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Prasetya, Adhitya Yoga; Ernah, Ernah; Andanarini M S, Dhian

Jurnal Ilmu Manajemen dan Akuntansi Terapan 2022 Sekolah Tinggi Ilmu Ekonomi Totalwin

The reason for this study is to examine the impact of the religiosity, halal name and word of mouth on purchasing decisions. Religiosity, Halal Label, Word of Mouth, and Purchase Decision are the dependent variables analyzed in this study. The example utilized in this study comprised of 100 clients of Wardah restorative items. Through the distribution of questionnaires, the purposive sampling method was used for sampling. Validity and reliability tests, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, model feasibility tests (F tests), individual parameter significance tests (t statistic tests), and coefficient tests were utilized in this study's data analysis. determination (R2) using the SPSS software. Word of mouth had a positive and significant impact on purchasing decisions, and religiosity had a positive and significant impact. Halal Label had a positive and significant effect.

Meylina, Meylina; Manalu, Moody

Dinamika Akuntansi Keuangan dan Perbankan 2022 Faculty of Economic and Business Universitas STIKUBANK

The research conducted by the author is to determine the effect of deferred tax on capital intensity, capital intensity, and firm size on tax aggressiveness. The sample used in this study is BEI BUMN20 (top twenty constituents) contained in the BEI BUMN20 Fact Sheet Index as of December 2022 during 2019-2022. The technique used is descriptive statistical analysis, classical assumption test, multiple linear regression test, and a test of the coefficient of determination. The test results show that the level of the deferred tax burden can have a positive but not significant effect on tax aggressiveness. Capital intensity has a significant effect on tax aggressiveness then company size has a positive but not significant effect on the tax aggressiveness variable. This variable depends on tax aggressiveness. The coefficient of determination obtained is 13.5%, which can be interpreted if the independent effect on the variable is 13.5%.

Shofiyah Khairunnisa; Hety Budiyanti; Muh. Ilham Wardhana Haeruddin

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

This study aims to explain the influence simultaneously (together) or partially between the influence of social media marketing Instagram, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research methods to obtain primary data. The research variables are Social Media Marketing Instagram (X1), Brand Image (X2) and Product Quality (X3) as influencing variables and Purchase Decision variable (Y) as affected variables. The population in this study are consumers of MS Glow Panakukkang users in Makassar City. The number of samples in this study were 100 consumer respondents of MS Glow Panakukkang by taking the entire population and serving as samples. The data collection method used is the distribution of questionnaires. The data analysis technique in this study used multiple regression analysis which was previously carried out with Validity, Reliability, Classical Assumption Tests (normality test, multicollinearity test, heteroscedasticity test) then tested the hypothesis through T test, F test and coefficient of determination test. The results of this study indicate that partially, Instagram social media marketing does not have a positive effect, while brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang. Meanwhile, simultaneously the results of this study also show that social media marketing, brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang products.

Greiselah Manoka; Rosiah J. Pulukadang; Patricia V. J. Runtu

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2022 Universitas Maritim AMNI Semarang

Penelitian ini adalah penelitian komparatif dengan metode quasi experiment. Penelitian ini bertujuan untuk membandingkan hasil belajar Teorema Pythagoras siswa dalam dua kelas. Kelas yang pertama disebut Kelas Eksperimen dengan perlakuan (treatment) adalah model pembelajaran Berbasis Masalah, sedangkan kelas kedua disebut Kelas Kontrol dengan perlakuan adalah model Pembelajaran Langsung. Berdasarkan hasil penelitian yang dilaksanakan di kelas VIII SMP Negeri 5 Tabukan Utara, diperoleh perbedaan hasillbelajar siswa  yang signifikan antara siswa yang menggunakan modellPembelajaran Berbasis Masalah dengan siswa yang menggunakan model Pembelajaran Langsung. Rata-rata data post-test yang terkumpul dari Kelas Eksperimen, yaitu   lebih dari  rata-rata data post-test di Kelas Kontrol yang hanya .

Putra, I Putu Very Triana; Astina, I Kadek Yuda; Triningsih, Triningsih

Jurnal Kesehatan Medika Udayana 2022 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

Background: Anxiety is a normal response in the face of stress which is characterized by feelings of fear accompanied by somatic signs. The patient's anxiety in the MRI examination arises because he knows he will receive medical treatment related to the use of radiation that will cause adverse effects that cause infertility or cancer. The purpose of this study was to determine the effect of music therapy in reducing anxiety when undergoing an MRI examination. Method: The design of this study used a posttest only intervention group design. The study was conducted on 18 July – 12 August 2022 in the MRI Room of the Bali Mandara Hospital, Bali Province. The sample was 72 people who were divided into 2 intervention and control groups. The inclusion criteria of this study were patients with head first examination position, age above 18 years. Exclusion criteria were patients with decreased consciousness, hearing loss and weight above 150 kg. The research instrument used the MRI-AQ questionnaire, and the Mann Whitney statistical test. Result: The results showed that most of the respondents were 46-55 years old (33.3%), most of the MRI examinations were Lumbo sacral type (54.2%), and the level of anxiety was mostly mild (91.6%). The results of the normality test of data <0.05 so that the data is not normally distributed. The Mann Whitney test was conducted to determine the effect of music therapy and obtained p = 0.001 indicating there was a significant difference between the intervention group and the control group. Conslusion: The intervention of providing music therapy to patients undergoing MRI examination has an effect in reducing patient anxiety, especially in patients undergoing MRI examination. Music makes the examination more pleasant for the patient. Music causes positive changes in the environment and distracts from the examination, relaxing the patient.

Herlianty, Herlianty; Dahrianti, Evi Sri; Sumidawati, Ni Ketut

Jurnal Kesehatan Medika Udayana 2022 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

Mothers who undergo normal delivery during the COVID-19 pandemic can experience severe anxiety because the Corona Virus Disease-19 virus can also cause severe respiratory infections, such as lung infections (pneumonia). This virus can attack anyone, including pregnant women and babies is a potential or actual threat to a person's integrity that can evoke physiological and psychological stress reactions. The purpose of this study was to determine connetion between family support and anxiety levels during normal delivery on the COVID-19 pandemic at the Mother and Child Hospital Mother and Child Makassar.. Methods: The research design used wasresearch descriptive correlational through aapproach the cross-sectional. number of respondents in this study was 35 respondents with a sample of 35 respondents and the sampling technique used in this study was total sampling by taking all samples in the population. This research was conducted on 16 oktober - 2 November 2021. The instrument used was a questionnaire sheet distributed to respondents Results: The results of this study were processed using SPPSS 22. The results of the analysis with somers'd test obtained p value = 0.000 < value a=0.05. From this analysis, it can be interpreted that Ha is accepted and Ho is rejected, meaning that there is a connetion between family support and anxiety levels in normal delivery during the COVID-19 pandemic. Conclusion: For this reason, it is important to provide counseling and motivation to patients with normal delivery during the COVID-19 pandemic in increasing family support and decreasing anxiety in dealing with childbirth

Suprapti, Eka; Adriana, Vivi; R.K, Maria Kurnyata; Yusfira, Yuliana

Jurnal Kesehatan Medika Udayana 2022 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

Background: Menstrual cycle disorders that are not treated promptly and properly will result in various health problems. The purpose of this study was to determine the correlation of physical activity and body mass index with the menstrual cycle of young girls in Balangtaroang village, Bulukumba Regency Methods: The sampling method used in this study is non-probability sampling with a total sampling technique of 25 respondents. The test used in this research is the Somers'd statistical test. Results: Where the results of the research for the variable physical activity on the menstrual cycle based on the Somers'd test results obtained p value = 0.044 <? = 0.05 and an average value of 2.120, this means that H0 is rejected and Ha is accepted, and for the body mass index variable on the menstrual cycle based on the Somers'd test results, p value = 0.133> ? = 0.05 and an average value of 1,400 Conclusion: Based on the results of the research above, it can be concluded that there is a correlation between physical activity and the degree of the menstrual cycle and there is no correlation between body mass index and the menstrual cycle.

Hasniati, Hasniati; Suardi, Yunita Suriani; Zendrawati, Zendrawati; Harbaeni, Harbaeni; Kada, Maria Kurniata Rante

Jurnal Kesehatan Medika Udayana 2022 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

Background: Anxiety is one of the psychological factors that affect hypertension. Intense, excessive, and persistent worry and fear regarding everyday situations. The Purpose This study aims to determine the effect of Murottal Al-Qur'an on reducing anxiety in the elderly with hypertension at Paguyaman Pantai Health Center. Methods: This study was carried out for two weeks using a quasi-experimental method with a two group pre-posttest design approach, namely the measurement was carried out by giving initial observations before being given an intervention, after that an intervention was given, then a posttest or final observation was carried out. There are 20 samples who suffer from anxiety where 10 people in the intervention group murottal Al-Qur'an and 10 people in the control group without murottal Al-Qur'an. The instrument used was the Zung Self-Rating Anxiety Scale (SAS/SRAS) questionnaire. Analysis of the data in this study using Univariate Analysis and Bivariate Analysis. Bivariate analysis using Lambda Test Statistical Test. Results: The results showed that there were differences in the level of pre and post anxiety in the intervention group given Murottal Al-Qur'an, with a p-value of 0.001 or p?0.05, meaning there was a significant difference. Conclusion: The conclusion of this study is that there is an effect of murottal Al-Qur'an on reducing anxiety in the elderly with hypertension at the Paguyaman Beach Community Health Center.

Supriyono, Supriyono; Erida, Fadila

Jurnal Kesehatan Medika Udayana 2022 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

Penyakit hipertensi merupakan manifestasi gangguan keseimbangan hemodinamik sistem kardiovaskular yang mana patofsiologinya multifaktor yang cukup banyak mengganggu kesehatan masyarakat. Pada umumnya pasien tidak mengetahui bahwa menderita penyakit hipertensi sebelum memeriksakan tekanan darahnya, ini menyebabkan hipertensi merupakan suatu penyakit kronis yang disebut dengan silent killer. Salah satu yang dapat membantu dalam proses penegakkan diagnosa hipertensi dengan mengembangkan sebuah Rancangan Sistem Pakar Penegakan Diagnosa Penyakit Hipertensi, dalam penelitian ini menggunakan metode penelitian Inferensi Forward Chaining, Metode Support Vector Machine (SVM). Data yang digunakan yaitu data primer dan sekunder. Tujuan dari penelitian ini memudahkan tenaga medis dan penderita dalam mengetahui gejala awal penegakan diagnosa hipertensi, agar segera bisa dilakukan penangan yang cepat dan akurat. Hasil dari penelitian model SVM linear terhadap 247 data pasien menunjukkan akurasi 85% pada proses training dan 91,89 % pada proses testing.  

Sulasri, Sulasri; Suntin, Suntin; Nurhalimah, Nurhalimah; Alamsyah, Alamsyah

Jurnal Kesehatan Medika Udayana 2022 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

Background: Stroke is a disease of the brain consisting of disruption of local or global nerve function, inhibiting sudden, progressive, and fast, which develops (in seconds or minutes) which lasts more than 24 hours to attack modern society and cause physical, mental and also good disability when productive also old age. The main problems faced by stroke patients are family problems, the environment and medical staff to meet the needs of care and assistance because they require continuous care in order to improve the quality of life that can have an increasing effect on the physical good medically and help cure the disease repeatedly. Purpose: The purpose of this study was to determine the relationship between self-management of post-stroke patients. Methods: This type of research is a descriptive analytic with cross sectional. Results: The results of the study obtained from the Chisquare statistical test obtained the value of ? = 0.002 (? <? = 0.05), which means there is a significant relationship with self-management statistics with post-stroke patients. Conclusion:  that research on self-management related to patients can be improved post stroke.

Rahmat Hidayat; E. Hartaty Hadady; Abdul Rahman Jannang

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

This study aims to determine the level of effectiveness and efficiency of Village Fund management in Maregam Village during the Covid-19 Pandemic. This type of research is descriptive quantitative. The data collection technique used in this research is to copy the village budget realization report file. The research method used is descriptive quantitative method using a secondary data analysis approach with nonparametric test equipment using the Wilcoxon Test. The results showed that the level of effectiveness of village financial management based on an average effectiveness ratio of 98.33% was included in the "Effective". Meanwhile, the efficiency level based on the average efficiency ratio is 88.19%, which is included in the "Enough Efficient" category.  

Tati Karyawati; Siti Fatimah; Maulia Arfin Hani; Melizza Shofarina

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Nursing mothers usually fail to breastfeed or stop breastfeeding early because they do not know breastfeeding techniques. This can cause interference in the breastfeeding process. To achieve successful breastfeeding requires knowledge of correct breastfeeding techniques by providing information in the form of breastfeeding techniques through health education. The aim of the research is to determine the relationship between health education on how to breastfeed and the breastfeeding practices of postpartum mothers in Tanggeran Village, Tonjong District, Brebes Regency in 2022. This type of research uses descriptive methods with a cross-sectional approach with a total of 25 postpartum mothers in Tanggeran Village, Tonjong District, Brebes Regency in 2022. Results: research using the chi Square statistical test, obtained a p-value = 0.003, which means it is smaller than the value α = 0.05. (OR 16.5; 95%; CI 2.246-121.228). there is a relationship between health education on how to breastfeed and the breastfeeding practices of postpartum mothers in Tanggeran Village, Tonjong District, Brebes Regency in 2022.  

Deby Nova Sembiring; Deby Cyntia Yun; Ninsah Mandala Putri Sembiring; Indra Agussamad

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

BACKGROUND: According to afifah (2013), The postpartum period is still a vulnerable period for the survival of new mothers giving birth. Most maternal deaths occur during the postpartum period, so postpartum health services play an important role in efforts to reduce maternal mortality. Postpartum services are health services provided to mothers during the period from 6 hours to 42 days after giving birth. The proportion of health service coverage during the postpartum period decreases over the period of time after giving birth. Births that received complete postpartum health services included KF1 at 81.9%, KF2 at 51.8%, and KF3 at only 32.1%. Considering the importance of bounding attachment between mother and baby and the lack of knowledge regarding this matter, it is important to realize this love. The attraction of affection can be manifested from the fetus that is still in the womb and to strengthen the newborn baby can be done using IMD, the aim of which is very beneficial for changes in the psychology of the mother and baby because affection begins with a mother's touch and hug to her baby when carrying out IMD ( early initiation of breastfeeding).   OBJECTIVE: Analyzing the Relationship between Knowledge of Postpartum Mothers and the Implementation of Bounding Attchment at the Rasminkita Ginting Clinic, Tanjung Morawa District in 202. METHOD chi square test p value < 0.05 means H0 is rejected and Ha is accepted, the statistical test results show a significant relationship. RESULTS: There is a relationship between the knowledge of postpartum mothers and the implementation of Bounding Attachment at the Rasminkita Ginting Clinic, Tanjung Morawa District in 2022. Suggestions are given for research and for research sites and for educational institutions regarding Bounding Attachment.

Nurmala Sianipar; Deby Cyntia Yun; Lidya Sinuhaji; Astaria Br Ginting

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Background: Many factors influence the completeness of basic immunization, such as parents, geographical location, vaccines, and health workers who provide immunization services. Even though the immunization program has been implemented well, there are still some immunization coverage that have not been achieved. Parents are the most important factor in scoring a child's complete immunization. Parents' participation in a health program is influenced by various factors and one of them is knowledge and attitudes towards the health program itself. Giving vaccines to children is the right way to anticipate the possibility of children being infected with diseases that are threatening at any time. Immunization functions to build a child's immunity against infectious diseases and dangerous diseases that can cause bodily defects. even death. Immunization given to children is the most effective way to protect children from tuberculosis (TB), diphtheria, pertussis (cocoon cough), tetanus (toothbrush). poliomyletis, measles, rubella and hepatitis B (Mai-imbi, 2021). During this time, parents had hepatitis B, meningitis, pneumonia and polio. VPD is a disease that is hoped to be eradicated or suppressed by implementing an immunization program Objective: Knowing the relationship between maternal attitudes and family support with the completeness of follow-up immunizations for young children at the Medan Amplas Community Health Center, Medan Amplas District in 2022. Method chi square test p value < 0.05 means H0 is rejected and Ha is accepted, the statistical test results show a significant relationship. Results: There is a relationship between the mother's attitude of family support and the completeness of advanced immunization for children in 2022. Suggestions are provided for research and for research sites and for educational institutions regarding perennial wound care.

Rani Hermita; Mislida Murti

Jurnal Riset Rumpun Seni, Desain dan Media 2022 Pusat Riset dan Inovasi Nasional

The restaurant is the most visited place both for meeting friends orfor gathering with family to eat together. So we need a unique interior design to attract visitors. Taking into account the modern layout and interior so as to make visitors more comfortable to relax. The attractiveness of a restaurant can be made in various ways, such as a very unique and attractive interior or exterior design. The purpose of this research is to analyze the influence of interior design on the interest of restaurant visitors. Sampling in this study using simple random sampling technique. Sample random sampling is a technique where sampling is carried out directly at the place to be sampled. An example in this study is the 100 responses that were visitors to a multi-ethnic restaurant in Medan. The technique used in this study uses data analysis techniques to test the validity, reliability and regression tests to test the effect of independent variables on the dependent. Based on the results obtained from an analysis of the positive influence between interior design and the interest of visitors to a diverse serving restaurant in Medan, the better and more attractive the interior design used, the increasing number of visitors coming to a diversity serving restaurant in Medan

Nasution, Erie; Al-Hakim, Rosyid; Rukayah, Siti

JURNAL RISET RUMPUN ILMU HEWANI 2022 Pusat riset dan Inovasi Nasional

Stereotypes and abnormal behaviour (SAB) exhibited by long-tailed macaques (LTMs) have attracted the attention of behavioural study, although caused by many factors. Mostly found in captivity, it can also occur in the natural environment. This study aims to review several scientific articles on SAB in LTMs, as well as for environmental enrichment conditions. This study used a web-based survey to collect all scientific publications related to SAB in LTMs with a statistical correlation test to determine the cost of individuals' needs as an animal model for the research and the regression test to determine the effects of the number of individuals observed, as well as SAB types in LTMs. This study used two variables: the number of individuals and SAB types and sorted by rank. The statistical correlation result shows that the cost of individuals' needs as an animal model for the research and publication's year is positive correlate. The regression test result shows that the total number of individuals observed is significantly different (p-value<0.05, one-tailed) between SAB types. The primary goal of stimulating environmental enrichment is to give pleasant options for animals based on the treatment object in the study supplied while emphasising animal welfare and promoting research effectiveness.

Nur Aini Bunyani; Maya F. Roman; Charizal M.A. Manu

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2022 Pusat riset dan Inovasi Nasional

This research was carried out at the Laboratory of the Mathematics and Natural Sciences Faculty of the 1945 NTT Teachers' Association University from July to September 2022. With the aim of 1) to determine the effect of papaya leaf extract (Carica papaya) on the death of house flies (Musca domestica). 2) to determine the effectiveness of papaya leaf extract (Carica papaya) against the death of house flies (Musca domestica). The design used in this research was an experimental method for each papaya leaf extract concentration of 1%, 2% and 3% carried out 3 times. . The aim of the experiment was to provide accurate data on the death of house flies (Musca domestica) where the death of house flies that occurred in the study was due to the administration of papaya leaf extract. The results of the research showed that papaya leaf extract could kill house flies. This proves that papaya leaf extract is effective against the death of house flies. The appropriate concentration of papaya leaf extract for the death of houseflies from the tests that have been carried out is at a concentration of 1%, the lowest range and the highest range is 3%.

Lilik Sigit Wibisono; Fitratun Najizah; Ni Kadek Krisna Dwi Patrisia; Lulu'ah Feby Purwanti

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Background: Lower back pain (NPB) Ischialgia is a pinched ischialgia nerve in the lower back area which causes the buttocks, thighs, lower legs and even feet to become tingling, painful, and sometimes causing weakness. Nerve mobilization is a manipulation technique by moving and stretching nerve tissue to increase axonal transportation so that it can improve nerve conduction. Nerve mobilization can reduce the pressure in the nerves so that there is an increase in blood flow to the nerves, which can have a regenerative and healing effect on injured nerves (Butler, 1991). Nerve mobilization is often used as a form of diagnosis and treatment for musculoskeletal conditions with nerve involvement (Butler, 1991). Nerve mobilization in the Lower Limb Tension Test (LLTT) is carried out at the branches of the Brachial plexus such as the radial nerve, median nerve and ulnar nerve. But here the author only discusses LLTT in the ishiadic nerve, namely LLTT 1 which is related to lower back pain. The aim is to determine physiotherapy management and the effect of Ultrasoundtherapy therapy and nerve mobilization using the LLTT 1 method in cases of lower back pain on reducing pain and increasing the functional ability of the hand. Two group pre test and post test method. RESEARCH PLACE: Physiotherapy clinic, RSU Sidoarjo. TIME: Measuring instrument: Visual Analouge Scale (VAS). Results: treatment using the Mann-Whtney test. With confidence interval (CI) (95%) The results of the study revealed that there was a significant difference in pain in group 1 (p = 0.00) and group 2 (p = 0.00). But there was no significant difference between the two groups in pain improvement (p = 0.152), so there was no better treatment between the two groups. Conclusion: It is concluded that ULTT is useful in treating CTS patients to reduce pain in two groups. The targeted outcomes are publications in national journals indexed by Sinta and HAKI. The TKT target for implementing this gamelan accompaniment exercise is level 2.

Widya Ervianta; Lilik Sigit Wibisono; Fitratun Najizah; Ni Kadek Krisna Dwi Patrisia; Lulu'ah Feby Purwanti

Jurnal Riset Rumpun Ilmu Kesehatan 2022 Pusat riset dan Inovasi Nasional

Background: Lower back pain (NPB) Ischialgia is a pinched ischialgia nerve in the lower back area which causes the buttocks, thighs, lower legs and even feet to become tingling, painful, and sometimes causing weakness. Manipulation is a term to cover all forms of passive movement techniques used to treat musculoskeletal disorders. Manipulation techniques are passive movement techniques that are carried out quickly so that the movement is completed before the patient can prevent it. The movement that occurs should not exceed the physiological range of motion of the joint. G.D. Maitland (1997), The aim is to determine the effect of physiotherapy management on manual therapy in cases of lower back pain. Two group pre test and post test method. RESEARCH PLACE: Physiotherapy polyclinic, KRMT Wongsonegoro Hospital. TIME: Measuring instrument: Visual Analouge Scale (VAS). Results: treatment using the Mann-Whtney test. With confidence interval (CI) (95%) The results of the study revealed that there was a significant difference in pain in group 1 (p = 0.00) and group 2 (p = 0.00). But there was no significant difference between the two groups in pain improvement (p = 0.00), so there was a better effect between the two groups. Conclusion: It is concluded that manual therapy is useful in treating patients with lower back pain to reduce pain in two groups. The targeted outcome is publication in national indexed journals Sinta and HAKI. The TKT target for implementing this gamelan accompaniment exercise is level 2

Damasita, Verayani Rahma Nur; Nurhidayat , Erwan

Jurnal Manajemen Sosial Ekonomi 2022 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

The rapid development of technology has attracted the attention of researchers to conduct research, especially on the impact of social media and changes in people's lifestyles on purchasing decisions for Sophie Martin products in Klaten City. This study aims to examine the empirical model: The influence of social media and lifestyle on purchasing decisions for Sophie Martin products in the city of Klaten. The research is a survey research, the data collected is secondary data and primary data by taking the people in the city of Klaten as the object of research. Data collection is in the form of a list of questions (questionnaires) both open and closed questions. In this study, it will be known how much influence social media has on purchasing decisions for Sophie Martin products. The results of the study using the IBM SPSS version 28.0 program stated that social media has a very strong influence on purchasing decisions for Sophie Martin products in the city of Klaten as evidenced by the number of consumers who buy and know Sophie Martin products through social media as much as 67.2% which can be seen from the results. research correlation test with a strong degree of correlation between social media and purchasing decisions. While the regression analysis states that lifestyle has no influence on purchasing decisions for Sophie Martin products. While the correlation analysis states that lifestyle affects 59% with the category of moderate degree of correlation.