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This service was held in Kel. Gemah, Kec. Pedurungan, Semarang City. The aim is to create non-formal business opportunities that non-working housewives can do. Techniques for implementing community service using theoretical and practical learning methods. The target of this service is 20 housewives. The results to be achieved are 1) the participants understand the meaning of creative business and are able to run a home business, especially making snacks from cassava. 2) Not only that, but also able to market their own products. Community Service as one of the Tri Dharma of Higher Education will be carried out in a sustainable manner.

Community empowerment is aimed at people or groups who are vulnerable and weak so that they have the ability to fulfill basic needs, reach productive sources, and participate in development. Community empowerment is one of the factors that determines the economic development of a region. One of the national development targets is to reduce social disparities in society and increase the rate of economic growth. This research aims to determine the effectiveness of the Community Empowerment Program through Home Industry Businesses. This type of research is field research and is descriptive. Data collection methods include primary data and secondary data. The results of the research explain that efforts to empower the Baubau city community are carried out by disseminating educational activities and training that can increase insight and interest in entrepreneurship. Apart from that, the local government also distributes capital assistance to people who need capital through creative economic activities to carry out development of the MSME sector.

In a global era that confronts organizations with intense business competition, performance assessments need to be carried out in a more aggregate or comprehensive manner that includes every member of the organization. The classical view that considers assessment only appropriate for subordinates must be abandoned and the assessment process must be carried out as something that has an impact on the organization. Therefore, a performance assessment strategy is needed that can reduce the obstacles that were previously needed. One strategy that can be used is to utilize constructive feedback so that problems that arise can be resolved and resolved in a focused manner. Constructive feedback is valuable response that focuses on improving employee performance. Constructive feedback is about being supportive so that the leader's feedback influences positive behavior change. In this article, the author conducted a literature study to find out the work culture at Netflix that makes employees feel at home, as well as analyzing the types and functions of feedback used by the company, so that they can achieve success. When it comes to constructive feedback, Netflix prioritizes an open and honest approach. Employees are expected to provide feedback to each other, including feedback to their superiors. It's important to remember that feedback can have a lasting positive impact on performance.

The aim of this research is to determine the development of business feasibility studies for Community House MSMEs. This research uses descriptive qualitative research methods. The object of this research is Community House MSMEs. The results of this research are that Rumah Masyarakat MSMEs have a business license and are legally registered, the market and marketing aspects of Rumah Masyarakat have good market and marketing strategies so that now their products have been sold to various regions in Indonesia and even abroad such as Malaysia and Singapore, from the technical and technological aspects, community houses also have a system that runs well so that production and sales activities run smoothly, then the management aspect of Community Houses has a clear organizational structure and job description and also has definite criteria for recruiting candidates. employees, from the financial aspect Rumah Masyarakat started its business with the trust of its relationships, and as seen from the income and sales of RumahCommunity products which continue to increase, RumahCommunity can be said to be feasible and successful in running its business.

The development and the increasing number of business actors engaged in the industrial sector has resulted in competition in business becoming increasingly sharp and competitive, both in terms of quality, price and the way promotions are carried out. The purpose of this study was to determine the effect of product quality, service quality, price and promotion on purchasing decisions for FEZ Racing Exhaust brand exhaust. The method used is a quantitative method. The population in this study were consumers who purchased FEZ Racing. The sample used was 80 respondents who were selected using a convenience sampling technique. Data analysis used using multiple linear regression analysis. The results of the study prove that simultaneously product quality, service quality, price, promotion influence purchasing decisions. In partial variable testing for the variable product quality, service quality, price, promotion proves that there is a positive and significant influence on the purchase of FEZ Racing Exhaust brand exhaust.                                                                            

The Onion Chips Business is one of the snack food home industries as the basic ingredients for making them are easy to get on the market. The justification for selecting the business object offered is a type of food that is delicious, tasty and easy to obtain, nutritious and economical. There is no innovation in the management of the garlic business itself. So this activity aims to develop the garlic business into processed onion chips and provide new knowledge in marketing products in Tampan Bonga Village.

Viral culinary delights are always sought after by the public especially teenagers. Takoyaki is a culinary from Japan that is quite viral among the public and is favored by the public. among the public and is favored by the public. Training on making takoyaki training for Family Empowerment and Welfare (PKK) in Kaligading village aims to increase creativity and independence. In addition, Family Empowerment and Welfare (PKK) can also open a business selling takoyaki with variants of toppings so as to increase family income. variants of toppings so as to increase family income. Making takoyaki is also quite easy and does not require a long time so it is very suitable for business and family celebrations. business or family celebration. The results of this service activity are expected to expected to be able to increase the creativity and income of Family Empowerment and Welfare (PKK) by establishing takoyaki home culinary business. Variants of toppings used in takoyaki also varies. In addition, Family Empowerment and Welfare (PKK) can also serve for family dishes when there is a celebration of family meals when there is a celebration of recitation, family gatherings, and others.

Innovation Development is one of the programs that final semester students at STIE Madani must take part in as one of the requirements for completing their education. This program is a form of community service in the economic sector, especially for MSME players, by helping them with mentoring and providing innovation and can help find solutions to the obstacles they face in their business. This activity will last for 3 months from July – October 2023 in Gunung Bahagia Village. The target of the MSMEs that provide assistance is Rumah Peyek, which is one of the home-based MSMEs that produces its own processed peyek products.

This research was conducted to analyze the mechanism for distributing commissions for sales of consignment goods to snack business actors in Sidodadi Village, Sekampung, East Lampung. Research was conducted on two cassava cracker making home industries, namely the Pelangi Cassava Cracker Home Industry and the Satria Cassava Cracker Home Industry which implemented a consignment sales system. Data was obtained through interviews with business owners. The research results show that there are differences in basic prices and commissions between the two home industries which are influenced by several factors. The recording system for consignment sales has not been fully implemented. It was concluded that the commission distribution mechanism had been carried out based on an agreement, but consignment accounting records had not been implemented completely.

This community service initiative was triggered by the awareness of the importance of quality education. Office Software is a widely used software in the world of education and business. Teaching students at MTs Nurur Rohmah Al Muhsinin about how to use Office Software will help them acquire early skills for the workforce and higher education. This community service takes the form of training that provides adequate resources and support for MTs level students. In this school, access to technology and software is limited. This community service can help reduce the digital divide by giving MTs students the opportunity to understand and use tools such as Office Software, which are not available in their homes. The training provided includes Word, Slide Presentation, and Worksheet. This training is aimed at the 9th grade for a full month The training on the use of Office applications at MTs Nurur Rohmah Al Muhsinin provides significant benefits to students, as seen from the level of understanding after the training which showed a 40% improvement. Overall, the importance of community service in schools is crucial in creating positive change

Indonesia has entered the era of the fourth industrial revolution. This happens with technology as a basis for human life. Everything has become limitless and limitless due to the development of digital technology. Indonesia needs several regulatory and authority improvements to be able to face the world market. The aim of this research is to find out what Indonesian industry can do to face the world market, the impact that the presence of the industrial revolution 4.0 has, and the strategies that Indonesia can prepare and carry out in facing the World Market revolution. The object of this research is industry in Indonesia to face the world market. The method used for this research is a qualitative descriptive method, data is obtained from facts about the research subject by trying to reveal it thoroughly according to the context. The results of this research are (1) Creating jobs to increase people's income, increasing people's economic programs, increasing Turnover and Digitalization of People's Markets, building/revitalizing people's markets, establishing relationships between digital markets abroad (2) The most visible impact is in terms of available work (3) Make improvements to the flow of materials and goods, improve the quality of human resources, use digital technology, harmonize rules and policies.     Bukit, M. (2014). Strategi dan inovasi pendidikan kejuruan darikompetensi ke kompetisi. Bandung: Alfabeta. Cognizant. Informed Manufacturing:     The      Next Industrial Revolution. http://www.cognizant.com/ InsightsWhitepapers/Informed-Manufacturing-TheNext-IndustrialRevolution.pdf.  Davis, N. 5 ways of understanding the Fourth Industrial Revolution. November 16, 2015. http://www.weforum.org/ agenda/2015/11/5-ways-of-understanding-thefourth-industrialrevolution. Economist          Intelligence      Unit.    From    transplants       to implants.      December        11,       2015. http://www.eiuperspectives.economist.com/healthcare/transplants-implants.   Edmon, A., & Oluiyi, A. (2014). Re-engineering technical vocationaeducation and training toward safety practice skill needs ofsawmill workers against workplace hazards in Nigeria [Versielektronik]. Journal of Education and Practice, 5 (7), 150-157.  Era Revolusi Industri 4.0: Perlu Persiapkan Literasi Data, Teknologi dan Sumber Daya Manusia. (2018). Diambil 29 Desember 2023 dari http://belmawa.ristekdikti. go.id/2018/01/17/ era-revolusiindustri-4-0-perlu-persiapkan-literasi-data-teknologi-dan-sumber-daya-manusia/ Fakta     ketergantungan            pada    teknologi         (2014). Diambil 29 Desember 2023 dari  http://www.beritasatu.com/gaya-hidup/232713-8-fakta-ketergantungan-pada-teknologi.html Hermann, M., Pentek, T., & Otto, B. (2016). Design Principles forIndustrie 4.0 Scenarios. Presented at the 49th HawaiianInternational Conference on Systems Science.  Irianto, D. (2017). Industry 4.0; The Challenges of Tomorrow.Disampaikan pada Seminar Nasional Teknik Industri, Batu-Malang.  Kagermann, H., Wahlster, W., & Helbig, J.(2013). Recommendations forImplementing the Strategic Initiative Industrie 4.0. Industrie 4.0Working Group, Germany.  Hitt, Mihael.A , Ireland, R. Duane, Robert E, Hoskinsson. 2001. Strategic Management Competitiveness and Globalization Concepts Thomson learning Asia, Singapore. Hamel Gary, Prahalad C.K. Competing For The Future. 1994. Harvard Business School Press Boston, Massachusetts. "Making Indonesia 4.0, Fokus 5 Industri Apa Saja.", https://economy.okezone.com/   read/2018/04/04/320/1881885/ making-indonesia-4-0-fokuspengembangan-5-industri-apasaja, diakses 29 Desember 2023.  "Making Indonesia 4.0: Strategi RI Masuki Revolusi Industri K-4.", http://www.kemenperin. go.id/artikel/18967/  MakingIndonesia-4.0:-Strategi-RIMasuki-Revolusi-Industri-Ke-4, diakses 3 Mei 2018.  “Menuju Revolusi Industri 4.0 Jokowi Diminta Bentuk Badan Riset Nasional”, Kompas, 29             April 2018, hal 3.  "Pemerintah Luncurkan Making 3932.", https://ekon.go.id/ 23 Hak cipta dilindungi oleh undang-undang. Dilarang mengutip atau memperbanyak sebagian atau seluruh isi tulisan ini tanpa izin penerbit. Info Singkat © 2009, Pusat Penelitian Badan Keahlian DPR RI http://puslit.dpr.go.id  ISSN 2088-2351 berita/view/pemerintahluncurkan-making.3932.html, diakses 29 Desember 2023. “Pemerintah RI dan Ceko sepakat tingkatkan Investasi Industri Dua Kali Lipat”, Tribun Bisnis,          29 Desember 2023 hal 8.  "Revolusi Industri 4.0", http://id.beritasatu.com/home/ revolusi-industri-40/145390, diakses        29 Desember 2023.  "Revolusi 4.0, Catatan Dari ISSA ICT 2018", http://id.beritasatu.com/  home/revolusi-40-         catatan-dariissa-ict-2018/174772, diakses 8 Mei 2018. "Strategi Hadapi Dampak Industri 4.0", http://id.beritasatu.com/  home/strategi-hadapi-         dampakrevolusi-industri-40/174260, diakses 2 Mei 2018.

This service activity attempts to reach out to business actors who are interested in using digital marketing approaches. The service activity was attended by 25 members of the Cibiru Village Tofu business in Bandung. The implementation of activities is divided into two activity steps: socialisation and demonstration. The first step is to educate people about the importance of the internet in boosting the economy in the home industry. The second is an example of how to create a product marketing innovation using social media that can be applied immediately to all participants in the socialisation activity. As a result of this activity, participants will be able to design Kelurahanin product labels and will be able and eager to develop material for marketing strategies using social media. The realisation of success.

Indonesia is one of the countries that has a fairly high level of natural disaster vulnerability. Mount Sinabung is a strato-type volcano. Administratively, Mount Sinabung is in the Karo Regency, North Sumatra. The eruption of Mount Sinabung has had a very significant physical, psychological and social impact on society. In facing a disaster, survivors need to survive and continue living. The ability to adapt to conditions after experiencing a traumatic event is called resilience. People who lost their homes due to the eruption of Mount Sinabung must be willing to be relocated to new, safer places such as permanent Shelter. Researchers want to see how disaster survivors in the Siosar Permanent Residence respond to being able to recover or recover from their previous situation. The method used in this research is descriptive qualitative with a case study approach. Data collection techniques were carried out using interviews/FGD, observation and documentation studies. The research results show that there are still teenagers who are not yet fully resilient. Researchers found teenagers who have not been able to recover from the problems they faced after the eruption of Mount Sinabung. Therefore, support from various parties or the pentahelix (government, academics, business world, society and mass media) is needed to build sustainable resilience in Siosar Permanent Shelter.  

Data mining is a technique to extract new information from the data warehouse, information is considered very important and valuable because by mastering the information so easily to achieve a goal, this makes everyone competing to obtain information, as well as on trading businesses such as bag store BRANDED. store is located close to the home of the population, this certainly affects the level of sales, with the daily sales activities, sales transaction data will continue to grow, causing data storage is greater. Sales transaction data is only used as an archive without being put to good use. Basically the data set has very useful information. The analysis of market basket with Apriori Algorithm is one method of data mining which aims to find the pattern of association based on consumer spending pattern, so that it can be known what items are purchased simultaneously. The result of this research found that the highest support and confidence value is Ysl and Chanel with a support value of 50% and confidence of 75%.

Community poverty alleviation must be addressed more innovatively, creatively and skillfully in order to be able to create new business opportunities (for example through entrepreneurship) to meet their various needs. Entrepreneurship is one way to overcome poverty and reduce unemployment rates. Among several examples of this entrepreneurship is the home industry, namely a home industry where the business is done at home which empowers the people around the environment and reduces unemployment by absorbing it. In connection with this condition, there are several problems in terms of economic empowerment through the home industry in the food sector, including the low level of knowledge and understanding of home industry players, especially in relation to marketing, including online promotion, and the low level of human resource capacity of home business actors. The method used in this community service activity is digital-based empowerment in the form of online marketing and product promotion techniques. Community service activities with partners in the wonton chips home business that have been carried out have resulted in the fact that digital-based empowerment is very necessary. Considering the times and technological advances, it is a necessity that business actors are able to adapt to these conditions. Through this activity, partners gain an understanding of digital-based empowerment, product diversification, and the important role of home business actors in supporting the nation's economy. This digital-based empowerment is expected to increase production, marketing and business turnover, as well as to build relationships between universities and the community.

The food and beverage business in Indonesia, especially the snack business, has developed very rapidly, players in this sector are not only dominated by old players who have great reputations in the Indonesian food and beverage industry, but are also surrounded by new players, imported products. , even now snacks produced by home industries or what are known as small and medium unit products (SMEs), have been distributed to the modern market, which is making this sector increasingly busy and congested. One of the traditional snacks available and consumed by Indonesian people is Rengginang. Rengginang is a snack usually made from sticky rice. Rengginang Udang is one of the processed snack products in Rw 06, Yosodadi Village, East Metro District, which was founded in 2020. Marketing management really needs to be understood by companies, so that they can take advantage of market opportunities by applying production concepts, product concepts, sales concepts, marketing concept, and social-oriented marketing concept. What needs to be done is to carry out a marketing strategy analysis which can be done through appropriate digital marketing to overcome these problems using various stages and analytical tools in the marketing strategy. It is hoped that the results of this marketing strategy analysis will be able to determine the right marketing strategy for entrepreneurs so that they can continue to survive and develop an appropriate competitive strategy to face all possible changes that occur in the business environment. Through digital marketing strategies, you can also create or open new markets that were previously closed due to limited time, communication methods or distance.

This article discusses the implementation of efficient pricing strategies within a marketing management framework to increase promotion of homemade spaghetti products, with a focus on the Dana Pasta case analysis. Pricing plays a crucial role in achieving success in marketing, especially in the food industry sector. By considering variables such as high quality raw materials and careful manufacturing processes, this research explores strategic approaches that can strengthen product reputation, increase competitiveness, and attract the attention of target customers. This article discusses the basic principles of pricing, evaluates a number of strategies that can be implemented in the context of homemade spaghetti, and provides practical suggestions for improving product marketing results. Through the application of the Dana Pasta case study, the aim of this article is to provide relevant and applicable guidance for culinary business people who want to achieve success through a smart pricing approach

This activity is a community service activity in the context of implementing the Tridarma of Higher Education, for postgraduate lecturers at STIEPARI Semarang. The implementation was in March 2023, the location of the activity was the Kuwu tourism village, Kradenan District, Grobogan Regency, Central Java. The purpose of the activity is to introduce the community to the development of Kuwu Village tourism based on Local Tourism Potential. This activity is not only an effort to improve the ability of tourism village management but also as a means of introducing the basics of tourism village development, because Kuwu village although it has had a decree as a pilot tourism village since 2009, but there are no real activities in the village.  The implementation technique is direct socialization, to people who have local potential home industry businesses such as Ayam Pencok, and various flavors of meatballs, and crispy chicken, PAU. The system of delivering socialization material uses direct in the field (visits to residents who have a business and continued with a question and answer discussion.

Along with the times and increasingly advanced technology, people are increasingly aware of the importance of information needs. The digital and internet worlds are also having an impact on the marketing world, with companies and organizations increasingly realizing the importance of an integrated marketing strategy. Digital marketing can make it easier for business people to monitor and provide for all the needs and wants of potential customers. There are various ways to market products through social media, one of which is graphic design. Graphic design itself is used to convey messages that are right on target with the concept of communication and creativity using various media and techniques. The purpose of this project is to apply graphic design in marketing the Bangbeli application which is expected to help restore the community's economy, especially MSME players as business partners to earn additional income. In this project the author uses a results dissemination scheme by sharing the knowledge and experience gained with the community so that it can be utilized more widely by the community. World Health Organization., (2018), according to him the dissemination of results is a process of communicating information related to research or findings to relevant stakeholders to inform policies, practices, and decision making. The results of this project are expected to encourage new breakthroughs for the community in the form of applications that can provide additional income from home.

The fish processing industry in Cilacap district is a business that is quite popular, because processed fish is a superior product in Cilacap district, one of which is mackerel fish crackers. This is influenced by the fact that the Cilacap district is a coastal area and is a place for tourist visits so that people's interest in various food flavors is quite high. Ergonomic analysis is needed to create safe, comfortable and healthy working conditions so that work activities can be effective which has an effect on increasing productivity. The method used in this research is descriptive experimental through observation and interview methods. Located in the Agung Rasa mackerel fish cracker home industry. The results of the research obtained an ergonomic analysis using an approach to 8 ergonomic aspects in the form of use of muscle power, work attitude, nutrition, work environment, work time, information systems, socio-cultural conditions and human-machine interaction which is known to still not show ergonomic working conditions. From the results of this analysis, recommendations can be made in the form of implementing short breaks or implementing exercise between work activities to avoid feelings of boredom, fatigue and musculoskeletal complaints, then improvements to work stations, regular working time arrangements and layout arrangements can be implemented to create ergonomic working conditions.