Publication Search

This study aims to analyze the influence of the use of Instagram social media, business location, and destination image on the interest in visiting Karo Strawberry Garden again. Along with the development of experiential tourism, the use of social media is one of the important factors in attracting visitors, especially for natural tourist destinations such as strawberry farms. This study uses quantitative methods with multiple linear regression approaches to measure how much influence each independent variable has on return visit interest. The results showed that all three variables - Instagram usage, business location, and destination image - had a significant effect on return visit interest. Of the three variables, destination image has the most dominant influence in shaping visitors' interest in returning, followed by business location, and finally, the use of Instagram social media. This indicates that while promotion through social media plays an important role in attracting initial visits, adequate in-person experience at the destination determines interest in repeat visits more. Thus, the management of Karo Strawberry Farm is advised to focus more on improving the destination image through the quality of facilities, services, and overall experience, as well as supporting social media promotion and location accessibility as supporting factors.

The cultural heritage buildings in Binjai City hold significant potential for cultural tourism, which can enhance the local economy and requires institutional support for development. Efforts to preserve cultural heritage while simultaneously improving the economic welfare of the community through tourism can be achieved through partnerships among involved stakeholders. Using a qualitative approach, this study analyzes the dynamics of partnerships between government, community members, business actors, academics, and the media in preserving and promoting the city’s cultural heritage. The findings indicate that multi-stakeholder partnerships are crucial for the successful development of cultural heritage tourism. Strong collaboration among various parties makes Binjai City's heritage sites attractive and sustainable tourism destinations. This research highlights the importance of cross-sector partnerships in cultural-based tourism development and provides policy recommendations for future development.

The development of tourist villages in Indonesia is increasing with government support and a shift in tourist interest towards educational and sustainable tourism. Sidomulyo Tourism Village, one of the tourist destinations in Jember Regency, has shown the potential for developing community-based tourism (CBT). However, the management of this village is still under the auspices of the village government, which could lead to continued dependency in the future. Community involvement is still limited because the village government decides the entire planning and management process. Through educational training, this community service program aims to strengthen CBT practices in the Sidomulyo Tourism Village. The process of transferring knowledge and experience is carried out by a manager of one of the independent tourist villages in Indonesia. This activity includes training and evaluation sessions. The results show increased participants' understanding of CBT and independent management of tourist villages. This program recommends developing priority attractions and improving digital marketing as initial steps to support sustainable tourism in the village.

Indonesian tourists are one of the largest groups of travelers visiting Thailand. The high interest of Indonesian travelers in tourist destinations in Thailand is not supported by the number of tour guides skilled in the Indonesian language. The purpose of this international community service is to improve the competence of local tour guides in Thailand, particularly in terms of Indonesian language skills. The urgency of this service is to address the need for local Thai tour guides who are proficient in Indonesian. Skilled Indonesian-speaking local Thai tour guides are expected to provide optimal service to the increasing number of Indonesian tourists. The method of this service involves intensive assistance by Thammasat University students as tutors and translators. Thammasat students who are already proficient in Indonesian will provide Indonesian language training to local Thai tour guides. This assistance includes interactive learning sessions, conversation simulations, and direct practice in real tourist situations to enhance the communication skills of the tour guides. The results of the service show a significant improvement in the Indonesian language skills of 15 local Thai tour guides. This is evident from their ability to communicate more fluently and confidently with tourists from Indonesia. The group of local Thai tour guides also reported increased satisfaction in the services they provided, as well as positive feedback from Indonesian tourists. Based on these results, the assistance provided by the service team, supported by Thammasat University students, was effective in enhancing the language competence of local Thai tour guides. This service activity has a positive impact on the experience of Indonesian tourists and strengthens the bilateral tourism sector of both countries.

Langkat Regency is one of the districts in North Sumatra Province with interesting tourist destinations to visit. This makes Langkat Regency potentially able to develop tourist attractions.  One of the tourism objects that has the potential to be developed is in Pasar Rawa Village. This service activity aims to increase the knowledge of the Pasir Rawa Village community regarding the role and function of Mangroves as a tourist attraction. This beach tourism potential will attract visitors if it is planned according to the safety and comfort of visitors without damaging the ecology. The method of approach offered in community service is socialization with lectures and discussions. The results of this study increase understanding of the role and function of Mangrove forests as an attractive tourist attraction and the strategy of promoting potential village tourism can be implemented well. Where the community can understand the magnitude of coastal potential that can be used as a source of tourist objects. The high enthusiasm of the community in community service activities is a benchmark for the success of this service.

This study aims to analyze the influence of the implementation of strategic management on visitor satisfaction at Taman Mini Indonesia Indah (TMII). The implementation of strategic management in tourist destinations is crucial in improving the quality of service and visitor attraction, especially in the era of increasingly tight tourism competition. The research method used was quantitative with a simple regression analysis technique, involving 30 respondents who were TMII visitors. The results showed that the implementation of strategic management had a positive and significant influence on visitor satisfaction, with a regression coefficient of 0.75· This value shows that any improvement in the implementation of strategic management will increase visitor satisfaction by 75%. These findings emphasize the importance of implementing a planned and integrated strategy at TMII in order to achieve higher satisfaction for visitors. Thus, this study gives the implication that TMII needs to continue to improve its management strategy to create an optimal and sustainable tourism experience for visitors.

Halal tourism has emerged as a significant niche within the global tourism industry, offering a unique opportunity to integrate religious values with sustainable tourism practices. This study explores the economic, cultural, and environmental impacts of halal tourism, focusing on its role in fostering local economic growth, preserving cultural heritage, and promoting environmental sustainability. The research highlights key findings that show halal tourism not only drives economic growth by creating income opportunities and supporting small and medium enterprises (SMEs) but also ensures that tourism activities align with eco-friendly practices. The study emphasizes that halal tourism has the potential to integrate local wisdom and community engagement, which strengthens cultural preservation and promotes social cohesion within tourism destinations. Furthermore, halal tourism initiatives frequently incorporate sustainable tourism practices, such as responsible resource use and the conservation of natural ecosystems, thereby contributing to the broader goals of sustainable tourism development. The study compares halal tourism with traditional mass tourism, noting that halal tourism offers a more inclusive, culturally sensitive, and environmentally responsible model. It also examines the challenges faced by halal tourism, including the lack of standardized halal certification and infrastructure deficiencies, which hinder its growth in some regions. Despite these challenges, the research identifies opportunities for innovation, particularly in the use of technology to enhance certification systems and improve environmental sustainability. The paper concludes with policy recommendations for integrating halal tourism into sustainable tourism strategies, suggesting the need for coordinated frameworks that promote both halal compliance and environmental stewardship. Finally, future research should focus on the impacts of halal tourism in diverse geographic and cultural contexts, exploring its potential for fostering sustainable tourism practices worldwide.

Indonesia is famous for tourism. Many tourist attractions in Indonesia are famous to foreign countries. Tourism is one of the fields that has great potential, especially to support the improvement of people's welfare. Magelang is one of the local and foreign tourist destinations. By the Indonesian government, Magelang is designated as one of the five super priority tourism areas in Indonesia.  One of the most visited tourist attraction in Magelang is Telomoyo. Telomoyo is located in Pandean village, Ngablak sub-district, Magelang district, Central Java. Telomoyo itself is one of the destinations that offers natural beauty from a height. In addition, Telomoyo also features a variety of interesting tourist attractions. From the top of Telomoyo, visitors can see beautiful scenery, including Mount Merbabu, Mount Ungaran, and Lake Rawa Pening in the distance. However, the lack of utilisation of digital technology by tourism operators is a challenge in promoting the destination more widely. Therefore, this community service programme aims to improve communication skills and understanding of digital technology for Telomoyo tourism operators, in order to increase competitiveness and professionalism in the tourism industry. This PKM activity is expected to improve the skills of Telomoyo business actors in utilising and optimising digital communication technology both for management and for tourism promotion so that it has an impact on improving community welfare.

Denpasar City is one of the main destinations for migrants in Bali Province. This is because the development carried out tends to be centered in Denpasar City, which is reflected in the concentration of various activities that act as the center of government, economy, trade, education activities, health services, and tourism activities. The objectives of this study are to: 1) Analyze the influence of education level, number of family dependents in the area of ​​origin, allocation of working hours, on the amount of income of Karangasem migrant workers in Denpasar City. 2) Analyze the influence of education level, number of family dependents in the area of ​​origin, allocation of working hours, on the amount of remittances of Karangasem migrant workers in Denpasar City. 3) Analyze the indirect influence of education level, number of family dependents in the area of ​​origin, allocation of working hours on remittances through the income of Karangasem migrant workers in Denpasar City. The determination of the sample in this study used the Accidental Sampling technique. The type of data used is quantitative data with primary data sources. Data collection was carried out using observation methods, structured interviews and in-depth interviews. The data used were then analyzed using path analysis techniques. The results of the study found that 1) education level, number of family dependents, and allocation of working hours have a positive and significant effect on the income of Karangasem migrant workers in Denpasar City. 2) education level has a positive and insignificant effect on remittances of Karangasem migrant workers in Denpasar City, the number of family dependents in the area of ​​origin has a positive and significant effect on remittances of Karangasem migrant workers in Denpasar City, and allocation of working hours has a negative and significant effect on remittances of Karangasem migrant workers in Denpasar City. 3) Education level, number of family dependents in the area of ​​origin, allocation of working hours have an indirect and significant effect on remittances through the income of Karangasem migrant workers in Denpasar City.

Lombok has long been touted as a "new Bali" tourism destination. Along with the changing times, changes in tourist trends also develop and begin to recognize various new types of tourism. Lombok has a uniqueness that is thick with Islamic nuances. Therefore, Lombok applies a type of Muslim-friendly tourism / halal tourism. Muslim-friendly tourism types have been implemented indirectly by tourism actors in Lombok. Visits to various tourism destinations in Lombok were taken as samples representing the city. With qualitative descriptive research methods, the author wants to present observations supported by exposure to documentation and interviews. The author also bases research on a theory tested in reality, especially in Lombok tourism destinations. Based on the study results, several Lombok tourism destinations still need help implementing Muslim-friendly tourism. Problems are known both from destination location factors and market segmentation factors. However, some locations have been found to have long-term development opportunities that make it possible to implement Muslim-friendly tourism as a whole through certain efforts. The fulfillment of the minimum requirements for Muslim-friendly tourism does not have a coercive nature but has the opportunity to influence tourists' interest in visiting. Therefore, the Lombok government, with Muslim-friendly tourism branding together with stakeholders, maintains and improves the quality of tourism services for the sustainability of Lombok's tourism economy.

The Indonesian region has a wealth of natural and cultural resources that provide large capital for the tourism sector. Tourism is one of the creative economies that is currently in the development stage. New Celosia Bandungan is one of the tourist destinations that has high appeal in the Bandungan area, Central Java. This research aims to analyze strengths, weaknesses, opportunities, and threats (SWOT) as well as policy analysis that can be carried out to develop tourist attractions owned by New Celosia as a tourist destination. The method used in this research is a qualitative approach with data collection through field observations, interviews with informants, and documentation. The analysis results show that New Celosia has several strengths, such as affordable ticket prices, attractive photo spots, and complete facilities. However, weaknesses were also found, such as non-functioning rides and relatively expensive food prices. Regarding opportunities, the strategic location and increasing tourism demand provide potential for further development. On the other hand, threats such as competition with other tourist attractions and extreme weather must also be anticipated. Based on this SWOT analysis, it is recommended that New Celosia Tourism improve the management of facilities and services, as well as take advantage of existing development opportunities to increase visiting interest and competitiveness in the tourism industry.

The growth of the internet has influenced the tourism industry because the internet makes it easier for individuals to obtain reviews about places to visit and because the internet is a tool used by tourist site managers to assess the quality of their offerings. The increase in the number of tourists of almost two million in just three years in West Sumba is proof of this influence. Social media is a tool that people use to interact with each other online; some people have multiple accounts on platforms such as Instagram, WhatsApp, Facebook, Telegram, Twitter, and so on. Tourists can receive recommendations for tourist attractions based on price and type of trip desired through a tourist attraction recommendation system that uses the KNN algorithm. Three factors were used in this research: activity, type of tourism, and type of price. An accuracy of 63.16% is found in the test results using the KNN algorithm and the Rapid Miner application with a K value of 5. The analysis results show that the K-Nearest Neighbor (K-NN) approach can be used as a guideline for recommending tourist destinations to visitors in West Sumba.

The backpacker tourism trend in Southeast Asia has grown rapidly in the past few decades, with Thailand becoming one of the top destinations for budget travelers. This study aims to identify the factors that make Thailand a favorite destination for backpackers in the region. The research methodology involves literature analysis, interviews with backpackers, and tourism statistics. The results show that the combination of natural beauty, cultural diversity, affordable cost of living, good tourism infrastructure, and easy access to various attractions are the main factors that attract backpackers. In addition, Thailand's image as a friendly, safe, and open country for foreign tourists also contributes to its popularity. The study also compares Thailand with its neighboring countries such as Vietnam, Cambodia, and Indonesia to understand Thailand's competitive advantages. The findings provide insights for the government and tourism industry players in developing sustainable strategies to maintain and enhance the attractiveness of the destination for the backpacker tourist segment  

Parsariran nature tourism is located in Batang Toru District, South Tapanuli Regency, which is one of the famous tourist destinations. This project aims to discuss the sustainability of the community empowerment process carried out with the development of tourist villages including forms of community empowerment and the results of community empowerment carried out. The approach to this aproject uses qualitative methods to discuss community characteristics and tourism potential. Data collection in this project was obtained through interviews and observation. The results of observations stated that there were many factors that made Parsariran Tourism in the Batang Toru sub-district a tourist destination with a high number of enthusiasts, including cool air, lots of hot springs, high community productivity and a fairly high rainfall factor which made the potential for hydropower development. Forms of community empowerment involve the role of the community from planning to implementing activities. The programs that have been carried out are in the form of socialization and training which includes socialization on tourism marketing strategies, socialization on tourism safety, socialization on tourism management systems and training on recycle or recycling of waste. Empowerment of the community through the development of tourist villages has implications for improving the quality of tourism and managing nature tourism in a more sustainable tourism area.

This study examines community participation in the development of cultural tourism in Kampung Batik Laweyan, Solo, as well as the factors that support and hinder such involvement. This study uses a descriptive qualitative approach with observation, in-depth interviews, and documentation methods. The informants in this study include batik business actors, local community administrators, community leaders, government representatives, and non-governmental organizations (NGOs) active in the field of cultural preservation and tourism. The results of the study show that community participation is divided into three main dimensions, namely economic, socio-cultural, and institutional. In the economic aspect, the community is involved through batik businesses, homestays, and tourism services. In the socio-cultural aspect, involvement can be seen from the preservation of local traditions and the implementation of cultural activities. Meanwhile, in the institutional aspect, participation can be seen from the active role of residents in decision-making forums related to tourism management. Factors driving participation include collective awareness of the importance of cultural preservation, the economic potential of the tourism sector, and support from the government, NGOs, and educational institutions. However, community participation still faces several obstacles such as lack of education on the concept of sustainable tourism, limited access to capital, and lack of coordination between interested institutions. Cross-sectoral collaboration efforts are needed between the community, government, the private sector, and educational institutions in realizing inclusive and sustainable cultural tourism management. Thus, Laweyan Batik Village can become a model for the development of cultural tourism destinations based on active community participation. The implications of these findings suggest that cultural tourism development policies should not only focus on increasing the number of tourist visits, but also on strengthening the capacity of local communities as key actors.

The Parbubu I soda water tourist attraction is one of the areas located in North Sumattra Province, Tarutung District, which is known as the Gospel tourism city, and also has the advantage of agricultural products such as yagung, sawa, coffee, and also has a variety of natural beauty and diversity. culture so that it can give rise to various potential tourist attraction destinations. Local communities also take the initiative to actively manage it into a potential tourist attraction. So tourist options are varied, and so are they. The Tourism Office in North Tapanuli district still has many problems that must be paid attention to, such as facilities, facilities for tourist visitors, in each tourist attraction destination location which are not yet adequate and still have not yet optimized management efforts, which still lacks professional human resources. Formulation The problem in this research is how to manage the facilities of a manager of the Parbubu I soda water tourist attraction, Tarutung District, as well as for the foundation of a researcher who wants to conduct research, in other tourist motorcycle taxi destinations and in their respective areas in North Tapanuli Province. The method used is a qualitative methodology which is descriptively oriented by having informants and also using data collection techniques, you can use observation techniques, interviews, document analysis. From this research, the researcher feels that the government of the tourism office and the district of Tarutung sub-district, and also especially the government of the village of Parbubu I, is establishing a cooperative relationship with the management of the Parbubu I soda water tourist attraction, because the management of the tourist attraction destination comes from the local community or is Individually, in terms of regional income, the Tarutung District Government has not implemented regulations so that tourism income goes into the coffers of a manager and Parbubu village or is distributed to the community who manages the soda water tourist attraction destination.

Wakatobi is one of the tourist destinations renowned for its underwater beauty, holding great potential to be developed as a sustainable tourism destination. This research aims to determine the priorities for sustainable tourism development in Wakatobi using the Analytical Hierarchy Process (AHP) method. The AHP method is employed to identify and prioritize various criteria and sub-criteria contributing to sustainable tourism development. Based on the research findings, infrastructure and facilities were found to be the highest priorities, with a focus on improving transportation infrastructure and public facilities. These findings indicate that the development of transportation infrastructure and public facilities is crucial to support the sustainability of tourism in Wakatobi.

Tourism has become one of the vital sectors in the economic development of a region. To ensure the sustainability and development of tourism destination products, effective assistance in basic tourism management is necessary. This study aims to describe the mentoring process and analyze its impact on the sustainability and development of tourism destination products. This community service focuses on assisting the management of tourism fundamentals, emphasizing managerial capacity building, strengthening community involvement, and developing sustainable tourism destination products. This assistance has successfully increased understanding and skills in basic tourism management among stakeholders. The involvement of local communities in tourism-related decision-making has also increased, ensuring active participation and shared responsibility in managing tourism destinations. Furthermore, this mentoring encourages innovation in the development of sustainable and competitive tourism products. Thus, assistance in basic tourism management not only has a positive impact on sustainability but also serves as a catalyst for the development of tourism destination products that provide significant added value to the local economy and community welfare. Practical implications and recommendations for policies are also discussed to strengthen efforts in developing sustainable tourism

This paper aims to discuss the meaning of the message of T-shirts labeled with Balinese terms that are traded as tourist souvenirs in Bali. As a result of qualitative research, research data were obtained through observation, document review, and interviews with several informants of t-shirt consumers as well as observers of fashion and Balinese arts and culture. The data collected were analyzed by communication theory and semiotic theory. The results of the study show that the fashion or form of the t-shirt is a t-shirt without a kra decorated with Latin writing or a Balinese script with artistic and ideological expression motifs. T-shirts labeled Balinese have become part of the creative industry for tourist souvenirs that continues to grow in line with the dynamics of Bali tourism. From the perspective of visual communication, the message of a Bali tourism souvenir t-shirt has the following meanings: (1) introducing Bali tourist destinations, (2) as an expression of the soul of the wearer; (3) introducing group identity, (4) information on a moment of Balinese tradition, and (5) introducing Balinese language and cultural identity to the public. T-shirt tourism souvenirs that introduce Balinese cultural identity need to be continuously developed.

Blitar City has various famous tourist destinations such as Bung Karno's Tomb, Kebon Rojo Park, Gebang Palace, and Ar-Rahman Mosque. However, there is one unique destination, Kampoeng Cyber, which offers a special educational tourism experience. Although the tourism sector in Blitar City is growing, the development of these destinations requires active participation from the community, not just the government. The main problem found is that community participation still varies, where most are only involved if they feel they will benefit directly. This study aims to examine how much community participation in the development of Kampoeng Cyber as an educational tourism destination, based on the theory of community participation according to Meronda (2021). This research uses descriptive qualitative methods with data collection techniques through observation, interviews, and documentation in Gedog Village, Sananwetan Subdistrict, Blitar City. The results showed that community participation in the development of Kampoeng Cyber is quite good, as seen from monthly meetings, local potential development programs, and regular evaluations. However, there are challenges in the form of pros and cons among the community. The main factor supporting this development is the great potential of Kampoeng Cyber in increasing community knowledge and awareness, while the obstacles are the differences in understanding and background among residents. Overall, the development of Kampoeng Cyber has had a positive impact both economically and socially, making it more widely recognized.