Publication Search

The use of the internet in the era of the industrial revolution 4.0 is currently accompanied by technological developments that are experiencing very rapid changes so that the information obtained is quite easy and very fast to get the desired information. The marketing and sales system is no exception, which is growing and consumer demands are increasingly complex. Digital marketing is one of the marketing or promotional media strategies that currently has a major influence on sales. MSMEs Ecoprint Crafts is a production and buying and selling business of ecoprint crafts in Kepanjenlor, Blitar city. In this case, MSMEs players still have problems with the development of business and sales strategies. Through the use of digital marketing, it is hoped that it will be able to help Ecoprint Craft MSMEs actors, as one of the promotional media for developing a business. The method used in this research is to use a qualitative method with a descriptive approach. As well as using the mentoring method by carrying out several stages, namely, observation, planning, implementation, and evaluation of each step taken. In the data collection stage on ecoprint craft MSMEs by using direct interviews with ecoprint craft MSMEs owners. From the results of this study it results that by choosing social media as the right promotional media.

UMKM is a business that is often found in all corners of Indonesia, including the city of Blitar. In Blitar City itself there are many types of UMKMs engaged in each field. Not a few UMKMs are engaged in the same field and have similar product results. Of course this creates competition. Business actors need to have a strategy so that the UMKMs they have can still develop and not lose many consumers. One way is by making product differentiation. The methods used by the executors are interviews and market surveys to analyze existing problems and conditions. Then brainstorm to find a solution. Cheese meatballs are the final decision made in the implementation of product differentiation at the UMKM Bakso dan Es Campur “Family”.  With this product differentiation, it is hoped that the UMKM concerned will have its own charm compared to its competitors.

The health services between urban and rural areas are quite interesting because they have many differences that can be seen, especially the gap between the two areas. One of the characteristics of urban and rural areas is accessibility development, urban areas tend to develop faster than rural areas. This article was created with the aim of knowing the condition of health service facilities in rural areas in Indonesia and their access, especially for the elderly. The search strategy used in this research is a systematic literature review. The disparity in the elderly's use of health facilities are impacted by their education level, socioeconomic status, ownership of insurance, distance traveled, and cost of transportation. In conclusion, access to healthcare is crucial in Indonesia, particularly for elderly people living in rural areas. The Indonesian government must evenly distribute medical facilities in rural areas and guarantee universal coverage with National Health Insurance. To improve elderly health care, the government needs to develop sufficient expertise with health and social care workers with the necessary training in integrated care services.

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

Tourism has a goal of helping the country's economy. Therefore it is necessary to develop tourism that can help local people by creating jobs and increasing regional income. Tourism development can be carried out in areas that have tourism potential, such as in Wonosalam Village, Wonosalam District, Jombang Regency. One of them is the Kebon Kopi tourist attraction located in Sumber Gogor, Mangirejo Hamlet, Wonosalam Village, where there is a program to develop coffee gardens as camping ground locations to increase its natural tourism potential. The research method uses qualitative methods with data collection techniques through observation, interviews and literature review. The results of the discussion show that the development of the camping ground in Wonosalam Village, Dusun Mangirejo requires a coffee plantation development strategy with the concept of attracting tourists or visitors and opening up the tourism economy.  

The development of the internet has affected all aspects of human activity including marketing. Social media marketing is a marketing strategy by utilizing social media platforms. For this reason, every business needs to pay attention to social media as a very important promotional medium. This research journal aims to prove the importance of optimizing social media marketing for increasing sales conversions carried out at the 'Dapur Mamiku' catering business. The process of increasing sales is carried out by assisting business actors and optimizing social media. The final stage of this research will be an analysis and evaluation of the research that has been done. The results of this study are expected to give a greater impression/reach to potential customers and increase sales conversions for 'Dapur Mamiku' catering products.

Digitalization in human resource management in the education sector is a strategic step to increase the effectiveness and efficiency of teacher performance. This study aims to determine the HR management strategy by integrating digital to improve the performance of the HR in it, namely teacher. This research was conducted through a literature study by reviewing various relevant sources, such as articles, books, research reports and other references related to HR management in education, teacher performance and digitalization in education. A qualitative approach is used to examine and understand varius strategies that have been proposed by previous researchers. The results of study indicate that the digitalization strategy in HR management can be carried out by carrying out careful planning for the implementation of digitalization into HR management, implementing a digital HR management information system and training educators so that they have sufficient skills and understanding in utilizing digital technology. This research contributes to broadening the understanding of human resource management strategies to improve teacher performance amidst the development of digitalization in educational institutions. These findings can be used as a reference by policy makers and education practitioners in developing strategies to improve the quality ef education in the digital era.

The method or strategy in the learning process is something that is important to support the success of learning objectives. Some educational institutions still apply the classical learning model so that educators feel they are still in a comfortable condition in carrying out the learning process. Meanwhile, nowadays the demands of the curriculum and the development of science and technology greatly affect the learning process. Educators should use learning models that make students more creative, think critically, be active and be able to develop ideas in their own way. This of course can improve student learning outcomes. As for the results of this study, it can be concluded that the Active learning model applied at MTs Khoirotul Islamiyah, Pematangsintar City, is manifested in several components that influence each other, namely learning objectives, selection of learning methods and media that are appropriate to the content/subject matter as well as teachers and students. These components are designed so that in practice students are more active in learning. This strategy is applied to make it easy for students to know, understand, appreciate, and apply the material conveyed by the teacher in student life, so that the goals of studying economics can be realized. There are two supporting factors for the implementation of Active learning in Economics learning including; teacher professionalism, facilities and infrastructure. Meanwhile, there are two factors that hinder the realization of Active learning strategies in Economics learning, namely: the teacher's lack of preparation in planning learning scenarios and the lack of student motivation due to different backgrounds, such as the social environment, cultural environment, learning styles, economic conditions and level of intelligence.

Historical and cultural tourism directly provides fulfillment in the form that tourism is a place of recreation, learning and knowledge and becomes a symbol of the area. Of course, in every area that has its own tourist selling power, including historical and cultural tourism in Lingga Regency, it will attract tourists, both local and foreign tourists, to come. still limited facilities and infrastructure supporting tourists both public facilities and tourist facilities are still limited in terms of quantity and quality such as lodging, transportation and tourism information services, government coordination both with the government and the private sector. seen from the strengths, weaknesses, opportunities and threats faced by the Lingga District Tourism Office. This study used a qualitative descriptive method with 5 (five) research informants consisting of the Head of Tourism Promotion and Marketing, Lingga District Head, Tourism Awareness Group (Pokdarwis), and the public or visitors. In this study the techniques used are in the form of observation, interviews, and documentation. In this study using the theory of SWOT analysis. The results of the study show that: a) the strength of the Local Government of Lingga Regency is supported by historical and cultural tourism objects which are managed directly by the Lingga Regency Tourism Office. b) Weaknesses of the Lingga Regency Tourism Office can be seen from the not yet optimal supporting facilities and infrastructure, namely limited transportation, access to remote areas, and supporting facilities at tourist sites. c) Opportunities for the Tourism Office to collaborate with tour travel, and focus on development in several historical and cultural tourism sectors, namely the Mepar Tourism Village, the Damnah Palace Site, the tombs and the Sultan's Mosque. d) The threat from the Lingga Regency Tourism Office is the lack of interest of the local community to visit historical and cultural tourism destinations in Lingga Regency.

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.  

Sumbawa Besar Regency is one of the regencies in the West Nusa Tenggara region which has very abundant forestry resources. The forest is used as a business engaged in the extraction of forest products which is processed into various kinds such as Sumbawa oil which is produced in Kelungkung Village, Batulanteh District. The raw materials for making Sumbawa oil are obtained directly from the mountains and forests in the region which are efficacious as traditional medicines. The purpose of this study was to obtain a strategy and determine strategic priorities in the development of the Sumbawa oil agro-industry in Kelungkung Village, Batulanteh District. The stages of this research started with a field study by interviewing Sumbawa oil agro-industry players in Kelungkung Village, Batulanteh District. The analytical method used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and the QSPM matrix to obtain strategic priorities. Based on the results of the study, it was found that the position of the Sumbawa oil agro-industry was in quadrant I, namely supporting an aggressive strategy. Furthermore, based on the research results obtained by the QSPM matrix, 9 alternative strategies were obtained, and the prioritized strategy was to maintain and improve product quality according to tradition as a natural medicine that was of interest to consumers.

This research discusses the role of Christian religious education teachers and parents in preventing the negative impact of technological developments on children. The impact of technological developments is very significant both internally and externally. This is a reality that every human being needs to face.  Therefore there needs to be a strategy in dealing with these technological developments. The purpose of this study is to explain the role of Christian religious teachers and parents in preventing the negative impacts of technological developments on children. The method used is descriptive qualitative method which focuses on collecting data through books, articles and relevant sources. As a result of this study, it was found that the role of Christian religious teachers and parents in preventing the negative impacts of technological developments on children is Christian religious education teachers providing education about technological developments for children at school, together with parents providing supervision of children's activities and relationships, providing activities positive for children both at school and outside of school, giving confidence to children through giving assignments. As a conclusion from this research, it is very necessary for Christian religion teachers and parents to provide education about the negative impacts of these technological developments. This prevention effort is a form of anticipation from teachers and parents so that their students are not negatively affected by these technological developments.

Development of products and services to the community is the key to success in business ventures.  UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.

Radya Pustaka Museum is said to be the oldest museum in Indonesia. Radya Pustaka Museum is currently experiencing a setback in terms of tourist visits. This is due to two things, namely; 1. Pull factors or from the museum side, (collection, arrangement, promotion, interior design, interpretation, digitization). 2. Driving factors or from the visitor's side, (motivation drops, shifts in interest, lack of references). This study aims to determine the potential of the Radya Pustaka Museum as a tourist destination, along with efforts to develop the area into an integrated tourist destination. This research was conducted using a qualitative method in the Sriwedari Park area in general and the Radya Pustaka museum in particular. Data collection techniques were carried out by observations, interviews and document studies. Based on the results of data collection, it can be concluded that: (1) the Radya Pustaka Museum has the potential to be used as a cultural tourism destination, (2) a tourism attraction and tourist attraction development strategy is needed, (3) a tourism and regional development strategy is needed as well as good marketing support.

This community service will help explain the necessary steps. Which should be followed by small bussines regarding their brand strategy and business development issues. One of the problems faced by the majority of small bussineses is the ability to promote using social media in this digitalized era. Through socialization on digital marketing, KKNT student hopes to help small bussines owners to register their bussines on Google Maps so that their bussines can be easily found by consumers and the public in general. Google Maps is an application that displays map-based location points. The purpose of this socialization is to give insight about marketing and advertising to help increase the number of customers and to be widely recognize.

This research was conducted in the Colo Kudus Tourism Village, Central Java, which aims to understand and analyze the coffee-based agro-tourism development model as a tourist attraction in the Colo Kudus Tourism Village. And analyze what obstacles are experienced by the Colo Kudus Tourism Village Agrotourism. The data of this study were obtained through observation and interviews, the informants used in the study were 5 respondents. The results of the study are expected to provide useful information for coffee activists, the Colo Coffee community. The data obtained were processed using descriptive qualitative. Qualitative analysis uses data analysis, namely data collection, data reduction, data presentation, and drawing conclusions. The results showed that Arowisata Colo Tourism Village has a strategy model such as Coffee Education Tourism, training for farmers.

This socialization is a form of community service, especially MSME actors and residents of the Sukorejo Village, Blitar City. With the socialization of MSME development, it is hoped that it can increase the knowledge, insight, and understanding of business people in the Sukorejo Village so that they can adapt to the times and in running a business by utilizing the existing potential. Business actors and residents of the Sukorejo Village are given an understanding of the importance of online marketing or what is commonly called digital marketing, the importance of making a logo as an identity and marketing strategy as well as managing financial business. The implementation of this service program was carried out using the lecture method by UPN Veteran Jatim students and also one of the lecturers followed by a question and answer session. The results of this socialization are 1.) Very good enthusiasm seen from the activeness of the audience in listening and asking questions 2.) This MSME development outreach program can be of good use and can be applied by the audience in running their business. Socialization, Digital marketing, MSME

Development of products and services to the community is the key to success in business ventures.  UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.

Green accounting is an accounting approach that focuses on measuring, reporting and controlling economic activity that takes into account environmental impacts. The research objective of Mangrove Forest Tourism in Surabaya is to determine tourism potential and attractiveness, development strategy and community and government participation in the development of objects and attractions for Mangrove Forest Tourism in Surabaya. This tour provides beautiful scenery as well as exciting and educational. The results of this study are the implementation of Mangrove Forest management as a tourist spot in Surabaya which is quite good and has proven to be able to attract visitors and improve the economy of the local community in the area.