploration and real-world application of mathematical concepts. The developed module is considered suitable for supporting differentiated mathematics instruction in elementary schools. It accommodates diverse learning styles and promotes student engagement through project-based tasks. The findings suggest that combining differentiated learning with PjBL fosters a more inclusive and effective learning environment, particularly in geometry-related topics. This module not only meets pedagogical standards but also contributes to the advancement of innovative teaching practices in primary education.

This study aims to develop interactive learning media for logic gate material in Industrial Electronics Engineering subjects at SMK Negeri 5 Batam by utilizing Adobe Flash CS6 integrated with CircuitVerse. This media is designed to provide a more interesting, interactive, and applicable learning experience, so it is expected to improve students' understanding of the concept of logic gates which is a basic material in the field of electronics. The study uses a Research and Development (R&D) approach with a 4D development model that includes the Define, Design, Develop, and Disseminate stages. Research data were collected through validation by material experts and media experts, as well as practicality tests involving students. Data collection instruments were in the form of validation sheets and student response questionnaires. The validation results showed that the developed learning media obtained a score of 88.20% from material experts and 93.88% from media experts, both of which are in the "very valid" category. The practicality test involving grade XI students obtained a score of 92.80%, indicating that the media is "very practical" to use in the learning process. This interactive media combines elements of text, images, animation, and digital circuit simulations using CircuitVerse, so students can learn logic gate concepts visually and directly practice them virtually. This integration not only makes it easier for students to understand the theory but also trains problem-solving and critical thinking skills. The findings of this study indicate that interactive learning media based on Adobe Flash CS6 and CircuitVerse has great potential to increase learning motivation, student engagement, and conceptual understanding of logic gate material. This media is also relevant to support the implementation of the Independent Curriculum, which emphasizes project-based learning, independent learning, and complete competency mastery.  

This final project aims to examine how cinematographic techniques are applied by the Director of Photography (DoP) to enhance the delivery of visual messages in the feature video "Ibu untuk Bumi", which highlights the role of mothers in shaping sustainable lifestyle habits within the family. This research employs a qualitative approach using a production study method. The author was directly involved as the DoP, designing the visual concept from pre-production to post-production. The analyzed elements include composition arrangement, camera angle selection, shot type, camera movement, and lighting. Shots such as medium shots and close-ups were used to build emotional closeness between the subject and the audience. The lighting system combined key light, fill light, and back light to create a natural atmosphere that supports the narrative. The results show that consciously designed cinematographic techniques can reinforce the message of a feature video, especially when the visual narrative focuses on everyday life relatable to the audience. This work demonstrates that the DoP plays a vital role in delivering social messages and shaping a reflective and empathetic viewing experience.

. This Classroom Action Research aims to improve students' understanding of map material in social science lessons using the Mind Map learning model. The research was conducted at SD Negeri 1 Damarjati with fifth-grade students as the subjects. The research consisted of two cycles, each comprising planning, action, observation, and reflection stages. The methods used to collect data were tests, observations, interviews, and documentation. In the pre-cycle, students demonstrated a limited understanding of map material, as reflected in both their test scores and classroom participation. The findings revealed a notable increase in students' comprehension after the implementation of the Mind Map learning model. The average class score rose from 56.1 in the pre-cycle to 70.8 in Cycle I, and further increased to 84.5 in Cycle II. Moreover, the percentage of students achieving the minimum mastery criteria (KKM) also improved significantly—from 30% in the pre-cycle to 56.6% in Cycle I, and then to 90% in Cycle II. The improvement was not only in academic achievement but also in learning enthusiasm, student engagement, and the ability to recall and connect concepts. The Mind Map learning model helped students better visualize the relationship between different elements of the subject matter, which enhanced both individual and group learning. Additionally, classroom observations indicated that students became more active in discussions and showed better collaboration with peers. These results indicate that the implementation of the Mind Map learning model not only enhances cognitive engagement and visual comprehension but also fosters students’ participation and collaborative learning environments. Thus, it can be concluded that the Mind Map learning model is an effective, student-centered method to improve understanding of map material in elementary schools.

The development of social media has transformed institutional communication strategies, including those of the Indonesian Army (TNI AD) in building a more humanized image. This study aims to analyze how visual and narrative elements in the disaster relief content related to the eruption of Mount Lewotobi, as published by TNI AD on Instagram, are constructed and conveyed to the public. The research employs a qualitative descriptive method using Robert N. Entman’s framing analysis model, which includes problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were collected through observation and documentation of TNI AD’s Instagram post dated January 13, 2024. The findings indicate that both visual and narrative framing effectively shape public perception of the TNI AD as a responsive, compassionate, and empathetic emergency actor that presents itself as a solution during humanitarian crises. The humanistic image is emphasized through visuals depicting aid distribution, warm interactions with residents, and the provision of healthcare services. The implications of this study suggest that social media can serve as a strategic tool to strengthen public trust and expand the military's communication role in the civilian sphere, particularly during disaster situations.

This research focuses on the creation of ready-to-wear deluxe fashion inspired by the sand sea of Mount Bromo. The objectives of this research are to describe the creation process of deluxe ready to wear fashion inspired by the sea of sand of Mount Bromo, to produce deluxe ready to wear fashion inspired by the sea of sand of Mount Bromo, and to publish the result of creation of deluxe ready to wear fashion inspired by the sea of sand of Mount Bromo, . The type of research used in this study is artistic research, emlpying a practice-led research method, which consists of four stages: pre-design, design, realization, and presentation. The results of this research are three sets of ready-to-wear deluxe garments categorized as special occasion stage wear, which represent the visual characteristics of Mount Bromo's sand sea through material selection, color, silhouette, and fabric manipulation techniques. The work was showcased at the “34th Fashion Show UNESA: Bhumibrama,” as a form of appreciation for Indonesia’s natural heritage, presented in a modern fashion concept. The conclusion of this research reveals that nature exploration, particularly the visual elements of the sand sea of Mount Bromo, can serve as a strong source of inspiration for fashion design. This work demonstrates that Indonesia’s natural heritage can be transformed into fashion concepts with both aesthetic value and high commercial potential.

This study was conducted to examine how well the use of augmented reality (AR) learning tools helps fifth-grade elementary school students understand mathematical concepts related to fractions.. The research was motivated by students' limited comprehension of the abstract nature of fractions and the lack of engaging educational tools capable of presenting the material in a meaningful and interactive way. Augmented reality is believed to improve student engagement and offer more appealing visual representations by integrating virtual elements into the real-world environment. A total of 30 students I participated in this study, which used a quasi-experimental design with a One Group Pretest-Posttest method. Information was collected through pre-tests, post-tests, written notes, and observations. We used SPSS software to analyze the data. The results showed that students' grades improved significantly, with the average increasing from 54.80 in the pretest to 91.83 in the posttest. The normality test indicated that while pretest scores were approximately normally distributed, the posttest scores followed a normal distribution. A one-sample t-test showed a statistically significant effect of AR media usage, with a p-value of 0.000 and t-values substantially higher than the critical value (pretest: 32.439; posttest: 112.071). These results suggest that AR-based instructional media are effective in supporting elementary students’ understanding of fraction concepts. Overall, the study confirms the positive impact of augmented reality in mathematics learning for fifth-grade students.

This study highlights the role of packaging design in attracting consumers and building brand loyalty in a competitive market. As a growing bakery brand in DKI Jakarta, Bakerman faces challenges in maintaining customer loyalty amid intense competition. Packaging design not only serves as product protection but also as a communication tool that shapes consumer perceptions of product quality and value. This study aims to analyze how packaging design elements, such as color, typography, and materials, influence Bakerman’s brand loyalty. Using a quantitative approach through surveys, data is collected from consumers in DKI Jakarta and analyzed using linear regression to understand the relationship between packaging design and brand loyalty. The findings are expected to contribute to the field of visual communication design and consumer behavior. Practically, this research provides strategic recommendations for Bakerman to optimize packaging design in strengthening customer loyalty and market competitiveness.

This study investigates the verbal and visual signs embedded in the promotional posters of Midsommar (2019), a psychological horror film directed by Ari Aster. Drawing on Dyer’s (1982) theory of visual signs, Saussure’s semiotic model of the signifier and signified, and Cerrato’s (2012) theory of color symbolism, the research analyzes how linguistic and visual elements work together to convey layered meanings. Using a descriptive qualitative approach, five official film posters were examined to identify how signs construct thematic messages and emotional tones. The findings reveal that the posters deliberately juxtapose serene imagery with unsettling symbols, creating a tension between aesthetic beauty and psychological horror. Verbal cues such as taglines and titles signal themes of ritual, trauma, and emotional transformation, while visual signs—such as costume, color palette, facial expressions, and symbolic objects—reinforce the film’s narrative of cultural disorientation and personal collapse. Color symbolism, particularly the use of red, blue, and white, plays a key role in evoking mood and implying deeper psychological and ritualistic meanings. Overall, this study demonstrates that Midsommar’s posters function not only as promotional tools but also as rich semiotic texts that foreshadow the film’s ideological and emotional content, offering insight into how horror and beauty can coexist within cinematic visual culture.

The ability to read with comprehension is a fundamental skill that is very crucial for children in elementary school. However, many students face challenges due to lack of interest in reading and teaching methods that feel monotonous. The purpose of this study is to evaluate how effective comic media is in improving students' reading comprehension. Using a literature review approach through a qualitative descriptive method, this study explores relevant literature on comic media, educational theory, and reading ability. The findings of the study indicate that comics, which combine text elements with visuals, can attract students' attention, make it easier for them to understand reading, and create a fun and interactive learning atmosphere. In addition, comics are also in accordance with the characteristics of elementary school children who tend to have visual interests and require relevant learning media. With the right usage strategy, comic media can function as an innovative alternative in teaching Indonesian to improve students' literacy skills from the start.

This study aims to describe and analyze the natural landscape of Banyuwangi as experienced on the journey to Ijen Crater. Using a descriptive qualitative approach, this study records the physical, ecological, social, and emotional transformation of the landscape through direct observation, visual documentation, and reflective narratives. Ijen Crater as a natural tourism destination not only presents geological phenomena such as blue fire and acid lakes, but also represents a mosaic of landscapes that include agricultural zones, montane forests, community activities, and tourism dynamics. The findings show that the journey to Ijen Crater shows the complexity of landscape elements, the involvement of local communities in managing the space, and the appreciation of tourists that form personal and spiritual meanings. The conclusion of this study is that the journey is not just a physical movement, but a means to understand the relationship between humans and living nature. The implications of this study underline the importance of participatory and sustainable landscape-based ecotourism management.

This study aims to thoroughly examine the phenomenon of the use of standard and non-standard words found in various types of written texts in public spaces, particularly in promotional media and visual information. The method employed is qualitative descriptive with a content analysis approach. Data were obtained through direct observation of visual elements in public spaces and analyzed with the support of literature from previous studies, including social media posts that reflect the everyday language habits of the community. The study focuses on various visual media such as banners and business signboards that display language use. The results indicate a significant gap between the language rules stipulated in the General Guidelines for Indonesian Spelling (PUEBI) and the Big Indonesian Dictionary (KBBI) and the language practices developed in society. Several factors influencing the use of non-standard words include the community's habitual use of certain forms, the inheritance of habits from previous generations, and the influence of foreign languages and local dialects. The consequences of this phenomenon may include misunderstandings in communication and challenges in maintaining the standard and purity of Indonesian as the national language.  

The growth of the snack food industry in Indonesia encourages MSME actors to innovate in improving product competitiveness, including through packaging development. UMKM Nambawang, as a producer of fried shallots, faces challenges in packaging design that lacks visual appeal and does not reflect the product’s identity, despite its superior taste quality. This study aims to design more functional, economical, and competitive fried shallot packaging by integrating the Quality Function Deployment (QFD) and Value Engineering (VE) methods. QFD is applied to translate consumer needs (voice of customer) into technical packaging attributes, while VE is used to evaluate the performance and cost-efficiency of design alternatives. The analysis results indicate that key attributes prioritized in packaging development include color aesthetics, product protection, ease of opening and resealing, clarity of product information, and storage convenience. These main attributes are translated into technical elements such as the use of standing pouches, zipper locks, full-print designs, added onion illustrations, and complete product information. The application of QFD and VE methods results in a mockup visually appealing, functional, and durable packaging design, enhancing the product’s added value based on consumer needs and increasing its competitiveness in the domestic market.

This study aims to explore how effective audio-visual media can improve grade 6 students’ ability to recognize punctuation in poetry. Literacy skills, especially in writing and understanding punctuation in poetry, are a big challenge for primary school students around the world. Lack of understanding of the structural elements of poetry and the role of punctuation often result in difficulties for student to convery their meaning and feelings correctly thorugh writing. The approach taken in this research was a literature study that examined various scholarly sources related to literacy, poetry teaching, and the use of audio-visual media.  The results of the analiysis show that audio-visual media can signicantly improve students’ motivation, comprehension and writing sklills. This media promotes a more interactive and relevant learning experience, so that students can understand the application not only from a technical perspective, but also as an aesthetic element that strengthens the meaning and expression in poetry. From these finfings, it is recommended to integrate audio-visual media in teching poetry as an innovative step to overcome liteacy problems and improve the quality of indonesian language education at the primary level.

This research analyzes the positive impact of visual branding on the development and market position of MSMEs through case studies on Brodo and Adorable Projects. Visual branding is a crucial element in shaping consumer perceptions and increasing the competitiveness of MSMEs amidst increasingly fierce industrial competition. This research uses semiotic analysis methods to examine the visual signs in the logo, colors, typography and other elements that are the visual characteristics of the two brands. The analysis was carried out using a semiotic qualitative approach. Effective visual branding not only strengthens brand identity in the market, but also creates a positive emotional connection with consumers. This study confirms the importance of investing in attractive, consistent and culturally relevant visual elements to build sustainable and highly competitive MSME brands.

This research aims to explore the visual potential of the goldfish as a source of inspiration in the creation of hand-drawn batik works by incorporating traditional Mandailing ornaments. The goldfish was selected due to its strong symbolic meaning in local culture, representing luck, prosperity, and happiness. Meanwhile, Mandailing ornaments rich in philosophical and aesthetic cultural values serve as supporting elements that strengthen the visual identity of the work. The creative method used in this study follows the approach proposed by Husen Hendriyana, consisting of four stages: preparation, imagination (exploration), development of imagination (design), and realization (execution). The creative process involves illustrating the form of the goldfish combined harmoniously with distinctive Mandailing motifs such as bona bolu, bindu pusuk ni robung, burangir/aropik, sipatomu-tomu, bintang na toras, rudang, raga-raga, sancang duri, jagar-jagar, bondul na opat, tagan, bintang dohot tolu lingkaran, timbangan, podang, gancip, takar, pinggan, mataniari, horis, loding/upak, bintang, alaman bolak, parbincar mataniari, gimbang, lotus flower, and gumbot. The outcome of this research consists of 12 hand-drawn batik artworks applied as wall decorations using a contemporary approach. These works function both aesthetically and educationally, as well as decoratively. The artworks are expected to contribute to the development of hand-drawn batik as a visual art form that adapts to modern times, while also promoting and preserving the rich cultural heritage of the Mandailing through a broader visual format.

This research aims to create batik tulis motifs with inspiration from three main plantation commodities in North Labuhanbatu Regency, North Sumatra, namely palm oil, rubber, and cocoa. These three plants are not only economically important, but also have philosophical values that can be raised as visual and cultural wealth in the form of batik motifs. The method used in the creation of the work consists of three stages, namely exploration, design, and realization. Exploration is done through literature study, direct observation, and visual documentation of the morphology of the three plants. The design stage involved the stilation and deformation of the plant forms into batik motif designs. Furthermore, the realization stage was carried out using the written batik technique using canting on mori cloth. The research resulted in 12 written batik works that combine elements of aesthetics, philosophy of life, and the locality value of the Labuhanbatu Utara community. This research is expected to enrich the repertoire of contemporary batik design while supporting cultural preservation and the development of local wisdom-based creative industries.