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AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.  

This research aims to investigate the interplay between financial distress, tax justice, sustainable and ethical leadership, and their impact on tax compliance. The study employs a theoretical framework integrating principles of financial management, justice theory, and leadership ethics. A purposive sampling technique will be utilized to select participants from diverse organizational backgrounds, including corporations and non-profit entities. Data will be collected through in-depth interviews and thematic analysis will be employed to analyze the qualitative data. Preliminary findings suggest that financial distress exacerbates tax compliance challenges, while ethical leadership and a fair tax system positively influence compliance behavior. The study contributes to understanding the complex dynamics shaping tax compliance and provides insights for policymakers and organizational leaders to enhance compliance practices.

The subject of Tax Law is an individual (person) and a Legal Entity or Corporation. In the enforcement of tax law, there are often deviations from the Tax Law, both committed by individuals and corporations. Efforts to resolve these irregularities for person actors are easier to resolve in accordance with applicable law, but for corporate actors there are many obstacles. What is this obstacle, is revealed through research. The research was carried out with the type of juridical nomative research, the nature of the research was descriptive. The dominant data source is secondary data, which includes primary legal materials, secondary legal materials and tertiary legal materials. The results of the study indicate that the obstacles that arise in law enforcement against corporations are caused by weaknesses in legal substance, weaknesses in legal structures, weaknesses in legal culture and weaknesses in procedural law.  

Environmental damage occurs at this time pushed corporations to change their business strategy into environmental strategy. Hence, performance measurement system is also used toward environmental. The Result of research conducted by Perego and Hartman (2009) has found relationship between environmental strategy and the use of performance measures mediated by performance measurement system (PMS). Based on the limitation of study conducted by Perego and Hartman (2009), this study replicate and meliorate by distributing questionnaires to corporate social responsibility (CSR) division of corporations in Indonesia. Because this division is part of the corporations, they are considered to understand more on the company's policy on social and environmental. Research of this study found that relationship between environmental strategy and the use of performance measurement system mediated manager sensitivity to environment and degree of congruity. Keywords: environmental strategy, uses performance measurement, company policy, sensitivity, congruity.