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Seiring dengan perkembangan teknologi, pemanfaatan media digital seperti sosial media dan e-commerce saat ini dimanfaatkan sebagai sarana branding bagi para pelaku usaha. Dalam menarik perhatian masyarakat untuk meningkatkan minat pembelian terhadap suatu produk, maka visualisasi produk diperlukan sebagai pemancing daya tarik konsumen. Penguatan merek dengan visualisasi produk dapat meningkatkan brand awareness masyarakat terhadap sebuah produk. Objek dalam kegiatan ini adalah UMKM Doyan Jajan yang bergerak di bidang food and beverages berlokasi di Desa Laweyan, Kecamatan Sumberasih, Kabupaten Probolinggo. Metode yang digunakan dalam kegiatan ini terdiri dari tiga tahap yaitu wawancara dan observasi, pembinaan, dan implementasi. Kegiatan ini bertujuan untuk memperluas pangsa pasar, meningkatkan penjualan dan penciptaan nama merek di benak masyarakat. Dalam menghadapi persaingan bisnis yang kompetitif, pelaku usaha harus melakukan penguatan merek melalui pemanfaatan digital marketing dan visualisasi produk sehingga dapat bersaing dengan usaha serupa. Dengan adanya kegiatan ini, UMKM Doyan Jajan mendapatkan pengetahuan baru mengenai branding produk dan digital marketing.

Kewirausahaan digital merupakan metode kewirausahaan yang menggunakan teknologi dengan memanfaatkan platform berbasis internet. Dengan memanfaatkan teknologi digital, seluruh aspek kewirausahaan dapat berkembang menjadi lebih efisien terutama pada aspek pemasaran. Kemudahan akses informasi merupakan salah satu keunggulan dari pemanfaatan teknologi yang dapat menjadi salah satu faktor mengapa pemasaran digital lebih unggul dari pemasaran konvensional. Terutama pada era digital saat ini, pemasaran digital sangat diperlukan demi mempermudah menyebarkan edukasi terkait suatu usaha. Dengan memakai metode penelitian studi kepustakaan, dapat mempermudah penulis dalam memberikan hasil yang akurat berdasarkan literasi dari peneliti terdahulu. Jurnal ini dibuat dengan tujuan agar UMKM di kelurahan tanjungsari terutama UMKM terpilih mendapatkan manfaat dari keberadaan Mahasiswa KKN UPN Veteran Jawa Timur Kelompok 41 dengan memberikan edukasi serta memfasilitasi UMKM  untuk mengembangkan pemasaran yang kurang efektif menjadi pemasaran digital yang dapat menjangkau konsumen secara luas dengan sifatnya yang tidak mengenal tempat dan waktu. Sehingga UMKM dapat mengembangkan usaha nya atau bahkan dapat bermanfaat untuk membantu mengekspansi UMKM kepada pasar yang lebih luas. Pelaku UMKM menerima dengan baik program pembuatan E-Commerce yang kami lakukan dan memanfaatkannya untuk mengembangkan pemasarannya untuk jangka waktu yang panjang

Pemasaran produk melalui sosial media dan e-commerce menjadi salah satu cara yang paling efektif untuk memperluas jangkauan pasar di zaman digital ini. Faktanya, di era teknologi yang semakin canggih ini membuka kesempatan besar bagi para pelaku Usaha Mikro, Kecil dan Menengah (UMKM) untuk bisa memasarkan produknya hingga ke luar kota, hingga ke luar negeri. Namun, ada banyak UMKM yang belum mengerti bagaimana cara menggunakan sosial media dan e-commerce untuk meningkatkan penjualan mereka. Hal ini terjadi pada beberapa UMKM yang berada di RW XI Semolowaru Indah II, dimana mereka memiliki produk yang berkualitas namun tidak mengerti bagaimana cara yang modern untuk memasarkan produk-produk tersebut. Dengan melihat kasus ini, maka penulis mengadakan pelatihan dan pendampingan digital marketing untuk para UMKM di RW XW Semolowaru Indah II. Metode ini dilakukan dengan dua cara yaitu : 1) Pelatihan digital marketing dengan mendatangkan narasumber. 2) Pendampingan door to door digital marketing. Hasil dari pelatihan dan pendampingan ini adalah para pelaku UMKM sudah memiliki instagram pribadi, dan juga beberapa mau untuk mendaftar ke e-commerce, dan mereka juga sudah mengerti tentang bagaimana untuk memasarkan produk melalui sosial media tersebut.  

Di era globalisasi, pembangunan sangat bergantung pada ekonomi sebagai ukuran dalam keberhasilan pemerintah. Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan  peran penting dalam pembangunan suatu negara, khususnya pembangunan ekonomi. Dengan adanya kegiatan digital branding ini diharapkan produk mempunyai image atau citra yang baik di mata konsumen. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini ialah kegiatan pelatihan yang dilakukan di pendopo Kelurahan Medokan Semampir dan pendampingan yang dilakukan secara door to d0or. Pelatihan dan Pendampingan Digital Branding disini mahasiswa mengajarkan bagaimana cara mengambil foto produk dan cara membuat copywriting agar menarik perhatian konsumen. Selanjutnya akan dibuatkan katalog produk yang akan memudahkan pelaku UMKM dalam memasarkan produknya. Ada Total 8 UMKM Food and Beverage yang mahasiswa dampingi mulai awal hingga akhir.

Penguatan usaha mikro, kecil, dan menengah memiliki kepentingan strategis yang besar, karena memiliki potensi untuk turut berkontribusi dalam kegiatan ekonomi masyarakat, seperti menjadi sumber pendapatan utama untuk meningkatkan kesejahteraan sebagian besar rakyat. Keahlian UMKM penting karena meningkatkan produktivitas dan efisiensi UMKM. Dalam menerapkan model pengelolaan UMKM, perlu dilakukan analisis Strengths, Weaknesses, Opportunities and Threats (SWOT) terhadap operasional sehari-hari terkait dengan aspek bisnis, sehingga UMKM mengetahui perkembangan usahanya secara umum. dan menghargainya.

This study aims to find out how the behavior of Mekaar PNM customers in Jelutung, the number of informants in this study were 3 informants, namely the branch head, account officer, and Mekaar jelutung PNM customers. The type of this research is descriptive qualitative with primary data and secondary data. Data collection techniques in this study used observation, documentation and interview techniques, while for data analysis the researchers used data reduction, data presentation and verification. The results of this study explain the behavior of PNM Mekaar's customers, there are two indicators of customer behavior, namely production and consumption where managing capital is more productive or developing to maintain a business so it doesn't run out in vain.

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

Vegetable traders are the occupation of the majority of the people in Claket Village, Pacet District, Mojokerto. The lack of knowledge and insight gained by vegetable traders regarding the recording of vegetable deposits so that there is no accurate recording or data on vegetable deposits. Community service activities are carried out by providing outreach and assistance to provide insight and application of accounting reports. This activity consists of four stages, namely the planning stage, the preparation stage, the socialization stage and the mentoring stage. The existence of socialization and assistance is expected to help vegetable traders in managing their bookkeeping.

Assistance in a community service program with an entrepreneurial and creative economy scheme by the East Java "Veteran" National Development University located in Bareng District, Bareng Village in the Merdeka Learning KKN-T program - Merdeka Campus which aims to assist the Joint Village MSMEs to make business legality main numbers endeavor (NIB) using the online single submission (OSS) application. Desab Bareng has at least 45 MSMEs based on the survey that has been conducted. Of the at least 45 MSMEs, only a few MSME actors have business legality, while the majority do not have business legality because they do not know the function of business legality and are also unable to use the internet. Currently, the central government and local governments offer a lot of assistance, in the form of cost reductions in trying to assist and train business behavior so that it is mandatory for business owners to have a Business Identification Number. NIB) uses an online single submission (OSS) application. The method used is to conduct a survey combined with interviews in addition to the Forum Group discussion (FGD). The benefits of research are knowing the importance of having a business identification number (NIB).

MSMEs in Surabaya reached around 60 thousand in 2022. Meanwhile, the number of MSMEs in the culinary or agribusiness sector is around 25 thousand. According to this large number, MSMEs owners are required to have their own advantages characteristics. The strategy that can be applied to increase the competitiveness of an MSME is through branding. The implementation of this community service aims to develop and improve the competitiveness of MSMEs through branding mentoring. This research uses survey, socialization, analysis, and branding methods. The result of this community service are that MSMEs are helped by the implementation of branding, such as logos, product photos, and taglines. So that these MSMEs are more easily recognized and attract consumers and can increase competitiveness and sales.

Potensi UMKM yang ada di kelurahan Rembang, kota Blitar sangatlah besar dan beragam. Berdasarkan beragam potensi yang ada, ketahanan dan pengembangan usaha menjadi salah satu hal yang dapat dilaksanakan untuk kegiatan pengabdian. Mempertahankan usaha berdasarkan aspek keuangan menjadi salah satu permasalahan UMKM, dengan para pelaku yang susah untuk mengelola asset keuangan, menentukan harga produk, yang kemungkinan mengalami kerugian. Begitupun juga dengan pengembangan usaha dengan pemasaran yang belum menggunakan digital sedangkan pada era yang telah disrupsi menggunakan media sosial. Metode yang digunakan yaitu dengan melakukan sosialisasi pemasaran digital dan pembukuan keuangan terhadap pelaku UMKM serta warga. Hasil pengabdian ini adalah para warga serta pelaku UMKM dapat melakukan pengembangan usaha serta mengurangi kemungkinan kerugian.  

Di era globalisasi saat ini, kegunaan teknologi mendorong bisnis untuk berinovasi dan bergerak maju. Jika pengelolaan data mentah tidak dioptimalkan, itu akan menjadi aset yang tidak berguna. Data mentah akan menjadi aset yang tidak berarti apabila pengelolaannya tidak dioptimalkan. Selain itu, kebutuhan akan teknologi informasi merupakan penopang perusahaan agar dapat bersiteguh dalam dunia usaha yang penuh kompetisi. Oleh karena itu, untuk mendapatkan informasi dan sumber data penelitian, wawancara digunakan sebagai penunjang bentuk metode penelitian deksriptif kualitatif. Di penelitian ini CV Wibowo Jaya Sentosa harus mampu menyelesaikan masalah error yang sering terjadi karena kesalahan ketik dalam tabel dan nominal harga. Hasil penelitian menunjukkan bahwa penerapan rumus Microsoft Excel lanjutan terbukti efektif dalam studi sumber data pembelian CV Wibowo Jaya Sentosa. Perkembangan teknologi informasi telah menghasilkan produk yang memiliki kapasitas besar, hemat listrik, dan dapat melakukan berbagai fungsi dan jenis pekerjaan yang semakin praktis. Dengan memanfaatkan teknologi perangkat lunak, kegiatan input data mampu dioptimalkan tanpa memerlukan waktu tambahan untuk menghindari kesalahan manual.  

PT. Narasumber Teknologi Indonesia is a company that focuses on cooperative computerized accounting training, technical guidance for the implementation of technology for small and medium-sized enterprises (SMEs), national cooperative software training, sharia supervisory board for cooperatives, computerized management training for cooperatives and SMEs, as well as the digitalization of Micro, Small, and Medium Enterprises (MSMEs). Additionally, PT. Narasumber Teknologi Indonesia serves as a platform for the younger generation to develop their potential as agents of business digitization through the final project of the program activities. This involves providing training and mentoring to local MSMEs as an effort to digitize their businesses and help solve the problems that hinder or constrain the development of local MSMEs. This research provides insights for local business practitioners to implement digitization in their businesses in order to achieve sustainable growth and success for MSMEs in the ever-evolving digital era. The implementation of training and mentoring for local MSMEs is expected to help them Go Digital, improving efficiency and productivity, enhancing product quality and services, and increasing market access for local MSMEs.

North Sumatra's economic growth often experiences fluctuationsthere are changes in external and internal conditions. Studyit aims to find the Multivariate Adaptive Regression Splines model(MARS) on the GRDP growth rate in North Sumatra according to the fieldbest effort using Generalized Cross Validation (GCV) criteria. Methodquantitative research, where the data used is secondary datataken from the Central Bureau of Statistics of North Sumatra, namely Domestic Product data North Sumatra Regional Gross Regional Gross Domestic Product (GRDP) by business sector. Studyin the form of the best MARS model obtained from the piecewise-cubic model andThe level of importance of the predictor variables to the best modelobtained significantly affect the Growth Rate of Domestic ProductsGross Regional by Business Field in North Sumatra.

The development of the internet has affected all aspects of human activity including marketing. Social media marketing is a marketing strategy by utilizing social media platforms. For this reason, every business needs to pay attention to social media as a very important promotional medium. This research journal aims to prove the importance of optimizing social media marketing for increasing sales conversions carried out at the 'Dapur Mamiku' catering business. The process of increasing sales is carried out by assisting business actors and optimizing social media. The final stage of this research will be an analysis and evaluation of the research that has been done. The results of this study are expected to give a greater impression/reach to potential customers and increase sales conversions for 'Dapur Mamiku' catering products.

In economic activities, welfare is the main thing for the community. This welfare can be seen by the ability of the community to fulfill their daily needs. Micro, Small and Medium Enterprises are productive businesses that are owned and managed by individuals or business entities that have met the criteria as micro-enterprises. With the existence of MSMEs, fulfilling these needs becomes more easily accessible to people throughout Indonesia. This study aims to analyze the role of Micro, Small and Medium Enterprises (MSMEs) in the economy. MSMEs have an important role in creating economic growth, employment, and reducing social inequality. In this journal, we present a comprehensive literature review on the contribution of MSMEs to the economy and the factors that influence the success of MSMEs. We also discuss policy initiatives that support the development of MSMEs and provide recommendations for increasing the role of MSMEs in the economy.   Keywords: The Role of MSMEs, State Economic Welfare, Community Welfare  

Galang District Is One of the Administrative Areas of Batam City Formed Based on Law Number 53 of 1999 Established on October 4, 1999, Galang District Was Effectively Run After the Inauguration of the Galang Sub-District Head by Decree of the Mayor of Batam Number: Kpts 02/III. 2000 March 2, 2000. The area of ​​Galang District is 2,018.5 km2, consisting of 350.8 km2 of land and 1,667.7 km2 of sea, with a total population of 9,025 males and 8,021 females with a total population of 17,046. The Galang District area consists of 32 RWs and 83 RTs. When viewed based on ethnicity, the Galang sub-district area has at least several ethnic groups (ethnicities) inhabiting this area, namely Malays, Javanese, Flores, Buton, Banjar, Batak and other (ethnic) tribes. Sembulang Village is in the Galang District, Batam City, Riau Archipelago Province. The results of surveys or observations, at this location there is still a lack of socialization or counseling regarding the legality of technology-based businesses and marketing in the Kelurahan and RT/RW. The businesses in Galang District range from banana chips, onion chips, cakes to birthday cakes. The implementation of community service is carried out by counseling first and then providing assistance on the practice of the counseling. Availability of experts from Batam University Lecturers, and assistant staff from students, participants (community), local officials so that this Community Service activity is carried out.

Program yang dilakukan di Desa Banjaragung, Kecamatan Bareng, Kabupaten Jombang melakukan pendampingan digitalisasi marketing untuk meningkatkan kualitas produk UMKM (Usaha Mikro Kecil dan Menengah). UMKM di Desa Banjaragung masih banyak usaha yang kurang memanfaatkan digital marketing yang ada saat ini. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pengembangan UMKM Desa Banjaragung, Kecamatan Bareng, Kabupaten Jombang melalui pendampingan digital marketing UMKM. Program pendampingan pembuatan digital marketing berupa pembuatan sosial media seperti Instagram Bisnis dan e- commerce Shopee bagi para UMKM. Dengan pendampingan mengenai digital marketing ini mampu memperluas jangkauan pasar serta meningkatkan kepercayaan konsumen terhadap produk yang dipasarkan, sehingga mampu mencapai tujuan yang diharapkan para pelaku UMKM di Desa Banjaragung.

This community service activity was carried out in Walay Village, Abuki District, Konawe Regency. The purpose of this service activity is to foster a new enthusiasm for entrepreneurship for business actors through digitalization to increase MSMEs. The delivery of the service material that we carry out is divided into three stages, namely preparation, counseling/training and discussion. In the preparation stage we collect data from MSME partners to study the situation and conditions of the partners. The results of the evaluation, MSME business participants in Walay Village were grouped based on the use of digital marketing in doing business, namely: As many as 61.90% or 13 participants in MSME digitization activities, did not really understand the use of digital technology in doing business. and there were 38.10% or 8 participants in the MSME digitization activities who had used marketing methods by accepting orders via digital, in this case social media, where social media is Facebook and WhatsApp

Logo rebranding training and mentoring as an effort to increase business competitiveness for MSMEs in Gebang Putih sub-district. Gebang Putih village is one of the villages in the Sukolilo sub-district. Gebang Putih sub-district has quite a number of MSMEs, some of which are quite large, but not a few are still pioneering. we identified one of the problems lies in the lack of branding on the products being marketed, one of which is the problem of rebranding the MSMEs logo. Some MSMEs in the Gebang Putih sub-district still have a logo design that tends to be simple and there are even a number of MSMEs in the Gebang Putih sub-district that do not yet have a logo. Branding is something that is in a product or service such as a name, sign, symbol, logo, or a combination of all that aims to identify a product or service. the purpose of branding is to introduce a product or to the wider community, build public trust in a product, and to shape public perception of a product being sold. Based on the above problems, a logo rebranding training and mentoring program was implemented for MSMEs in the Gebang Putih sub-district. The training and assistance is intended so that MSMEs can recognize the importance of branding and make their own logo designs more attractive.