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Dita Keysia Armelia Dwi Putri; Lia Nirawati

Jurnal Pengabdian Kepada Masyarakat 2024 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.

Vina Salsabila Firmana; Privo Subekti

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

. Anies Rasyid Baswedan is a politician with an academic background. He joined two other contenders as a candidate in The Presidential Election of 2024, which required him to participate in The 2024 Presidential Candidate Debate. Compared to the other candidates, Anies was thought to have had strong performance and rhetorical abilities, particularly in discussions pertaining to education. Thus, the purpose of this study is to evaluate the rhetoric used by Anies Baswedan to bring up the subject of education in Indonesia during the 2024 presidential debate. This research uses a constructivist paradigm and descriptive qualitative research methods. Three types of rhetorical evidence are examined in this study using an Aristotelian rhetorical approach: ethos, pathos, and logos. In this study, seven units of analysis were examined. Eight ethos forms, four pathos forms, and eight logos forms were identified by the researchers from the seven units of study. The analysis's findings demonstrate Anies Baswedan's proficiency and effectiveness with rhetoric in influencing listeners during political campaigns. Keywords: , , , , .

Hasna Athifa Hadaina; Suwandi Sumartias; Trie Damayanti

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Anies Rasyid Baswedan is a politician with an academic background. He joined two other contenders as a candidate in The Presidential Election of 2024, which required him to participate in The 2024 Presidential Candidate Debate. Compared to the other candidates, Anies was thought to have had strong performance and rhetorical abilities, particularly in discussions pertaining to education. Thus, the purpose of this study is to evaluate the rhetoric used by Anies Baswedan to bring up the subject of education in Indonesia during the 2024 presidential debate. This research uses a constructivist paradigm and descriptive qualitative research methods. Three types of rhetorical evidence are examined in this study using an Aristotelian rhetorical approach: ethos, pathos, and logos. In this study, seven units of analysis were examined. Eight ethos forms, four pathos forms, and eight logos forms were identified by the researchers from the seven units of study. The analysis's findings demonstrate Anies Baswedan's proficiency and effectiveness with rhetoric in influencing listeners during political campaigns.  

Natalia Sari Pujiastuti; Julianto, Edi Nurwahyu; Saptiono, Ami

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2024 Universitas 17 Agustus 1945 Semarang

This service activity aims to increase the potential of athletes in the world of digital entrepreneurship for athletes assisted by KONI Semarang City through entrepreneurship training in the digital field. The potential for digital businesses in Indonesia is very large and is expected to continue to grow. Therefore the main focus of this activity is to provide a better understanding of the potential outside the world of sport as well as the digital entrepreneurial skills needed to start and manage your own business. The service method is in the form of understanding the Entrepreneurial Mindset, Facilitating Business Logo Creation and Digital Entrepreneurship Skills. By involving expertise in entrepreneurship and training, this program is designed to empower athletes to create independent economic opportunities. Through this approach, it is hoped that athletes can overcome economic challenges after retiring from their sports careers and create a brighter future as successful digital entrepreneurs.

Suci Hidayah; Adelia Khoirunnisa Andari; Haniffah Maharani Azahra; Muhammad Rizki; Tugimin Supriyadi

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Criminology studies can be grouped into four aspects of discussion including crime, crime perpetrators, crime victims, and society's reactions to crime. The term criminology is taken from English, namely Criminology. Criminology itself comes from Latin which consists of two words, namely crimen which means criminal and logos which means knowledge. Thus criminology can be interpreted as the science of crime or criminals. The development of science has made a major contribution to the birth of Criminology, as a systematic collection of knowledge from various fields of study about crime and criminals.

Thomas Kartomo

International Perspectives in Christian Education and Philosophy 2024 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

This writing aims to prove that Christ Centric ideas when integrated with psychotherapy and logotherapy are effective in overcoming the problem of losing a loved one and will produce a significant level of recovery. Through this research, it is shown that people who grieve when carrying out several activities, such as listening to sermons, reading the Bible, singing, and carrying out social-diaconal actions; their faith has been strengthened (orthodoxy), their enthusiasm for carrying out religious and social activities (orthopraxy), they are more sensitive to other people (ortopathy), and they have increased their ability to do good deeds (pietas). Therefore, the church needs to involve grieving people in church activities, because by involving them, it also means helping them to speed up the process of recovery from grief. Academically, the idea of ​​Christ Centric theology can be justified. Through an exegetical study of Colossians 1:15-20, it has been proven that Christ is central and primary in all forms of God's plans and actions. Both in the creation event, maintenance of creation after the fall into sin, redemption, and salvation; Christ is the center and ultimate. Thus, Christ Centric theology is worthy of being applied in Christian counseling and psychotherapy.

Logo Igo Karmed

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2024 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Divorce is something that is undesirable for every husband and wife. However, as time goes by, every family will experience great disagreements or conditions that make the decision to divorce a last resort. Divorce can only be done in front of a court hearing. The Religious Court is the judicial institution that has the authority to decide on these cases. As with marriage, divorce must also be based on strong reasons underlying the lawsuit. Through this research, the author and researcher hopes that the research results can be used as a reference or learning material regarding the reasons why someone sues their partner for divorce. This research was prepared using normative juridical methods which were presented descriptively and supported by literature study. This research was also prepared to explore the causes of divorce that occurred in Magelang Regency in 2023, whether divorce divorce or divorce lawsuits filed by husband and wife to the Mungkid Class IA Religious Court as an authorized court and in accordance with its absolute and relative competence.

Rahman Djalun; Jamiati KN

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

Basically, the term semiotics comes from the Greek word Semeion which means sign. The sign itself can be interpreted as something on the basis of a previously created social agreement that can be considered to represent something else. Previously, a sign could be interpreted as something that referred to the existence of another thing. Semiotic analysis here is an attempt to do something with the aim of feeling the presence or existence of something strange and foreign, something that we need to question more deeply when we observe the surrounding environment, read a text or certain narrative/discourse, observe the signs around us. We. Semiotics is also a scientific study which basically aims to understand and understand the existence of signs in human life. This can be interpreted as meaning that we must give everything that is in human life a meaning because we can see things related to human life as signs that have a meaning that has its own philosophical nature.    

Dicki Akdhan Chrisnawan

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Flowdys Thrift is a clothing shop owned by Bunga Rahmadillah which was founded in mid-2021. It operates in the field of fashion or used clothing that is suitable for use. Located on Jalan Pasir Parupuk Tabing Simp. Gia no 17 Kec. Koto Tangah, Padang City, West Sumatra. However, the basic problem with Flowdys Thrift is that it is faced with many competitors who are old and new who will be involved in the same business field. The aim of designing a visual identity is to design a logo by applying good design principles, so that it will produce a logo that is unique, simple and easy to remember in order to form a consistent identity, increase business aspiration, as well as differentiate it from other competitors so that it is more easily recognized and remembered by the public. consumer The visual identity design method used is the Glass box method, starting from data collection, interviews and observations so that problems that occur can be identified, which will later be analyzed using SWOT theory, resulting in a Manual Book as the main media containing concepts, gird systems, colors, typography, and supporting media such as posters, stickers, T-shirts, tumblers/thermos, lanyards, stamps.    

Yuniar Affandy; Salmi Yuniar Bahri; Masbullah Masbullah; Adatya Bias Yumam; Agus Putra

Jurnal Pengabdian Sosial dan Kemanusiaan 2024 Lembaga Pengembangan Kinerja Dosen

In the community service activities conducted in Labuhan Haji Village, research was carried out on the Micro, Small, and Medium Enterprise (MSME) of Seaweed Pilus located in Dusun Labuaji, Labuhan Haji Village, Labuhan Haji Subdistrict, East Lombok Regency, West Nusa Tenggara. This activity aimed to develop sales improvement strategies through sales promotion assistance, with the goal of increasing product sales in the future. The community service activity was conducted using a descriptive method, accompanied by an analysis of internal and external factors, packaging, promotion, and marketing. The production process carried out by the partner remains relatively simple, both in terms of marketing and product manufacturing. The products are packaged using plastic materials and labeled with a very basic logo. During the community service activity, we, as student members of Group 5 in Labuhan Haji Village, provided direct assistance to the business. It is hoped that the activities we carried out will bring tangible benefits to the partner in developing and advancing their business.

Rustamaji, Army Cahya; Ilham Muhammad Mardi Putra; Fiqih Maria Rabiatul Hariroh; Erin Soleha

Jurnal Pengabdian Bersama Masyarakat Indonesia 2024 CV. Aksara Global Akademia

UMKM (Usaha Mikro, Kecil dan Menengah) merupakan elemen penguat struktur Perekonomian Indonesia. Namun, ada kendala dalam pengembangannya Untuk meningkatkan daya saing produk UMKM yaitu belum adanya sertifikasi Halal. Kebutuhan Sertifikat Halal merupakan kebutuhan penting bagi UKM, karena Sertifikat Halal atau logo merupakan jaminan Halal bagi pelanggan untuk mengkonsumsinya. Oleh karena itu, kegiatan pengabdian masyarakat ini bertujuan untuk mendampingi UMKM dalam proses pengajuan sertifikasi halal. UMKM yang menjadi sasaran kegiatan adalah usaha kuliner Roti The Vos Bakery. Pelaksanaan kegiatan dilakukan melalui observasi, diskusi dan pendampingan. Kegiatan pendampingan dilakukan untuk penyusunan dokumen, pendaftaran sertifikasi halal melalui sistem informasi dan audit halal. Proses sertifikasi halal dilakukan melalui metode pendampingan untuk pendaftaran pada sistem ptsp.halal.go.id dengan mengunggah berbagai macam dokumen yang menjadi persyaratan

Nadifah Salsabila

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

With the presence of universities, both private and state, every year they contribute expert staff to their graduating students. However, having a bachelor's degree does not necessarily guarantee that you will get a suitable job, sometimes many graduates are not all absorbed into the workforce, causing unemployment. The aim of this independent entrepreneurship program is to help students create income according to the students' abilities and competencies so that they can be independent, develop and not always depend on government assistance by helping to increase the continuity of the business the students are involved in. involved. For example, mocktail zeger - Zeger is a product produced from this program, high quality with a variety of flavors and toppings. In its implementation method, this program includes market research, marketing strategy, and logo creation. The conclusion states that in this business there is a large market opportunity by continuing to innovate and paying attention to the long-term interests of consumers.

Damayanti, Adelia Ika; Nurhidayati, Anik; Ihsan, Sirojul; Aminur Rohman, M Hisyam

Adi Widya: Jurnal Pengabdian Masyarakat 2024 Lembaga Penelitian dan Pengabdian Masyarakat

The development of Micro, Small, and Medium Enterprises (MSMEs) in the current digital era requires product branding through social media. Strengthening MSMEs product branding by providing business assistance through the Business Work Lecture (KKU) program conducted by YPPI Rembang University. In this case, the MSMEs assisted is MSMEs Anis Tempe which is located in Meteseh Kaliori Village, Rembang Regency, Central Java. The problems experienced by MSMEs Anis Tempe are at the marketing (branding) stage, lack of ability in digitalization, not having a business license and not having a business logo. The solution to this problem is to carry out a community service program with development and assistance in strengthening product branding through social media as a marketing strategy and expansion, as well as creating attractive logos and product labels. The results of this service activity are creating attractive logos and product labels, having a social media account, including the location of MSMEs on Google Maps, and having a business license continue their business. Keywords: Mentoring, MSMEs, Product Branding

Yuwono Sulistyo; M Rizky Bayu Pratama; Alvina Marcelia; Nur Shadrina Prameswari; Mochammad Ismail Alfarizi +1 more

jurnal ABDIMAS Indonesia 2024 STIKes Ibnu Sina Ajibarang

Jurnal ini membahas konsep branding, pemasaran digital, dan berbagai strategi yang relevan untuk UMKM Kelurahan Gunung Anyar, seperti survey UMKM dan persiapan sosialisasi dan pelaksanaan sosialisasi branding dan digital marketing, Selain itu, abstrak ini juga menyoroti manfaat sosialisasi branding dan pemasaran digital bagi UMKM, termasuk pentingnya membangun branding produk, pembuatan logo produk, digital marketing guna memperluas jangkauan pasar, digital marketing melalui media sosial, berjualan di e-commerce ternama, dan mendaftar di google business profile. Dengan memadukan konsep tersebut, jurnal ini bertujuan memberikan panduan praktis bagi UMKM di Kelurahan Gunung Anyar dalam memanfaatkan strategi branding dan pemasaran digital guna mencapai keberhasilan di pasar yang kompetitif.

Yudha, Tengku Sandi Yudha; Reta, Reta Amalia; Nelista, Nelista Rizkiyati; Sakti, Mochammad Sakti Ramadhana; Azzam, Muhammad Azzam Firdaus Hemawan +1 more

jurnal ABDIMAS Indonesia 2024 STIKes Ibnu Sina Ajibarang

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan suatu usaha yang dapat menghasilkan keuntungan sehingga dapat menunjang perekonomian. Dengan adanya era modern sekarang ini, banyak pengusaha yang memanfaatkan digital marketing dalam membuat branding pada usaha yang dijalankan untuk menarik minat konsumen. Hal tersebut membuat kelompok Bina Desa UPN “Veteran” Jawa Timur membantu UMKM pada Kelurahan Gunung Anyar. Metode pengabdian ini menggunakan pendekatan kualitatif melalui wawancara langsung sebagai teknik pengumpulan data. Wawancara dan analisis desain visual digunakan untuk merinci, dengan difokuskan pada UMKM minuman herbal di Kelurahan Gunung Anyar, Surabaya, yakni “Jamu Sinom” dan “Sari Bunga Telang". Kegiatan dilaksanakan oleh kelompok mahasiswa Bina Desa UPN “Veteran” Jawa Timur pada tanggal 20 Oktober 2023.Persiapan dilakukan dengan wawancara kepada pemilik UMKM Sinom dan Sari Bunga Telang, untuk dapat mengetahui dengan detail nilai inti dari UMKM mereka sehingga nantinya desain logo, banner, dan label dapat sesuai esensi dari UMKM tersebut. Dari hasil wawancara yang telah dilakukan menggambarkan rendahnya pemahaman pelaku usaha tersebut terkait penggunaan identitas visual sebagai sarana melakukan branding untuk strategi pemasarannya. Sesuai dengan program kerja yang telah dilaksanakan ini berupaya dan berusaha untuk terus melakukan pendampingan kepada UMKM yang bertujuan untuk memberikan pemahaman serta meningkatkan pengalaman dalam mendesain identitas visual.

Nazwa Syifa Azzahra; Mustopa Mustopa; Rindu Rindu

Jurnal ilmu Kesehatan Umum 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Sleep is something that must be fulfilled, if it it fulfilled it will cause disturbances in a person's biology and psychology. Many factors influence insomnia, including disease, fatigue, environment, stress, medication, diet, and alcohol and nicotine. The use of gadgets can also affect insomnia because addiction to bluelight gadgets will shift your sleep rhythm, causing insomnia. This research aims to determine the relationship between intensity of gadget and stress with insomnia in final class adolescents at Logos Health Vocational School. The research method used is Cross-Sectional. involving 99 final grade students of Logos Health Vocational School. By using the Chi-Square Statistical Test and the results of this research, the P value = 0.001, which means that the value is <0.05. Conclusion: There is a relationship between the intensity of gadget and stress and insomnia in final class adolescents at Logos Health Vocational School, Kabupaten Bogor in 2023. The results of this research are expected to provide benefits for parents and schools in efforts to prevent the occurrence of insomnia, as well as handling stress and use. gadgets.

Adinda Hanum; Marisca Agustina; Indri Sarwili

Jurnal Riset Rumpun Ilmu Kesehatan 2024 Pusat riset dan Inovasi Nasional

OSCE  is a form of test used as a formative and summative exam to assess skill competency in various health sciences. OSCE requires students to demonstrate clinical skills, medical knowledge, and communication skills in realistic simulated situations. This makes the stress level in adolescence higher based on one of the factors that can reduce stress and improve students' well-being is self-compassion. This research is a quantitative research with a correlational descriptive design with a cross sectional approach. Results: Low category Self-Compassion means the lower the Self-Compassion, the higher the stress level and respondents with Stress Levels are in the medium stress category. And in the severe stress category. And the Pvalue is .002, so there is a significant relationship between self-compassion and stress levels in final year nursing students at Logos Health Vocational School in 2023. Conclusion: There is a relationship between self-compassion and stress levels in facing the OSCE among final year nursing students in Logos Health Vocational School in 2023.

Fenty Debora Napitupulu; Yuni Sihombing; Desi Monalisa Hutapea; Wita Friska; Jojor Julprika Veronika Tambunan

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Community service (PkM) is an activity carried out by FKIP students at HKBP Nommensen University, Medan, together with their supervisors, which aims to develop students in increasing their abilities and independence in society. The application of the Canva application is a platform that can design graphics, visual and audio themes that are used by students to design learning, especially in writing, increase digital literacy and creativity, design photos, posters, logos, banners with the available features. The Canva application is very easy to use and can be accessed via an application downloaded on a device or laptop and can also be accessed via the official website which students can use during learning training activities which can provide ideas and motivation in literacy-based learning which is used to be carried out. training for students at SMA Negeri 1 Kutalimbaru in increasing digital literacy and learning creativity through the use of the Canva application. Based on the results of implementing community service, the author concludes that the Pkm activities went well and received a good response from the Kutalimbaru State High School so that students were able to use the Canva application media so that students were more active in the learning process.

Achmad Rijal Hidayat; Tri Rijanto

Jurnal Riset Rumpun Ilmu Teknik 2024 Pusat riset dan Inovasi Nasional

This study aims to determine the level of feasibility assessed from the aspects of validity, practicality, and effectiveness of the PLC-based Logo Softcomfort Job Sheet. Development utilized the Research and Development (R&D) research method. This study employed a one-group pretest-posttest design and was conducted on 34 students of XII TITL 1 class. The research employed a validation instrument for the job sheet, with practicality assessed through student responses, and the effectiveness measured through the cognitive pre-test and posttest scores of students. The results indicate that the job sheet's validity yielded a rating of 94.19, categorized as "very valid." The practicality of the PLC job sheet resulted in a rating of 91.35, categorized as "very practical." Regarding the effectiveness of the PLC job sheet on cognitive learning outcomes, it resulted in a calculated t-value of 18.738, with a critical t-value (df = 66, α = 0.05) of 1.997, obtaining a significance value of 0.000. Based on these findings, the PLC job sheet based on Softcomfort can be considered valid, practical, and effective for use in IML learning at SMK Negeri 1 Pungging.    

Santi Rimadias; Nikita Dewi Anjani Sudrajat; Zaid Muhammad Zaidan

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Micro, Small and Medium Enterprises (MSMEs) need to compete effectively in the market in terms of increased capacity to adapt to the dynamic business environment. MSMEs need to respond promptly to evolving market trends, technological advances, and changing consumer preferences. However, not all MSMEs have made the necessary adaptations in order to thrive in a dynamic business environment. This community service focuses on Mie Ayam Mas Nok, an MSME that faces specific challenges, especially the lack of social media utilization and the absence of a distinctive business logo. To overcome these problems, community service activities were carried out by providing targeted assistance to MSMEs Mie Ayam Mas Nok. This service activity aims to empower them through effective utilization of social media platforms and the creation of unique business logos, thereby increasing their competitiveness in a dynamic business environment. Using a combination of observation, interviews, and surveys, this community service initiative yielded positive results. MSMEs Mie Ayam Mas Nok successfully integrated social media into their business strategy and obtained a distinctive business logo. These improvements have significantly increased the competitiveness of their businesses, equipping them to thrive in an ever-changing and competitive business environment.