Publication Search

76,969 articles from 728 journals · 2,111 citations tracked

Showing 121-140 of 2,467

Analytics

Supriadi Supriadi; Nur Asiyah; Indri Maydani; Sukmawati Sukmawati; Ulfadira Ulfadira

Jurnal Nusantara Berbakti 2026 Universitas Kristen Indonesia Toraja

Stunting is a public health problem characterized by impaired growth and development of children due to chronic malnutrition, recurrent infections, and suboptimal parenting. The problem of stunting is still a concern in various regions, including Darma Village, Polewali District, Polewali Mandar Regency which requires family-based interventions through promotive and preventive approaches. Lack of family health literacy, suboptimal use of digital information, and low monitoring of children's growth and development are factors that can affect stunting prevention efforts. This community service activity aims to increase digital health literacy and family promotive-preventive behavior in stunting prevention through the Keluarga Darma CERDAS program. The method of implementing activities uses a participatory health promotion approach through family education, discussions, demonstrations of healthy menus based on local food, delivery of ABCDE messages to prevent stunting, the use of simple digital media such as WhatsApp and digital posters, and family assistance. The target of the activity was 20 families at risk of stunting in Darma Village, Polewali District, Polewali Mandar Regency. This activity is expected to increase family knowledge about stunting prevention, improve the family's ability to access correct health information, strengthen the role of the family in monitoring child growth and development, and form a family digital education group as a medium for continuous mentoring. The output of activities is in the form of increasing family health literacy, Darma Cerdas Sehat education modules, digital health promotion media, and family empowerment models in an effort to accelerate community-based stunting prevention.

Della Anggelia Septiani; Hermawati Hermawati

Medical Laboratory Journal 2026 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Background: Sambirejo is prone to landslides due to steep slopes and heavy rainfall, but community preparedness remains low due to limited awareness campaigns, the absence of emergency response teams, minimal reforestation, and a lack of knowledge about local disaster evacuation procedures. Objective: To determine the preparedness of residents in facing landslides in Dukuh Secang. Method: The method used was a direct survey with a sample size of 57 respondents and used Non- probability Sampling with the Purposive method. Results: The study shows that based on the characteristics of the respondents, the majority are young adults aged 26-35 years (26.3%), the majority are female with 33 respondents (57.9%), and the majority have a high school education (43.9%). The overall results indicate that the preparedness of residents in Dukuh Secang Jetis Sambirejo Sragen is in the “Very Prepared” category. The preparedness indicators showed a high level of knowledge (64.9%), policies and guidelines (94.7%), emergency plans (94.7%), warning systems (94.7%), and resource mobilization (91.2%). Conclusion: The preparedness of residents in facing landslides in Dukuh Secang, Jetis Sambirejo Village, Sragen is in the very ready category with a preparedness index score of 78.9%.

Fitriani Fitriani; Basri Basri; Kamaluddin Kamaluddin

Saturnus: Jurnal Teknologi dan Sistem Informasi 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Libraries play a crucial role in broadening the public's knowledge horizons by improving literacy skills. However, the reality at the Samaturu Library in Jambu Malea Village shows that manual management still dominates, leading to various administrative obstacles such as data irregularities, the risk of losing important information, and inefficiencies in tracking daily activities. This condition demands digital transformation to optimize public services at the village level comprehensively and sustainably. This research focuses on the development of a web-based library information system specifically designed to modernize administrative processes to be more systematic, fast, and organized. Built using the PHP programming language and MySQL database, this platform offers an intuitive interface for both staff and members. Its superior features include book data management, membership, activity agendas, announcements, and digitizing the borrowing and return process. Furthermore, the system is capable of automatically generating periodic reports to facilitate library performance evaluation. Based on the results of comprehensive testing using the Black Box Testing method, all system functionality was proven to operate optimally according to the required specifications. Direct user trials also showed very positive responses regarding aspects of ease of navigation and operational time efficiency. The implementation of this system is expected to improve the effectiveness of internal management, accelerate the quality of services to library users, and become a major catalyst in realizing superior digital literacy governance in rural areas

Nurul Aini MM Sodik; Salwa Afrilla Patilima; Nuraini Mauke; Juwita Moodumbi

Jurnal Inovasi Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

Communication within the family, especially between parents and children, is an important foundation for the development of a child's personality, emotions, and social skills. The purpose of this writing is to identify the types of parental communication styles, analyze the factors that influence them, examine their impact on child development, and provide practical recommendations to improve the effectiveness of communication patterns within the family. The method used in writing this paper is a literature study. The discussion results show that there are three main types of parental communication styles: permissive, authoritarian, and democratic. The permissive style tends to give the child unlimited freedom, the authoritarian style emphasizes control and obedience, while the democratic style encourages openness and mutual respect. The choice of communication style is influenced by various factors such as educational background, culture, past experiences, and the socio-economic conditions of parents. Each communication style has a different impact on the emotional, social, and cognitive development of children. The democratic style is considered the most effective in optimally supporting child development. This article provides recommendations to parents to increase knowledge about dialogical-based parenting, practice assertive communication skills, give children space to express their opinions, and build a family culture that is open and mutually respectful.

Arlina Muhtar; Habil Harum; Mega Ayu Lestari Totok

Jurnal Nusantara Berbakti 2026 Universitas Kristen Indonesia Toraja

Adolescence is an important transitional period characterized by the maturity of the reproductive organs.In coastal areas such as Suppa District, lack of access to scientific information increases the risk of inappropriate sexual behavior among adolescents.The PkM aims to increase students' understanding of reproductive anatomy and physiology, provide prevention education related to sexually transmitted diseases,early pregnancy, promiscuity, and encourage the implementation of a clean and healthy lifestyle.The target of this activity was students in grades VIII and IX of SMP Negeri 2 Suppa, Pinrang Regency,South Sulawesi Province, with the number of participants reaching 60 people.The implementation method was carried out with an active participatory approach, including filling out a pre-test questionnaire,delivering material through interactive lectures with the help of multimedia presentation slides and booklets, Focus Group Discussion  to overcome participants' awkwardness,and ending with filling out a post-test.The success of the program was evaluated based on knowledge improvement through a structured questionnaire instrument.The results of the evaluation showed a significant increase in the average student understanding by 45.0%,from the average pre-test score of 43.3% to 88.3% in the post-test. The highest increase in knowledge was recorded in the STD prevention and promiscuity categories, from 35.0% to 85.0%.This activity has proven effective in improving students' objective medical understanding and correcting false myths in society.As a further tactical step, it is recommended that schools activate School Health Unit  in collaboration with local health centers and form peer counselors guided by BK teachers to maintain the sustainability of the positive impact of the program.

Mohamad Sodikin; Fadjar Setiyo Anggraeni; Endang Sarwiningsih Setyawulan; Windi Novia Ratri Wardhani; Ratih Pratiwi +3 more

Journal of Economic Empowerment and Community Service 2026 STIE Cendekia Karya Utama

This community service program aimed to improve household welfare, nutritional literacy, and stunting prevention awareness through halal seafood processing training for housewives in North Semarang District, Semarang City, Indonesia. The program involved 42 participants and was implemented using a participatory approach combined with experiential learning methods, integrating theoretical sessions, practical food processing training, nutrition counseling, and basic entrepreneurial education. Program effectiveness was evaluated through participant observation and post-activity semi-structured interviews. Success indicators were determined based on participant responses, with the target that at least 80% of participants reported increased knowledge and understanding of balanced nutrition, seafood utilization, and halal-thayyib food processing principles. Findings indicated that more than 80% of participants acknowledged improved understanding of B2SA nutrition concepts, seafood-based food processing techniques, and opportunities for small-scale household entrepreneurship. Participants also demonstrated high engagement during practical sessions and expressed interest in developing value-added seafood microenterprises. This program contributes an integrated community empowerment model combining nutrition education, women’s economic empowerment, Islamic dietary values, and local resource utilization, which may serve as a replicable strategy for urban communities facing nutritional and economic vulnerabilities

Sakinah, Nur; Saputri , Tri Bata Biru; Ramadhana, Arga; Roy, Andi

Jurnal Inovasi dan Pengabdian Kaa Mieera (JIPKAM) 2026 Politeknik Negeri Fakfak

According to Law No. 20 of 2008, micro enterprises in Indonesia are defined as businesses owned by individuals or sole proprietorships meeting specific asset and turnover criteria. Aneka Keripik Mama Uni, an micro enterprise that has operated for 10 years in Fakfak Regency, yet it still face challenges such as weak branding and limited distribution channels. This community service project aims to provide recommendations and implement effective branding strategies to support the partner's business development. The results demonstrate a significant branding transformation through the rebranding of the business to Camilan Baye. The strategy implementation encompasses the development of five core components: brand identity, brand image, brand personality, brand positioning, and brand elements. Specifically, the program produced modern and informative packaging designs for five product variants Garlic Peanuts, Hidden Peanuts, Fried Spicy Taro, Banana Chips, and Garlic Sticks complete with the Indonesian Halal logo, "100% Indonesia" labels, and clear contact information. Furthermore, marketing reach was expanded through Facebook social media optimization and the creation of offline promotional media in the form of standing banners. The implementation of this activity has successfully enhanced the partner's knowledge, skills, and capabilities in visual trend-based product design and marketing digitalization to support business sustainability in a competitive market.

Badaruddin, Rusli; Prasanjaya, Putu Nara Kusuma; Pagala, Muhammad Amrullah; Rusdin, Muh; Aka, Rahim +2 more

Jurnal Inovasi dan Pengabdian Kaa Mieera (JIPKAM) 2026 Politeknik Negeri Fakfak

This community service activity aimed to improve farmers’ knowledge and skills in implementing selection strategies and simple recording systems for local goats to support increased livestock productivity. The activity was conducted at the Sumber Tani Baru Livestock Farmer Group, Poasia District, Kendari City, targeting local goat farmers. The method used was a participatory approach, including observation, counseling, training, demonstrations, and mentoring. The results showed an improvement in farmers’ knowledge and skills in selecting superior does and bucks, as well as in recording livestock data. Farmers were able to identify superior animals based on specific criteria and began to implement simple recording systems to monitor livestock performance. In addition, farmer participation was relatively high, as indicated by active involvement in discussions and field practices. This activity proved effective in enhancing farmers’ capacity and has the potential to support sustainable improvement in local goat productivity.

Masykhun, Ahmad Fulkil

Jurnal Hasil Kegiatan Bersama Masyarakat 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The problem of household waste in Kalanganyar Village, Sedati District, Sidoarjo Regency, is increasing along with population growth, while residents' knowledge about waste sorting is still minimal and processing facilities are limited. This community service program aims to increase awareness and cleanliving behavior through education and mentoring on household waste processing based on the 3R concept (Reduce, Reuse, Recycle). This activity adopts an Asset-Based Community Development (ABCD) approach that focuses on mapping and utilizing local potential, such as health cadres, youth organizations, the spirit of mutual cooperation, and the availability of potential land. The implementation methods include appreciative inquiry, focus group discussions (FGDs), in-depth interviews with the Head of the Sopo Nyongko TPS and community leaders, participatory observation, and practical mentoring for housewives, youth organizations, and TPS managers on February 9. The results of the activity showed an increase in residents' understanding of PHBS and waste management, indicated by the enthusiasm of participants during the educational session. The program also successfully activated local agents of change: youth groups began implementing inorganic waste recycling, and health cadres designed a home-based waste sorting system.

Mirza Esvianti; Sudarmiatin Sudarmiatin; Heri Pratikto

International Journal of Economics, Commerce, and Management 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study explores how the integrated Resource-Based View (iRBV) and Dynamic Capabilities (DC) explain the early stage of SME internationalization in Indonesia. An exploratory single-case study design is employed on a koi-breeding SME that has engaged in export activities, using a Likert-scale questionnaire to identify VRIN resources, dynamic capabilities, export performance, and internationalization barriers. The findings indicate that the SME possesses relatively strong export market knowledge, network competence, and quality reputation, but remains weak in global certifications, administrative support, and logistical capacity. From a DC perspective, sensing and seizing capabilities are already developed, whereas transforming capability is still limited in terms of reconfiguring the business model, strengthening human resources, and institutionalizing export routines. Overall, the results underscore that the success of SME internationalization is determined not only by the ownership of internal resources, but also by the firm’s ability to reconfigure those resources in the presence of environmental and institutional constraint.

Dian Erliyani; Slamet Riyadi

Karawo : Journal of Community Service (KJCS) 2026 Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

This activity aims to improve the knowledge, awareness, and anti-corruption competency of final-year maritime cadets from all APPI member universities regarding international and national maritime anti-corruption regulations, further strengthening the ethical decision-making abilities of maritime cadets in dealing with corrupt situations in ports and on ships through a simulation approach based on real cases. This activity is designed as a participatory educational workshop with an active and experiential learning approach to adult learning (andragogy), which allows the implementation team to simultaneously collect scientific data on the effectiveness of workshop interventions in increasing participants' anti-corruption knowledge and awareness. The activity is carried out through three main stages that are systematically structured, namely the preparation stage, the implementation stage, and the evaluation and follow-up stage. The results of the activity confirm the effectiveness of the participatory workshop approach based on real case simulations (experiential learning) in significantly increasing knowledge and changing anti-corruption attitudes of maritime cadets in a relatively short duration. Furthermore, cadets have a stronger stock of knowledge, awareness, and moral commitment to deal with corrupt situations in the work environment. It is concluded that the participatory workshop approach based on real-life case simulations is an effective, efficient, and replicable strategy in empowering the next generation of Indonesian seafarers to face the challenges of corruption in the global maritime industry.

Ika Parma Dewi; Ahmad Fadhel Haq; Kasih Intan Sahira; Abil Arqham; Nahdia Latifah +4 more

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2026 Asosiasi Riset Ilmu Teknik Indonesia

Waste management is a major challenge in environmental conservation in Indonesia. One innovative approach that can be implemented is the use of informative waste signs as a visual educational medium for the public. Waste signs are information boards placed in strategic locations to provide knowledge about the types of waste, their environmental impacts, and the decomposition time of various materials. The Community Service Program (KKN) of Padang State University (UNP) has implemented this concept by creating educational boards containing information on waste decomposition time, ranging from waste that decomposes in 50–100 years to waste that does not decompose at all. This article aims to examine the concept, benefits, and effectiveness of waste signs as a community-based environmental education instrument. The methods used include field observation and a qualitative descriptive approach. The results of the study indicate that waste signs can increase public awareness of the importance of proper waste management. Thus, this medium has the potential to be a simple yet effective educational tool in supporting sustainable environmentally friendly behavior.

Dhea Sakila; Hartati Bahar; Putu Eka Meiyana Erawan

Jurnal Kesehatan dan Kedokteran 2026 Lembaga Pengembangan Kinerja Dosen

The issue of nutrition among school children remains a public health challenge in Indonesia. As an effort to improve the nutritional status of students, the government launched the Free Nutritious Meal program (MBG) in educational units. However, in its implementation, there are still students who do not take advantage of the program. This study aims to identify the reasons why students do not utilize the Free Nutritious Meal (MBG) program based on the (ABC) theory of antecedent, behavior, consequence at SD Negeri 100 Kendari. This research uses a qualitative method with a case study approach. The number of informants to be studied is 6 people selected through Purposive Sampling, consisting of students, the principal, teachers, SPPG officers, and parents. Data collection is conducted through in-depth interviews, recording, observation, and documentation. The data are analyzed through the stages of data reduction, data presentation, and drawing conclusions. Research results show that the antecedent of students' knowledge about the MBG program is at the level of knowing to understanding, the application of the provided menu has been in accordance with balanced nutrition principles, and the program policy is supported by various parties. Students' behavior shows rejection of the program influenced by negative experiences, perceptions of the halalness of food containers, and parental prohibitions. The consequence of students not participating does not directly have a negative impact on their learning conditions or physical health, because nutritional needs are still met from other sources. Therefore, students have no motivation to utilize the program. In conclusion, students who do not take advantage of the MBG program are influenced by perceptions, experiences, and parental restrictions. Therefore, it is necessary to improve education, strengthen communication, and enhance the quality of program implementation to increase the utilization of the MBG program.

Muhammad Hilmy Pandoyo; Bilkis Sukreni Wulan Tunggal; Hasna Na’imah Setyawati; Nur Mahmud Fatturrahman; Anandita Salma Larasati +6 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the implementation of cross-sector education based on community participation as an effort to achieve the Sustainable Development Goals (SDGs) in Watangsono Village, Wonogiri. This research employed a descriptive qualitative approach by collecting data through participatory observation, documentation, and Focus Group Discussions (FGD) involving key stakeholders in the village. The results show that the implementation of cross-sector educational programs covering education, health, economy, and environment has a significant impact on improving community knowledge, skills, and awareness. Community participation was reflected through active involvement in various practical activities, such as anti-bullying education, digital literacy training, stunting prevention through local food processing, herbal plant utilization, natural pesticide production, family health massage practices, and strengthening local economic capacity. The participatory and applicative approach encourages two-way knowledge transfer and strengthens community capacity in managing local resources sustainably. Despite challenges such as limited resources and time constraints, the program demonstrates positive contributions to supporting SDGs achievement at the village level. Therefore, cross-sector education based on community participation can serve as an effective strategy in empowering rural communities and fostering sustainable development.

Ruhangisa, Valentine

Al Irfan: Jurnal Ilmu Pendidikan dan Penelitian 2026 IAI Sunan Giri Trenggalek

This research explores the translation of imported teaching theories into practice by secondary school teachers in Kenya, Tanzania and Uganda. The focus of the problem is the disconnect between global teaching theories and practices in East Africa. Despite ongoing promotion of learner-centered, competency-based and constructivist pedagogies by governments and international entities, teaching practices have not changed or have only changed partially. This research aims to unravel the meanings, interpretations, resistance and transformations teachers make to imported teaching theories in their sociocultural and institutional contexts. This study used a qualitative comparative study design, with 72 teachers in 24 secondary schools. Semi-structured interviews, classroom observations and documents were analysed. The study shows that teachers engage in pedagogical translation in the following four ways: selective incorporation, syncretic blending, instrumental appropriation and transformative adaptation. These modes involve factors including examination, language policy, material resources and teacher experience. The research finds pedagogical translation is not an "implementation failure" but a process of adaptation and innovation. It suggests that education policies should be mindful of teacher agency, assessment practices to support pedagogical practices, and context-sensitive pedagogies.

Fajar Budiyanto; Kesia Dyar Prasetyawati; Fajarul Ihfan Nurhuda; Nopi Yanto; Riska Ayu Maharani +20 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

The farmer empowerment program in Dilem Village, Gondang District, was implemented through training on the production of solid compost based on livestock manure as an effort to enhance the independence and agricultural productivity of the local farming community. This training was designed to utilize local resources through a village potential–based approach that emphasizes the optimization of livestock waste and organic materials available in the surrounding environment. The implementation methods included socialization activities, material delivery, hands-on practice in compost production, and post-training assistance to ensure the sustainability of technology application at the farmer level. The results of the program indicated an increase in farmers’ knowledge and skills in the compost-making process, enabling them to produce organic fertilizer independently and reduce dependence on chemical fertilizers. This program also had a positive impact on soil quality, production cost efficiency, environmental cleanliness, and supported environmentally friendly and sustainable agricultural practices. Thus, this training activity contributes to strengthening the local economy, improving farmers’ welfare, and developing a sustainable agricultural system based on local resources in Dilem Village in a continuous and practical manner.

Syntia Ramadani; Retno Dewi Prisusanti

VitaMedica : Jurnal Rumpun Kesehatan Umum 2026 STIKES Columbia Asia Medan

Injectable contraception remains one of the most widely used family planning methods among couples of reproductive age. However, the success of this method is strongly influenced by the level of knowledge and attitudes of acceptors, which in practice are often still inadequate. This study aimed to evaluate the effectiveness of injectable contraceptive educational videos in improving the knowledge and attitudes of injectable contraceptive acceptors at TPMB Siti Juhariyah. The study employed a quantitative approach with a quasi-experimental one-group pretest–posttest design. A total of 30 injectable contraceptive acceptors were selected as samples using purposive sampling techniques. The intervention consisted of providing an educational video on injectable contraception, followed by the assessment of participants’ knowledge and attitudes before and after the intervention using structured questionnaires. Data were analyzed using statistical tests to determine differences between pretest and posttest scores. The results showed a significant increase in acceptors’ knowledge, which shifted from moderate and low categories to a good category after the educational video intervention. In addition, the acceptors’ attitudes toward the use of injectable contraception also demonstrated a significant positive change. Based on these findings, it can be concluded that injectable contraceptive educational videos are effective in improving the knowledge and attitudes of acceptors. Therefore, educational videos can be utilized as a supportive counseling medium in family planning services to enhance the quality of contraceptive care in independent midwifery practices.

Siti Rahmah; Khaira Rizki; Nurul Sakdah

Jurnal ilmu Kesehatan Umum 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Baby blues syndrome can have negative implications both in the short and long term, this has the potential to cause a tendency for passive attitudes in pregnant women, and result in neglect of the baby's needs, including a lack of attention and touch from the mother. This study aims to analyze the relationship between the contribution of husbands and the role of health workers with the level of understanding of pregnant women regarding Baby blues syndrome at the Lueng Bata Community Health Center, Banda Aceh. The study applied an analytical method with a cross-sectional approach, and involved all 73 pregnant women registered at the study location, with a total sampling technique. The data collection tool used was a questionnaire. The study took place from May 3 to 25, 2025. Based on the findings, there was a significant relationship between husband's support and pregnant women's knowledge regarding Baby blues syndrome (p = 0.001), and a significant relationship was also identified between the role of health workers on pregnant women's knowledge regarding the condition (p = 0.003). From the results obtained, it can be concluded that husband's support and the involvement of health workers mutually contribute to increasing pregnant women's understanding regarding Baby blues syndrome in the service area of ​​the Lueng Bata Community Health Center. It is recommended that health workers be more proactive in providing education and counseling regarding this syndrome so that pregnant women's knowledge regarding Baby blues syndrome can be maximized.

Ulfa Rahmawati; Idelfonsus Worong; Catur Puji Rahayu; Vivi Dwi Purwati; Nurur Rosyidah +19 more

Jurnal Pengabdian dan Solidaritas Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

The Impactfull Community Service Program (KKN) of Universitas Mayjen Sungkono in Pohjejer Village was conducted to optimize the utilization of butterfly pea flower (Clitoria ternatea) as a local resource that has not been fully utilized. The main problem faced by the community, particularly housewives, is the limited knowledge and skills related to the benefits, processing techniques, and business opportunities of butterfly pea flowers. This program aimed to enhance community knowledge and skills in processing butterfly pea flowers into herbal beverage products with economic value and the potential to be developed as home-based enterprises. The implementation methods included a community organizing approach, participatory socialization, interactive discussions, and direct demonstrations of herbal beverage production using butterfly pea flowers. The results indicated an improvement in participants’ understanding of the health benefits of butterfly pea flowers, appropriate processing methods, and their potential development as MSME products. In addition, the program increased participants’ interest and motivation to independently produce herbal beverages as an additional source of household income. Overall, this KKN program had a positive impact on encouraging the utilization of local resources to improve household economic conditions and empower rural communities.

Alienra Davry Nanda Kadun MT; Terianus Luther Safkaur; Ferry Rhendra Pananda Putra Sitorus

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

This community service was carried out at the Abar traditional pottery craftsman studio "Titian Hidup" with the aim of strengthening business competitiveness through the development of branding strategies based on local wisdom. Pottery crafts in Papua, especially in Kampung Abar, not only represent technical skills, but also contain philosophical values that reflect the history and cultural life of the indigenous peoples. However, until now pottery products do not have a brand identity that is able to express the richness of meaning and character that they have. The method of service includes deepening the philosophical character of the product, the application of technology, and socialization to craftsmen. This approach is designed to build awareness and knowledge about the importance of branding as an instrument to strengthen business identity. The results of the service show that artisans are beginning to understand the concept of professional branding, including product differentiation, cultural narratives, and the use of digital technology to expand market access. In addition, this activity encourages the adaptation of artisans to modern market developments without losing the cultural roots that characterize the product. Thus, this service contributes to the preservation of local culture while increasing the sustainability of the traditional Papuan pottery craft business through a structured and contextual branding strategy.