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The development of technology, information and communication resulted in the globalization of the world which took place quickly and dynamically. Globalization brings changes in various everyday issues such as social, monetary, and cultural. Especially in the economic field which has major consequences for changes in the governance of business cooperation and competition as well as the duties of governments in various parts of the world. Therefore, this requires business people to continue to innovate in the face of increasingly fierce competition, because competition does not only come from local business competition but has penetrated world associations. The components that drive this paper are to analyze and find out the understanding and what are the scopes faced by business people in entering the world of global marketing, which is to help the world export and import between countries. This study uses a qualitative descriptive method, the method used in writing this scientific work is to use the library study method. Where researchers look for discussion material from the internet and books obtained from the official website and other supporting documents. Through this research, it is hoped that problems or obstacles from the marketing strategy used and alternative solutions to existing problems can be identified to achieve a better performance improvement.

Analysis of narrative structure as an intermediary in understanding stories as well as conveying messages and meanings through moral values, religious teachings and educative culture. The problem being studied is whether the script writer is able to reflect the elements of nature in the film series Avatar The Legend of Aang: The Last Airbender in the characters. Natural elements which include water, earth, fire, air in the Avatar series The Legend of Aang: The Last Airbender, are the basis for the formation of the character's characters, these elements have a close relationship with natural elements that exist in Javanese human life and the embodiment of energy in human life. Java. The purpose of this study is to make it easy for readers to understand the symbolic character and understand the narrative structure, by using qualitative methods and as a theoretical basis that is considered appropriate to discuss it, understanding the narrative and natural elements reflected in the character of the characters is used a narrative structure approach, this approach its orientation is to study the systematic stages of script writing to get the essence of a story. In the narrative structure there are substances that relate to each other to form a series of stories including: 1. The structure of the first three acts contains set-up or introduction, the second act contains turning points and the third act describes the resolution or resolution. The interesting thing about this series is the discovery of story problems and conflicts that usually occur in the adult category but are translated into teenage figures and then packaged in a narrative structure that is easy for the audience to understand.

This research can be conducted on the number of customers who visit Angkringan CA Gading Serpong by using various kinds of social media so that this form of purchase decision becomes evidence from customers who are interested in buying Nasi Kucing products. Likewise, it is important for Angkringan CA Gading Serpong to use digital marketing, because social media has a strong influence on promoting the product. Analysis can be carried out using quantitative research methods, because this research will discuss the 4P strategy, namely Product, Price, Place and Promotion which will be part of the four main keys to making a marketing strategy for Nasi Kucing which will be sold by Angkringan CA Gading Serpong. In terms of target customers, the average consumer who eats at this angkringan is students because access to this angkringan is not far from the university. This study has twenty kinds of indicators consisting of Product Quality, Product Design, Product Brand, Product Variants, Affordable Prices, Sales Competitiveness, Price Compatibility, Strategic Location, Affordable and Convenient, Order System more regularly, Media Promotion, Communication, Product Introduction , Advertising intensity through Food Blogger, so that the stability of a product is proven to satisfy customers and become loyal, a questionnaire needs to be made with a target of reaching 110 respondents who are customers of Angkringan CA Gading Serpong. This is a form of participation in filling out the questionnaire.