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This service explains the activities of the Student Exchange Program 3. PMM 3 is a one-semester domestic exchange program that will provide the experience of studying at the best universities throughout Indonesia, apart from that it will provide experience of getting to know diversity, honing leadership skills, building networks during college. , with the Nusantara Module activities, one of which is Social Contribution, social contribution is the final series of PMM 3 in 2023. We carry out social contributions in Rindu Hati Village, Kec. Taba Penanjung, Kab. Central Bengkulu, Prov. Bengkulu. The activities we carry out are divided into 3 fields, namely 1. Education, 2. Health, and 3. Tourism Village. And the results of this social contribution activity are being able to help free medical treatment, help teach at SDN 08 Central Bengkulu, provide books as learning media, and develop tourist attractions into tourist villages.    

One type of business that remains consistent and develops to meet community needs is the salted fish production business which is managed traditionally. As all types of businesses develop nowadays, market competition becomes increasingly fierce, so this situation forces business actors to try to optimize the processing of quality salted fish production and try to make new breakthroughs in the marketing of salted fish through digitalization. Technological advances or digitalization are currently one of the potentials that can be utilized by business actors as a promotional tool in increasing the productivity of salted fish businesses to the global market. Digitalization is one of the information technologies that is currently widely used for business activities and has the potential to be a means of business promotion through social media, which is considered very effective in encouraging business actors to develop further. This socialization activity was attended by 20 UKM participants (twenty people) who are members of the Palembang Salted Iwak Center (SIABANG) community in Lima Ulu Village, Palembang City. The aim of this activity is to motivate salted fish business actors to put into practice the knowledge they gained during training and be able to make product packages in packaging that are suitable for sale. The business actors were very enthusiastic in participating in the socialization and digitalization training activities delivered by the presenters. Conditions like this can motivate salted fish business actors to remain enthusiastic about selling their products so that their businesses can progress further into the global market.

Early marriage is a significant social problem in Indonesia, including in Cilengkrang District, Bandung Regency. In an effort to address this problem, the Indonesian government issued Law Number 16 of 2019 which sets the minimum age of marriage to 19 years for both men and women. Community service in socializing this law in Cilengkrang Sub-district aims to increase community understanding and compliance with the regulation. The program involves various educational activities, such as counseling, group discussions, and training for community leaders and educators. The methods used include direct approaches through village meetings and indirect methods through social and print media. The results showed that the involvement of community leaders and religious leaders was very effective in conveying messages and reducing resistance to legal change. The main challenges faced were changing entrenched mindsets and problems accessing information in remote areas. Recommendations to improve the effectiveness of this program include increasing the involvement of community leaders, optimizing the use of media, continuous training, inter-agency cooperation, periodic evaluation, and a culturally sensitive approach. With the implementation of these recommendations, it is expected that the socialization of the marriage age limit law in Cilengkrang Sub-district can be more effective, reduce the number of early marriages, and create an environment that supports the optimal development of children and improves the overall welfare of the community.

Early marriage is a significant social problem in Indonesia, including in Cilengkrang District, Bandung Regency. In an effort to address this problem, the Indonesian government issued Law Number 16 of 2019 which sets the minimum age of marriage to 19 years for both men and women. Community service in socializing this law in Cilengkrang Sub-district aims to increase community understanding and compliance with the regulation. The program involves various educational activities, such as counseling, group discussions, and training for community leaders and educators. The methods used include direct approaches through village meetings and indirect methods through social and print media. The results showed that the involvement of community leaders and religious leaders was very effective in conveying messages and reducing resistance to legal change. The main challenges faced were changing entrenched mindsets and problems accessing information in remote areas. Recommendations to improve the effectiveness of this program include increasing the involvement of community leaders, optimizing the use of media, continuous training, inter-agency cooperation, periodic evaluation, and a culturally sensitive approach. With the implementation of these recommendations, it is expected that the socialization of the marriage age limit law in Cilengkrang Sub-district can be more effective, reduce the number of early marriages, and create an environment that supports the optimal development of children and improves the overall welfare of the community.

The consumer behavior of university students is an intriguing phenomenon to explore given the dominant influence of social media and evolving lifestyles among students. This study aims to investigate the relationship between social media usage, lifestyle, and financial literacy on the consumer behavior of students in Surakarta City. The research employed a quantitative approach, collecting data from 97 active student respondents using social media from several universities in Surakarta City. A structured questionnaire was used to gather data on variables such as social media usage, lifestyle, financial literacy, and student consumer behavior.The data analysis results indicate a significant positive correlation between social media usage and student consumer behavior. Additionally, a consumptive lifestyle also positively influences student consumer behavior. However, financial literacy does not show a positive influence on student consumer behavior in Surakarta City. These findings underscore the importance of financial literacy education among students as a preventive measure against the negative effects of social media usage and consumptive lifestyles.The implications of this study can serve as a basis for developing educational programs and policies aimed at enhancing awareness and financial skills among students.       

This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in entrepreneurship as an additional income or can be made as the main job. With the social media knowledge that the younger generation has, it can support their business. The purpose of this study is to find out: how the influence between entrepreneurial knowledge and social media on entrepreneurial interest. The method used in this study is a correlational method that aims to measure the relationship between various variables. Meanwhile, to support this research obtained from interviews, observations, making google forms. The target in this study is young generation in the Sidoarjo area, a sample taken by 100% of the population. After conducting several ways of research or data collection, it will be calculated to determine the results. The conclusion of this study is that there is a relationship between entrepreneurial knowledge and social media knowledge in supporting the business itself, so that it can attract the interest of the younger generation in entre.

Currently, technological developments in Indonesia are occurring very rapidly, which has resulted in increasingly sophisticated facilities. One form of technology integration is in marketing practices using digital marketing strategies.  The aim of this research is to conceptually examine digital marketing strategies through the Facebook Ads platform to increase competitiveness in the market.  The type of research is a descriptive qualitative approach.  Research data is primary and secondary data in the form of information from supervisors and team members, as well as theory and empirical findings from previous research obtained using literature studies.  The conclusion that can be drawn from the results of the discussion states that digital marketing strategy is a form of marketing that emphasizes brand communication to be able to strengthen its competitiveness in the digital market and increase income significantly.  Theoretically, digital marketing strategies through the social media platform Facebook Ads can not only influence brand satisfaction, but can also lead to increased brand trust and brand loyalty.

The Sanghyang Permana Balaniksa site is one of the historical remains of the Galuh Pangauban Kingdom. The Sanghyang Permana Prabudigaluh Salawe site is one of the historical relics of the Galuh Pangauban Kingdom. This research outlines efforts to promote religious and cultural tourism at the site, which also acts as an educational resource and cultural destination. This study used descriptive qualitative method. Promotion of religious and cultural tourism at Sanghyang Permana Balaniksa with the hope of increasing visitors and becoming better known to the public, one of which is using the social media Instagram. Promotion uses new breakthroughs to increase attractiveness, where social media becomes an effective and efficient tool for promoting culture in the region. Using social media requires creativity in terms of composition and sentence structure that attracts social media users. It is hoped that promotion via Instagram can be significant in increasing public interest in visiting the Sanghyang Cipta Permana Site in Bojongmengger Village.

The advancement of information technology and globalization has transformed shopping behaviors, with social media becoming the primary platform for online shopping. This study aims to analyze the online shopping preferences of residents in Binjai City through social media using clustering methods, specifically the K-Means algorithm. Data were collected via a questionnaire targeting 523 respondents in Binjai City, focusing on variables such as gender, age, and the social media platforms used. Clustering methods are employed to group online shopping data into representative clusters, helping identify community preferences for specific social media platforms for shopping. Matlab is used to process the data and generate relevant insights into online shopping patterns, facilitating decision-making regarding the selection of the most suitable social media platform for transactions.The findings of this study are expected to provide valuable insights for both sellers and buyers in determining the most effective social media platforms for online shopping. Additionally, the results will be useful for residents of Binjai City to understand and choose the social media platforms that best meet their online shopping needs.      

The purpose of this research is to analyze social media content marketing. This research uses a descriptive method with a qualitative approach. The subject of this research is Instagram @bulogbisnis.jakarta. The method in this research is a case study. The data sources in this study are primary sources. Data analysis in this study uses thematic analysis. The theory used in this research is using Chris Heurer 4C theory (Context, Communication, Collaboration, Connection) The activities used in data analysis are data reduction, data presentation, and conclusion drawing. Based on the results of research processing and analysis, the following conclusions were drawn: The conclusion can be gained at the context point, namely the content uploaded by Instagram @bulogbisnis.jakarta is easy to understand in terms of meaning and communicative language style. The conclusion that was gained at the communication point was that the content uploaded by Instagram @bulogbisnis.jakarta was quite clear and accurate with the actual situation but received few comments due to the lack of creativity in the content, on the other hand the uploaded content still created a positive perception of Bulog's image and made a big contribution because it created new orders through direct messages and call centers listed in the uploaded content. The conclusion that can be gained at the collaboration point is that Instagram @bulogbisnis.jakarta has utilized the features available on Instagram to make it easier for followers to see the uploaded content and Bulog has collaborated quite well with Instagram @bulogbisnis.jakarta by reposting uploads from Instagram @bulogbisnis.jakarta. The conclusion gained at the connection point is that it has made improvements in the speed of response both from comments, direct messages and call centers and to maintain good and sustainable relationships with followers, Instagram @bulogbisnis.jakarta provides appreciation through giveaway content.

The abacus is a traditional calculating tool from Southeast Asia such as China, Korea, Taiwan and Japan. According to Chen (2009), it is said that the abacus existed in Babylonia and China around 2400 BC and 300 BC. In education in Indonesia in the 1990s the abacus began to enter the form of arithmetic courses, after 700 years of disappearance. The impact of the abacus is amazing, a kindergarten child who masters mathematics can calculate faster than a calculator. The abacus succeeded in attracting the attention of mothers with small children, who then enrolled their children in abacus arithmetic courses. This program is very appropriate for children aged kindergarten to elementary school. The conditions that occurred in RW 01, Gedong Village, the proposing team found that there were still many children who had difficulty using addition, subtraction operations, or using the abacus. Parents don't even understand how to use the abacus in calculating. Maybe this is because there are no parents to teach their children, because the majority of children in RW 01 are from the lower middle class. To overcome the problems mentioned above, the solution offered in this community service is to provide socialization on abacus arithmetic media to parents of children in the RW 01 Gedong Village environment, in order to optimize children's potential, including: increasing the ability to calculate faster, balancing the use of left and right brain and optimizing it to achieve a level of analytical thinking and correct analytical thinking, training concentration thinking power, helping children to master other subjects, developing imagination so that children's creativity develops, and getting used to numbers makes children not I'm afraid of exact lessons

The film Searching (2018) by Anesh Chaganty presents the reality of today's life, the life of real people who are very attached to activities in cyberspace through internet technology. All scenes in the film are depicted with computer/laptop screens, cctv, mobile phone cameras, and video-videos, so as to provide space for the audience as observers to see each scene presented. This study discusses how the personality structure of margot characters in the virtual world and the real world is reviewed from the interpretation of each scene through a narrative and cinematographic approach. The imbalance of personality structure for Freud will cause problems, so repression as a form of self-defense mechanism becomes an option for margot in self-balancing. The virtual world is a form of repression of Margot's character from all interactions and feelings faced in the real world. Social media plays a significant role in the process of individual development. The involvement of individuals in the real world and the virtual world is presented in the film Searching. There are differences in attitudes and feelings experienced by Margot's characters when interacting in the virtual world and the real world. The virtual world provides a space for him to explore himself, interact with his virtual friends, express his feelings, and keep all his memories of pleasure. This is contrary to the real world of Margot's character, in the film Margot limits her, keeps all her feelings and does not have good communication with her environment, including her own father.

This community service program aims to optimize social media use among students of the Faculty of Informatics Engineering at Ibn Sina University Batam. Through a series of Zoom meetings, students received training on prudent and productive use of social media, along with strategies for leveraging it in academic and professional contexts. The evaluation of the program indicates a significant improvement in participants' knowledge and skills, though there were some challenges in initial practical application. Discussion and Q&A sessions were highly beneficial, but there were suggestions to include more in-depth topics and practical sessions. Overall, the program has had a positive impact on preparing students to use social media effectively, with participants recommending it to their peers.

Something that is quite significant about smartwatches today is their role in helping users monitor health and fitness, by carrying various superior features ranging from measuring heart rate, measuring oxygen pressure in the blood, footsteps, running distance, GPS features, calculating sleep hours, notifications. cell phone, music settings and answering incoming calls. What is no less interesting about smartwatches is that their internal devices are very modern for users ranging from teenagers to adults. This research was carried out through monitoring social media and conducting research in the research office area located in Ruko Apartment Puncak Bukit Golf No. 1. The influence of using social media is sufficient to function as an effective platform for promoting smartwatch products, which provides direct interaction between sellers and buyers.    

This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.   Keywords: This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.    

Perkembangan teknologi yang pesat, khususnya internet, telah mengubah cara hidup masyarakat, termasuk cara mereka berinteraksi, menggunakan media sosial, dan berbelanja. Teknologi ini mempermudah aktivitas manusia, termasuk pelaku bisnis yang menggunakan internet untuk mengembangkan usaha mereka. Penggunaan Sistem Informasi dan Teknologi Informasi dalam bisnis menjadi faktor utama peningkatan kinerja perusahaan. Daster Geulis, sebuah usaha UMKM yang menyediakan produk pakaian, berkomitmen memperluas jangkauan pasarnya melalui pengembangan e-commerce. Penelitian ini bertujuan untuk merancang User Interface (UI) dan User Experience (UX) aplikasi e-commerce Daster Geulis. Perancangan UI/UX yang baik dapat meningkatkan efisiensi dan produktivitas, serta memberikan pengalaman pengguna yang optimal. Metode Agile UX digunakan dalam perancangan ini untuk menciptakan solusi berdasarkan empati terhadap kebutuhan pengguna. Hasil penelitian ini diharapkan dapat menghadirkan solusi digital yang efektif dan efisien, meningkatkan daya saing, kepuasan pelanggan, dan jangkauan pasar Daster Geulis.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

Penggunaan media sosial oleh UMKM di Kalimantan Timur telah meningkat pesat dalam beberapa tahun terakhir, menjadikannya area yang penting untuk penelitian lebih lanjut. Penelitian ini bertujuan untuk mengevaluasi efektivitas penggunaan media sosial oleh UMKM di daerah tersebut, dengan fokus pada aspek-aspek seperti operasi bisnis, strategi pemasaran, dan keterlibatan pelanggan. Metode yang digunakan adalah kajian literatur sistematis, yang melibatkan pencarian dan analisis studi-studi relevan yang dipublikasikan dalam lima tahun terakhir. Temuan dari penelitian ini menunjukkan bahwa media sosial memberikan manfaat signifikan dalam hal peningkatan visibilitas, interaksi dengan pelanggan, dan efisiensi biaya pemasaran. Namun, UMKM juga menghadapi berbagai tantangan, seperti keterbatasan sumber daya dan kesulitan dalam mengukur efektivitas kampanye. Implikasi dari penelitian ini diharapkan dapat membantu UMKM dan pembuat kebijakan dalam merancang strategi pemasaran yang lebih efektif dan memaksimalkan manfaat dari media sosial untuk pertumbuhan bisnis.

The era of the digital economy in Indonesia has made buying and selling transactions easier and faster to carry out. By using social media, consumers can channel their opinions, criticism and suggestions regarding the products/services they consume to business actors in various forms. One of them is in the form of a review (overview) of products/services expressed through photos or videos. However, this activity has reaped pros and cons in society, because it is considered that this activity actually tarnishes a good name. This research aims to examine the form of legal protection for the provisions for reviewing products on social media. The sources of legal materials used in this writing are firstly primary legal material sources which have binding force, secondly secondary legal material sources which are legal materials originating from the results of a literature review by reading books, legal journals, and articles that are in accordance with the law. the issue being faced. Data were analyzed using qualitative methods. This research uses a normative research type using a deductive thinking approach. The data that has been analyzed shows that legal protection for the provisions for reviewing products on social media is stated in Law Number 12 of 2005 article 23 paragraph (2) concerning Human Rights, Article 44 paragraph (3) UUPK, and criminal sanctions for perpetrators are stipulated in the UUPK which can be sentenced to prison and a fine.

The development of technology and information is currently very rapid, almost all aspects of human needs have been affected and are instantaneous which are closely related to technology. The negative impact is that some students misuse social media as a tool to commit crimes, for example spreading hoax news, watching content that should not be watched, when given an assignment they prefer to do it using Google rather than having to search for literature that has been provided by the Government in the form of books available in the library. Meanwhile, the positive impact is that it makes it easier for students to manage accurate information. This type of research is a literature review, namely a survey of scientific articles, journals/proceedings, and other literature appropriate to a particular field of research or theory with the aim of obtaining a description and summary. Based on the literature review carried out, 9 articles were reviewed, there were 4 articles which stated that they agreed that the influence of using social media could have a bad impact on student behavior, and there were 5 articles which stated that the use of social media did not have a bad impact on student behavior.