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Miftahul Janah; Intisari Haryanti; Sri Ernawati

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This type of research is associative research which aims to determine the effect of Customer Experience and Satisfaction on Repurchasing Decisions at Foodbox Kota Bima. The population in this study were all people in Kota Bima who had bought from Foodbox Kota Bima. The sample was determined by accidental sampling technique with 70 respondents. The data collection method used was observation, questionnaire (questionnaire), and library research. Data analysis techniques used in this study were instrument tests (validity and reliability tests), multiple linear regression analysis, correlation coefficients, coefficients of determination, T-tests, and F-tests, using the SPSS program. The results of the analysis using the t test show that the independent variable, namely Customer Experience (X1), has no significant effect on the repurchase decision (Y), and satisfaction (X2) has a positive and significant effect on the dependent variable, namely the repurchase decision (Y). Then the results of the analysis using the F test show that the two independent variables, namely Customer Experience (X1) and Satisfaction (X2), simultaneously have a significant effect on the dependent variable, namely Repeat Buyer Decision (Y).

Nurbintang, Fitra; Siti Julaeha, Lia

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

McDonald's is one of the largest franchises that has rapidly expanded in Indonesia and internationally, becoming one of the fast-food restaurants that is still favored by people both from Indonesia and abroad. Despite the emergence of numerous competitors, McDonald's continues to thrive and excel with various strategies and innovations. One of them is the BTS Meal project, which resulted in a 57% increase in net sales. The research method used is a quantitative type with a descriptive nature, involving the distribution of questionnaires to 96 respondents who have purchased McDonald's products in Jakarta at least once. The sample for this research was determined using the Lemeshow Formula. This study utilizes multiple linear regression analysis and has fulfilled tests for instruments and classical assumptions, processed using the Statistical Package for Social Science (SPSS) version 25 software. The results of the regression analysis show that the variables of product innovation and sales promotion have significance values of <0.001. Product innovation and sales promotion together have a significance value of 0.000, contributing 62.9% to competitive advantage, while the remaining 37.1% is influenced by other factors. The conclusion drawn from the research is that product innovation significantly affects competitive advantage. Meanwhile, sales promotion significantly influences purchasing decisions. Product innovation and sales promotion, when considered together, significantly impact competitive advantage.

Grace Sriati Mengga; Dian Intan Tangkeallo; Rice Bakkula

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of financial literacy and self-control on personal financial management. This type of research is descriptive quantitative. The type of data used is primary data, namely data obtained directly from the public through filling out questionnaires and secondary data, namely data obtained from various sources in the form of notes, books, and journals related to research problems. The results of the study partially show that financial literacy has a positive and significant effect on personal financial management, self-control has a positive and significant effect on personal financial management. Through simultaneous tests it was found that financial literacy and self-control simultaneously had a positive and significant effect on personal financial management.

Evin Susanti; Reni Astuti; Muchtadi Muchtadi

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

The purpose of this study was to find out more carefully students' critical thinking skills in solving word problems in terms of self-efficacy. This research is a qualitative research with a descriptive approach. . The form of research used in this study is a case study. This research was conducted at Semparuk 1 Public High School, Sambas Regency, West Kalimantan. The research subjects were 33 students in class X IPS I. Then 9 students were taken as subjects for interviews where each subject had high, medium and low self-efficacy. The data in this study are in the form of critical thinking ability test results, self-efficacy questionnaire results, and interview results. In this study, data analysis using the Miles and Huberman model was used. Activities in data analysis, namely data collection, data reduction, data display, and conclusion drawing/verification. From the results of the study it was found that students who have high self-efficacy have been able to solve Trigonometry story problems well and in accordance with the indicators of mathematical critical thinking ability, students who have moderate self-efficacy have been able to solve Trigonometry story questions poorly and have not fulfilled the four indicators of thinking ability mathematically critical, and students who have low self-efficacy are only able to say what is asked in the questions correctly, while other indicators of mathematical critical thinking skills are not resolved correctly..      

Purwanti, Sri Dian

Jurnal Faidatuna 2023 STAI Denpasar Bali

The research background is the low learning motivation of students at SMA Negeri 2 Banjar and is influenced by pedagogic competence and teacher professional competence. The aims of this study were to: 1) The influence of teacher pedagogic competence on the learning motivation of students at SMA Negeri 2 Banjar. 2) The effect of teacher professional competence on students' learning motivation at SMA Negeri 2 Banjar. 3) The effect of teacher pedagogic competence and teacher professionalism on students' learning motivation at SMA Negeri 2 Banjar. The research method used is descriptive method with a quantitative approach. The data collection technique was carried out by distributing questionnaires with a total of 56 respondents. Statistical data processing using SPSS 21.0. The results of the study show that 1) Teacher Pedagogic Competence at SMA Negeri 2 Banjar in general is in the frequent answers with quite high criteria, however there are indicators that need to be improved, namely training teachers specifically and personally. The results of testing the relationship between teacher pedagogic competence and student learning motivation are included in the moderate correlation category, then there is a positive influence of teacher pedagogic competence on student learning motivation. 2) The professional competence of teachers in SMA Negeri 2 Banjar in general is in the professional answers of teachers in SMA Negeri 2 Banjar which is in the answer often with moderate criteria, however there are indicators that must be improved, namely increasing teacher professionalism from various sources. The results of the hypothesis test show that the teacher's professional competence has an effect of 35.1% on students' learning motivation while 64.9% is affected by other factors. Thus the professional competence of teachers has a positive effect on students' learning motivation. 3) The learning motivation of students is generally at a fairly high criterion. However, there are indicators that need to be improved, namely the development of self-students to foster a sense of enthusiasm for success.

Wahyu Kurniawati; Rinny Lupitasari

Pusat Publikasi Ilmu Manajemen 2023 Fakultas Ekonomi & Bisnis, Univ

This study aims to determine the effect of profitability, liquidity, activity and leverage on firm value. The population is Property and Real Estate companies listed on the Indonesia Stock Exchange (IDX) in the 2016-2021 financial reports. The sample was determined by purposive sampling technique with certain criteria and a sample of 45 companies was obtained. Th¬is study tested the data using Smart Partial Least Square (SmartPLS) version 3.2.9. Based on the results of the study it can be concluded that profitability and activity have a positive and significant effect on firm value, liquidity has a negative and significant effect on firm value, and leverage has no effect on firm value

IRA JULFIYATI; MUKHLIS

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Abstract. This study aims to determine the effect of communication and motivation on employee job satisfaction at the Office of Public Works and Spatial Planning, Bima Regency. The approach used in this research is using an associative approach. The sample in this study was 89 respondents. The data collection techniques used were observation, questionnaires, and literature study. Data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, determination coefficients, t tests, and F tests processed using the Statistical Product and Service Solution (SPSS) version 20 program. Partially, The results of the study show that communication has no significant effect on job satisfaction and motivation has a significant effect on employee satisfaction at the Public Works and Spatial Planning Office of Bima Regency. The results of the study show that communication and motivation simultaneously affect employee job satisfaction at the Office of Public Works and Spatial Planning in Bima Regency. by 64.2%.

Sarah Munparidah; Kusuma Agdhi Rahwana; Barin Barlian

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect simultaneously and partially of Compensation and Work Discipline on Employee Performance at the Cahya Fajar Car Repair Shop, Magelang. The research method used in this study is to use quantitative research methods with a census approach. The population in this study were 44 employees of the Cahya Fajar Car Repair Shop. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of the study show that compensation and work discipline simultaneously have a significant effect on employee performance at the Cahya Fajar Magelang Car Workshop. Partial compensation has a significant effect on employee performance at the Cahya Fajar Car Repair Shop, Magelang. Work Discipline partially has a significant effect on Employee Performance at the Cahya Fajar Car Repair Shop, Magelang.

Zamzak , M.Arif; Sudiarsa, I Wayan; Putra , I Dewa Putu Gede Wiyata

Jurnal Kendali Teknik dan Sains 2023 International Forum of Researchers and Lecturers

In this research we design and build a portable gas leak detection system for household gas distributors. The performance of the designed system is described and evaluated. The system aims to speed up the time in detecting gas leaks. System portability allows implementation and monitoring in the form of a website. System design and performance are assessed and proven effective in detecting gas leaks, providing a reliable and efficient solution for gas distributors. The method used is the conditional method where the gas leak detection system is made with Nodemcu esp8266, sensor mq6, buzzer, step-down lm2596, and led. The results obtained from testing the leak detection system explain the testing and evaluation of the gas cylinder inspection system. The system is designed to check 3kg gas cylinders, category level 1 with numbers 300-500, category level 2 with numbers 500-750, category level 3 with numbers 750-1000, and category level 4 with numbers higher than 1000. Detection of gas leaks in each valve takes about 13 seconds to detect leaking gas, send data to the website and provide output to the buzzer.

Rico Sentosa Sihombing; Rena Meutia

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Black cumin oil (Nigella Sativa Linn) is rich in antioxidants. One of the substances contained in black cumin oil (Nigella Sativa Linn) which acts as an antioxidant is thermoquinone. Cream is a widely chosen preparation because it is one of the pharmaceutical preparations that is used topically for the treatment of various skin diseases. The purpose of this study was to determine whether Cumin (Nigella Sativa Linn) Oil (Nigella Sativa Linn) can be formulated as a cream dosage form. to find out the optimum concentration of black cumin oil cream formulation (Nigella Sativa Linn) with cream base variations (Stearic acid and TEA).This research is a longitudinal-experimental study. The tools used in this study were glassware, watch glass, evaporating cup, parchment paper, universal pH indicator, digital scale, mortar, stamper, waterbath, refrigerator, stirring rod, tweezers, spirit lamp, loop needle. The materials used in this study were Black Cumin (Nigella Sativa Linn) oil, TEA, White wax, Stearic Acid, White Vaseline, Methyl paraben, PEG, Aquadest. For organoleptic testing of cream, it can be seen from the observation of color, smell, and texture. The evaluation was carried out including organoleptic tests for homogeneity, absorption, and pH tests. Based on the research results, it can be concluded that black cumin oil can be formulated into cream preparations with varying concentrations of stearic acid and triethanolamine, although there are several tests that do not meet the requirements for cream preparation tests. The combination of stearic acid and triethanolamine with different concentrations can affect the physical quality which includes pH, spreadability and mechanical stability but has no effect on the organoleptic, cream type and homogeneity.

Cindy Iga Binarwati; Rauly Sijabat; Qristin Violinda

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of work motivation, work discipline and reward on the performance of Grab online motorcycle taxi drivers in the city of Semarang. This study used quantitative research methods. The population used in the study was Grab online motorcycle taxi drivers in Semarang year 2022 and the sample used was 100 respondents. Data analysis in the study using SPSS for window software version 26. The results of this study show that there is a positive and significant influence between work motivation (X1) on the performance of grab online ojek drivers in Semarang (Y) partially with a calculated t value of 6,833 and a significance value of 0.000, work discipline (X2) has a positive and significant effect on the performance of grab online motorcycle taxi drivers in Semarang (Y) partially with a calculated t value of 2,918 significance value of 0.4 reward (X3) has a positive and significant effect on driver performance Grab online motorcycle taxi in Semarang city (Y) partially with a calculated t value of 10,655 and a significance value of 0.000. The results of the coefficient of determination (R2) test obtained a value from Ajusted R Square of 0.915 or 91.5% showed that the performance variables of Grab online motorcycle taxi drivers in Semarang were influenced by work motivation, work discipline and reward variables, while the remaining 0.085 or 8.5% were influenced by other variables that were not in this study.

Syamsudin Syamsudin; Abdul Fatah; Entis Haryadi; Robidiansyah Robidiansyah

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study is to examine the effect of recruitment, employee selection and competence on employee performance at PT. Indo Raya Tenaga. The methods used are Descriptive and Associative Quantitative Methods. The population is 115 employees. The sampling technique used by researchers is Probability Sampling of 54 employees. Data was collected using Questionnaires and Interviews. To test models and hypotheses, the spss program version 25 is used. The results showed that simultaneously Recruitment, Employee Selection and Competency had a positive and significant effect on Employee Performance Partial Recruitment, Employee Selection and Competency had a positive and significant effect on the Performance of PT. Indo Raya Tenaga. Suggestions for research and further companies must pay attention to recruitment, employee selection and competence can lead employees to successful career patterns, such as salary increases, promotions, and various other positive points in PT PT companies. Indo Raya Tenaga until it is growing

Cindy Dayinta Puspitasari; Ari Susanti

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the analysis of the influence of lifestyle, OCR and E-WOM on the decisions of OVO application users. This research method is associative research where the research method is a quantitative approach. This study uses a questionnaire to share basic data. In this study, the population is all the people of Solo Raya and the research sample is 100 respondents, and the sampling method uses Purposive Sampling and uses the roscoe formula, the analytical method is assisted by SPSS version 25. The data analysis method uses Instrument Tests, Classical Assumptions tests, and Multiple Regression Tests. secondary data obtained from books that reveal user decisions, the internet and previous research journals. The results of this study conclude that simultaneously (F test) shows if there is a significant effect between lifestyle, OCR, and E-WOM on user decisions..

Auliya Sina Mugna; Siti Juwariyah; Mamat Supriyono

Jurnal Inovasi Riset Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

 Older adults are someone who is over 60 years old, which is the final stage of the development of human life, or someone who is starting to enter the stage of the aging process. This study aimed to determine the difference in effectiveness of giving bay leaf decoction with hypertension exercise to older adults with hypertension to reduce blood pressure in Karangayu, Semarang Barat, before and after the intervention. This research method used quasi-experimental pre-and post-tests for two intervention groups, 1 and 2. The sampling technique used was non-probability sampling on 74 respondents, using pre-test and post-test observation sheets with SOP for boiled bay leaves and SOP for hypertension exercises. This study showed that the average blood pressure before being given the bay leaf decoction intervention in group 1 was 89.2% with severe pain. In contrast, the average blood pressure after being given bay leaf decoction intervention was 86.5%, with mild blood pressure. For group 2, the average blood pressure before being given the hypertension exercise intervention was 94.6% with severe pain. Meanwhile, the average blood pressure after the hypertension exercise intervention was 75.7% with mild blood pressure. The results of the marginal homogeneity test obtained a P value of 0.001 (<0.05), meaning that there was a significant difference in mean between the pre-test and post-test, which affected the effect of giving bay leaf decoction with hypertension exercise on blood pressure in the older adults. Advice to health services, such as Posbindu (Pos Pembinaan Terpadu), on how to provide non-drug treatment with bay leaf decoction and hypertension gymnastics, which means physical exercise and traditional medicine, as part of training for Posbindu officers in secondary prevention services for high blood pressure in older adults.

Tasya Natali Sihombing; Pargaulan Siagian

Jurnal Riset Rumpun Ilmu Pendidikan 2023 Lembaga Pengembangan Kinerja Dosen

This study aims to improve student learning outcomes in mathematics class X MIPA 2 at SMA Negeri 2 Medan using the Group Investigation learning model. This research is a class action research. The subjects of this study were students of class X MIPA 2 with a total of 36 students. This research consisted of two cycles with two meetings in each cycle. Each meeting carried out a test of learning outcomes. Data collection techniques used learning achievement tests, observation sheets and student response questionnaires. Data analysis techniques use data reduction and data exposure. The results of this study indicate that the application of the Group Investigation learning model in mathematics learning can improve student learning outcomes in class X MIPA 2. This increase in learning outcomes can be seen from student contributions during the learning process in the form of student learning outcomes tests, students pay attention to the teacher's explanation, students express opinions , students work with groups, student responses to the use of learning models and the results of observations. The increase in classical completeness on the learning outcomes test I cycle I was 19.44%. Meanwhile, learning outcomes II in cycle I increased to 44.44%. In cycle II, the classical completeness test III of 86.11% increased to 94.44% in the fourth learning achievement test. The observation results showed that in the first cycle it increased from 3.54 to 3.73 in the very good category and the student response to learning using the Group Investigation model in the first cycle was 85% increasing to 90% in the second cycle. It can be concluded that almost all students in class X MIPA 2 gave a positive response and accepted the implementation of the Group Investigation learning model in class X MIPA 2. Based on the results of this study it can be concluded that the Group Investigation Learning Model can improve student learning outcomes in Mathematics Learning at SMA Negeri 2 Medan.

Jessi Suryani Setiawan; Anindini Winda Amalia; Lim Lia Harumiaty

Jurnal Fisioterapi dan Ilmu Kesehatan Sisthana (JUFDIKES) 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Insomnia is one of the most common diseases in modern society, with its characteristics being difficulty sleeping at night or failure to maintain effective sleep after sleep. Conventional treatments for existing insomnia have undesirable effects when used for a long time. Treatment with acupuncture and herbs can be used as an alternative and complementary therapy in the treatment of insomnia. Research purposes to determine the effect of a combination of acupuncture and herbal therapy Bai Zi Yang Xin Tang  on client insomnia with heart and kidney disharmony syndrome at Yayasan Dharma Warga Surabaya. Research methods is one group pre-test and post-test design. Respondents in the study amounted to 14 people received acupuncture therapy at point (Feng Chi, An Mian, Bai Hui, Si Shen Cong, Shen Men, Nei Guan, Zu San Li, San Yin Jiao, Tai Xi, Tai Chong) and consumed Bai Zi Yang Xin Tang. The average length of sleep for respondents before therapy was 3.75 ± 0.47 hours and after therapy 6.0 ± 0.65 hours (p < 0.05). The combination of acupuncture and  Bai Zi Yang Xin Tang for insomnia with heart and kidney disharmony syndrome can increase the patient's sleep duration after therapy.

Siti Salma Nur Anisya; Hari Ghanesia Istiani,; Nur Eni Lestari

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

Introduction : Aromatherapy is a way of treating disease by using odors that generally come from plants and smell nice and are called essential oils. Lavender essential oil can be used to treat insomnia, improve sleep quality and improve long-term hospital stays, as well as reduce the need for sedatives at night. Purpose: The purpose of this study was to determine the effect of lavender aromatherapy on sleep quality and anxiety in students who will face field work practices at the Vancanitty Health Vocational School, Cianjur Regency. Methods: The instruments used in this study consisted of three parts, namely SOP (Standard Operating Procedure) lavender aromatherapy, the PSQI sleep quality questionnaire and the ZSAS anxiety questionnaire whose results were known by giving the questionnaire before the lavender aromatherapy intervention was carried out and after being given lavender aromatherapy then measured the level of student anxiety decreased or increased. Statistical test using the Marginal Homogeneity Test. The population and sample in this study were 11th grade nursing students with a total of 28 students at the Vancanitty Health Vocational School. Results: The average level of students' sleep quality before lavender aromatherapy therapy was in the moderate category (60.7%) and after lavender aromatherapy therapy the average level of students' sleep quality was in the good category (75.0%). The average level of student anxiety before lavender aromatherapy therapy was in the medium category (64.3%) and after lavender aromatherapy the average student anxiety level was in the low category (75.0%). The result of the asym sig 2 tailed value is <0.01, so the hypothesis is accepted. Conclusion: There is an effect of lavender aromatherapy on sleep quality and student anxiety with a p value <0.01.

Istiqomah Istiqomah; Achmad Syahruddin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of simultaneous and partial as well as the dominant variable of the marketing mix consisting of product (X1), price (X2), promotion (X3) and place variable (X4) on purchasing decisions (Y) in Deta Stores in the Village Senaken District of Tanah Grogot. The sample for this study were consumers or people who made purchases at Deta Stores from May 2022 to June 2022. Using an incidental sampling technique, the number of samples obtained was 50 people. Consumers who were the sample in this study were given a questionnaire consisting of 31 statements. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the SPSS application. The results of testing the research instrument, namely the questionnaire, showed that 31 statement items were declared valid because r count > r table. In addition, all statements are reliable because the cronbach`s alpha value is 0.940 > 060. The regression equation obtained Y = -0.045+0.582X1+0.023X-0.167X3+0.562X4. The correlation coefficient value of 0.896 shows a very strong relationship between the marketing mix which consists of product (X1), price (X2), promotion (X3) and place (X4) and purchasing decisions (Y) at Deta Shop in Senaken Village, Tanah District Grogot. The coefficient of determination (R2) is 0.785, which means that the marketing mix which consists of product (X1), price (X2), promotion (X3) and place variable (X4) can explain the purchase decision at Shop Deta in Senaken Village, Tanah Grogot District of 78 .5%, while the remaining 21.5% is influenced by other factors not included in this study. Simultaneous testing shows that the value of F count > F table or 45.828 > 2.5787 so that it can be concluded that there is at least one of the sub-variables of the marketing mix (X) consisting of product (X1), price (X2), promotion (X3) and place (X4) has an effect on purchasing decisions (Y) at Store Deta in Senaken Village, Tanah Grogot District. Furthermore, testing was carried out with the calculated t value of each marketing mix sub-variable consisting of product (X1), price (X2), promotion (X3) and place (X4) each of 3.157; 0.237; 1.531 and 3.844 which when compared with the t table is 2.0141, the product (X1) and place (X4) have a significant effect on purchasing decisions (Y) in Deta Shop in Senaken Village, Tanah Grogot District because the value of t count > t table. Meanwhile, price (X2) and promotion (X3) have no significant effect on purchasing decisions (Y) in Deta Stores in Senaken Village, Tanah Grogot District, because t count < t table. The dominant variable that influences purchasing decisions (Y) in Shop Deta in Senaken Village, Tanah Grogot District is place (X4) because the t value is the highest.  

Kevern Brox Arsenio

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to describe the results of an analysis of the influence of organizational culture and work environment on organizational commitment through satisfaction. The research method uses a quantitative approach, with sampling or data sources using the Slovin formula with an error rate of 10% as a processing tool to measure sample size because it is known that the population is more than 100 respondents. Instrument test using validity test and reliability test. While testing the hypothesis using the R square test, path analysis test, model fit test. The results of research on PT Solusindo Kreasi Jayatech employees using the SmartPLS 3 calculator and with quantitative research methods, it can be seen that organizational culture has no positive and significant effect on organizational warnings, organizational culture has a positive and significant effect on job satisfaction, work environment has a positive and significant effect on job satisfaction, the work environment has a positive and significant effect on organizational commitment, and job satisfaction has a positive and significant effect on organizational commitment.

Ana Dewi Marsalin; Christiawan Hendratmoko

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study seeks to ascertain how Shopee's online purchase choice is influenced by trust, convenience, brand image, and quality of information. The research results were evaluated using a quantitative research methodology based on respondents' responses on a Likert scale. The population of this study is every resident of Sukoharjo City, the number of samples is 100 respondents, and the Cochran formula and purposeful sampling are used to select the sample. Instrument Test, Classical Assumption Test, and Multiple Regression Test are used as data analysis techniques in this study. Secondary data is collected from online sources, old research publications, and books that show consumer choices. The findings show that Trust, Convenience, Brand Image and Information Quality all have a large impact on purchasing decisions together (F test). Trust, Convenience, Brand Image, and Information Quality all have a significant effect on purchasing decisions, at least partially (t test). Trust, convenience, brand image, and information quality influence purchasing decisions by 64.3% and 35.7%, respectively, according to the results of data processing showing that the coefficient of determination (Adjusted R Square) is 0.643. This means that other variables not seen in this study determine 35.7% of the variance of the results